프랜차이즈 미용실의 서비스품질이 고객만족과 브랜드 충성도에 미치는 영향

조주영,왕신,이용환 국제보건미용학회 2022 국제보건미용학회지 Vol.16 No.2

In this study, the effect of beauty service quality factors on customer satisfaction and brand loyalty and the effect of customer satisfaction on brand loyalty were investigated for customers using franchise hair salons. From October 1 to 15, 2021, a survey was conducted on beauty service quality, customer satisfaction, and brand loyalty among 131 customers who visited four franchise hair salons. The obtained data were subjected to confirmatory factor analysis and path analysis using SPSS AMOS program. Among the beauty service quality, the path coefficient of the relationship between outcome quality and customer satisfaction was 0.397, which was significant at the 95% confidence level. Interaction quality, environmental quality, and standby quality, which are other factors of beauty service quality, all showed no significant effect on customer satisfaction. And none of the beauty service quality affected the brand loyalty. The path coefficient of customer satisfaction and brand loyalty was 0.831, which was significant at the 95% confidence level, and it was confirmed that customer satisfaction increased brand loyalty. In conclusion, it was found that the higher the outcome quality among the beauty service quality in franchise hair salons, the better the customer satisfaction, which leads to higher brand loyalty.

위암 검진 만족도에 영향을 미치는 요인

조주영,김열,곽민선,윤난희,최귀선,이후연,박은철,박수호 대한임상건강증진학회 2009 Korean Journal of Health Promotion Vol.9 No.1

연구배경 본 연구는 위암 조기검진 수검자의 만족도와 이에 영향을 미치는 요인을 확인하고자 시행되었다. 방 법 연구대상은 2007년 국가 위암조기검진을 받은 사람 369명을 추출하여 전화조사를 실시하였다. 연구도구는 검사에 대한 설명, 의료진의 친절 및 존중, 프라이버시 보호, 검사환경에 대한 만족, 검진결과에 대한 이해도, 검진에 대한 전반적 만족도 6개 차원으로 구성되었다. 결 과 연구결과 만족도의 6개 차원 중 프라이버시 보호에 대한 만족도가 가장 높았다. 만족도에 영향을 미치는 요인은 상부위장관조영술을 받은 사람의 경우 연령(p<0.01), 거주지(p<0.01), 교육수준(p<0.05), 판정결과(p<0.05), 검진받은 장소(p<0.001)가 유의한 요인으로 나타났는데 여기서 검진기관에 내원하여 검진받은 사람이 이동차량으로 검진 받은 사람보다 만족도가 높았다. 위내시경을 받은 사람의 경우 성별(p<0.05), 연령(p<0.001), 거주지(p<0.05), 교육수준(p<0.05), 보험종류(p<0.05)와 검진기관 종류가 영향요인으로 나타났다(p<0.01). 반면 유의하지 않았던 변수는 상부위장관조영술 집단의 경우 성별, 보험종류였고, 위내시경 집단은 판정결과가 유의하지 않았다(p>0.05). 결 론 검진기관이 이동검진을 시행할 경우 시설, 장비 등의 개선과 검사자의 설명, 배려 등을 고려하여 위암 검진을 시행한다면 검진의 만족도 및 질 향상을 기대할 수 있을 것이다. Background The aim of this study is to identify the level of satisfaction with and the factors associated with satisfaction of the national stomach cancer screening program in Korea. Methods A population-based telephone survey was conducted by trained interviewers using a questionnaire. Data on general characteristics and satisfaction with stomach cancer screening were collected from 369 respondents. Satisfaction was classified into 6 domains: interpersonal skills of staff, personal manner and respect, privacy protection, physical surroundings, understanding of test results, and general satisfaction. Results Of the six dimensions of satisfaction, protection of privacy was given the highest score. Significant factors in the upper gastrointestinal radiography group were age group (p<0.01), residence (p<0.01), education (p<0.05), results of screening (p<0.05) and screening unit (p<0.001). The score of the static unit was higher than the mobile unit. Significant factors in the gastrointestinal endoscopy group were gender (p<0.05), age group (p<0.001), education (p<0.05), insurance (p<0.05), and hospital type. However, the upper gastrointestinal radiography group was not associated with gender and insurance, and the gastrointestinal endoscopy group was not associated with result of screening on the satisfaction(p>0.05). Conclusions When the facilities and equipments of mobile unit screening and equipment's kind explanation's are considered, the level of satisfaction and the quality of care of mobile unit screening will be increased.

