호텔웨딩연회장 선택속성, 기업신뢰, 충성도의 관계에 관한 연구

남유신,장인식 한국관광학회 2016 관광학연구 Vol.40 No.7

본 연구는 호텔웨딩연회장의 선택속성이 기업신뢰 및 충성도에 미치는 영향관계를 알아보고자 가설을 설정, 각 변수 간 인과관계를 밝히고자 하였다. 가설 검증하기 위하여 대전지역 특급호텔 웨딩연회장을 이용한 경험이 있는 고객들에 대하여 설문조사를 실시하였으며, 총 회수된 유효표본수 267부를 이용하여 분석을 시도하였다. 조사된 연구결과를 살펴보면, 첫째, 호텔웨딩연회장의 선택속성에 대한 요인분석 결과, 총 6개의 요인이 도출되었으며, 각 요인의 특성을 중심으로 종사원 서비스 및 연출능력, 수용시설, 호텔이미지 및 명성, 편리성, 음식 및 인지도, 메뉴의 적절성으로 명명을 부여하였다. 둘째, 연구모형을 통하여 제시된 호텔웨딩연회장 선택속성은 기업신뢰에 유의한 정(+)의 영향을 미칠 것이라는 가설1 검증 결과, 투입된 6개의 선택속성 중 종사원 서비스 및 연출능력이 기업신뢰에 가장 높은 유의한 결과를 나타내고 있으며, 메뉴의 적절성, 호텔이미지 및 명성, 편리성 순으로 영향을 미치고 있었다. 반면에 수용시설은 음(-)의 영향을 미치는 것으로 나타났으며, 음식 및 인지도는 유의한 영향관계가 검증되지 않았다. 셋째, 기업신뢰가 충성도에 미치는 영향관계 가설2 검증결과 만족, 재방문, 추천 등 충성도 모든 변수에 유의한 정(+)의 영향을 미치는 것으로 나타났다. This research addresses the influence of corporate trust and loyalty on hotel wedding banquet halls. To achieve the results, the study surveyed customers with experience using four premium hotel wedding banquet halls in Daejeon over the course of a month from March 1st,2015 to March 31st,2015. Then, 267 valid samples taken from 300 total samples were analyzed using SPSS 21.0. The result is as follows: First, from factor analysis of selection properties, six factors were concluded and named as staff service, display expertise, available facilities, hotel image and hotel reputation, location convenience, food palatability, brand recognition, and propriety of menus based on each factor’s characteristics. Second, it was found that the most meaningful impact on corporate trust, staff service and display expertise affected menu propriety, hotel image and name, convenience came as a result of verification of hypothesis 1. There is a proportionate positive impact (+) on corporate trust by selection attributes for wedding banquet halls. Third, it is found that corporate trust has a proportionate positive influence (+) on all variables of loyalty including contentment, revisit and recommendation as a result of the verification of hypothesis 2 related with influencing the relationship between corporate trust and loyalty. In conclusion, hypothesis 1 was partially selected, and hypothesis 2 was found to result in meaningful influence on every variable. Therefore, people in charge of hotel management should establish active marketing strategies to attract potential wedding customers by managing selection attributes that influence corporate trust and loyalty by developing a new display.

채용박람회장에서의 지각된 혼잡이 회피행동에 미치는 영향 - 감정적 반응의 매개역할을 중심으로 -

남유신,김수경 관광경영학회 2013 관광경영연구 Vol.54 No.-

The purpose of this research is to study about the effect of the crowding degree which the visitors recognize in Job fairs on the emotional response and avoiding behavior. For accomplishing the research purpose, the objects as the viewers of the first Hotel Industry Career Fair in November 27th of 2012 for one day in COEX were actual proof analyzed using SPSS ver.19.0 statistic program. Crowding perception was divided in to human and spatial crowding degrees. Emotional response, also, was divided in to two dimensions, positive and negative responses. The main results were as followings. First, human crowding was indicated to have positive effect on positive emotion only, and spatial crowding was indicated to have negative effect on positive emotion and positive effect on negative emotion. Second, positive emotional response was indicated to have negative effect on avoiding behavior, and negative emotional response was indicated to have positive effect on avoiding behavior. Third, as a verification result of mediation effect on emotional response, it was known that the negative emotion effected on the enhancement of effect relation between human crowding and avoiding behavior significantly.

