SNS의 글쓰기 및 타임라인 GUI분석과 사용자 심성모형

송현정(Song, Hyunjeong),이상선(Yi, Sangsun) 인제대학교 디자인연구소 2014 Journal of Integrated Design Research (JIDR) Vol.13 No.4

스마트 폰 사용자들은 스마트폰 사용시간의 28%에 달하는 시간을 SNS를 사용하는 데에 사용한다. 이에 따라 하나의 모바일 플랫폼으로 거듭나고 있는 SNS를 면밀히 분석하였다. 국내외에서 가장 많이 사용되는 Facebook, Twitter, Instagram, Pinterest 등 4가지 서비스가 제공하는 서비스 컨셉의 특징을 비교 분석하였다. 또한 각 SNS가 모바일 어플리케이션의 사용자 인터페이스에 이러한 특징을 얼마나 잘 담아내었는지, 실제로 사용자의 심성모형과 일치하는지 등에 대해 실험을 진행하였다. 실험은 사전인터뷰와 심층인터뷰 등 2단계로 나누어 진행하였고, GUI화면이 담긴 카드를 제시한 블라인드 테스트 방식으로 진행하였다. 그 결과 나이, 성별, 직군, 서비스 사용 여부, 소득정도 등이 모두 달라도 각 서비스에 대한 심성모형은 사용자들 사이에 큰 차이가 없었다. 또한 사용자 심성모형에 영향을 끼치는 GUI 요소는 텍스트와 이미지가 차지하는 비율 및 형태, 한 화면에 출력되는 정보 크기 및 비율, 정보 제공 방식, 글쓴이 및 친구, 글자 수 제한 등 이었다. 이는 사용자가 어떠한 이유로 각 SNS의 서비스의 유사한 기능을 다른 목적으로 사용하게 만드는지, 이에 영향을 끼치는 GUI 요소와 심성모형을 일치하게 만드는 GUI요소와 관련성이 있는지 등을 알아보는 후속 연구에 단서를 제공할 수 있다. 28 percent of smart phone usage time is spent on utilization of SNS. In lieu of this, in depth analysis of this up and coming mobile platform known as SNS is facilitated. A comparative study has been made into individual services and the differing service concept characteristics of 4 most commonly used services within domestic and overseas markets of Facebook, Twitter, Instagram and Pinterest. In addition, extensive user interviews have been conducted to decipher how successful these individual SNS were in providing their unique service characteristics to user mobile application interfaces and to their Mental Model. Conclusion is drawn that regardless of user age, occupation or sex, interpretation and usability of each SNS to the user were similar. In particular, upon GUI analysis, number of character limitation, text and image portioning, timeline exposure and text priority had the most impact to the user. Studies to follow will shed light as to what need the user makes application of similar functions of each SNS for differing purposes and what GUI factors are the most influential.

칼 융의 분석심리학과 시각디자인의 관계 및 적용 연구

송현정(Song, Hyunjeong) 인제대학교 디자인연구소 2010 Journal of Integrated Design Research (JIDR) Vol.9 No.2

본 연구의 목적은 융의 분석심리학의 원리와 시각디자인 이론의 관계를 연구하는 것이다. 또 다른 목적은 융의 심리학의 목적과 핵심개념들(꿈과 신화와 상징과 소통)을 잘 이해한다면, 시각디자인의 근본적인 목표를 이미지로 만들고 그것을 더 넓은 세계와 소통을 더 유용하게 시도할 수 있음을 밝힌 것이다. 마지막으로 디자이너로서 우주와 인간과 자연의 본질적인 이해와 통합의 능력을 통하여 만들어낸 창조적인 시각디자인의 여러 가능성이 검토되었다. 먼저, 융의 생애와 그의 심리학 이론을 형성하고 있는 핵심개념들에 초점을 맞췄다. 그리고 그것들이 시각디자인 분야에 어떻게 적용되며, 이를 통해 양자가 밀접한 관계를 가지는지를 검토하였다. 융의 원형이론이 적용된 로고디자인 샘플들(한국의 GS그룹의 CI, 마스터카드 CI, 메르세데스-벤츠 CI)에 대한 분석을 통해 융 이론의 시각디자인에 대한 공헌을 확인하였다. 로고디자인의 샘플 분석의 결과는 훨씬 다양한 디자인의 파워 가능성을 제시해주었다. 본 연구의 주된 결론은 융의 분석심리학 이론이 시각디자인에 적용될 때, 하나의 강력하고 완전한 모델이 된다는 것이다. The purpose of this study was to investigate the relation between the principles of Jung’s analy tic psychology and the theory of the visual design. Another aim was to find out that if we understand the purpose and the key words(dreams, myths, symbols, and communication) of Jung’s psychology, we could make images of the fundamental tasks of the visual design, and to try to communicate with these images more beneficially to the wider world. Finally, it was examined in the study that as a designer, the various possibilities of the creative visual design which was made through the essential understanding and the power of integration of the universe, human, and the nature. The study focused on the life of Jung, and the key words that form his psychological system. Also, there was an investigation of how Jung’s theory applied into the field of visual design, and it was confirmed how close Jung was related to the visual design. By decoding some samples of logo designs(GS group’s CI, Mastercard CI. Mercedes Benz CI) which were applied by Jung’s theory of archetypes, Jung’s contribution of analytic psychology to the visual design was identified. The results indicated the possibility of the various, powerful design practice. The principal conclusion of the study was that when Jung’s psychology applies to the visual design, it becomes such a powerful and perfect model.

