SWMM모형을 이용한 도심지역의 우수저류시설 적정용량 산정방안에 대한 연구

차희원 ( Hee Won Cha ),장종경 ( Jong Kyung Jang ),홍철의 ( Chul Ui Hong ),김경현 ( Kyung Hyun Kim ) 한국물환경학회 2005 한국물환경학회·대한상하수도학회 공동 춘계학술발표회 Vol.2005 No.-

위기유형과 관계관리에 따른 위기 커뮤니케이션 전략 연구

차희원 ( Hee Won Cha ) 한국PR학회 2002 PR연구 Vol.6 No.2

This thesis studied the characteristics of crisis type and relationship management, which influence the crisis communication strategy by analyzing 19 crises as case study through in-depth interview. Analysis revealed the crisis types, which influence the crisis communication strategy, as `Organization responsibility`, `Control possibility`, `Social Influence`, `Seriousness of situation`, while `reputation`, `trust` and `exchange relationship` were founded as the attricutes of relationship management. Analysis also seemed to indicate that the attributes of relationship management were intersected with the properties of crisis types to influence the crisis communication strategy. When it points the organization`s responsibility or out of control crisis type with good reputation and positive relationship, defensive strategy, such as elucidation, justification & responsibility reduction, could be effective. In contrast, accommodative strategy, such as apology and correction settlement, is more effective when it has negative relationship and bad reputation. It appeared `recognition of crisis situation`, `extent of damage in organization` and `attitude of stakeholder on srisis situation` as other influencing factors of crisis communication strategy.s

PR과 기업 명성의 관련성에 대한 연구: PR의 개념, 기능 및 PR팀 역할을 중심으로

차희원 ( Hee Won Cha ),양정은 ( Jung Eun Yang ) 한국PR학회 2004 PR연구 Vol.8 No.1

The purpose of this study is to explore the relationship between PR and corporate reputation, based on the in-depth interviews taken. The relationship between corporate reputation and PR, shown as the result of in-depth interviews, was considered as follows. First, respondents think there is high correlation between corporate reputation and the concept/essence of PR. Especially the core of PR philosophy, which is about maintaining and increasing positive relationship with its key publics, is closely related to positive corporate reputation. Second, among the various area of PR, four functions are thought to be related with corporate reputation. The four functions are: Corporate image PR, which focuses on the excellence of a company, the company`s activities with community, and the company`s own ethics. Next function is Issues Management PR, which is about raising social interest on a certain problem or issue by letting the company pre-occupy the issue and actively manage the issue. Third function is Relationship Management PR, which is about securing key public`s trust towards an organization by managing ongoing relationship with its key publics. The last function is Crisis management, which is about effectively dealing with difficult situation when a crisis occurs. Third, because corporate PR team is responsible for overall communication activities of a company, it was thought as playing a key role in managing corporate reputation. Also, it is thought that allocating more budget and human resources can actually bring positive effect to overall corporate reputation. In conclusion, although PR is very much related to corporate reputation in terms of PR`s concept, function and the role of corporate PR team, current PR activities are practiced in the area of narrow definition of PR, mainly media relations. Although respondents agree on the importance of media`s role in managing corporate reputation, more fundamental understanding on PR and its philosophy is need to be shared. Managing corporate communication with key publics who have much influence on positive corporate reputation is more crucial and corporate reputation management has to be approached in a more integrated and strategic way in this sense. Corporate reputation management is needed to be initiated and managed by corporate PR team, since corporate PR team is eventually in charge of the communication activities of a company.