호텔 SST의 기술패러독스 요인이 기술신뢰에 미치는 영향 - 성과모호성의 매개효과를 중심으로 -

남유신 관광경영학회 2012 관광경영연구 정기학술 세미나 Vol.2012 No.08

4차 산업혁명시대 SQ(영성지능)가 전공만족과 취업준비행동에 미치는 영향 - 대전·충청지역 환대산업 전공 대학생을 중심으로 -

남유신 한국취업진로학회 2023 취업진로연구 Vol.13 No.2

4차 산업혁명시대 변화하는 인재상에 따라 SQ는 미래사회에서 행복한 자아실현인으로서의 삶을 살 아가는데 필요한 핵심역량으로 교육현장과 직장에서 그 중요성이 부각되고 있다. 본 연구는 대전·충청 지역 환대산업 전공대학생들을 대상으로 전공만족과 향후 직업에 대한 만족도가 높아야 할 것에 주목 하여 SQ에 대한 이론적 정립 및 전공만족과 취업준비행동과의 영향관계를 살펴보고자 하였다. 연구목적을 달성하기 위하여 대전·충청지역 4개 대학 호텔, 관광, 외식 등 환대산업 전공학생들을 대 상으로 온·오프라인 설문조사를 실시하여 분석한 결과는 다음과 같다. 첫째, SQ의 관계지능, 초월지능, 실존지능, 의식지능이 전공의 교과만족에 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 관계만족 에는 관계지능, 초월지능, 의미지능, 내면지능이, 사회적 인식만족에는 의미지능, 내면지능, 의식지능, 실존지능이 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 전공만족과 취업준비행동과의 관계 에서 사회적 인식만족, 교과만족이, 취업준비활동과 취업정보탐색에 정(+)의 유의한 영향을 미치는 것 으로 나타났다. 마지막으로 영성지능과 취업준비행동과의 영향관계에서는 전공만족을 매개하여 영향을 미치고 있음을 확인하였다. 이러한 결과는 대학생들의 SQ가 전공만족을 일으키는 주요한 원천이며 전공만족을 통해 취업준비 행동을 높이는데 근본적으로 도움이 되는 미래 지능으로 중요한 요인임을 밝혔다는데 의미가 있다. According to the changing criteria for a talented person in the era of the 4th industrial revolution, SQ is gaining more attention from the educational scene and in companies as it is rising as a core competency necessary for a person to achieve self-realization and live a happy life to in the future society. This study aimed to establish the theory of SQ and examine the relationship between major satisfaction and employment preparation behavior assuming that the higher the satisfaction on major, the higher the satisfaction on the job for university students majoring in the hospitality industry in Daejeon and Chungcheong. The analysis result conducted in order to achieve the purpose of this study through an online and offline survey for students majoring in the hospitality industry such as hotels, tourism, and dining at four-year colleges in Daejeon is as follows. First, the relational intelligence, transcendental intelligence, existential intelligence, and conscious intelligence of SQ were found to have a significantly positive (+) effect on the course satisfaction of the major, and transcendental intelligence, semantic intelligence, and inner intelligence are found to have a significantly positive (+) effect on relational intelligence. It was revealed that semantic intelligence, inner intelligence, conscious intelligence, and existential intelligence had a significantly positive (+) effect on social cognitive satisfaction. Second, in the relationship between major satisfaction and employment preparation behavior, social cognitive satisfaction and course satisfaction were found to have a significantly positive (+) effect on employment preparation activities, and job information search. Finally, it was confirmed that major satisfaction was mediated in the influence relationship between SQ and job preparation behavior. These results are meaningful in that they revealed that the SQ of college students is a major source of fulfilling major satisfaction and an important factor for future intelligence that is fundamentally facilitating employment preparation behaviour through major satisfaction.

호텔컨벤션의 물리적 환경, 고객의 감정반응· 인지반응 그리고 만족과의 관계 - 대전지역 호텔컨벤션 고객을 중심으로 -

남유신,김수경 한국관광산업학회 2012 Tourism Research Vol.37 No.-

This study was done to put forward the direction of the hotel convention , through an empirical study on how the physical environment of hotel convention, an important place to host a convention, affects the customer satisfaction by emotional and cognitive responses of hotel customers. The results are as follows. First, the physical environment of hotel convention was confirmed by five things of ambient factor, convenience, attractiveness, complexity and functionality of equipment as follows. Second, of the physical environment of hotel convention, the complexity and the functionality of equipment had an effect on the positive emotions of hotel customers, and the attractiveness and the complexity had an effect on the negative responses of them. Third, of the physical environment of hotel convention, the convenience of use and the complexity had an effect on the comprehensive assessment of cognitive response, and the attractiveness and the functionality of equipment had an effect on the general image. Based on the findings stated above, hotel convention officials should be dedicated to result in the positive relationships such as customer satisfaction, which affects emotional and cognitive responses of hotel customers directly.

