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한국어 음운체계에 따른 외래어 차용·학습 현상 ‐ 모음 삽입현상의 발달추이 ‐
박미선,김종미 한국어정보학회 2008 한국어정보학 Vol.10 No.1
To investigate how different are loanword phonology and learner speech, we analyze the Korean speakers’ production of English words with a word‐final stop. We investigate whether the phonological cause of vowel insertion in the loanwords (e.g., rib[u] vs. rip[=] ) would appear in the phonetic measurements of the learner speech. In our experiment, we not only counted the instances of vowel insertion, but also measured the duration of preceding vowels of a word‐final voiced and voiceless consonant (e.g., r[i]b vs. r[i]p). When we compared the production of 6 Korean learners with that of 6 English native speakers, the learner speech did not reflect the insertion contrast of the loanwords, but the duration contrast of the native speech. After instruction, the learner speech developed toward the native speech value in terms of both insertion and duration. The result suggests that loanword phonology is different from the learner speech in that the learner speech does not reflect its L1 phonology while the loanword phonology does so. Additional finding is that the loanword phonology is constant, while learner speech is changing toward the target value.
지구지역시대 젠더이론의 쟁점 : 여성, 민족, 국가, 그리고 재기억의 텍스트 정치
박미선 이화여자대학교 이화인문과학원 2008 탈경계 인문학 Vol.1 No.1
This article offers a feminist theorizing of the nation and the state in this global age, examining contemporary gender theories that have discussed women in relation to nation and nationalism. For women, symbolic boundary-markers for national affiliation are often fraught with contradictions. Masculine subordination of feminism to nationalist concerns is often manifest in the formation and maintenance of the nation and the state. Since the mid-1980s, feminist scholarship has argued that it is not possible to understand ideas of nation, nationalism, and the state without understanding gender and sexuality as central to both. Based on this literature, this article suggests that examining cultural sites of rewriting the nation and the state powerfully contributes to feminist theorizing of the state in the age of globalization, in which both the nation and the state are under radical restructuring and in which nationalism is also being reinvented. Exemplifying Maxine Hong Kingston's The Woman Warrior as a trans-Pacific narration of the nation and the state, this article demonstrates that cultural narratives of and by women at the margins of the nation/state often supplement and thus replace hegemonic discourses about the nation and the state.
글로벌 소비자 문화 수용성이브랜드 태도와 구매의도에 미치는 영향: 글로벌 패스트패션 브랜드를 대상으로
박미선,정갑연,장용운 한국상업교육학회 2015 상업교육연구 Vol.29 No.4
본 연구는 패션 시장의 글로벌 브랜드 확대의 중요한 요소가 될 것으로 판단되는 글로벌 소비자 문화 수용성이 글로벌 패스트패션 브랜드 태도 및 구매의도에 어떠한 영향을 미치는 지를 살펴보고자 하였다. 이를 검증하기 위해 본 연구는 한국의 20-50세 남, 여 327명을 대상으로 설문조사를 하였으며, 수집된 자료는 SPSS ver 18.0과 AMOS ver 7.0의 통계프로그램을 이용하여 변수들 간의 관계를 분석하였다. 실증분석 결과 글로벌 소비자 문화 수용성(소비 트렌드 동조, 지각된 품질, 사회적 명성)은 글로벌 패스트패션 브랜드 태도 및 구매의도 모두에 긍정적인 영향을 미치는 것으로 나타났다. 또한 글로벌 패스트패션 브랜드 태도는 구매의도에 긍정적인 영향을 미치는 것으로 확인되었다. 이상의 연구결과에 따라 소비자들의 글로벌 문화에 대한 적극적인 수용 태도와 글로벌 브랜드 선호 성향이 기업의 브랜드 포지셔닝 전략에 매우 중요한 역할을 한다는 것을 알 수 있었다. 따라서 본 연구는 글로벌 패스트패션 기업들이 제품 자체의 홍보 외에 자사 제품이 글로벌 문화를 담고 있다는 점을 부각시키면서, 소비자들이 자사 제품 소비를 통해 느낄 수 있는 글로벌 소비문화를 개발하고, 홍보하는 전략이 필요하다는 시사점을 제시할 수 있다. Consumers are increasingly preferring global brands with a transcending global image to domestic brands. Much of the extant literature shows that global brands are powerful symbols, and consumers use these symbols as representation such as prestige, social acceptance, and modernity. Many large multinational corporations are penetrating the domestic market and executing their marketing strategies to create an international consumer products. Especially, global fast fashion brands have been increasing abroad through standardization strategies of the concept of fast fashion. These global fashion brand make expansion into international markets and create competitive advantage with the global brand strategy. The purpose of this study was to explore how susceptibility to global consumer culture effect consumer's attitude toward global fast fashion brand on consumers who are the main purchasing class of global fast fashion brand product. Understanding information related to the effect of respective antecedents forming brand attitude on purchase intention may help domestic fast fashion brands coming into competition whit global ones better understand contributing making factors. It may also help to foster the domestic fast fashion brand development and to establish effective countermeasure strategy. Questionnaires were used and the sample extracted by the convenience sampling method was composed of 327 male and female, aged 20-50. The date was analyzed with SPSS 18.0 for exploratory analysis and regression analysis. The result is as follows. First, the results showed that susceptibility to global consumer culture (conformity to consumption trend, quality perception, social prestige) has a significant effect on consumers' global fast fashion brand attitude. Second, the conclusion showed that susceptibility to global consumer culture (conformity to consumption trend, quality perception, social prestige) has a significant effect on consumers' purchase intention of global fast fashion brand product. Third, global fast fashion brand attitude have a positive influence on the purchase intention of global fast fashion brand product. Therefore, it can be showed that consumers' tendency preferring global brands as well as active attitude accepting global culture are considered to play an important role in brand positioning. Accordingly, global fast fashion brands need to focus not only on the product promotion but on the strategy marketing consumer culture that consumers can be feel through the brand. Especially, domestic fast fashion brands are advised to develop a strategy for overcoming consumers' preference for global brands. It is also required for domestic fast fashion brands to establish and develop a strategy impressing consumers that their brand belongs to global brands by pushing ahead with overseas expansion on a continual basis.