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스마트폰 애플리케이션을 활용한 프로스포츠 구단 광고가 소비자태도에 미치는 영향
정명수(Jung, Myung-Soo),윤봉우(Yun, Bong-Woo),신수미(Shin, Su-Mi) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.1
The purpose of this study was to analyze the effect of sports team’s advertisement by utilizing smart-phone Application on customer attitude. To achieve this purpose subject was selected by visiting games stadium man interested in volleyball and use smart-phone in Cheon-an. Total 300 surveys were distributed and 260 samples(86.6%) were finally used after eliminating 40 incomplete samples using. The data was analyzed by frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis by using SPSS 14.0 and AMOS 7.0. The findings of this study were as follows. First, consumer response of application advertisement had effect on advertising attitude. Second, consumer response of application advertisement had effect on consumer satisfaction. Therefore sports team’s has to enhance the mobile service such as SNS application to encourage the consumer participation as well as develop the separated marketing strategy for each target market. More results and implications are suggested.
개인경기와 단체경기 운동선수의 비행별 유형에 관한 연구
정명수(Jung Myung Soo),임효택(Lim Hyo Tao) 한국사회체육학회 2000 한국사회체육학회지 Vol.14 No.-
The purpose of the present study is to establish a research model on high School athletes' misconduct types and to verify the major factors affecting them by using positive statistical data. The results were as follows. 1. According to gender, there was significant difference only in interpersonal misconducts. The mean score of the male (1,40) was higher than that of the female (1,267). 2. According to disparity of age, there were no significant differences in all 5. misconduct types. 3. According to school years, there were significant differences in property - misconducts and position-misconducts. and sequestration-misconducts. 4. According to patriarchs educational levels, there were significant differences in all misconduct types. The less patriarchs educational levels, the less misconducts. 5. According to patriarchs occupations, there were significant differences in position-misconducts and sequestration-misconduct. Especially, the rnean scores were higher in administration/management employees and freelance specialists. 6. According to monthly spending money, there were significant differences in position-misconducts and interpersonal misconducts. Expecially, in case of higher allowance, more than 160,000%, the mean scores were higher. 7. According to sport events, there were significant differences in all 5. misconduct types. The scores were higher in individual events than team events. The higher patriarchs' educational levels, the less misconducts. In comparison with allowance, team athletic players spent more allowance than individual athletic players.
스쿠버 다이버의 사고 예방을 위한 교육과정 개선 및 활성화 방안
정명수(Myung Soo Jung),박상규(Sang Gyu Park) 한국사회체육학회 2007 한국사회체육학회지 Vol.0 No.30
The purpose of this study is to understand the situation of scuba tourism and revitalize sports tourism by examining pending tasks and methods for revitalization. In order to achieve this, literature review and focus group interview were used to present professional methods. An interview was conducted with practicing scuba instructors nationwide in Jeju-do in consideration of local arrangement. Subjects` mean age was 41, and mean career was 11 years. The following results were obtained. First, related-industry practitioners should make active efforts to solve pending problems. Second, it is needed to create profit through various education and events, and develop inexpensive equipment through the localization of equipment. Third, it is needed to provide convenience with the expansion and improvement of facilities through investment, and introduce the safety and educational effect of scuba to the public using a variety of PR activity. Finally, the transparency of trainer courses should be secured and conservative manuals should be introduced at the beginning of a beginner course.
댄스스포츠 참여가 의사소통 , 갈등해소 및 결혼만족에 미치는 영향
정명수(Myung Soo Jung),이경일(Kyung Il Lee),김경란(Kyung Ran Kim) 한국사회체육학회 2001 한국사회체육학회지 Vol.16 No.-
The purpose of this study is to investigate the relationship between house wife`s participation on dance sports, marital communication, marital conflict resolution, and marriage satisfaction. Specifically, it aims to examine: The difference of marital communication, marital conflict resolution, and marriage satisfaction by characteristics of dance sports participation-non participation. The subjects of this study was selected by cluster random sampling of involvement(participation 561, non-participation 177) in dance program facility of Seoul, Kyung-ki, Daejun, and Kwang-ju. The survey questionnaires were used to collect the data The questionnaire for the formalization factor marital communication, had been developed by Lee(1991). The questionnaire for the marital conflict resolution had been developed by Hyun(1994). And also the marriage satisfaction had been developed by Kwon & Chei(199h). The statistical methods such as factor analysis, ANCOVA, multiple classification analysis. Path analysis were used to analyze the collected data From the analyses of the data, the study reached the following conclusions: Marital communication, marital conflict Resolution, and marriage satisfaction are partially different by dance sport participation-non participation. That is, dance sports participant is higher reason attitude, conciliatory attitude among sub-factor of marital communication, dance sports participant is higher compromise among sub-factor of marital conflict resolution, but marriage satisfaction is not different.
