연구논문 : 패션기업에 대한 CSR기대와 브랜드 자산에 미치는 영향

안수경 ( Soo Kyoung Ahn ),류은정 ( Eun Jeong Ryou ) 한국의류산업학회 2013 한국의류산업학회지 Vol.15 No.1

This study explores the ideal corporate social responsibility(CSR) that fashion consumers expect from a fashion firm in the identification of dimensions and levels of consumer expectations as well as examines the impact of CSR expectations on customer-base brand equity. The data of 315 adults were collected through a nationwide online survey. In order to analyze the data, this study employed Confirmatory factor analysis (CFA), paired t-test, structural equation modeling(SEM), and descriptive analysis. This study first identified seven fashion CSR expectations (environmental, ethical, social, internal management, philanthropic, economic, and legal expectations). Internal management and environmental activities were highly expected from fashion firms; however, economic activity was low in expectations. Five models separately tested the relationship between CSR expectations and brand equity (trustworthiness, attachment, performance, social image, and value). Economic, environmental, internal management, social and ethical CSR expectations influenced customer-based brand equity; however, philanthropic and legal expectations did not influence any dimension of customer-based brand equity. This study provides a framework of ideal CSR from a consumer perspective and suggests that fashion marketers should focus on economic, environmental, internal management, social and ethical CSR activities to meet the expect Haitians of fashion consumers and build stronger brand equity.

아바타 관여도에 따른 의류 브랜드 아바타 광고 효과 : 고등학생을 대상으로

안수경 ( Soo Kyung Ahn ),김미숙 ( Mi Sook Kim ) 服飾文化學會 2006 服飾文化硏究 Vol.14 No.3

보문 : 서비스 복구를 통한 패션고객의 충성 형성과정과 설명의 효과

안수경 ( Soo Kyoung Ahn ) 한국의류학회 2011 한국의류학회지 Vol.35 No.7

This study examines the structured model of building fashion customer loyalty by service recovery and scrutinizes the effect of explanations on perceived justice and the proposed model. The data of a total of 300 women were collected through an online survey. Employing structural equation modeling, this study demonstrated that both distributive and interactional justice had a positive impact on customers` satisfaction with service encounter that subsequently led to overall satisfaction with the brand. Overall satisfaction influenced the attitudinal loyalty of customers that induced their behavioral loyalty. To examine the effect of explanations on perceived justice and the process of building fashion customer loyalty by service recovery, t-test and multi-group SEM were employed. The result displayed that the group who received explanations after service failure perceived higher level of justice than the one who did not. There was a significant difference between two groups on the direct path from interactional justice to overall satisfaction with the brand. This study clarifies how perceived justice influences fashion customer loyalty mediating by satisfaction in and confirms the critical role of explanations in service recovery context. By implying the understanding of the important role of explanations in service recovery context, this study provides fashion marketers with insight for delivering more successful service recovery strategies that enhance customer loyalty.

보문 : 의복 불만족의 고차요인구조 -오프라인 의복구매 및 사용-

안수경 ( Soo Kyoung Ahn ) 한국의류학회 2011 한국의류학회지 Vol.35 No.5

This study investigates the ultimate factor structure of consumer dissatisfaction with the off-line purchase and usage of clothing. It identifies the determinant dimensions of consumer dissatisfaction on clothing purchase and usage and investigates the hierarchical structure of consumer dissatisfaction by assessing and comparing the effectiveness of five alternative factor structure models. A total of 300 women were online-surveyed to assess the level of dissatisfaction based on their dissatisfying experience with clothing purchases and usage in terms of product quality, price, salesperson`s attitude, and store environment. The exploratory factor analysis identified the underlying dimensions of dissatisfaction: Handling, Aesthetics, Salesperson, Size, Price, Product Quality, Service, and Environment. By employing a first-order confirmatory factor analysis and higher-order confirmatory factor analysis, consumer dissatisfaction was confirmed to have a hierarchical structure with three second-order constructs Intrinsic instrument is manifested by handling, quality, and size, Intrinsic expression consists of service, salesperson, and environment, and Extrinsic circumstance contains aesthetics and price. On empirically demonstrating the multi-dimensional constructs of consumer dissatisfaction by identifying its hierarchical structure, the study provides the theoretical and practical insights to comprehend consumer purchase and post-purchase behavior. Specifically, it affords an empirical platform to extend the scope of research with condensed concepts of dissatisfaction to researchers. In addition, it also enables marketers to take a broader view of consumer dissatisfaction by providing cues about potential problems and identifying the source of those problems.

