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정체성과 개방성이 소셜 네트워크 서비스 사용의도에 미치는 영향: 친밀감 대인관계 과정 모델을 중심으로
전유희 ( You Hee Joun ),이대용 ( Dae Yong Lee ),정남호 ( Nam Ho Chung ),구철모 ( Chu Lmo Koo ) 한국지식경영학회 2014 지식경영연구 Vol.15 No.2
In this study we adopted Interpersonal Process Model of Intimacy to study SNS use intention. First, we investigated the effects of personal identity, social identity and intimacy. Second, we tested the influences of self-disclosure, partner disclosure on perceived partner responsiveness. Third, we measured the relationship between perceived partner responsiveness and intimacy. Lastly, we investigated the effects of intimacy, perceived partner responsiveness and use intention. A total of 232 final respondents were collected from users of Social Network Services in 2011. The results revealed several important findings. First, we found that social identity had a significant and positive effect on intimacy. However, personal identity showed insignificant effect toward intimacy. Moreover, self-disclosure and partner disclosure had a positive effects on perceived partner responsiveness. Perceived partner responsiveness showed a positive effect on both intimacy and use intention. Lastly, intimacy had significant effect on use intention.
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구철모(Chul Mo Koo),전유희(You Hee Joun),정남호(Nam Ho Chung) 한국경영학회 2012 經營學硏究 Vol.41 No.5
In domestic, Social Network Service(SNS) have grown rapidly and increasingly attracting the attention of academic and industry researchers Millions of users are trying to integrated SNS sites into their daily lives and practices. Almost of all sites support to maintain pre-existing social networks and connect unknown strangers depending on shared interests, political views, or enjoyable activities, and other stuffs. There contains diverse racial, sexual, religious, or national people beyond the local and limited geographic regions compared with the previous Internet based social sites. Current SNS site incorporate the creation of contents, dissemination of information & knowledge, and commercial purpose such like Google advertisement using their users. As fast developing digital devices including smartphone, tablet PC, internet based blogging, and photo and video clips, scholars desperately have began to study regarding diverse issues, which are related to contents that people create via network technologies. The first social network site was SixDegrees.com in 1997, which create profiles and surf the friends lists. Second, Ryze.com help people leverage their business networks in 2001, but it failed to achieve mass popularity. Third, a professional site such as LinkedIn focus on business people whom can connect strangers based on shared interests. MySpace differentiated itself by regularly adding features based on user demand that can make personalized pages. Unlike other SNSs, Facebook was designed to support exclusive college networks at first; they use Harvard University`s email address for finding social network. Currently, there is a big trend that people use SNSs as a tool for maintain pre-existing network, creating new people socially, and at the same time, explicitly find some business opportunities using personal and unlimited public networks. Like this, individual consciously express themselves in an online space, so called, self-presentation. The self-presentation and self-disclosure are mainly studying on offline setting in early stages, which individual convey an impression to others that are expressed to own interest to others. Thus, individuals expect to meet other people and are trying to behave self-presentation engaging in opposite partners accordingly. As developing SNSs, individuals are motivated to disclose self-disclosures of open and honest using diverse cues such as verbal and nonverbal and pictorial and video files to their friends as well as passing strangers. Virtual context, self-presentation seems different compared with face-to-face context. In the time and realm of SNSs, social users look for self-impression by posting text messages, pictures, video files. Under the digital environments, people interact to work, shop, learn, entertain, and be played. SNS provides increasingly the kinds of intention and behavior in online. Typically, self-presentation is the intentional and tangible component of identity. At SNS, people try to engage in others via a desired impression, which can maintain through performing coherent and complementary communications including displaying signs, symbols, brands made of digital stuffs (information, interest, pictures, etc.). In marketing area, consumers traditionally show self-present daily as they selct clothes, hairstyles, automobiles, logos, and so on, to impress others in any given context in a shopping mall or opera. So the self-presentation is contextual based on a specific setting, whereas SNS initiates people to self-present including pre-existing and stranger network beyond regional locality. So far, on offline site`s self-presentation would be very different from online site and would produce significant insights into user motives and behaviors in which SNS space, with a variety of digital symbols. Closely related to the concept of self-presentation, self-disclosure is the propensity an individual wish to reveal its personal information to others. SNS enables
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