발표69 : 페로망간 용탕으로부터 망간의 증발기구 및 속도에 관한 연구

한웅희,장민환,박종진,유병돈 대한금속재료학회 ( 구 대한금속학회 ) 1999 대한금속학회 추계학술대회 개요집 Vol.1999 No.-

Does Social Exclusion Influence Consumers’ Pseudodiagnosticity Biases towards Distribution Brands?

한웅희 한국유통과학회 2020 유통과학연구 Vol.18 No.4

Purpose: This study explores how cognitive impairment caused by social exclusion experience can be explained through cognitive narrowing and how it influences consumer's judgment and reasoning and results pseudodiagnosticity bias towards distribution brands. This study examines the characteristics of cognitive narrowing, which is one of the strategies for overcoming the negative emotions resulting from social exclusion, and how cognitive errors called pseudodiagnosticity bias occur due to cognitive narrowing in the evaluation of distribution brands. Research design, data and methodology: Present study was performed with 77 college students in Seoul. Participants were randomly assigned to the group who experienced social exclusion and the group who did not experience social exclusion. The analysis has been made of how the degree of bias of pseudodiagnosticity differs according to the experience of social exclusion by t-test. Results: The group who experienced social exclusion had a higher level of pseudodiagnosticity bias towards distribution brands than the group who did not experience social exclusion. Conclusions: This study confirmed what characteristics of cognitive narrowing, which is one of the strategies for overcoming the negative emotions resulting from social exclusion, and how cognitive errors called pseudodiagnosticity bias occur due to cognitive narrowing. Implications and future research directions were discussed and suggested.

소비자의 유념성과 강박구매

한웅희 한국유통과학회 2014 유통과학연구 Vol.12 No.12

Purpose - This study investigated the effect of the negative affect on compulsive buying and the interaction effect of the negative affect depending on the level of mindfulness. Compulsive buying is defined as chronic, repetitive purchasing that becomes an overlearned and automatic way to cope with negative feelings, and compulsive buyers may be particularly susceptible to cognitive narrowing when shopping. Mindfulness may be defined as a coordinative regulatory process to increase the level of attention by recognizing the present experiences non-judgmentally. Hence, mindfulness can be related with negative psychological results such as general mental distress, especially compulsive buying. The purpose of the current study is to examine the relationship between compulsive buying and mindfulness. In another words, this study investigated the effect of the internal regulatory mechanism (that is, mindfulness) on the mental disorder resulting from negative affect in the area of consumption (that is, compulsive buying). Research design, data, and methodology – One hundred and twenty-five college students were recruited for this study. The subjects were classified into two groups according to the degree of the negative affect (High Negative Affect Group vs. Low Negative Affect Group) by the mean value of negative affect (=2.47). The subjects were classified into two other groups according to the degree of mindfulness (High Mindfulness Group vs. Low Mindfulness Group) by the mean value of mindfulness (= 3.47). To analyzethe effect of negative affect on compulsive buying, the degree of compulsive buying of the High and Low Negative Affect Groups were compared. To examine the moderating effect of mindfulness by using factorial design, the interaction effect of the negative affect (High vs. Low) and the mindfulness (High vs. Low) were analyzed. Results – The degree of the compulsive buying was higher when the degree of the negative affect was higher than lower (3.06High Negative Affect Group vs. 2.87Low Negative Affect Group, p=.014). The difference in the degree of the compulsive buying was larger when the degree of the mindfulness was lower than higher. In other words, the interaction effect of the negative affect and the mindfulness on the compulsive buying could be found (F(1,124)=10.098, p<.01). Conclusions – The results of the current study showed that the compulsive buying is influenced by the negative affect and that the effect of the negative affect on the compulsive buying varies depending on the level of the mindfulness. These results can be interpreted to imply that consumers who are in a state of high mindfulness pay attention to every minute of experience and activate the coordinatory function and that, eventually, habitual and reflective responses such as compulsive buying are restricted. It is concluded that consumers’ mindfulness can facilitate the self-regulatory responses and alleviate the influence of negative affect on compulsive buying. Based on these results, the theoretical and practical implications of this research were discussed and the limitations and future research areas were suggested.

