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김진휘(Jin Hui Kim),김선란(Sun Ran Kim),노지혜(Noh Ji Hye),이상원(Sang Won Lee),김용세(Yong Se Kim) 한국HCI학회 2012 한국HCI학회 학술대회 Vol.2012 No.1
제품-서비스 통합시스템(Product-Service System, PSS)은 서비스 중심의 패러다임 변화에 대처하고 이를 이용한 새로운 비즈니스 모델의 창출로 경쟁력을 높일 수 있는 새로운 개념으로 제시되고 있다. 제품-서비스 통합시스템은 (1)이해관계자(stakeholder) 요구조건 및 목표 가치 도출 (2)관련자 행위 디자인 (3)PSS 기능 모델링 (4)기능-행위 연계 및 PSS 개념안 생성 (5)PSS 개념안 구체화 (6)PSS 개념안 프로토타이핑의 단계로 이루어진다. PSS 개념만으로는 시장에서의 성공을 보장하기 힘들기 때문에 PSS 디자인 프로세스 안에서는 비즈니스 모델이 뒷받침 되어야 한다. PSS 전략을 도출하기 위하여 다양한 PSS 비즈니스모델 사례를 분석 할 수 있을 뿐만 아니라, 축적된 사례를 바탕으로 새로운 비즈니스모델의 도출도 가능하다. 본 연구에서는 이를 우산대여서비스 사례로 설명하고자 한다. The discussion of this paper starts with a case study using the Product-Service Systems (PSS) design process which being developed by the PSS Design Project Consortium sponsored by the Korean Ministry of Knowledge Economy. The proposed PSS stands for systematically integrated planning, concept design and realization design reflecting diverse viewpoint and essentially creates people-centred value. The PSS design process can be broken down into the following 6 major steps: (1) Requirement Identification and Value Targeting, (2) Stakeholder Activity Design, (3) PSS Function Modelling, (4) Function-Activity Mapping and PSS Concept Generation, (5) PSS Concept Detailing, (6) PSS Concept Prototyping (Kim et al. 2011). This paper studies a case of the umbrella rental service which operates in Korea by using proposed PSS design process and conducts to investigate the effectiveness of the proposed PSS design process.
Kim, Ji Hoon(김지훈),Yoon, Se Hwan(윤세환),Kim, Young Se(김용세) 한국전시산업융합연구원 2015 한국과학예술융합학회 Vol.19 No.-
Product-Service Systems (PSS) has drawn significant attention since it can effectively address diverse values of consumers by integrating products and services. PSS has been defined as a system of products, services, supporting networks and infrastructure that is designed to satisfy customer needs and to generate values. Manufacturing companies can accomplish business innovation by devising new service elements and providing PSSs starting from their products. Such new efforts are called manufacturing servitization. With analysis of the company’s business contexts, diverse strategies could be set for servitization. Services could be developed so that their product functions can be supported. On the other hand, new services could be devised to drive active emotional values of their customers in a broadly related manner with their products. In this way, different servitization strategies in service space could be employed. In this paper, the product-service integration spaces for comparison of product-service systems in manufacturing servitization is briefly sketched Various issue spaces, termed dimensions, would be used including service space, customer space, value space and business model space. Diverse PSS cases, including well-known PSSs and brand new PSSs, will be classified and compared to demonstrate the product-service integration spaces.