호텔종사원의 소명의식이 직무만족에 미치는 영향에서 자기효능감과 내재적 동기의 매개역할에 관한 연구: 대전지역 호텔종사원을 중심으로

남유신 ( Nam You-shin ) 한국관광산업학회 2021 Tourism Research Vol.46 No.1

호텔종사원의 소명의식은 자기효능감과 내재적 동기를 통해 직무만족에 긍정적인 영향을 미칠 수 있을 것으로 추론하였으며, 특히 침체된 대전지역 호텔기업에서 호텔의 종사원들이 인식하고 있는 자신의 소명의식이 직무를 긍정적으로 수행하고 직무에 대한 만족도를 높여 호텔기업의 목표 달성에 기여할 수 있도록 소명의식과 직무만족의 영향관계에서, 자기효능감, 내재적 동기의 매개효과를 검증하고자 하였다. 연구목적달성을 위해 대전지역 4성급 호텔과 규모 면에서 유사한 호텔에 근무하는 종사원을 대상으로 설문조사를 실시하고 실증분석에 사용하여 분석한 결과 7개의 가설 모두 채택되었다. 첫째, 소명의식은 직무만족에 정(+)의 영향을 미치는 것으로 나타났고[H1], 둘째, 소명의식은 자기효능감과 내재적 동기에 정(+)의 유의한 영향을 미치는 것으로 나타났으며[H2], [H5], 자기효능감과 내재적동기는 직무만족에 정(+)의 유의한 영향을 미치는 것으로 나타났다[H3], [H6]. 셋째, 자기효능감과 내재적 동기는 소명의식과 직무만족과의 관계에서 유의미한 수준에서 매개역할을 하는 것으로 나타났다[H4], [H7]. 이러한 결과는 종사원의 소명의식이 자기효능감과 내재적 동기를 일으키는 원천이며, 종사원의 직무만족을 높이는데, 실질적으로 도움이 되는 중요한 요인임을 밝혔다는데 의미가 있다 This study assumed that hotel employee's sense of calling would positively influence job satisfaction through self-efficacy and intrinsic motivation, and especially attempted to verify the effectiveness of the mediating effects of self-efficacy and intrinsic motivation in ensuring that hotel employee's sense of calling can contribute to achieving the goal of hotel business by performing duties with a positive mindset and enhancing job satisfaction in the depressed hotel business in Daejeon. In order to achieve the research objectives, a survey was conducted on employees working at four-star hotels and hotels similar in size in Daejeon, and all seven hypotheses were adopted as a result of the analysis using them for empirical analysis. First, sense of calling was shown to have a positive effect on job satisfaction[H1], Second, sense of calling was shown to have a significant positive effect on self-efficacy and intrinsic motivation[H2][H5], and self-efficacy and intrinsic motivation were shown to have a significant positive effect on job satisfaction[H3] [H6]. Third, self-efficacy and intrinsic motivation were shown to serve as intermediaries at a significant level in the relationship between sense of calling and job satisfaction[H4][H7]. These results are meaningful in that they have established the employee's sense of calling is a source of self-efficacy and intrinsic motivation, and is an important factor that is practically helpful in enhancing the employee's job satisfaction.

연구논문 : 호텔컨벤션의 물리적 환경, 고객의 감정반응,인지반응 그리고 만족과의 관계 -대전지역 호텔컨벤션 고객을 중심으로-

남유신 ( You Shin Nam ),김수경 ( Su Kyoung Kim ) 한국관광산업학회 2012 Tourism Research Vol.37 No.-

This study was done to put forward the direction of the hotel convention , through an empirical study on how the physical environment of hotel convention, an important place to host a convention, affects the customer satisfaction by emotional and cognitive responses of hotel customers. The results are as follows. First, the physical environment of hotel convention was confirmed by five things of ambient factor, convenience, attractiveness, complexity and functionality of equipment as follows. Second, of the physical environment of hotel convention, the complexity and the functionality of equipment had an effect on the positive emotions of hotel customers, and the attractiveness and the complexity had an effect on the negative responses of them. Third, of the physical environment of hotel convention, the convenience of use and the complexity had an effect on the comprehensive assessment of cognitive response, and the attractiveness and the functionality of equipment had an effect on the general image. Based on the findings stated above, hotel convention officials should be dedicated to result in the positive relationships such as customer satisfaction, which affects emotional and cognitive responses of hotel customers directly.

Fourteen Unrecorded Species of Agaricales Underw. (Agaricomycetes, Basidiomycota) from the Republic of Korea

유신남,Yoonhee Cho,Ji Seon Kim,Minkyeong Kim,Young Woon Lim 한국균학회 2022 Mycobiology Vol.50 No.4

Agaricales species form pileate-stipitate fruiting bodies and play important roles in maintain- ing the terrestrial ecosystem as decomposers, symbionts, and pathogens. Approximately 23,000 Agaricales species have been known worldwide, and 937 species have been recorded in the Republic of Korea. However, most of them were identified solely based on morpho- logical characteristics that often led to misidentifications. The specimens collected from 2018 to 2020 in the Republic of Korea were identified based on phylogenetic analysis of the internal transcribed spacer (ITS) sequences. Their identities were confirmed by microscopic characteristics. As a result, 14 Agaricales species were discovered for the first time in the Republic of Korea. They belonged to nine genera: Agaricus, Calocybe, Cortinarius, Hygrocybe, Inocybe, Lepista, Leucoagaricus, Marasmius, and Psathyrella. Detailed macroscopic and micro- scopic descriptions were provided to help distinguish these species. The morphological and molecular data provided in this study will serve as reliable references for the identification of Agaricales species.

