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자기해석이 신체적 외모에 대한 사회·문화적 태도, 신체만족도, 외모관리행동에 미치는 영향
이수경 ( Soo Gyoung Lee ),조현정 ( Hyun Jung Cho ) 한국의류학회 2014 한국의류학회지 Vol.38 No.4
This study analyzed the influence of self-construal on sociocultural attitude toward physical appearance, body satisfaction, and appearance management behavior through a structural equation model. The empirical study was based on the response of 369 adult females between the ages of 20 and 49 in Seoul. Self-cons-trual was presented as an independent self-construal and interdependent self-construal, respectively. The sociocultural attitude toward physical appearance as an intermediate variable in the research model was composed of two sub-factors that included internalization and awareness. The other (body satisfaction) was measured by two factors (body and face). Appearance management behavior (as a final outcome variable)were composed of various factors that included clothing concern, skin care, hair care, and weight training. The findings of this study were: 1) the effect of independent self-construal on the sociocultural attitude to-war dphysical appearance was not significantly meaningful; however, interdependent self-construal influ-enced it positively. 2) Sociocultural attitude toward physical appearance appeared to have a negative effecton body satisfaction. 3) The body satisfaction also had a negative effect on appearance management beha-vior in this study.
진병호,최원경,이윤숙,육심현,이수경 한국의류학회 2002 한국의류학회지 Vol.26 No.6
Korean apparel industry is facing critical moment due to shortage of labor, wage increases and intensive competition among domestic manufacturers. In addition, international production has been shifting to China and the other low wage countries from established locations such as Korea, Hong Kong and Taiwan. Global sourcing has been received considerable attention since firms can enhance their competitive advantage as well as comparative advantage by coordinating their sourcing activities globally. This study regarded global sourcing as one of the strategic tools to achieve competitive advantage of Korean apparel firms, and explored the current status by literature reviews and series of in-depth interviews with managers of Korean apparel firms. The findings of this study were as follows: 1) Due to geographical advantage, China was the most favored nation for outsourcing for domestic markets. However, exporting firms preferred Latin America (including Mexico) to take advantage of duties, quotas and geographical proximity to the US market. 2) In selecting the global sourcing country, productivity, technical ability, local government regulation, and culture were considered important. 3) Most Korean apparel firms sourced production globally, and followed by raw materials and trims. 4) Cost and quality were the most important factors in deciding subcontractors, and experience, productivity, equipment and finances were the next concerns. Academic implications and future directions were suggested based on findings.