보문 : 국내 패션기업의 CSR 활동 : 기업 웹사이트를 중심으로

안수경 ( Soo Kyoung Ahn ),류은정 ( Eun Jeong Ryou ) 韓國衣類學會 2011 한국의류학회지 Vol.35 No.4

This study explores the CSR activities of Korean fashion corporations. A contents analysis of corporate websites was carried out to investigate the structure and function of their websites and the activity dimensions related to the CSR of Korean fashion corporations. The subjects were the Korean top 100 fashion corporations according to total sales in 2009. The findings throughout the research are as follow. First, a total of 46 corporations created the contents about CSR activities on their websites. A total of 32 of them communicated their CSR activities on the main menu at the intro page of the website. Second, the CSR activities of Korean fashion corporate were classified the 3P dimensions, profit (economic responsibilities), planet (environmental responsibility), and people (social responsibility). We found a total of 228 CSR issues for Korean fashion corporations. The issues included in the people dimension were 71.0%, planet issues 16.7%, and profit issues 12.3%. The most significant issue was the economic support responsibility to social organizations included in the people dimension.

일회적 인터벌 운동이 저근육형 비만인의 총 아디포넥틴 내 HMW 아디포넥틴 비율에 미치는 영향

안수경(Ahn, Su-Kyoung),윤성진(Yoon, Sung-Jin),김명화(Kim, Myung-Wha),변재종(Byun, Jae-Jong) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.60

This study was to examine the effect of interval exercise on sarcopenic obesity’s blood total adiponectin to HMW adiponectin rate. The subjects(n=9) of this study performed two interventions(moderate aerobic exercise; interval exercise). 1. Moderate aerobic exercise was performed using treadmill at 50-60%V·O₂max for 34 minutes. 2. Interval exercise was performed using treadmill at 80-90%V·O₂max for 4min, 50-60%V·O₂max for 3min, total work time was 28 minutes. Blood sample were taken at pre, post, post 30min. Collected date were statically analyzed by SPSS PC win 20.0(USA, IBM, NY) and two-way repeated ANOVA were used to analyze data. Bonferroni’s method was used to verify the significant difference among times as a post-hoc analysis. Statistical level was set up as α=.05. The results of interval exercise showed higher concentration of HMW adiponectin than moderate aerobic exercise(p<.05). and Total adiponectin to HMW adiponectin increased after interval exercise than rest(p<.05). In conclusion, it suggests that interval exercise could be an effective method to increase HMW adiponectin and total adiponectin to HMW adiponectin rate.

모바일 패션 쇼핑 특성이 관계 품질에 미치는 영향

안수경 ( Soo-kyung Ahn ),류은정 ( Eunjeong Ryou ) 한국패션비즈니스학회 2017 패션 비즈니스 Vol.21 No.1

This research analyzed the influence of mobile fashion shopping characteristics on customer loyalty through relationship quality. The data were collected subjects in their 20`s-30`s who had purchased fashion products using a mobile shopping channel. through an online survey using the self administered questionnaire. Exploratory and confirmative factor analysis were conducted to identify the dimensions of mobile fashion shopping characteristics and customer relationship variables. Mobile fashion shopping characteristics comprised four dimensions including tangibility, ubiquity, security and personalization. Customer relationship variables were identified as four dimensions such as satisfaction, trust commitment and loyalty. A structural equation modeling analysis was employed to examine the relationship between mobile fashion shopping characteristics, relationship quality and customer loyalty. Tangibility, ubiquity and security had a significantly positive impact on satisfaction and trust, but personalization had an influence on only satisfaction. Satisfaction had a significantly positive impact on commitment and loyalty. Trust had an influence on only commitment. In conclusion, relationship quality was found to be the appropriate model to explain the influence of mobile commerce characteristics on consumer` loyalty in mobile fashion shopping.

