스키리조트 이용객의 서비스 만족도 연구를 통한 고객유치 전략

정억순,한상덕 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.3

The purpose of this study was to investigate the level of satisfaction and importance on ski resorts' service to effectively attract customers and run them. In order to do so, 420 customers in 4 ski resorts of Kyonggi and Kangwon districts were surveyed as subjects. The researcher modified the questionnaire developed by SH. Kim(2000). Pilot study was conducted on 50 ski resort customers in K-ski resort to measure the validity of the instrument, and Cronbach's α was used to measure reliability of it. The reliability coefficient of it was found to be α=.793-.812. In order to assess the level of satisfaction and importance on service of ski resorts, a five point Likert Scale was used. The used statistical methods for the data analysis were reliability test, descriptive statistics, t-test, One-way ANOVA, and multiple regression analysis. The major findings obtained from this study were as follows: First, in relation to the satisfaction and importance of ski resorts' service, there was a high difference in ski goods·facility factor. Second, male ski resorts' customers were more satisfied with ski goods·facility(p<.05) and side-facility(p<.001) factors than female customers. Third, ten ages were more satisfied with ski goods·facility(p<.05) than the forties, and with side-facility(p<.001) than twenties, thirties and forties. Fourth, in relation to satisfaction on utility frequency of ski resorts, 1-2 times using group was more satisfied with ski goods·facility(p<.001) and side-facility(p<.001) factors than 3-5 times using group, and with approach easiness(p<.001) factor than 3-5 times using group. The group using more than 10 times was more satisfied with approach easiness(p<.001) factor than 3-5 using group. Fifth, the customers having ski resorts membership were more satisfied with ski goods·facility(p<.05) and side-facility(p<.001) factors than non-membership customers. Sixth, there was no difference in satisfaction among the groups of ski skill level. Finally, ski goods·facility(p<.05) and approach easiness(p<.001) factors significantly influenced the re-purchase intention of ski resorts.

A Comparison of the Concept of Respondeat Superior between South Korea and the United States

정억순,성낙훈 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.3

근래 스포츠의 대중화와 함께 스포츠 사고 역시 드물지 않게 발생되고 있다. 우리나라 스포츠는 경제적 성장과 더불어 급성장을 한 반면에 안전부주의 사고에 대한 교육 및 그에 따른 대비책의 부족은 사고의 원인이 된다. 그 결과로서 발생된 스포츠 사고에 대한 국민의 사회적 인식도 바뀌어 사고 현장인 운동장 또는 체육관이 아닌 법정에서 사고원인에 과하여 시비를 가리는 사례가 증가하고 있다. 이러한 스포츠와 관련된 법적 책임은 반드시 사용가도 책임에 연루되기 때문에 사용자의 책임에 관한 연구의 필요성이 대두된다. 따라서 본 연구는 사용자 책임에 관한 법리를 연구하여 선수 및 스포츠 관련 업계의 종사자들에게 사용자 책임에 대한 법리를 통해 경각심을 줌으로써 스포츠 사고를 최소화하고, 미국의 이러한 법리를 비교하여 분석하는데 그 목적이 있다. 한국에서의 사용자 책임과 관련하여 사용자는 피용자를 고용 및 감독하는데 주의의무를 다했다면, 예견 불가능한 불가항력적 사유로서 사고가 발생했더라도 사용자는 책임이 면제된다. 하지만 미국의 불문법(common law)하에서의 제도(vicarious liability)는 사용자 개인의 과실 없이도 피용자로 인한 사고에 대하여 책임을 지기 때문에 무과실 책임주의를 취하므로 폭 넓은 피해자에게 보상을 지급한다. 하지만 이러한 법리는 사용자가 아무리 주의의무를 다해도 책임을 지기 때문에 주의의무를 해태할 가능성이 있다. 따라서 한국의 성문법 체제하에서의 사용자 책임의 법리(민법 제756조)가 스포츠 사고로 인한 피해자의 수를 줄이는데 효과적이다.