The Study on Compulsive Buying as Self-Defeating Behavior: Focused on Social Exclusion Factor

한웅희 동아시아경상학회 2020 The East Asian Journal of Business Economics Vol.8 No.2

Purpose – This study investigated the effect of the social exclusion experience on the compulsive buying tendency. The purpose of current study is to examine the mechanism through compulsive buying, one of self-defeating behaviors. While previous studies on compulsive buying focused only on the mechanism of psychological escapism to overcome negative emotions, this study intends to expand the study on the causes of compulsive buying by presenting a social exclusion experience as one of the causes of negative emotions. Research design and methodology – Present study was performed with 114 college students in Seoul. Participants were randomly assigned to the group who experienced social exclusion and the group who did not experience social exclusion. We analyzed how the tendency of compulsive buying differs according to the experience of social exclusion with t-test. Results – The compulsive buying tendency of the group who experienced social exclusion was higher than that of the group who did not experience it, and the difference was statistically significant. Conclusions – When the negative emotions caused by social exclusion experiences are high, they avoid self-awareness and show cognitive narrowing that focuses on immediate, specific and low-level tasks such as shopping or purchasing, which leads to self-defeating behavior. On the basis of these results, theoretical and practical implications of this research were discussed and the limitations and future research were suggested.

회피적 자기인식이 소비자의 귀추추론 오류에 미치는 영향

한웅희 한국상품학회 2014 商品學硏究 Vol.32 No.5

본 연구는 개인이 우울함이나 회피적 자아인식 등과 같은 부정적 감정으로부터 벗어나기 위해 사용하는 인지적 협소화(cognitive narrowing)가 인지적 편향의 발생에 미치는 영향을 탐구하고자 한다. 즉 부정적 감정의 극복을 위한 도피(escape)수단의 하나로 사용되는 인지적 협소화는 행동의 장기적인 결과에 대해 고려하지 못하게 하거나 규제로부터 벗어나게 하는 것뿐만 아니라 과장되고 비현실적인 사고를 촉진하는 것으로 알려져 있는데, 본 연구에서는 더 나아가 이러한 인지적 협소화가 이성적이고 합리적인 방식에서 벗어나는 인지적 오류, 특히 귀추추론 오류를 발생시킬 것으로 예상하여 이에 대한 실증적 탐구를 진행하고자 하였다. 연구결과 회피적 자기인식의 수준에 따라 귀추추론 오류의 수준이 달라지는 것으로 나타났다. 연구결과를 바탕으로 한 시사점과 향후 연구방향이 논의되고 제시되었다. This study investigated the effect of the aversive self-awareness on the abductive reasoning fallacy. Current study reviewed the relationship between the aversive self-awareness and the cognitive narrowing, and researched the relationship between the cognitive narrowing and the abductive reasoning fallacy. The results of this study are as below. The degree of the abductive reasoning fallacy is higher when the degree of the aversive self-awareness is higher than lower. On the basis of this result, theoretical and practical implications were suggested and the limitations and future research were discussed.

How Consumers’Mindfulness Moderates Impulsive Buying Tendency

한웅희 서비스마케팅학회 2020 서비스마케팅저널 Vol.13 No.1

This research investigated the moderating role of mindfulness between the social exclusion experience and the impulsive buying tendency. Impulsive buying might cause great damage to those around him as well as to oneself and individuals who experienced social exclusion might use cognitive narrowing strategy to escape from negative emotions. This cognitive narrowing strategy might influences on cognitive structure and methods, which generate various forms of deviant behavior such as impulsive buying. This study looked at social exclusion feelings as one of the causes of impulse buying, and explored how the impact of social exclusion on impulsive buying would depend on the level of consumer mindfulness. Current study was performed on 99 college students. Participants were randomly assigned to group who experienced social exclusion or group who did not experience social exclusion. We analyzed how the mindfulness moderates the effect of social exclusion experience on impulsive buying with ANOVA. The results showed that the impulsive buying tendency was higher for the social exclusion experience group than other group. It is assumed that the cause of this result is that social exclusion experiences elicit negative emotions, leading to self-defeating behavior. Another result is that the difference of the degree of the impulsive buying was higher when the level of mindfulness was lower than higher. On the basis of these results, theoretical implications and practical implications of this study were discussed and the limitations of current research and future research were suggested.