푸드아트테라피를 적용한 청소년진로지도 프로그램 개발 연구

조주영 한국푸드아트테라피학회 2015 푸드아트테라피 Vol.4 No.1

한국 내시경점막하박리술(ESD)의 현재 상황

조주영,조원영 대한소화기내시경학회 2008 Clinical Endoscopy Vol.37 No.5

조기 소화관암의 치료로써 내시경점막하박리술(endoscopic submucosal dissection, ESD)은 수술적 치료를 하지 않고 근치가 가능한 치료법이다. 여러 술기와 기구들이 비약적으로 발전하고 있으며 국내에서도 다수의 기관에서 ESD를 시행하고 있다. 이번 종설에서는 한국의 ESD의 실정에 대해 다루고자 하였다.

組織 硏究에서의 狀況理論(Contingency Theory)의 有用性과 限界

趙柱瑩 東亞大學校 大學院 1991 大學院論文集 Vol.16 No.-

Basically, the contingency approach theorizes that different situations and conditions required different management approach. The contingency theory is characterized as follows : (1) build up of macro organization theory between organization and environment, (2) holistic theory of organization with open system, (3) attachment of importance on design and strategy of organization theory, (4) orientation to the integration theory on axis of relation of organization and environment. And it is an accumulated proposition, which is able to positive study of organization, which is to make an itegrated theory. The theory shows a new way of managemnt and organization theory. To analysis effectively the impacts of the technology on the orgznizational structure, it is severely required to establish more sophisticated model which incorporates various demensions of the technology and the organizational structure. To analysis more effectvely the impacts of the organizational size on the structure of organization, it is required to consider both formal and informal aspects of organizational structure concurrently. The contingency theory of organization in wider sense deals with the relationship between environment and organization. The envrionment-structure relationship is complicated, but we concluded that (1) the envrionment's effect on an organization is a function of dependence, (2) a dynamic envrionment has more influence on structure than does a static one, (3) complexity and envrionmental uncertainty are directly related, (4) formalization and envrionmental uncertainty are inversely related, (5) the more complex the envrionment, the greater the decentralization, and (6) extreme hostility in the envrionment leads to temporary centralization. Recent research suggests that there are three key to any organization's envrionment. They are labeled : complexity, routineness, and volatility. Given this three-dimensional definition of envrionment, we can offer some general conclusions. The more complex the envrionment, the more participational a structure should be. High envrionmental routineness can be managed more effectively in bureaucratic (mechanistic) structures. High envrionmental volatility can be managed more effectively in Organic Structures (Adhocracy). In spite of this contribution, however, it has some deffects. Adoption of open-defined contingency variables make the theory always true. This cannot fulfill the Popper's criterion of science that a scientific statement must be falsifiable. In fact a researcher could select the envrionmental factors arbitrarily, and be could set up the uncertainty on those factors. Moreover, its true implication is controlling the organization, and the standard of organizational performance is exclusively effectiveness or perofitability, so the contingency theory is criticized as a product of the conservative ideology. The contingency theory of organization must diminish the the weight of contingency variables.

