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Presentation Desire of Online Identity in Social Network Services: Focusing on Travel Perspective
전유희,정남호,Robert John Hart,구철모 한국인터넷전자상거래학회 2016 인터넷전자상거래연구 Vol.16 No.2
The growing use of the Social Network Services(SNSs), not only in daily life but also for travel information and experience sharing, has become an interesting area for research. This study investigates travel members’ online identities and social norm through their Social Network Service experience and its positive behavioural outcomes. Data were derived from 174 respondents belonging to SNS users and were analyzed using Smart PLS 2.0. The results revealed several important findings. First, we found that online identity and online social norm had a significant and positive effect on presentation desire of online identity. Moreover, presentation desire of online identity showed a positive effect on both SNS travel information sharing intention and SNS recommendation for travel. Lastly, SNS travel information sharing had a significant effect on SNS recommendation for travel.
자연모의 펌처리 시 Adipic acid의 중간처리 효과
전유희,강상모 대한미용학회 2019 대한미용학회지 Vol.15 No.2
This study adopted adipic acid as an intermediate treatment agent for perming virgin hair. The optimum ratio of adipic acid was 1%. For the test, we were divided into two groups: an experimental group (1% adipic acid was used as an intermediate treatment agent for perming) and a control group. In terms of wave formation, the experimental group was shorter than the control group by 4.8%. In the length of wave hair when shampooed 30 times, the experimental group was shorter than the control group by 12.8%. In other words, the experimental group was better than the control group for both wave formation and retention. In terms of hair thickness, no statistically significant difference was observed. In tensile strength, the experimental group revealed an 18.7% increase (p<0.05). In elongation, on the contrary, a 3.6% decrease was observed in the experimental group (p<0.05). In methylene blue coloring, the control group was 2.53 times greater than the experimental group (p<0.001). When hair was examined using scanning electron microscopy (SEM), cuticles were undamaged in both experimental and control groups. However, the experimental group was smoother than the control group in terms of hair texture. In other words, it appears that waves are improved by adipic acid through hair improvement, not through cuticle improvement. The above results confirmed that better hair formation and retention were observed when 1% adipic acid was applied to virgin hair as an intermediate treatment agent. In terms of the degree of hair damage, no statistically significant difference was found. Therefore, it may be concluded that adipic acid is acceptable as a cosmetics ingredient.
관광정보 획득을 위한 소셜 큐레이션 기반의 해시태그 활용에 대한 연구: 이용과 충족 이론 및 SNS 피로감을 적용하여
전유희,구철모 한국서비스경영학회 2017 서비스경영학회지 Vol.18 No.5
As the use of social network service has brought the change in the fundamental way of tourism behavior and tourist information search recently, the user's needs for social curation which selects valuable information and provides are on the increase, reflecting this phenomenon. Hashtag is to maximize the role of social curation and the purpose of this research is to analyze and verify the causal structure of tourist information search empirically by applying hashtag based on social curation that creates new paradigm in information retrieval. In this study, uses and gratifications theory and SNS fatigue were applied to examine the trade-off relationship between positive and negative aspects of hashtag use for acquiring the tourism information. The questionnaire was designed based on various theoretical backgrounds and literature reviews, and the datas were collected from those who search and collect tourism information by using hashtag in SNS. Online survey was carried out from April 10th to 17th, 2017 to collect samples. In total, 378 valid copies among 398 were used for the analysis. The purpose of this research is to apply the hashtag, which is a core function of social curation, which plays a crucial role in shaping various commercial and trends, such as tourist attractions and places, when tourism decision making using SNS forms a new paradigm of tourism behavior. This research investigates to review the trade-off relationships between the use and gratification theory and the positive/negative aspects of the SNS fatigue factors, and provides academic and practical implications.