The major Reasons for Hazing Activities in the Team Sports

정억순 한국체육철학회 2004 움직임의철학 : 한국체육철학회지 Vol.12 No.1

Although serious injuries have occurred as a result of hazing-related incidents within university athletics in South Korea, few study has been conducted on hazing in South Korea. Therefore, the purpose of this study was to investigate hazing patterns and methods conducted on the Initiation Night and during the university years' athletes. Eighteen male soccer athletes from three universities in South Korea were selected. The major reasons for hazing occurring in the team sports are as follows: belief in the positive effects of hazing; jealousy; revenge; misconceptions of veterans about hazing; Initiation Night; breach in greeting etiquette; hazing the team for an individual's infraction; hazers' expectation and feeling of satisfaction after conducting hazing; and the reasons the victims do not report their hazing experiences. In order for hazing activities to be effectively minimized or eliminated, the following methods can be recommended: coaching staff's nightly inspection of the places hazing activities often occur; place suggestion boxes around the dormitory for the victimized athletes to voice their complaints; increase hazing penalties, and severely sanction athletes who haze other teammates; universities must keep accurate records of occurrences of hazing; get coaching staffs more involved with newcomers; evaluate all hazing customs occurring within the team sports; do not cover up hazing incidents, if there are coaching staffs who fail to report hazing, punish them; and designate a specific office on campus as a place that hazing victims can come to for counseling. 헤이징은 학교생활의 한 부분이라고 할 정도로 깊은 역사와 관행을 가지고 있다. 이것은 그리스 고대와 중세, 북 아프리카 그리고 서부 유럽의 학교에서 존재해 왔다. 이러한 헤이징에 관한 관행은 한국에서도 시행되고 있으며, 이러한 행위 중 일부는 피해자가 참을 수 없을 정도로 가혹하여 학교를 중도에 그만두는 사례도 종종 발생하고 있다. 따라서 헤이징의 주 원인을 상세히 규명하여 이러한 불필요한 행위의 방지 및 최소화를 꾀하기 위하여 연구할 필요성이 있다. 이러한 헤이징의 주된 원인을 밝히고자 6개의 대학 축구팀을 상대로 각 팀에서 3명씩 총 18명을 인터뷰 하였다. 인터뷰를 분석한 결과 헤이징의 주된 원인은 다음과 같음을 알 수 있었다. 1) 신입생 환영회 행사는 신입생을 환영한다는 미명하에 헤이징의 한 수단으로 이용; 2) 헤이징으로 인행 운동수행능력의 극대화를 가져온다는 사고; 3) 선배보다 탁월한 후배의 운동수행 능력에 대한 질투; 4) 예전에 당한 것에 대한 보복; 5) 선배는 후배를 헤이징할 권리가 있다는 잘못된 생각; 6) 올바르지 못한 인사 방법; 7) 개인의 잘못으로 인한 단체 헤이징; 8) 헤이징을 당한 후 바뀌지 않는 후배의 태도, 9) 헤이징 행위를 상부 및 외부에 알리지 않는 관행 등은 헤이징이 끊이지 않고 계속되는 원인으로 조사되었다.

초등학교 태권도 수련생의 사회성, 지성, 교우관계에 관한 척도 분석

정억순,이재우,유근직 한국체육과학회 2004 한국체육과학회지 Vol.13 No.2

The purpose of this study was to investigate the level of sociality, intelligence and schoolmates' relationship of elementry school students. In order to do so, during the three weeks of June 440 customers in 4 cities of Kangwon districts were surveyed as subjects. The researcher modified the questionnaire developed by JM. Lee(2003). Pilot study was conducted on 30 students attending KN Taekwondo school to measure the validity of the instrument, and Cronbach's was used to measure reliability of it. The reliability coefficient of it was found to be =.753 in sociality, =.768 in intelligence and =.760 in schoolmates' relationship. In order to assess the level of sociality, intelligence and schoolmates' relationship of elementry school students, a five point Likert Scale was used. The used statistical methods for the data analysis were reliability test, descriptive statistics, t-test, One-way ANOVA, and multiple regression analysis. For all analysis of the research questions, an alpha level of .05 was used.

사회체육학 : 초등학교 태권도 수련생들의 예절 실천이 정서에 미치는 영향

정억순(EugSunJeong),유근직(KunJickYoo) 한국체육학회 2004 한국체육학회지 Vol.43 No.5

The purpose of this study was to investigate the influence of etiquette execution of elementary school students attending Taekwondo academy to affect their emotions. In order to do so, during the three weeks of June 440 students attending Taekwondo academy in the four cities of Kangwon district was surveyed as subjects. The researcher modified the questionnaire developed by SY. Kang(2000) & HB. Hur(2002). Pilot study was conducted on 30 students attending KN Taekwondo academy to measure the validity of the instrument, and Cronbach's α was used to measure reliability of it. The reliability coeffcient for it was found to be α=.728-.866. In order to assess the influence for their etiquette execution to affect their emotions, a five point Likert Scale was used. The used statistical methods for the data analysis were descriptive statistics, t-test, One-way ANOVA, and multiple regression analysis. For all analysis of the research questions, an alpha level of .05 was used.The major findings obtained from this study were as follows: First, in relation to the level of etiquette execution, there was no differences between male and female students. Second, in connection with the areas, there was statistically significant differences in conducting etiquettes between city students and local students, especially in behavior, greeting, talking, visiting etiquettes. Third, in relation with the training period, there was no significant differences. Fourth, their etiquette execution, especially in greeting, talking, visiting, telephone etiquettes, had an great effect on their emotions during their elementary school years.