회피적 자기인식이 소비자의 귀추추론 오류에 미치는 영향

한웅희 한국상품학회 2014 商品學硏究 Vol.32 No.6

본 연구는 개인이 우울함이나 회피적 자아인식 등과 같은 부정적 감정으로부터 벗어나기 위해 사용하는 인지적 협소화(cognitive narrowing)가 인지적 편향의 발생에 미치는 영향을 탐구하고자 한다. 즉 부정적 감정의 극복을 위한 도피(escape)수단의 하나로 사용되는 인지적 협소화는 행동의 장기적인 결과에 대해 고려하지 못하게 하거나 규제로부터 벗어나게 하는 것뿐만 아니라 과장되고 비현실적인 사고를 촉진하는 것으로 알려져 있 는데, 본 연구에서는 더 나아가 이러한 인지적 협소화가 이성적이고 합리적인 방식에서 벗어나는 인지적 오류, 특히 귀추추론 오류를 발생시킬 것으 로 예상하여 이에 대한 실증적 탐구를 진행하고자 하였다. 연구결과 회피적 자기인식의 수준에 따라 귀추추론 오류의 수준이 달라지는 것으로 나타 났다. 연구결과를 바탕으로 한 시사점과 향후 연구방향이 논의되고 제시되었다. This study investigated the effect of the aversive self-awareness on the abductive reasoning fallacy. Current study reviewed the relationship between the aversive self-awareness and the cognitive narrowing, and researched the relationship between the cognitive narrowing and the abductive reasoning fallacy. The results of this study are as below. The degree of the abductive reasoning fallacy is higher when the degree of the aversive self-awareness is higher than lower. On the basis of this result, theoretical and practical implications were suggested and the limitations and future research were discussed.

고객의 자원유형과 성별이 구전의도에 미치는 영향: 인천국제공항 면세점을 중심으로

한웅희,안성숙,김문섭 한국무역연구원 2020 무역연구 Vol.16 No.4

Purpose This study focused on the role of customers’ resource type and gender as the antecedents of WOM intention. This research proposes ways to utilize customers’ WOM intention to enhance the competitiveness of duty-free shops suffering from COVID-19. Design/Methodology/Approach We conducted an online experiment on people in their 20s and 40s living in Seoul and the metropolitan area who have visited Incheon International Airport in the past year. Participants were randomly assigned to a group of time resources or monetary resources, and participants responded to their WOM intention for duty-free shops. Data from 390 participants was used for 2 (resource type: monetary vs. time) × 2 (gender: female vs. male) ANOVA. Findings The impact of resource types on the WOM intention varied depending on the gender. Specifically, female customers were more willing to do positive WOM intention about duty-free shops when time resources (vs. financial resources) were provided, whereas male customers were more willing to do positive WOM intention when financial resources were provided. Research Implications This study made academic contributions by demonstrating the interaction of resource type and gender on the WOM intention. It is of practical significance in that it proposed ways to utilize customers’ WOM intention to enhance the competitiveness of duty-free shops.

다원자재 대체 생산 제품의 리드타임을 고려한 적정 재고모형 수립 연구

한웅희,서용원 대한산업공학회 2017 대한산업공학회 춘계학술대회논문집 Vol.2017 No.4

다원자재 대체 생산 제품의 리드타임을 고려한 적정 재고모형 수립 연구

한웅희,서용원 한국시뮬레이션학회 2017 한국시뮬레이션학회 학술대회집 Vol.2017 No.-