정체성과 개방성이 소셜 네트워크 서비스 사용의도에 미치는 영향: 친밀감 대인관계 과정 모델을 중심으로
전유희 ( You Hee Joun ),이대용 ( Dae Yong Lee ),정남호 ( Nam Ho Chung ),구철모 ( Chu Lmo Koo ) 한국지식경영학회 2014 지식경영연구 Vol.15 No.2
In this study we adopted Interpersonal Process Model of Intimacy to study SNS use intention. First, we investigated the effects of personal identity, social identity and intimacy. Second, we tested the influences of self-disclosure, partner disclosure on perceived partner responsiveness. Third, we measured the relationship between perceived partner responsiveness and intimacy. Lastly, we investigated the effects of intimacy, perceived partner responsiveness and use intention. A total of 232 final respondents were collected from users of Social Network Services in 2011. The results revealed several important findings. First, we found that social identity had a significant and positive effect on intimacy. However, personal identity showed insignificant effect toward intimacy. Moreover, self-disclosure and partner disclosure had a positive effects on perceived partner responsiveness. Perceived partner responsiveness showed a positive effect on both intimacy and use intention. Lastly, intimacy had significant effect on use intention.
전시회에서 정보시스템 사용이 참관객 만족에 미치는 영향 - 지각된 정보시스템 지능을 중심으로
유문정,전유희,구철모 한국무역전시학회 2015 무역전시연구 Vol.10 No.2
현대 사회에서 정보시스템의 중요성이 커짐에 따라 기업경영뿐만 아니라 전시산업에도 IS의 영향력이 증가하고 있다. 본 연구에서는 참관객들이 전시회에 방문하기 전과 전시회 참관 과정 중 정보시스템의 사용이 전시회 서비스 유용성과 즐거움에 어떠한 영향을 미치는 지를 살펴보고, 전시회의 전반적인 만족과의 영향관계를 살펴보고자 한다. 정보시스템 성공모형의 중 정보 품질과 시스템 품질 요인을 통해 사전 정보시스템 사용을 측정하였으며, 제품지능 요인 중 협력능력, 반응성, 상호작용을 토대로 지능화된 전시회의 요인을 재구성하였다. 본 연구는 2015년 3월5일부터 8일까지 KIMES(제31회 국제의료기기 & 병원설비전시회) 참관객 대상으로 설문조사를 실시하여 255개의 데이터를 수집하였다. 이를 통해 274개의 유효데이터를 토대로 SPSS 19.0와 Smart PLS 2.0를 이용하여 본 연구에서 제시하고 있는 요인 간 구조적 관계에 대한 실증분석을 실시하였다. 분석 결과 전시회 사전 IS 사용은 전시회 과정 중 IS사용의 협력능력, 반응성, 상호작용 및 전시회 서비스의 유용성과 전시회의 지각된 즐거움에 긍정적인 영향을 미치는 것으로 나타났다. 또한 현장에서 IS를 활용한 전시회 지능 요인의 세 가지 차원과 전시회 유용성 및 즐거움과의 영향관계를 검토한 결과 협력능력과 반응성은 전시회 유용성과 즐거움에 기각되는 결과를 나타냈으며, 인간적 상호작용은 높은 수준에서 유용성과 즐거움에 정(+)의 영향을 미치는 결과를 보였다. 마지막으로 전시회 서비스 유용성과 전시회의 지각된 즐거움이 높을수록 전시회의 전반적인 만족도가 높아지는 것을 알 수 있었다. This study evaluates the salient factors of connected Information System (IS) usage (pre and on usage) in Exhibition. The IS Usage of Exhibition has been actively developed by exhibitors and organizers in order to provide visitor with usefulness, enjoyment and satisfaction. Based on a literature review, the present article conceptualizes the ‘Smart Exhibition’ and describes relationship within the construct, connected IS usage in Exhibition context. The relationship between the connected IS usage and visitor with usefulness, enjoyment and satisfaction also was measured. The article explores two factors of pre usage of IS from the DeLone and Mclean IS Success Model(Information Quality, System Quality) and three factors of on usage of IS from the Product Intelligence Theory(Ability to cooperate, Reactivity, Humanlike Interaction). As a result, at pre usage of IS, Information Quality and System Quality have effect on IS usefulness and enjoyment. But on usage of IS, only Humanlike Interaction has an influence on IS usefulness and visitor's enjoyment. At last both IS usefulness and visitor's enjoyment have effect on visitor's satisfaction.