중견기업, 오리온 초코파이의 중국진출: 다이아몬드 모델에 따른 분석
정명수 ( Myung-soo Chung ),정진섭 ( Jin-sup Jung ),김주태 ( Joo-tae Kim ) 한국중견기업학회 2010 중견기업연구 Vol.1 No.1
After realizing the market potential of China, many Korean companies have entered Chinese market, but only a few of them have been successful in this market. Orion Corporation has marketed successfully Orion Chocopie in Chinese market and based on the success in China, it is trying to expand into other foreign countries. This paper intends to analyze the success of Orion Chocopie in China based on Diamond model and present some implications from the analysis. From the case study, the success of Orion Chocopie has come from excellent product quality, successful marketing strategy, proper cooperation with related industries, gradual localization strategy, and improved corporate image through social contributions.
이종용접부 용접 잔류응력 완화를 위한 국부 열처리 적용성 분석
정명수(Myung Su Jung),오영진(Yeong Jin Oh),김현수(Hyun Su Kim),오승진(Seung Jin Oh),원세열(Se Yeol Won),이경수(Kyoung Soo Lee) 대한기계학회 2018 大韓機械學會論文集A Vol.42 No.1
최근 가압경수형 원전의 이종금속 용접부에 적용된 니켈합금 용접재에서 일차수응력부식균열에 의한 손상이 발생하고 있다. 이에 이러한 손상을 예방하고 효율적으로 관리하기 위한 다양한 방법이 개발되고 있으며, 국내의 경우 노즐 교체 및 오버레이 용접 등이 시행된 바 있다. 하지만 교체 및 정비의 경우, 전체 이종금속 용접부 중 한정된 부분에만 적용이 가능하고 예방정비 기간 연장 등 상당한 시간 및 비용이 소요되므로 일차수응력부식균열 발생 완화를 위한 새로운 기술 개발이 필요하다. 본 연구에 서는 일차수응력부식균열의 주 원인으로 알려진 잔류응력을 저감시키기 위한 다양한 국부 열처리 방법론을 제시하고 각 방법론 별 잔류응력 완화효과를 분석하였다. Recently, primary water stress corrosion cracking (PWSCC) has occurred at dissimilar welds where nickel alloy weldments are used in pressurized water reactors (PWRs). The damage mitigation and effective management techniques, such as nozzle replacement and overlay welding, have also been developed and applied to Korean PWRs. However, these methods are only applicable to limited areas, are time consuming, and costly. Therefore, a new methodology for preventing PWSCC needs to be developed. In this research, various methodologies for local heat treatment to reduce the residual stress are suggested and their effects on the residual stress relaxation are examined in detail.
다중경로 환경에서 다중빔 탐색레이더에 적용 가능한 표적 고각오차 혼성 보정 기법
김관성,정명수,정창식,Kim, Kwan Sung,Chung, Myung Soo,Jung, Chang Sik 한국군사과학기술학회 2013 한국군사과학기술학회지 Vol.16 No.3
The multibeam surveillance radar is a state-of-art of 3D radar technology. It applies the stacked beams realized by a digital beamformer. In this paper, a hybrid compensation technique on elevation angle errors for low elevation angle targets over the sea in multipath radar environments is proposed. The proposed method can be applied to stacked beam radars. Double null algorithm based on maximum likelihood method in 3-D beamspace domain works well unless the phase difference between the two rays(direct and specular path) is close to $0^{\circ}$ and the magnitude of reflection coefficient is close to 0. To overcome these problems, we propose a hybrid compensation technique which uses the selective double null algorithm and the beam-ratio compensation technique for low-elevation errors on a log scale. Results of computer simulation show that the proposed method outperform conventional monopulse method and double null algorithm only under various multipath environments.