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      • KCI등재

        외식 배달앱 사용자의 휴리스틱 의사결정이 소비가치, 지속사용의도, 배달앱 리뷰의도에 미치는 영향

        송규태,김기영,고수정 한국관광연구학회 2022 관광연구저널 Vol.36 No.6

        본 연구에서는 코로나19 사태에 따라 급작스럽게 커진 배달앱 시장에서 비합리적 구매 의사결정인 휴리스틱이 소비가치와 지속사용의도에 미치는 영향을 분석하고, 사회적 거리두기라는 제한된 상황 속에서 지속사용의도와 배달앱 리뷰의도와의 영향 관계 분석을 통해서 비대면 외식소비 트렌드에 대응 할 수 있는 보다 효과적인 양질의 배달앱 서비스를 추구하기 위한 실증적인 방안을 모색하고자 하였다. 본 연구의 결과는 다음과 같다. 첫째, 휴리스틱을 구성하는 요인인 전형성 휴리스틱, 기준점 휴리스틱은 실용적 소비가치에 정(+)의 영향을 미치는 것으로 나타났고, 감정 휴리스틱은 쾌락적 소비가치에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 소비가치의 구성요인인 실용적 소비가치와 쾌락적 소비가치는 지속사용의도에 정(+)의 영향을 미치는 것을 확인하였다. 셋째, 휴리스틱을 구성하는 요인인 전형성 휴리스틱, 기준점 휴리스틱, 감정 휴리스틱 모두 지속사용의도에 정(+)의영향을 미치는 것으로 나타났다. 넷째, 지속사용의도는 배달앱 리뷰의도에 정(+)의영향을 미치고 있음을 확인하였다. 배달앱 사용자의 휴리스틱 의사결정과 지속사용의도와의 높은 상관관계를 인지하여서 배달앱 사용자에게 접근하는 방식을 변모시키고, 사회적 거리두기 정책으로 인해 변화된 외식소비 변화에 발맞추어 다양한 외식 배달앱 소비자들의 소비가치를 파악해 이에 맞는 배달외식상품을 제공하여 외식 배달앱 사용자의 소비가치를 만족시킬 수 있는 효율적인 전략을 수립할 필요가 있다.

      • KCI등재

        배달앱의 서비스품질 요인이 고객만족, 지속사용의도에 미치는 영향에 관한 연구

        송규태,정문석 관광경영학회 2021 관광경영연구 Vol.104 No.-

        The purpose of this study is to identify the impact of delivery app service quality factors on customer satisfaction and intention of continuous use. The analysis results of this study are as follows. Hypothesis 1 "Delivery app service quality factors will have a positive effect on customer satisfaction", hypothesis 2 "Delivery app service quality factors will have a positive effect on continuous use intentions", hypothesis 3 "Customer satisfaction will have a positive effect on continuous use". The implications of this study are as follows. First, it is meaningful to reconstruct and study a delivery app quality measurement model, and we also present a theoretical basis that can be used as a foundation for studying correlations with other variables involved. Second, among the factors that impact the quality of delivery app services on customer satisfaction and continuous utilization intentions, ease of use was found to be the most influential and proved to be an important leading variable. Third, consumers who use delivery app services also chose entertainment as a factor that affects customer satisfaction, which means that they need to not feel bored when using delivery app services by giving them the pleasure and interest of the ordering process and the fun of choosing various products. Delivery app companies, which have grown rapidly due to increased online-based non-face-to-face activities since covid 19, will always play a major role in improving delivery app service quality by considering the position of restaurant consumers.

      • KCI등재
      • KCI등재

        고분자 결합제를 이용한 수소저장합금 분말의 성형

        송규태(Kyu Tae Song),김찬중(Chan Jung Kim),최병진(Byung Jin Choi),김대룡(Dai Ryong Kim) 한국수소및신에너지학회 1994 한국수소 및 신에너지학회논문집 Vol.5 No.1

        Compaction techniques of hydrogen storage alloy powders, to solve the problems due to disintegration during the cyclic hydriding and dehydriding. by using polytetrafluoroethylene (PTFE) and silicon sealant as a polymer binder were studied. Optimum conditions of compaction were as follows. Binder content, 10% for PTFE and 5% for silicon sealant : particle size of alloy powders, -25um ; compacting pressure, 4ton/cm². Compacts obtained were easily activated and had a good strength even after 30 cycles of hydriding and dehydriding. PTFE added compacts showed very good rate capability, however, in the silicon added compacts hydrogen absorption rate was somewhat slow because of higher elasticity and adhesiveness of the binder.