정책 PR의 평가 지표 개발에 관한 연구: 국정홍보처 실무자와 외부 전문가 의견 비교를 중심으로

차희원 ( Hee Won Cha ),김영욱 ( Yung Wook Kim ),신호창 ( Ho Chang Shin ) 한국PR학회 2005 PR연구 Vol.9 No.1

금융권 이상적 이미지, 정보원 신뢰도 및 이슈 중요도 인식과 금융기업명성 간 관련성

차희원 ( Hee Won Cha ),김훈순 ( Hoon Soon Kim ),배지양 ( Ji Yang Bae ) 한국PR학회 2007 PR연구 Vol.11 No.2

기업블로그의 대화 커뮤니케이션이 고객만족도와 충성도에 미치는 영향 인지된 상호작용성과의 비교를 중심으로

차희원 ( Hee Won Cha ),남화정 ( Hwa Jung Nam ) 한국PR학회 2011 PR연구 Vol.15 No.2

These days, many corporations are managing blogs to maintain good relationships with their customers. Each of these blogs features many two-way communication factors. This study is focused on the Dialogic Communication and Perceived Communication factors in corporate blogs. There are five factors each in both Dialogic Communication and Perceived Interactivity. For Dialogic Communication, they are as follows: ``Dialogic Loop``, ``Usefulness information``, ``Generation of Return visits``, ``Ease of the interface`` and ``Rule of conservation of Visitors``. For Perceived Interactivity, they are: ``User Control``, ``Responsiveness``, ``Two-way Communication``, ``personalization`` and ``playfulness``. This study intends to show the significance each of these factors have on customer satisfaction and loyalty. In conclusion, the factors involved in Dialogic Communication and Perceived Interactivity were discovered to be very important to the relationships corporate blogs have with their customers. Also, Dialogic Communication was confirmed to be very similar to perceived Interactivity.

공중 프레임, 고정관념, 트위터의 재매개(remediation)가 국가명성에 미치는 영향

차희원(Hee-Won Cha),장서진(Seo-Jin Chang),장현지(Hyun-Ji Jang) 한국언론정보학회 2013 한국언론정보학보 Vol.62 No.2

본 연구는 고정관념, 공중 프레임, 트위터의 재매개 유형이 국가명성에 미치는 영향을 연구하였다. 이를 위해 일본과 중국 간 댜오위다오/센카쿠열도 영유권 분쟁을 이슈로 선정하였다. 20∼40대 한국인 210명을 대상으로 설문조사를 실시한 결과, 일본과 중국에 대한 고정관념이 각국 국가명성에 유의한 영향을 주고 있었으며, 정당성확보 프레임만이 중국 국가명성에 영향을 미치는 것으로 나타났다. 또한, 일본에 대한 고정관념과 일본책임 프레임, 일본에 대한 고정관념과 양자책임/이익추구 프레임의 상호작용만이 일본 국가명성에 유의한 영향을 주는 것으로 나타났다. 트위터 재매개 유형 중 생산유형과 감상유형만이 일본 국가명성에 영향을 미치는 것으로 나타났으며, 생산유형과 유통유형이 양자책임/이익추구 프레임에, 유통유형이 중국책임 프레임에 유의미한 해석의 차이를 보였다. 상호작용 분석결과, 재매개 유통유형이 뚜렷할수록 양자책임/이익추구 프레임에 동의하며, 중국 국가명성을 높게 인식하는 것으로 나타났다. 본 연구는 재매개 유형을 통해 의견지도자와 비(非)집단 간 현상 해석 및 인식의 차이가 있음을 밝혀냈다는 의의를 갖는다. The purpose of this paper is to explore the effect of stereotype, public frame, and Twitter remediation on country reputation. Diaoyudao/Senkaku dominium dispute was chosen which has been a lasting territorial problem between Japan and China. According to a survey conducted toward 210 Koreans aged 20 to 40, stereotype of Japan and China has effects on each reputation. Legitimacy-securing frame only affect China’s country reputation. While stereotype of Japan and ‘attribution to Japan’s responsibility’ frame significantly interacted with Japan’s country reputation, stereotype of Japan and ‘attribution to both sides’ responsibility’ frame also interacted with Japan. Also, Twitter remediation activity categorized into producing, distributing and viewing was examined. Only producing and viewing had effects on Japan’s reputation. In terms of interaction, the more opinion leaders do distributing, the more they agree on attribution to both sides’ responsibility frame, and recognize China’s reputation more positive. Consequently, it was proved that Twitter opinion leaders interpreted public frame and recognized country reputation in a different way compared to the normal Twitterians.

