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      • KCI등재

        Conversation Assistive Technology for Maintaining Cognitive Health

        Otake-Matsuura, Mihoko 한국노인간호학회 2018 노인간호학회지 Vol.S No.-

        Purpose: There is a need for artificial intelligence which nurtures human intelligence as the prevalence of dementia and collapse of intelligence of human beings has become a social problem. Purpose of this study is to develop intervention technologies for maintaining cognitive health of older adults. Methods: The method named the Coimagination Method(CM) was proposed and has been developed in order to achieve goal. Conversation assistive technologies have been developed and tested based on the method. Results: The state of the art of the group conversation support system, and regular series of group conversation sessions for full-years with insights for healthy older adults are described in detail. Participatory approach has been applied to the design process for simultaneous research and implementation of the service. Both participants and practitioners have been maintaining their cognitive health for independent living. Conclusion: Findings imply that there exist potentially preventive types of dementia and intervention should be applicable for such types. Ways of thinking and living are gently intervened through understanding of personal values and broadening minds, which lead to improved quality of life.

      • Topographical Features and Geological Structure in the Neogene of Southern Part of Northeastern Japan

        ( Shigenori Otake ),( Hiroshi Kurita ) 대한지질공학회 2019 대한지질공학회 학술발표회논문집 Vol.2019 No.2

        Recent years, landslides and slope failures caused by heavy rainfall and earthquakes occur frequently in mountainous areas of Japan. Slope failure frequently occurs in areas where volcanic clastic rocks are distributed and topographical geology is regarded as important. On the other hand, the study area is a back-arc basin in the southern part of northeastern Japan, and is a Neogene clastic rock area formed by deep sea and shallow sea following the active volcanism after the Middle Miocene. It is thought that grasping the topographical features in the mountain area in the basin margin area and clarifying the geological characteristics in addition to it will be effective for the geological risk assessment of the slope disaster during the future heavy rain and earthquake. In this study, detailed topographical interpretation was carried out using aerial photographs to grasp the topographical features of the area. Next, the stratigraphic relationship and geological structure of this area were grasped by detailed observation of the geological features by surface geological survey. By comprehensively examining these, it was clarified that the distribution of topographic features that suggest landslide topography is more in the flow area than in the receiving area, and is closely related to the geological structure.