리조트호텔의 회복적 서비스스케이프가 감정반응과 고객만족에 미치는 영향

남유신 ( Nam You-shin ) 한국관광산업학회 2020 Tourism Research Vol.45 No.4

물리적 환경에서 확장된 리조트호텔의 회복적 서비스스케이프가 고객의 감정반응을 통해 고객만족에 영향을 미칠 수 있을 것으로 추론하여 다음과 같이 연구목적을 설정하고 실증분석하였다 . 강원지역 리조트호텔 이용고객을 대상으로 설문조사를 실시하여 실증분석에 사용하였으며, 연구 결과는 다음과 같다. 첫째, 회복적 서비스스케이프에 대한 요인분석결과 일탈성, 적합성, 화합성, 매력성의 4개 요인이 도출되었으며, 가설 1의 회복적 서비스스케이프의 적합성, 일탈성, 매력성이 고객만족에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 둘째, 가설 2 회복적 서비스스케이프의 세부 요인인 일탈성, 적합성, 화합성이 긍정적 감정에 유의한 영향을 미치는 것으로 나타났으며, 매력성은 긍정적 감정에 영향을 미치지 않는 것으로 나타났다. 부정적 감정은 적합성에만 유의한 영향을 미치는 것으로 확인되었다. 셋째, 가설 3 감정반응과 고객만족과의 관계에서 긍정적 감정과 부정적 감정 모두 고객만족에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 회복적 서비스스케이프와 고객만족과의 관계에서 감정반응의 매개역할 분석 결과 일탈성과 적합성이 긍정적 감정반응을 매개하여 고객만족에 정(+)의 유의한 영향을 미치는 것으로 나타났으며, 부정적 감정은 회복적 서비스스케이프의 적합성과 고객만족과의 관계에서 매개효과가 있는 것으로 나타나 가설4는 부분적으로 채택되었다. 이러한 결과는 리조트호텔의 회복적 서비스스케이프가 고객의 감정반응을 통해 고객만족을 일으키는 중요한 요인임을 밝히는 데 의미가 있다. Based on the assumption that the expanded restore servicescape of resort hotels in the physical environment could affect customer satisfaction through the customer's emotional response, this study set the following research objectives and conducted empirical analysis. A survey was conducted on the customers of the hotel resort in Gangwon-do for empirical analysis, and the results of the study were as follows. First, a factor analysis of restore servicescape resulted in four factors: being away, compatibility, harmony and fascination. In the hypothesis 1, compatibility, being away and fascination of restore servicescape had a significant positive (+) effect on customer satisfaction. Second, in the hypothesis 2, being away, compatibility and harmony of restore servicescape had a significant effect on positive emotions, and fascination did not affect positive emotions. As for negative emotions, only compatibility was found to have a significant negative (-) effect. Third, in the relationship between emotional response and customer satisfaction in the hypothesis 3, both positive emotions (t=7.207) and negative emotions (t=-3.056) had a significant impact on customer satisfaction. Lastly, as a result of analyzing the mediating effect of emotional response in the relationship between restore servicescape and customer satisfaction, being away and compatibility were found to have a significant positive (+) effect on customer satisfaction through the mediation of positive emotional responses, and negative emotional response had a mediating effect on the relationship between restore service scape and customer satisfaction, leading to partial adoption of the hypothesis 4. These results are meaningful in terms of shedding light on the fact that the restore servicescape of resort hotels is an important factor in customer satisfaction through customer’s emotional response.

호텔 SST 인카운터의 기술패러독스 요인이 기술신뢰에 미치는 영향 -성과모호성의 매개효과를 중심으로-

남유신 ( You Shin Nam ) 관광경영학회 2012 관광경영연구 Vol.52 No.-

Nowadays, many businesses provide Self-Service Technology(SST) which customers utilize the technology by them. The SST rapidly changes the traditional relationship of service encounter, which depended on personal interaction between customers and employees. The hotels are recently increasing reservation services through Internet technology. However, the use of new technology leads to users` disappointment and conflict without reference to their benefit and effect, which it has paradoxical nature like anxiety and stress frustration causing customer`s evasion and opposition behavior. This study was designed to settle the concept and type of technology paradox in the situation of SST in hotel to empirically analyze the mediator of performance ambiguity how the element of technology paradox affects technology trust based on consumer duality test. A survey was carried out to verify the research model and the hypothesis on customers of hotel or travel booking experience.