운동 형태가 저근육형 비만인의 혈중 아디포넥틴 및 근단백질 합성 관련 호르몬에 미치는 영향

안수경(Su Kyoung Ahn),이진석(Jin Seok Lee),김남표(Nam Pyo Kim),윤성진(Sung Jin Yoon),김명화(Myung Wha Kim),변재종(Jae Jong Byun),변용현(Yong Hyun Byun) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.54

This study was to examine the effects of exercise types on Obes ity`s plasma adiponectin and Muscle protein synthesis related hormone. The subjects of this study perf ormed three interventions(moderate aerobic exercise; moderate resistance exercise; interval exercise). 1. Moderate aerobic exercise was performed using treadmill at 50-60%V?O2max for 34 minutes. 2. Moderate resistance exercise was performed at 65%1RM, 3set, 10-12reps, rest 1min. 3. Interval exercise was performed using treadmill at 80-90%VO2max for 4min, 50-60%VO2max for 3min, total work time was 28 minutes. Blood sample were taken at pre, post, post 30min. Collected date were statically analyzed by SPSS PC win 20.0(USA, IBM, NY) and two-way repeated ANOVA were used to analyze data. Bonferroni`s method was used to verify the significant difference among group as a post-hoc analysis. Statistical level was set up as a=.05. The results of Interval exercise showed higher concentration of HMW adiponectin than moderate aerobic exercise(p<.05). In muscle protein synthesis related hormone responses, IGF-1 in Interval and moderate resistance exercise increased at Post than Pre(p<.05). In conclusion, it suggests that Interval exercise could be more effective exercise method to enhance HMW adiponectin and muscle protein synthesis related hormone reponses for obesity who has low lean mass and high fat(%) population to prevent health from insulin resistance.

시각적,공간적 작동기억 수준과 스캐폴딩 유형이 수학 문장제 성취에 미치는 효과

안수경 ( Suk Yung Ahn ),김회수 ( Hoi Soo Kim ) 한국교육공학회 2013 교육공학연구 Vol.29 No.1

의복 처분행동의 결정요인과 효과

안수경 ( Soo Kyoung Ahn ) 한국의류학회 2016 한국의류학회지 Vol.40 No.5

<div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div> This study explores the determinants of clothing disposition and examines their effect on the dimensions of clothing disposition behavior. The data of 316 women were collected nationwide using an online selfadministered questionnaire. This study initially identified five types of disposition behavior as revising, permanent separation, giving away, selling, and donating to charity. Exploratory and confirmative factor analysis identified the underlying determinants of clothing disposition as self-concept, reusability, economic factor, social environment, affective association, storage, fashionableness, and a sense of belongingness. Structural equation modeling was conducted to examine the relationships between variables. The results demonstrated that six out of eight determinants significantly affected clothing disposition behavior. The effects of social environment and a sense of belongingness were relatively strong determinants that influenced the four types of disposition behaviors. However, self-concept and affective association did not influence the disposition behaviors. A series of one-way MANOVA was conducted to determine the effect of the eight demographic variables on the four modes of clothing disposition. Giving away, permanent separation, and donating to charity differed significantly in the groups of three demographic variables such as age, monthly income, and marital status. This study empirically elucidates what criteria consumers use when confronted with unused clothing and how the determinants of clothing disposition influence the modes of clothing disposition behavior. This study provides a framework for clothing disposition behavior and its determinants as well as suggests a new approach to clothing disposition behavior and improvements in marketing decisions.