태권도장 수련생의 지도자와 프로그램에 대한 인식도

정억순(Jeong Eug Sun),최경호(Choi Kyung Ho) 한국코칭능력개발원 2006 코칭능력개발지 Vol.8 No.3

스포츠산업,경영 : 태권도장 서비스에 대한 만족도가 차후 태권도수련 추천의도에 미치는 영향

정억순(JeongEogSun) 한국체육학회 2003 한국체육학회지 Vol.42 No.5

The purpose of this study was to investigate level of satisfaction of students attending the private Taekwondo school on its four services(facility, teachers’ talent, program contents, and managing ability) in order to effectively run it, and then to examine the effects of students’ satisfaction on its service affecting recommendation intention of Taekwondo school. In order to do so, 665 students in the five cities of Kangwon district was surveyed as subjects. The researcher modified the questionnaire developed by JW. Lee(2001) & WH. Lee(2001). Pilot study was conducted on 50 students attending KR Taekwondo school to measure the validity of the instrument, and Cronbach’s α was used to measure reliability of it. The reliability coeffcient for it was found to be α=.753-.816. In order to assess the level of satisfaction on service of Taekwondo school, a five point Likert Scale was used.The used statistical methods for the data analysis were descriptive statistics, t-test, One-way ANOVA, and multiple regression analysis. For all analysis of the research questions, and alpha level of .05 was used. The major findings obtained from this study were as follows: First, in relation to the satisfaction of Taekwondo schools’ service, there was significant differences between male and female students, especially in teachers’ talent and program contents. Second, there was no significant differences among grade levels. Third, there was no significant differences among training periods, Fourth, among the service of Taekwondo school, the program contents and managing ability of students factors significantly influenced the recommendation intention of the Taekwondo school.

A Comparison of the Concept of Respondeat Superior between South Korea and the United States

Jeong, Eug-Sun,Seong, Nak-Hun 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.3

근래 스포츠의 대중화와 함께 스포츠 사고 역시 드물지 않게 발생되고 있다.우리나라 스포츠는 경제적 성장과 더불어 급성장을 한 반면에 안전부주의 사고에 대한 교육 및 그에 따른 대비책의 부족은 사고의 원인이 된다. 그 결과로서 발생된 스포츠 사고에 대한 국민의 사회적 인식도 바뀌어 사고 현장인 운동장 또는 체육관이 아닌 법정에서 사고원인에 ㄱ과하여 시비를 가리는 사례가 증가하고 있다. 이러한 스포츠와 관련된 법적 책임은 반드시 사용가도 책임에 연루되기 때문에 사용자의 책임에 관한 연구의 필요성이 대두된다. 따라서 본 연구는 사용자 책임에 관한 법리를 연구하여 선수 및 스포츠 관련 업계의 종사자들에게 사용자 책임에 대한 법리를 통해 경각심을 줌으로써 스포츠 사고를 최소화하고, 미국의 이러한 법리를 비교하여 분석하는데 그 목적이 있다. 한국에서의 사용자 책임과 관련하여 사용자는 피용자를 고용 및 감독하는데 주의의무를 다했다면, 예견 불가능한 불가항력적 사유로서 사고가 발생했더라도 사용자는 책임이 면제된다. 하지만 미국의 불문법(common law)하에서의 제도(vicarious liability)는 사용자 개인의 과실 없이도 피용자로 인한 사고에 대하여 책임을 지기 때문에 무과실 책임주의를 취하므로 폭 넓은 피해자에게 보상을 지급한다. 하지만 이러한 법리는 사용자가 아무리 주의의무를 다해도 책임을 지기 때문에 주의의무를 해태할 가능성이 있다. 따라서 한국의 성문법 체제하에서의 사용자 책임의 법리(민법 제756조)가 스포츠 사고로 인한 피해자의 수를 줄이는데 효과적이다.

스키리조트 이용객의 서비스 만족도 연구를 통한 고객유치 전략

한상덕,정억순 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.3

스포츠 人的 事故의 民法 責任

한성덕,정억순 경희대학교 체육과학연구소 1997 體育學論文集 Vol.25 No.-

Today, the sporting population is increasing along with economic growth. Sports-allied industries and accidents are also on the increase. However, provisions in the legal system to deal with these problems are currently insuffient. The purpose of this paper was firstly to investigate the basic laws, questions of liability and precedents relating to sports accidents in order to educate sport-related people in basic legal responsibilily. Secondly to awaken people to the duty of care and the duty of control in sporting accidents. Thirdly to show the existence of a new social recognition of liability for sporting accidents. Fourthly to promote an understanding of the rights of the victim in sporting accidents. Fifthly from the above and from various case examples the aim is to protect people from sporting accidents caused by human action or to protect them from property damage. In this thesis, I have examined the legal liability for individual sporting accidents. The civil liability in sporting accidents usually becomes an issue due to responsibility for illegal behavior. In this paper I have examined the relationship between sporting accidents and the responsibility for general illegal actions(Civil Law Code Section 750) and the responsibility for special illegal actions(Civil Law Code Section 756,758). Firstly, in this case of damage by intention and negligence, the assaulter must compensate the victim for the mental and pecuniary damage according to an amount fixed by retribution. Secondly, an employer and acting manager have a strict vicarious liability for damage resulting from the actions of an employee. Thirdly, a building occupant is liable to compensate other for damage to others caused by a flaw in the building or preservation of a building. The occupier's liability is a strict liability.