공중 관여도와 미디어 신뢰도에 따른 기업 명성의 미디어 의제 설정 효과 연구

차희원(Hee-Won Cha) 한국언론학회 2004 한국언론학보 Vol.48 No.6

미디어 명성(Media Reputation)과 이슈명성(Issue Reputation)이 기업명성(Corporate Reputation)에 미치는 영향

차희원(Hee-Won Cha) 한국언론학회 2006 한국언론학보 Vol.50 No.5

기업명성(Corporate Reputation)에 대한 쟁점 논의

차희원(Hee Won Cha) 이화여자대학교 이화사회과학원 2004 사회과학연구논총 Vol.12 No.-

이 연구는 명성에 대한 다양한 쟁점과 논의를 정리하고, 이들 쟁점에 대한 한국의 전문가와 일반인의 의견을 탐색하는 것이 목적이다. 특히 명성과 이미지 개념의 차이, 명성 구성요소, 그리고 명성 측정방법 등의 쟁점을 논의하고자 하였다. 이를 위해서 명성 전문가(학계 및 업계), 기업임원, 언론인, 애널리스트, 그리고 일반인 등 23명에게 심층인터뷰를 실시하였다. 먼저 명성과 이미지 개념에 대한 인식을 살펴본 결과, 한국의 전문가와 일반인들은 명성을 기업실체와 성과에 기반한 총체적인 개념으로 인식하였고, 이미지는 기업의 피상적인 요소나 단편적인 개념으로 간주하는 등 차이가 있다고 지적하였다. 명성을 구성하는 요소에 대해서는, 매출액이나 수익성 등의 기업성과나 기업철학 등 기업의 본질적 요소를 중요하다고 했지만, 커뮤니케이션 요소 역시 기업명성에 영향을 미친다고 인식하였다. 이 같은 결과는 향후 기업명성에 대한 연구가 기업의 본질적 요소뿐 아니라 커뮤니케이션 요소에도 주목해야 할 것임을 의미하는 것이다. 응답자들은 여러가지 차원의 속성을 명성에 영향을 미치는 요인으로 제시하고 있어 명성에 대한 다차원적 측정체계를 마련해야 할 필요성을 보여주었다. 아직까지 명성을 측정하기 위한 공통척도가 확정되지 않은 상황이며 특히 한국적 특성을 반영하는 척도를 개발하기 위해서는 명성측정에 대한 과학적인 연구가 지속적으로 이루어져야 할 것으로 보인다. 이 연구는 심층인터뷰를 통한 탐색적 목적의 연구이기 때문에 결과를 일반화시키기 어렵다는 점이 한계로 지적된다. 향후 연구에서는 양적 서베이 검증을 통해 이 같은 한계를 보완하여야 할 것이다. The purpose of this study is to summarize various issues and discussions on reputation, and to explore the opinion of professionals and general publics on the issues. Special focus was given on the conceptual difference between reputation and image, reputation attributes, and measurement of reputation. For this, 23 in-depth interviews were conducted with reputation specialists (of academic and field), corporate executives, journalists, analysts, and general publics. First, professionals and publics considered corporate reputation and corporate image as different concepts. Interviews have revealed that reputation was recognized as a whole concept based on the corporate reality and performance, while image was recognized as a fragmented concept based on superficial elements. On the reputation attributes, intrinsic attributes such as revenue, profit, performance or corporate philosophy were thought as most important factors, while they also indicated the importance of communication as the attribute influencing corporate reputation. This result shows that future study on corporate reputation needs to pay attention to the attribute of corporate communication, as well as to the intrinsic attributes of corporate. Respondents presented elements of various dimension as the attributes influencing reputation, and this shows multi-level index structure is needed to measure corporate reputation. Common index to measure corporate reputation has not been developed yet and to develop index reflecting the distinctiveness of Korea, further scientific studies on reputation measurement will have to be continued. The limit of this study lies in the difficulty of generalization of the study result, since the study was conducted with the objective of initial exploration through in-depth interviews. Future study will have to verify the result by conducting quantitative survey.