      • KCI등재
      • THE DYNAMICS OF BRAND AUTHENTICITY

        Mitsutoshi Otake 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

        The purpose of this study is to discuss the concept of brand authenticity by examining how Harley-Davidson motorcycles became popular in the Japanese market. My particular focus will be on interactions among consumers, corporations, and distributors regarding brand authenticity. Not all Harley-Davidson stores are authorized. There are unauthorized stores throughout Japan. The advertisements made by unauthorized distribution channels sometimes emphasize brand elements that are clearly not endorsed by Harley-Davidson. Some of these dealers are even critical of Harley-Davidson’s own marketing activities. All this raises the following questions: How did they manage to interact with consumers and increase sales in Japan, home of well-known motorcycle manufacturers? More specifically, what obstacles did they encounter and how did they overcome these obstacles as they sought to expand sales? To answer these questions, this study focuses on the concept of brand authenticity. In a field of research known as Consumer Research, or more specifically Consumer Culture Theory (Arnould & Thompson, 2005), there is a theoretical viewpoint that consumers have a hand in creating brands, which are understood to be social constructs. Among various concepts that exist, brand authenticity is particularly relevant to, and is thus the focus of, this study. Authenticity as used herein is related to the concept of something being genuine, real, and true (Belk & Costa, 1998). Authenticity is a socially constructed interpretation of the essence of what is observed and a set of expectations regarding how such a thing ought to look and feel (Beverland & Farrelly, 2010). These kinds of beliefs regarding brands are closely tied to the formation of identity (Thompson, Rindfleisch, & Arsel, 2006). For example, sometimes there is a conflict in the brand community between those who seek to pursue profits through an expansion of the brand’s market share and those who seek to protect the authenticity of the brand (Mu?iz & Schau, 2005). Companies that provide products and services must consider this tension when building brand authenticity. This is because the excessive use of brand traditions and stories around those traditions can lead to a loss of authenticity as consumers view such actions as exploitative (Brown, Kozinets, & Sherry, 2003) This study uses qualitative research methods, specifically participant observation, semi-structured interviews, questionnaires, and documents. I performed a comparative analysis on this data based on individuals and organizations that deal with Harley-Davidson. Data compiled through continuous observation was particularly valuable. The sites surveyed were authorized dealers, non-authorized dealers, various events, and motorcycle parts shops. The following two points were found in this case study. First, many owners classify the Harley-Davidson brand in two ways: authentic and unauthentic. Certain owners are actively expressing their opinions as to which brand is authentic. Harley-Davidson Japan, which was established in 1989, has expanded the number of authorized dealers that help operate the group. Harley-Davidson motorcycles that had been sold before the manufacturer strengthened its marketing activities are commonly called “vintage,” while those that were sold thereafter are known as “current.” Some owners seek authenticity in “vintage” Harleys. These owners believe that brand authenticity belongs to products that are sold in small shops. The existence of fan clubs at the grassroots level is also important to them. “Vintage” Harleys have those. In other words, whether a motorcycle has authenticity is not necessarily determined by its physical characteristics. Given these circumstances, Harley-Davidson Japan and its authorized dealers make efforts to emphasis their continuity with the past and convey the tradition to owners by holding various events to introduce the brand’s history. “Vintage” Harleys are also on display at such events. In Japan, authenticity among owners is not necessarily a matter of perspective based on one’s identification with an outlaw versus an enthusiast perspective (cf Schouten & McAlexander, 1995). “Vintage” Harley owners are not necessarily “outlaw bikers”. Most of them regard outlaw bikers as unauthentic. The lack of modern marketing is valued among them. Second, certain unauthorized dealers selling “vintage” motorcycles differentiate themselves from competitors and build their businesses by reinterpreting and strengthening the brand classification. These dealers were critical of Harley-Davidson Japan’s marketing activities, and viewed themselves as the proper flag bearers of the Harley brand. One reason for this was that they felt that the quintessential nature of Harley-Davidson — the individuality of the dealers — was lost in the expansion of authorized dealers and the resulting homogeneity. Thus, these dealers don’t seek to become authorized, but rather to propagate the Harley image to the next generation and maintain their shops as in the past. They focus on sales and repair of models not handled by authorized dealers. Against this background, Harley-Davidson Japan and the authorized dealers set up booths at events where many distributors and owners that provide authenticity to “vintage” models participate, and expanded their contact with the diverse group of owners and potential customers. In addition, they make an effort to expand the use of authorized parts made to legal standards, and sponsor traffic safety activities in an effort to expand their customer base and rid themselves of the negative image caused by illegal modifications and noise pollution. As noted above, while there is some conflict around brand authenticity, the efforts of Harley-Davidson Japan, authorized dealers, and unauthorized dealers to differentiate from competing dealers and other motorcycle manufacturers have contributed to the expansion and maintenance of their customer base. This study showed that brand authenticity is a shared set of beliefs about the nature of things we value in the world.

