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모바일 커머스 만족과 불만족, 지속사용의도에 미치는 영향요인에 관한 연구
장미리(Mi-Ri Jang),임동호(Dong-Ho Lim) 한국정보전자통신기술학회 2018 한국정보전자통신기술학회논문지 Vol.11 No.2
SNS(Social Network Service) 이용자의 폭발적 증가와 더불어 소셜커머스 시장이 새로운 소비시장으로 떠오르고 있다, 소셜커머스 시장이 최근 몇 년간 급성장하였고 앞으로도 지속적인 성장세를 보일 것으로 예측된다. 그러나 이러한 시장환경에도 불구하고 소셜커머스 활성화 저해요인으로 작용하는 불만족 요인에 대해서는 연구가 부족하다. 본 연구는 Hertzberg’ 2 요인이론을 바탕으로 소셜커머스 이용자들의 만족과 불만족 요인에 대한 연구이다. 이를 위해 먼저 소셜커머스 이용 경험자를 대상으로 소셜커머스 사이트 특성과 이용자특성을 인터뷰 및 문헌고찰을 통해 도출하였다, 다음으로 이 요인들과 만족, 불만족과의 영향관계를 검증하고 상품 관여도에 따라 이 영향관계가 조절되는지 실증하였다. 그 결과 , 가격할인율, 다양성 ,지역기반 제공성, 전자상거래 친숙도가 만족에 정의 영향을 미치는 요인으로 나타났고, 가격할인율, 상호작용성, 혁신성이 불만족에 정의 영향을 미치는 것으로 나타났다. 또 만족이 지속사용의도에 정의 영향을 미치는 것으로 나타났다. 특히 가격할인율은 만족에 정의 영향을 미치는 동시에 불만족에도 정의 영향을 미치는 유일한 요인으로 나타났다. With the explosion of SNS(social network services) users, the social commerce market has emerged as a new consumer market, and will continue to grow in recent years. Despite the market environment, however, studies are lacking as to the causes of frustration that are hurting social commerce activation. This study is based on the ‘Hezbollah’ 2 Factor Theory and is a study of social commerce users’ satisfaction and frustration factors. For this purpose, social commerce site characteristics and user characteristics were first derived from interviews and literature reviews to confirm their relationship to satisfaction and dissatisfied products. The results showed that the price discount rate, diversity, regional infrastructure, and e-commerce familiarity resulted in the impact on the definition of satisfaction, while the price discount rate, interoperability and innovation resulted in the definition of unsatisfactory goods. It also showed that satisfaction affects the definition of intended use. In particular, the price discount rate was found to be the only factor affecting the definition of unsatisfactory as well as affecting the definition of satisfaction.
광주지역 내 유통 중인 반려동물 사료·간식의 미생물 오염도 및 식품첨가물 사용실태 조사
임대웅,김지연,안아진,박지영,정하진,곽진주,서두리,이재기,장미선,지태경,김용환,Lim, Daewoong,Kim, Ji Yeon,An, Ahjin,Park, Jiyeong,Jeong, Hajin,Gwak, Jinju,Seo, Doori,Lee, Jae Gi,Jang, Miseon,Ji, Taekyeong,Kim, Yonghwan 한국동물위생학회 2022 韓國家畜衛生學會誌 Vol.45 No.3
This study was conducted for safety evaluation on 130 pet food products, which are distributed in Gwangju, South Korea. The microbial contamination part and the usage of food additives part were mainly investigated. The five microorganisms that we tested were total viable cell counts (TVC), Coliforms, Salmonella spp., Campylobacter spp., pathogenic Escherichia coli and there were 15 products that exceed the microbial criteria or detected food poisoning bacteria. Specifically, Coliforms (13 products, 10%), TVC (9 products, 6.9%), Salmonella spp. (2 products, 1.5%), and E. coli (2 products, 1.5%) were followed. On the other hand, food additives such as preservatives, antioxidants and sodium nitrite were detected in 61 products. Among the preservatives, sorbic acid and benzoic acid were detected in 58 (44.6%) products. In antioxidants, Butylated hydroxytoluene (BHT) was detected in 3 (2.3%) products. In addition, preservatives and antioxidants were detected in 8 of 20 products labeled as 'additive-free'. Microbial contamination tended to occur mainly in small-scale individual homemade feed stores, while food additives were all detected in pet shops and supermarkets. Currently, the criteria for microorganisms and food additives for pet foods are insufficient in Korea. So, it is necessary to establish detailed feed standards and specifications for companion animals.