여성잡지 패션광고에 나타난 문화적 특징과 가치관의 변화 연구

고은주(Ko, Eunju),송현정(Song, Hyunjeong),김선숙(Kim, Seonsook) 한국생활과학회 2010 한국생활과학회지 Vol.19 No.3

Culture represents forms of life appeared in various dimensions. Advertisements which represent these forms of life show the most important social and cultural phenomenon. The necessity of research on the cultural characteristics of society has been raised because the effectiveness of advertisement could have been varied depending on the cultural value. Moreover, within a society, values reflected by advertisements tend to vary in different eras. Thus, this study aims to clarify the differences between cultural values from different eras through an analysis of cultural characteristics and symptoms with consideration of the time flow. This study also examines the meanings of cultural characteristics highlighted by the study. For the investigation, two Korean women’s magazines were selected, from 1955 to 2008. Data were analyzed using chi-squared test which was conducted with Crosstab using the PASW statistics 17.0 Program. The results were as follows: there were changing aspects from traditional values to modem values by years. Additionally, each period was described using several keywords. The keywords were divided by decade: in the ’50s keywords were ‘lifestyle change’, ‘material value increase’ and the ‘challenge to traditional values’, in the ’60s keywords were ‘American culture acceptance’, ‘material success’, in the ’70s keywords were ‘the rise of nonmaterial value’, ‘rationalism’ and ‘egalitarianism’, in the ’80s ‘individualism’, ‘Life style and culture group differentiation’, ‘conspicuous consumption’, in the ’90s ‘globalization’, ‘emphasis on personalityㆍsensitivity’, ‘health-oriented’, ‘improve the quality of life’, while in the ’00s keywords were ‘spread of digital life’, ‘rational consumption patterns’, ‘the 3rd distribution’. Through the research, important changes in the cultural characteristics of Korea were observed. Furthermore, we may be able to think of the most effective way of advertising by identification of the cultural characteristics of the society.

ARS시스템 개발을 위한 시뮬레이션 환경구축 및 Test Bench를 이용한 성능 평가

함승근(Seunggeun Ham),문성준(Sungjun Moon),송현정(Hyunjeong Song),황윤권(Yoonkwon Hwang),박기홍(Kihong Park) 한국자동차공학회 2010 한국자동차공학회 학술대회 및 전시회 Vol.2010 No.11

In this research, the driving logic for operating valves in a hydraulic ARS(Active Roll Stabilization) system has been developed. The ARS system consists of the valve block, pump, reservoir, rotary actuator and hose. For modeling detailed characteristics of this hybrid system including electrical, mechanical, and hydraulic components, the commercial software AEMSim was adopted. The driving logic has been designed using the feedforward and feedback controllers so that once the target torque is entered from the higher level controller, the actuator generates the driving pressures quickly at the front and rear axles. The driving logic was first verified in the simulation environment run by AMESim and Matlab/Simulink, then it was validated in the test bench. In various tests, the driving logic gave satisfactory results in response time and tracking performance.

차량의 롤각 감소를 위한 ARS 제어 로직 설계 및 실차를 이용한 성능 평가

문성준(Sungjun Moon),김선희(Sunhee Kim),함승근(Seunggeun Ham),송현정(Hyunjeong Song),황윤권(Yoonkwon Hwang),박기홍(Kihong Park) 한국자동차공학회 2011 한국자동차공학회 부문종합 학술대회 Vol.2011 No.5

Developed in this research is a control logic for the ARS(Active Roll Stabilization) system that uses rotary-type hydraulic stabilizer bars. The hydraulic driver component of the system was modeled and designed using AMESim and its simplified Simulink model that captures the system"s nonlinear characteristics was also constructed for faster simulation. The control logic consists of: a feedforward controller that generates anti-roll moments in response to the lateral acceleration, and a feedback controller that forces the roll angle to track its target value. Estimators were also designed so that the controller takes as input estimated values of the lateral acceleration and the roll angle. The developed ARS control logic was first evaluated via simulation and later it was ported to a microcontroller for validation on a test vehicle. The results showed that the roll angle could be decreased to the targeted levels.