      • THE DYNAMICS OF BRAND AUTHENTICITY

        Mitsutoshi Otake 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.6

        The purpose of this study is to discuss the concept of brand authenticity by examining how Harley-Davidson motorcycles became popular in the Japanese market. My particular focus will be on interactions among consumers, corporations, and distributors regarding brand authenticity. Not all Harley-Davidson stores are authorized. There are unauthorized stores throughout Japan. The advertisements made by unauthorized distribution channels sometimes emphasize brand elements that are clearly not endorsed by Harley-Davidson. Some of these dealers are even critical of Harley-Davidson’s own marketing activities. All this raises the following questions: How did they manage to interact with consumers and increase sales in Japan, home of well-known motorcycle manufacturers? More specifically, what obstacles did they encounter and how did they overcome these obstacles as they sought to expand sales? To answer these questions, this study focuses on the concept of brand authenticity. In a field of research known as Consumer Research, or more specifically Consumer Culture Theory (Arnould & Thompson, 2005), there is a theoretical viewpoint that consumers have a hand in creating brands, which are understood to be social constructs. Among various concepts that exist, brand authenticity is particularly relevant to, and is thus the focus of, this study. Authenticity as used herein is related to the concept of something being genuine, real, and true (Belk & Costa, 1998). Authenticity is a socially constructed interpretation of the essence of what is observed and a set of expectations regarding how such a thing ought to look and feel (Beverland & Farrelly, 2010). These kinds of beliefs regarding brands are closely tied to the formation of identity (Thompson, Rindfleisch, & Arsel, 2006). For example, sometimes there is a conflict in the brand community between those who seek to pursue profits through an expansion of the brand’s market share and those who seek to protect the authenticity of the brand (Muñiz & Schau, 2005). Companies that provide products and services must consider this tension when building brand authenticity. This is because the excessive use of brand traditions and stories around those traditions can lead to a loss of authenticity as consumers view such actions as exploitative (Brown, Kozinets, & Sherry, 2003) This study uses qualitative research methods, specifically participant observation, semi-structured interviews, questionnaires, and documents. I performed a comparative analysis on this data based on individuals and organizations that deal with Harley-Davidson. Data compiled through continuous observation was particularly valuable. The sites surveyed were authorized dealers, non-authorized dealers, various events, and motorcycle parts shops. The following two points were found in this case study. First, many owners classify the Harley-Davidson brand in two ways: authentic and unauthentic. Certain owners are actively expressing their opinions as to which brand is authentic. Harley-Davidson Japan, which was established in 1989, has expanded the number of authorized dealers that help operate the group. Harley-Davidson motorcycles that had been sold before the manufacturer strengthened its marketing activities are commonly called “vintage,” while those that were sold thereafter are known as “current.” Some owners seek authenticity in “vintage” Harleys. These owners believe that brand authenticity belongs to products that are sold in small shops. The existence of fan clubs at the grassroots level is also important to them. “Vintage” Harleys have those. In other words, whether a motorcycle has authenticity is not necessarily determined by its physical characteristics. Given these circumstances, Harley-Davidson Japan and its authorized dealers make efforts to emphasis their continuity with the past and convey the tradition to owners by holding various events to introduce the brand’s history. “Vintage” Harleys are also on display at such events. In Japan, authenticity among owners is not necessarily a matter of perspective based on one’s identification with an outlaw versus an enthusiast perspective (cf Schouten & McAlexander, 1995). “Vintage” Harley owners are not necessarily “outlaw bikers”. Most of them regard outlaw bikers as unauthentic. The lack of modern marketing is valued among them. Second, certain unauthorized dealers selling “vintage” motorcycles differentiate themselves from competitors and build their businesses by reinterpreting and strengthening the brand classification. These dealers were critical of Harley-Davidson Japan’s marketing activities, and viewed themselves as the proper flag bearers of the Harley brand. One reason for this was that they felt that the quintessential nature of Harley-Davidson - the individuality of the dealers - was lost in the expansion of authorized dealers and the resulting homogeneity. Thus, these dealers don’t seek to become authorized, but rather to propagate the Harley image to the next generation and maintain their shops as in the past. They focus on sales and repair of models not handled by authorized dealers. Against this background, Harley-Davidson Japan and the authorized dealers set up booths at events where many distributors and owners that provide authenticity to “vintage” models participate, and expanded their contact with the diverse group of owners and potential customers. In addition, they make an effort to expand the use of authorized parts made to legal standards, and sponsor traffic safety activities in an effort to expand their customer base and rid themselves of the negative image caused by illegal modifications and noise pollution. As noted above, while there is some conflict around brand authenticity, the efforts of Harley-Davidson Japan, authorized dealers, and unauthorized dealers to differentiate from competing dealers and other motorcycle manufacturers have contributed to t

      • KCI등재

        Long-term clinical and real-world experience with Crohn’s disease treated with anti-tumor necrosis factor-α antibodies

        Haruka Otake,Satohiro Matsumoto,Hirosato Mashima 대한장연구학회 2022 Intestinal Research Vol.20 No.4

        Background/Aims: Although anti-tumor necrosis factor (TNF)-α agents are important therapeutic drugs for Crohn’s disease (CD), data regarding their long-term sustained effects are limited. Herein, we evaluated the long-term loss of response (LOR) to anti-TNF-α agents in patients with CD.Methods: This retrospective study included patients with CD who started treatment with infliximab or adalimumab as a first-line therapeutic approach. The cumulative event-free, retention, and surgery-free rates after the start of biological therapy were analyzed. Secondary LOR was analyzed in patients who achieved corticosteroid-free clinical remission after the start of biological therapy. Cox proportional hazards models were used to analyze the predictive factors of secondary LOR.Results: The cumulative event-free rates at 1, 2, 5, and 10 years were 83.3%, 75.1%, 37.4%, and 23.3%, respectively. The incidence of LOR was 10.6% per patient-year of follow-up. At 12–14 weeks after the start of biological therapy, the proportion of patients with a C-reactive protein to albumin (CRP/ALB) ratio ≥0.18 was significantly higher in patients with LOR (<i>P</i><0.001). Multivariate analysis indicates that a CRP/ALB ratio ≥0.18 (hazard ratio [HR], 5.86; 95% confidence interval [CI], 1.56–22.0; <i>P</i>=0.009) and upper gastrointestinal tract inflammation (HR, 3.00; 95% CI, 1.26–7.13; <i>P</i>=0.013) were predictive factors of secondary LOR.Conclusions: Although anti-TNF-α agents contributed to long-term clinical remission of CD, the annual incidence of secondary LOR was 10.6%. The CRP/ALB ratio at 3 months after the start of biological therapy and upper gastrointestinal tract inflammation were identified as predictive factors of secondary LOR.

