퍼스널트레이닝 센터의 CRM전략과 고객만족, 고객신뢰, 고객충성도의 구조적 관계

김경현(Kim, Kyoung-Hyun),임기현(Lim, Ki-Hyun) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.5

The purpose of this study was to investigate the structural relationships among CRM strategy, customer satisfaction, customer trust, and customer loyalty in personal training centers. In order to accomplish the study purpose, the researchers visited 8 facilities that only manage personal training program in Seoul and Gyeonggi provinces from November 2018 to March 2019, and distributed a total of 300 copies to members using the programs. Of the total, 273 were used as final data except for 27 cases that were untrue or unreliable. The data were analyzed using SPSS Ver. 18.0 and AMOS 7.0, and the subjects" characteristics, confirmatory factor analysis, and structural equation model were verified. Accordingly, following findings were derived from current study. First, in the relationship between personal training center CRM and customer satisfaction, differential management has a significant effect, but continuous contact, facility management, and physical reward have no significant effect. Second, in the relationship between personal training center CRM and customer trust, physical reward has a significant effect, but continuous contact, differential management, and facility management have no significant effect. Third, in the relationship between personal training center CRM and customer loyalty, all factors such as continuous contact, differential management, facility management, and physical reward did not have a significant influence. Fourth, customer satisfaction of personal training center did not affect customer loyalty significantly. Finally, customer trust has a significant effect on customer loyalty.

노동현장 기준데이터 제시를 위한 손근육의 근활성도 및 근피로도에 관한 연구

金慶鉉(Kyoung-Hyun Kim),李浩龍(Ho-Yong Lee),辛華詠(Hwa-Young Shin),鄭聖勳(Seong-Hun Jeong),金成煥(Sung-Hwan Kim) 대한전기학회 2008 전기학회논문지 Vol.57 No.12

In this paper, muscular activity and muscle fatigue of FDI (first dorsal interosseous muscle) and thenar muscle of hand was analyzed with surface EMG signal based on four kinds of attitudes (grip, tip, key and palmar) to measure grip strength and pinch strength after hand operation and rehabilitation treatment. The normative data are needed to interpret evaluation data to assess a patient's ability to return to labor environment. The preceding researchers proposed the standard data only by studying on maximum grip strength and the maximum pinch strength followed by each attitude of subjects' hands. But in this study, Ole muscle activity and muscle fatigue were considered under the various attitude to propose normative data. As a results, the muscle fatigue may be used only for presentation of normative data in labor environment.

프로배구구단 관중증대를 위한 통합적 마케팅 커뮤니케이션(IMC)활동에 관한 연구

김경현(Kyoung-Hyun Kim),박성수(Sung-Su Park),박경래(Kyeong-Rae Park) 한국엔터테인먼트산업학회 2020 한국엔터테인먼트산업학회논문지 Vol.14 No.7

이 연구는 프로배구구단의 통합적 마테팅 커뮤니케이션(IMC)활동의 효과성 입증을 위해 조사 연구되었다. 이 연구의 대상은 2019~2020시즌 남자 프로배구 경기를 관람하기 위해 경기장을 방문한 관람객을 대상으로 총 400부를 설문 조사 한 후, 무효 또는 오류 설문지를 제외한 385명의 설문지를 연구 목적으로 사용하였다. 요인 분석 및 신뢰성 테스트는 IBM SPSS통계 Ver21.0을 사용하였다. 일반적 특성을 살펴보기 위해서 빈도분석을 실시하였다. 인구통계학적 및 일반적 특성에 따른 집단 간의 차이 검증을 위해 독립표본 t검증 및 일원분산분석을 실시하였으며, 변인간의 관계를 살펴보기 위해서 상관관계분석을 실시하였다. 이와 더불어 변인 간 영향력을 검증하기 위해 회귀분석을 실시하였다. 연구 결과는 다음과 같다. 첫째, 성별에 따른 구단이미지, 구단평판, 구단충성도에는 차이가 나타나지 않았다. 둘째, 연령에 따른 구단이미지, 구단평판, 구단충성도에는 차이가 나타나지 않았다. 셋째, 관람경험에 따른 구단이미지, 구단평판, 구단충성도에는 차이가 나타나지 않았다. 넷째, 프로배구구단 IMC활동은 구단이미지에 영향을 미치는 것으로 나타났다. 다섯째, 프로배구구단 IMC활동은 구단평판에 영향을 미치는 것으로 나타났다. 여섯째, 프로배구구단 IMC활동은 구단충성도에 영향을 미치는 것으로 나타났다. 여덟째, 구단이미지는 구단충성도에 영향을 미치는 것으로 나타났다. 마지막으로, 구단평판은 구단충성도에 영향을 미치는 것으로 나타났다. The study was conducted to investigate the effectiveness of professional volleyball teams" integrated marketing communication(IMC) activities. The subjects of this study were a total of 400 surveys of visitors who visited the stadium to watch mans professional volleyball games from 2019 to 2020, and 385 questionnaires except for invalid or error questionnaires were used for research purposes. For factor analysis and reliability testing, IBM SPSS Statistics Ver 21.0 was used. Frequency analysis was conducted to examine the general characteristics. To verify differences between groups according to demographic and general characteristics, independent sample t-test and one-way ANOVA were performed, and correlation analysis was performed to examine the relationship between variables. In addition, regression analysis was conducted to verify the influence between variables. The results of the study are as follows. First, there was no difference in club image, club reputation, and club loyalty by gender. Second, there was no difference in club image, club reputation, and club loyalty according to age. Third, there was no difference in the club image, club reputation, or club loyalty according to the viewing experience. Fourth, professional volleyball team IMC activities were found to affect the club image. Fifth, professional volleyball team IMC activities were found to have an impact on the club"s reputation. Sixth, it was shown that professional volleyball team IMC activities have an effect on club loyalty. Eighth, the club image was found to affect the club loyalty. Finally, it was found that the club reputation influenced the club loyalty.