교내 자판기와 터치스크린에 분포하는 세균의 실태조사

조주영,박창은 남서울대학교 2012 남서울대학교 논문집 Vol.18 No.1

The distributed species and the kinds of viable microorganism in button or touch screen of machine was monitored according to coffee & soda machine and automated teller machine(ATM). Our purpose was to investigate the distribution of bacteria in button or touch screen of machine. Analysis of dispenser contamination was sampled from 8 location in Namseoul University for 3 months from September to November in 2011. The isolated bacteria were identified by Gram stain and biochemical test using VITEKⅡsystems. The experiment on microorganism concentration of contact parts was carried out and the average of total microorganism was measured. The Coffee & soda machine and ATM was isolated and identified. The isolation rates of Gram positive cocci, Gram negative bacilli were 40.1%, 26.9% respectively. The frequently isolated bacteria were S. epidermidis, S. haemolyticus, S. warneri, Micrococus luteus/ lylae, Sphinogomonas paucimobilis . Further systematic studies are necessary with an emphasis on species identification Key Words : Microorganism, Coffee & soda machine, ATM

에니어그램의 비전과 소통 - 통합상담 및 힐링모델을 중심으로

조주영 한국에니어그램학회 2019 에니어그램연구 Vol.16 No.2

Bernard Bass의 變形리더십 이론에 관한 연구

趙柱瑩 東亞大學校 大學院 1994 大學院論文集 Vol.19 No.-

Leadership research over the last forty years has been on transactional leadership. Transactional leaders clarify for followers their responsibilities, the expectations they have, the tasks that must be accomplished and the rewards followers will receive for fulfilling the contract or agreement with the leader. It is not, however, sufficient to explain the full range of effort and performance that some leaders are able to extract from their followers Followers may produce far beyond what is expected of them because of their commitment to the leader, their trust in the leader's vision, and their desire for change. Consequently, a new model of leadership is required to explain such higher order effects on followers and their organization. Transformational leaders motivate followers to do more than they originally expected. Original performance expectations are enhanced by increasing each follower's level of confidence. The process of transforming followers does not involve merely empowering or delegation to followers the responsibility to take on a goal ; rather, followers develop their capability to determine the appropriate course of action. Transformational leaders are characterized by Burns(1978) as raising the consciousness levels of followers about the importance and value of designated objectives and pointing out ways of achieving them. They also help followers to transcend their own selfpinterests for the sake of the mission and vision of the organization. Transformational leaders are likely to become charismatic in the eyes of their followers and to be seen as holding much referent power and influence. Followers want to identify with them and their mission and view such leaders can occur without charismatic identification. Inspirational leaders can articulate in simple ways shared goals and a mutual understanding of what is appropriate and important to consider. They provide visions of what is possible and how to attain specific goals. Individualized consideration is a distiguishing characteristic of transformational leadership. It means understanding and sharing in the follower's concerns and developmental needs, while treating each follower uniquely. It also represents an attempt on the leader's part to both recognize, understand and satisfy current needs of his or her followers, while also elevate those needs to develop followers to higher levels of potential. In addition to charisma, inspiration and individualized consideration, transformational leadership also involves the intellectual stimulation of follower' ideas, attitudes and values. Through intellectual stimulation, transformational leaders help followers think about old problems in new ways. The process by which charismatic leaders arouse enthusiasm and commitment in followers is still not cler, but an important comonent is the leader's articulation of an appealing vision that taps the conscious or unconsciouss needs, values, and feelings of followers. Transformational leadership increases follower motivation by activating oranizational policies, structures, and culture, thus greatly improving the overall performance of both individual members and the organization as a whole. Increased transformational leadership and its effects can occur at every organizational level.

Hybrid NOTES

조주영,김용진,조원영,정윤호,김현건,이태희,김진오,이준성,진소영 대한외과학회 2009 대한외과학회 학술대회 초록집 Vol.2009 No.11

기상청 기후정책 현황과 계획

조주영,윤원태,김지영,김현경,이은정,김상백 한국기상학회 2011 한국기상학회 학술대회 논문집 Vol.2011 No.10-1