      • KCI등재후보

        어린이날 한일 비교연구 -1922년 전후를 중심으로-

        오오타케키요미 ( Otake Kiyomi ),지호순 ( Ji Hosun ) 방정환연구소 2022 방정환연구 Vol.8 No.-

        1922년 5월 근대 한국과 일본에서 동시에 진행되던 어린이날 행사에 대해 특히 일본의 1900∼20년대 어린이 관련 행사와 배경을 자료 조사하여 실증적으로 밝혔다. 방정환의 어린이날이 반식민지, 독립운동, 민족운동으로서 억압된 민족과 인권을 해방시키는 운동이라면 일본의 어린이날은 이와야 사자나미 [巌谷小波]의 “자식은 진정한 나라의 보배다 [子宝は真の国の宝なり]”라는 말과 1900년대부터 간헐적으로 개최된 아동박람회 등에서 선전되어 판매된 단오절 장식(갑옷투구, 무사 인형, 잉어 모양의 깃발) 로 상징된 국력 증강을 위한 강한 어린이와 입신출세를 바라는 국가주의적인 것이었다. 특히 방정환이 도쿄에 머물던 1920∼23년에는 일본 각지에서 전단이나 포스터로 아동애호를 선전하고 어린이들이 깃발을 흔들며 행진하고 어린이를 위한 구연동화회와 어른을 위한 강연회가 개최되면서 아동의 건강ㆍ복지ㆍ교육ㆍ권리 발전을 위한 계몽행사가 활발히 진행되고 있었다. 방정환은 『킨노호시 [金の星]』등 당시 유행하던 아동잡지를 참고하여 잡지 『어린이』를 편집하였다고 하는데, 어린이 행사에 관해서도 그 정신과 형식에 대해 비교 검토하면 아동문화의 양면성을 이해할 수 있을 것이다. 또 방정환이 1923년에 간행한 『사랑의 선물』 표지에는 오카모토 키이치 [岡本帰一]가 그린 꽃다발을 안고 있는 소녀의 그림(원화는 모범가정문고(模範家庭文庫) 『세계동화보옥집(世界童話宝玉集)』(1919년)에 삽입된 컬러 삽화)이 사용되고 있다는 것을 밝혔다. 이처럼 한일 근대 아동문화는 비교 연구를 통해 그 성격을 명확히 알 수 있다. This paper is a study on Children’s Day events held in May 1922 in modern Korea and Japan. In particular, data on Children’s Day-related events and backgrounds in Japan from the 1900s to the 20s were investigated. Bang Jung-hwan’s Children’s Day was an anti-colonial, independence, and ethnic movement to liberate oppressed peoples and human rights, and in the case of Japan, it was based on nationalism. For example, it is symbolized by Iwaya Sazanami’s words, “Children are national treasures,” and by the Japanese children’s day decorations (armor helmets, samurai dolls, carp banners).They wish for military strength and success in the future of their children. In particular, from 1920 to 23, when Bang Jung-hwan was in Tokyo, enlightenment events for the development of children’s health, welfare, education and rights were actively held. Bang Jung-hwan edited the magazine “Orini,” referring to a children’s magazine that was popular in Tokyo at that time. Also, Bang Jung-hwan’s Children’s Day events are similar in form to Japanese enlightenment activities. Therefore, by comparing and studying the relationship between Korea and Japan’s modern children’s culture, we can clearly understand the characteristics of Korea and Japan’s children’s culture.

      • KCI등재

        Embodied Cognition in Psychological Therapy

        ( Mihoko Otake ),( Surya G Nurzaman ),( Fumiya Iida ) 서울대학교 인지과학연구소 2012 Journal of Cognitive Science Vol.13 No.4

        The concept of embodiment plays a crucial role in understanding human cognition. Previously it has been argued, for example, that the cognitive processes related to human memories cannot be fully explained without the notions of embodiment because memories are usually the outcome of an individual`s physical sensorimotor interactions with the environments. The aim of this paper is to discuss the issues of embodied cognitive science and their contributions in the psychological therapeutic method. Through a few trials that we conducted in the last few years, we introduce a novel therapeutic method, the so-called coimagination method, which has been used for preventing and rehabilitating cognitive decline, and its implications in the context of embodied cognition.

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