      • KCI등재
      • KCI등재

        친환경식품의 선택속성이 지각된 가치, 소비자만족, 지속이용의도에 미치는 영향

        고수정,송규태 한국관광산업학회 2021 Tourism Research Vol.46 No.4

        This study is a paper that won the Excellence Award at the 47th Estimated Conference of the Korean Association of Dining Management in 2021, and is a study to identify consumption after COVID-19 by selecting eco-friendly food consumers as research subjects. First, it was intended to clarify the relationship between eco-friendly food selection attributes and perceived value of eco-friendly food consumers. Second, we tried to verify the relationship between the perceived value of consumers and consumer satisfaction of eco-friendly food selection attributes. Third, it was attempted to verify the relationship between the perceived value of consumers and the intention to continue using eco-friendly food selection attribute. Finally, we tried to verify the relationship between consumer satisfaction and continuous use intention. The survey for data collection was conducted from May 1 to May 10, 2021, targeting consumers who have experience using eco-friendly food. A total of 194 copies of the questionnaire were answered, and 1 copies were excluded from the inappropriate one, and the results of the empirical analysis are as follows. First, it was found that the eco-friendly food selection attribute had a significant positive (+) effect on the functional value among the perceived values. Among the components of eco-friendly food selection attributes, satisfaction and sociality were found to have a significant positive (+) effect on emotional value, but health did not have a statistically significant effect on emotional value. Second, it was found that functional value and emotional value, which are components of perceived value, had a significant positive (+) effect on consumer satisfaction and continuous use intention. Third, it was verified that consumer satisfaction had a significant positive (+) effect on continuous use intention. Therefore, based on the analysis results, this study attempted to present implications based on the research results for the development of the food service industry and environmental issues. 본 연구는 2021년도 한국외식경영학회 제47차 추계학술대회에서 우수상을 수상한 논문이며, 친환경식품 소비자를 연구 대상으로 선정하여 코로나19 이후 소비성을 파악하는 연구이다. 첫째, 친환경식품 이용소비자의 친환경식품 선택속성과 지각된 가치의 관계를 밝히고자 하였고, 둘째, 친환경식품 선택속성이 소비자의 지각된 가치와 소비자만족의 관계를 검증하고자 하였으며, 셋째, 친환경식품 선택속성이 소비자의 지각된 가치와 지속이용의도의 관계를 검증하고자 하였다. 마지막으로 소비자만족과 지속이용의도의 관계를 검증하고자 하였다. 자료수집을 위한 설문조사는 친횐경식품을 이용해 본 경험이 있는 소비자를 대상으로 2021년 5월 1일부터 5월 10일까지 실시되었다. 설문지는 총 194부가 응답 되었으며 이 중 불성실하게 응답한 1부를 제외한 실증분석 결과는 다음과 같다. 첫째, 친환경식품 선택속성은 지각된 가치 중 기능적 가치에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 친환경식품 선택속성 구성요인 중 충족성과 사회성은 감정적 가치에 유의한 정(+)의 영향을 미치는 것으로 나타났지만, 건강성은 감정적 가치에 통계적으로 유의한 영향을 미치지 못한 것으로 나타났다. 둘째, 지각된 가치의 구성요인인 기능적 가치와 감정적 가치는 소비자만족과 지속이용의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 소비자만족은 지속이용의도에 유의한 정(+)의 영향을 미치는 것으로 검증되었다. 따라서 본 연구는 분석결과를 토대로 친환경식품이 외식산업 발전과 환경문제를 위해 연구결과를 토대로 시사점을 제시하고자 하였다.

      • KCI등재
      • KCI등재

        일식 레스토랑의 식공간 연출이 소비감정과 재방문의도에 미치는 영향 : 소비감정의 매개효과를 중심으로

        정문석,송규태 관광경영학회 2021 관광경영연구 Vol.104 No.-

        The purpose of the study is to identify the impact of the food space production of Japanese restaurants on consumer sentiment and revisit intention. A total of 350 copies were distributed to consumers using Japanese restaurants in Seoul and Gyeonggi Province from August 1 to August 15, 2020. The survey was investigated by convenience sampling method, and a total of 273 copies, excluding 37 unfaithful questionnaires, were conducted using JAMOVI 1.0.7.0 Ver. to analyze frequency, analyze reliability, and perform multiple regression analysis, and verify mediated effects by applying Bootstrapping 1000 samples. The analysis results of this study are as follows. The result of Hypothesis 1 was partially adopted, "The production of a Japanese restaurant's eating space will have a positive effect on job stress." The result of Hypothesis 2, "The production of a Japanese restaurant's dining area will have a positive effect on the intention of revisiting.", was partially adopted. The result of hypothesis 3 was adopted: "Consumption sentiment will have a positive effect on revisit intentions." The result of Hypothesis 4 was adopted, "The production of a Japanese restaurant's food space will have a positive effect on the intention of revisiting by mediating consumer sentiment." These findings have identified the needs of customers using Japanese restaurants, and provide implications for the marketing strategy of the Japanese restaurant's operator.

      • KCI등재

        식품 모바일 쇼핑몰의 품질요인이 지각된 가치와 충성도에 미치는 영향

        이정민,김기영,송규태 경기대학교 관광종합연구소 2023 여가관광연구 Vol.39 No.-

        This study verifies the causal relationship between food mobile quality factors and perceived value and loyalty, presents theoretical implications through empirical analysis, and provides practical implications to implement efficient marketing strategies through an in-depth understanding of shopping mall quality factors. The purpose of research is to To conduct an empirical analysis, regression analysis was conducted using the SPSS 18.0 statistical program targeting consumers who had experience using mobile food shopping malls. The analysis results are as follows. “Food mobile shopping mall quality has a significant positive effect on perceived value.” The result of Hypothesis 1 was partially accepted. The result of Hypothesis 2, “Food mobile shopping mall quality has a significant positive effect on loyalty,” was accepted. The result of Hypothesis 3, “Perceived value has a significant positive effect on loyalty,” was accepted. Through these research results, the needs of customers using mobile food shopping malls were identified, and theoretical implications, practical implications, and directions for future research are systematically presented to researchers.

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