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미용서비스의 커뮤니케이션이 고객만족도와 재이용의도 및 구전에 미치는 영향
서선옥,김영주 한국미용학회 2012 한국미용학회지 Vol.18 No.3
The purpose of this study is to figure out the effects of communication on customer satisfaction, reuse intention and word-of-mouth in beauty service. To achieve the purpose, precedent studies were examined by theoretical background to establish hypotheses for a solution to study problems. And the hypotheses were empirically analyzed. For a statistical analysis, the SPSS v. 17.0 was used to carried out a frequency analysis, a factor analysis and a reliability analysis. And to inquire into the relationship between each variables, a correlation analysis was carried out. For hypothesis testing, a simple regression analysis was carried out. The results showed that the growing communication in the beauty service increased customer satisfaction, reuse intention and word-of-mouth intention, and that the growing customer satisfaction increased reuse intention and word-of-mouth intention. Such findings found that communication in the beauty service is an important factor in customer satisfaction, reuse intention and word-of-mouth intention, and that customer satisfaction is an important factor in reuse intention and word-of-mouth intention. Consequently, service providers should provide customers with services by focusing attention on communication to raise actual satisfaction and royal intention in the beauty service. And the competitiveness with other beauty shops will be strengthened only if they must be able to positively inform satisfactory experience by word of mouth to people around them, and raise reuse intention.
미용서비스의 커뮤니케이션이 고객만족도와 재이용의도 및 구전에 미치는 영향
서선옥 ( Seo Seon Ok ),김영주 ( Young Zoo Kim ) 한국미용학회 2012 한국미용학회지 Vol.18 No.3
The purpose of this study is to figure out the effects of communication on customer satisfaction, reuse intention and word-of-mouth in beauty service. To achieve the purpose, precedent studies were examined by theoretical background to establish hypotheses for a solution to study problems. And the hypotheses were empirically analyzed. For a statistical analysis, the SPSS v. 17.0 was used to carried out a frequency analysis, a factor analysis and a reliability analysis. And to inquire into the relationship between each variables, a correlation analysis was carried out. For hypothesis testing, a simple regression analysis was carried out. The results showed that the growing communication in the beauty service increased customer satisfaction, reuse intention and word-of-mouth intention, and that the growing customer satisfaction increased reuse intention and word-of-mouth intention. Such findings found that communication in the beauty service is an important factor in customer satisfaction, reuse intention and word-of-mouth intention, and that customer satisfaction is an important factor in reuse intention and word-of-mouth intention. Consequently, service providers should provide customers with services by focusing attention on communication to raise actual satisfaction and royal intention in the beauty service. And the competitiveness with other beauty shops will be strengthened only if they must be able to positively inform satisfactory experience by word of mouth to people around them, and raise reuse intention.
소비자의 가치관에 따른 미용서비스 구매동기, 정보원, 점포선택 속성에 관한 연구
서선옥 ( Seo Seon Ok ),강세일 ( Se Il Kang ),김영주 ( Young Zoo Kim ) 한국미용학회 2012 한국미용학회지 Vol.18 No.1
The needs of consumers of new values and sensibility are also diversified in the 21st century fast-paced surrounding environment. Although the development in the beauty industry with economic development have formed a big market, more rational and scientific marketing strategies are needed because beauty shops have trouble changing preference, securing talented people, and lowering the charge. Because there is a close connection between consumers` values, and social and cultural products, beauty services, this study was carried out to help plan more efficient marketing strategies in the beauty service market by figuring out characteristics of consumers`s diversified values and their beauty service-purchasing characteristics affecting their beauty service buying behaviors.
어머니의 정서표현수용태도 및 유아의 애착안정성과 정서조절능력이 문제행동에 미치는 영향
서선옥(Seon Ok Seo),심미경(Mi Kyung Shim) 한국아동학회 2016 아동학회지 Vol.37 No.4
Objective: The purpose of this study was to explore the influences of maternal attitude toward child emotional expressiveness, young child attachment stability, and emotion regulation ability on problematic behaviors. The participants of this study consisted of 279 children (age 5), and their mothers, and 48 teachers. Methods: The data was analyzed by means of t -test, Pearson correlation, confirmatory factor analysis, and SEM analyses. Results and Conclusion: The major findings were as follows. First, higher maternal attitude toward child emotional expressiveness was associated with better child attachment stability. Second, higher child attachment stability was associated with better child emotion regulation at home and lower problematic behavior. Third, higher child emotion regulation at home and in the classroom was associated with lower problematic behavior. Fourth, maternal attitudes toward child emotional expressiveness directly impacted levels of problematic behavior. Fifth, child emotional regulation fully mediated the effect of attachment stability on problematic behavior.
현대 남성의 패션과 헤어스타일에 나타난 메트로섹슈얼 현상에 관한 연구
서선옥 ( Sun-ok Seo ) 한국미용예술경영학회 2009 미용예술경영연구 Vol.3 No.2
These days, amid rapidly rising concern over hair-style as well as men’s fashion, many-sided analyses of contemporary masculinity’s image are made. As the consciousness, which only women should not be the object of liberation, and men and women joint human liberation and the liberation of their subjecthood should come, was changed in the late 20th century, many changes in men’s role and appearance took place. And as their role and appearance were bold, and sexual image was expressed, an aspect, which is freed in authority and formality, and pursues informality, was assumed. Men also tried to create the expression of individuality through appearance, and the pursuit of this individuality could give variety to appearance. The gradual increase of concern over hair-style, which self-presentation is possible, have reformed fashion and hair-style. The hair in hair-style can include feelings and expression as a live artistic material. The hair-style is a means that represents his or her personality, character, individuality, values and life, and reflects the age and culture by giving the dignity for beauty to hair and expressing one's feelings. Recently, men's metro-sexual images, which beautifully adorn oneself with feminine sensitivity in media such as TV, magazine and advertisement, are pervading, and this masculinity is designated as the stylized men, who lead young men’s culture in media, or a metro-sexual class. According to this, this study aims at analyzing the metro-sexual phenomenon to be a clue, which predicts a trend in 21th century, and offer comprehensive vision based on socio-cultural background. What is important become data that can predict the change of men's fashion and hair-style in the future.