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무슬림 여성소비자의 내재적․외재적 종교성이 한류참여와 한국화장품 구매의도에 미치는 영향과 연령의 조절효과: 인도네시아, 말레이시아를 중심으로
박인형,정재은,양희순,정소원,진병호 한국소비문화학회 2023 소비문화연구 Vol.26 No.4
This study examines the influence of religiosity among Muslim female consumers on their Korean wave (K-wave) participation and consumption behavior while exploring the moderating effect of age. A survey was conducted targeting Indonesians and Malaysians, where K-wave is spreading, representing the modern, moderate Muslims. Among them, responses from 228 Muslim females aged 20 to 50 in Indonesia and 212 in Malaysia were analyzed. The reliability and validity of the measurement items were verified using SPSS 23.0, and structural model validation, model fit, and path analysis were confirmed using Smart PLS 4.0. The major findings are as follows. First, the intrinsic religiosity of Muslim female consumers in Indonesia and Malaysia did not significantly impact their K-wave participation, but both countries showed that extrinsic religiosity positively impacted on K-wave participation. Second, there was no significant moderating effect of age on the relationship between intrinsic religiosity and K-wave participation in both countries. However, the moderating effect of age on the relationship between extrinsic religiosity and K-wave participation was positively significant for Indonesian consumers, while in Malaysia, it was not significant. Third, the influence of K-wave participation on the intention to purchase Korean cosmetics was found to be significant for both Indonesian and Malaysian Muslim female consumers. Lastly, the moderating effect of age on the relationship between K-wave participation and the purchase intention of Korean cosmetics was not significant for both consumers. This study examined the relative influence of two sub-dimensions of religiosity: intrinsic religiosity and extrinsic. The research on the Muslim K-wave, previously concentrated on the younger generation, was empirically expanded to include female consumers aged 20 to 50. Our research highlights the importance of understanding religiosity in the context of the K-wave's global expansion and the significance of the K-wave as a marketing tool for Korean cosmetics' global presence, particularly in Islamic countries.
마이크로 유동 네트워크 설계를 위한 1차원 GUI 프로그램 개발에 관한 연구
박인형(I.H. Park),강상모(S. Kang),서용권(Y.K. Suh) 한국전산유체공학회 2009 한국전산유체공학회지 Vol.14 No.4
Nowadays, the development of microfluidic chip [i.e. biochip, micro-total analysis system (μ-TAS) and LOC (lab-on-a-chip)] becomes more active, and the microchannels to deliver fluid by pressure or electroosmotic forces tend to be more complex like electronic circuits or networks. For a simple network of channels, we may calculate the pressure and the flow rate easily by using suitable formula. However, for complex network it is not handy to obtain such information with that simple way. For this reason, Graphic User Interface (GUI) program which can rapidly give required information should be necessary for microchip designers. In this paper, we present a GUI program developed in our laboratory and the simple theoretical formula used in the program. We applied our program to simple case and could get results compared well with other numerical results. Further, we applied our program to several complex cases and obtained reasonable results.
마이크로 유동 네트워크 설계를 위한 1차원 GUI 해석 프로그램 개발에 관한 연구
박인형(In Hyung Park),강상모(Sangmo Kang),서용권(Yong Kweon Suh) 대한기계학회 2009 대한기계학회 춘추학술대회 Vol.2009 No.11
Nowadays. the development of Microfluidic chip (i.e. Biochip. Micro-total analysis system (μ-TAS) and LOC (Lab on a Chip)) becomes more active. and the microchannels to deliver fluid by pressure or electroosmotic forces tend to be more complex like electronic circuits or networks. For a simple network of channels. we may calculate the pressure and the flow rate easily by using suitable formula. But for complex network, it is not handy to obtain those information with such a simple way. For this reason. Graphic User Interface program which can rapidly give required information should be necessary for microchip designers. In this paper, we present a GUI program named 'MFNS: Micro Fluidic Network System' developed in our laboratory including simple theoretical formula. We applied our program to simple case and could get a result compared well with other numerical result. Further. we applied our program to several complex cases and obtained reasonable results.
중국 소비자의 왕홍 이용 유형에 따른 심리적 기제, 소비성향, 충동구매 및 만족도 차이에 관한 연구: 뷰티 왕홍을 중심으로
박인형 ( Park¸ In-hyoung ),손가미 ( Sun¸ Jiawei ),정재은 ( Chung¸ Jae-eun ) 한국소비자학회 2021 소비자학연구 Vol.32 No.4
블로그, 유튜브, 인스타그램 등의 소셜 네트워크 플랫폼에서 주로 활동하는 인플루언서들은 인기를 바탕으로 강력한 사회적 영향력을 갖게 되었으며 특히 중국에서는 왕홍의 팬덤현상이 확산되고 있다. 본 연구에서는 중국 소비자들을 중심으로 뷰티 왕홍 이용 실태를 고찰하고 뷰티 왕홍에 대한 몰입도 및 왕홍 이용 수와 기간에 기반하여 이용유형을 분류하였다. 나아가 뷰티 왕홍 이용 유형에 따라 심리적 기제, 소비성향, 왕홍 추천제품 충동구매 수준 및 그에 따른 만족도의 차이가 있는지 알아보았다. 그 결과 이용 유형은 “다수왕홍신규이용형”, “다수왕홍장기적극이용형”, “왕홍저관심형”, “소수왕홍장기이용형” 네 가지로 분류되었다. 소비성향의 경우 “왕홍저관심형”의 합리적, 독자적 소비성향이 가장 높았고 타 군집의 경우 과시적, 쾌락적 소비성향이 “왕홍저관심형”에 비해 높게 나타났다. 심리적 기제의 경우 “왕홍저관심형”의 자기효능감이 가장 높았으며 다수왕홍신규이용형이 다수왕홍장기적극이용형이나 소수왕홍장기이용형보다 상대적으로 높은 수준을 보였다. 인지종결욕구는 “왕홍저관심형”이 가장 낮은 수준을 보였으며 다수왕홍장기적극이용형이 소수왕홍장기이용형보다 비교적 높게 나타났다. 왕홍 추천 제품에 대한 충동구매의 경우 왕홍 이용형들이 “왕홍저관심형”에 비해 높았으며 충동구매에 따른 만족도는 다수왕홍장기적극이용형이 소수왕홍장기이용형보다 높았다. 본 연구는 중국 소비자들의 뷰티 왕홍 이용 현상에 대한 이해를 제고하고 왕홍을 이용하는 소비자의 바람직한 소비생활 영위에 도움이 되는 자료를 제공하고자 한다. This study identifies the types of Chinese beauty Wanghong followers based on their emotional/ behavioral engagement, the number of following Wanghongs, and the period of following. Then, the differences in psychological mechanism, consumption propensity, and the levels of impulsive buying and satisfaction for Wanghong recommended products were examined across the types of beauty Wanghong followers. After collecting data from 394 Chinese Wanghong followers, Cluster analysis and ANOVA were performed using IBM SPSS 23.0. The results are as follows. First, the followers were classified into four types including ‘A group of low interest in Wanghong’, ‘New followers using many Wanghongs’, ‘Long-term followers using several Wanghongs’, and ‘Long-term active followers using many Wanghongs ’. Second, the low interest group had the highest level of self-efficacy and the lowest level of cognitive termination needs. There was no difference in the level of self-efficacy among the three follower groups. Further, the long-term following types had higher cognitive termination needs than the newly following group. Third, the low interest group had the highest levels of rational and independent consumption tendencies. Finally, the follower groups had higher levels of compulsive buying and satisfaction of Wanghong recommended products than the low interest group. Theoretical and consumer educational implications were provided.