프로야구 구단 신축구장의 시설디자인구성요소와 구단이미지, 구단신뢰 및 구단충성도와의 구조적 관계

김경현(Kim, Kyoung-Hyun) 한국스포츠사회학회 2021 한국스포츠사회학회지 Vol.34 No.4

본 연구의 목적은 프로야구 구단 신축구장의 시설디자인구성요소와 구단이미지, 구단신뢰 및 구단충성도의 관계를 구조모형을 통해 규명하는 것이다. 연구의 목적을 달성하기 위해 기아타이거즈, 키움히어로즈, 삼성라이온즈와 NC 다이노스의 신축 홈경기장과 구 홈경기장을 모두 관람 경험한 관중 250명을 연구대상으로 하였으며, 최종분석에는 223부의 자료가 활용되었다. 가설검증은 AMOS 18.0을 이용하여 확인적요인분석과 구조방정식모형분석을 실시하였는데, 그 결과는 다음과 같다. 첫째, 시설디자인구성요소의 하위요인 중 안전성과 기능성이 구단이미지에 유의한 영향을 미치는 것으로 나타났다. 둘째, 구단이미지는 구단신뢰에 유의한 영향을 미치는 것으로 나타났다. 셋째, 구단 이미지는 구단충성도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 구단신뢰는 구단충성도에 유의한 영향을 미치는 것으로 나타났다. The purpose of this study is to determine the structural relationships among design constituent, club image, club trust and club loyalty for professional baseball new stadium. To accomplish the study objectives, customers in Kia tigers, Kiwoom heros, Samsung lions and NC dinos were surveyed by using the convenience sampling method. The data were analyzed using 223 responses. To test the hypothesis, confirmatory factor analysis and structural equation modeling analysis were used through AMOS 18.0. The findings are as follows. First, safety and functionality sub factors of design constituent has a significant effect on club image. Second, club image has a significant effect on club trust. Third, club image has a significant effect on club loyalty. Fourth, club trust has a significant effect on club loyalty.

직장인들의 생활체육 동호회 활동에 관한 연구

김경현(Kyoung-Hyun Kim) 한국엔터테인먼트산업학회 2019 한국엔터테인먼트산업학회논문지 Vol.13 No.1

이 연구는 직장인들의 생활체육 동호회 활동에 관한 연구를 조사하기 위해 실시되었다. 이 연구의 대상은 생활체육에 참여하는 직장인을 대상으로 총 400부를 설문 조사한 후, 무효 또는 오류 설문지를 제외한 387명의 설문지를 연구 목적으로 사용하였다. 요인 분석 및 신뢰성 테스트는 IBM SPSS통계 Ver 21.0을 사용하였다. 일반적 특성을 살펴보기 위해서 빈도분석을 실시하였다. 인구통계학적 및 일반적 특성에 따른 집단 간의 차이 검증을 위해 독립표본 t검증 및 일원분산분석을 실시하였으며, 변인간의 관계를 살펴보기 위해서 상관관계분석을 실시하였다. 이와 더불어 변인 간 영향력을 검증하기 위해 회귀분석을 실시하였다. 연구 결과는 다음과 같다. 첫째, 성별에 따른 웰니스 및 직무만족에 대한 차이는 보이지 않았다. 둘째, 종목에 따른 웰니스 및 직무만족에 대한 차이는 나타나지 않았다. 셋째, 연령에 따른 웰니스 차이에서는 지적 웰니스가 유의한 차이가 있는 것으로 나타났다. 특히 40대와 50대가 60대 이상보다 높은 수준으로 나타났다. 넷째, 활동기간에 따른 웰니스 차이에서는 사회적 웰니스가 유의한 차이가 있는 것으로 나타났다. 특히 활동기간이 1~2년이 3년 이상보다 높은 수준으로 나타났다. 마지막으로, 직장인들의 웰니스적 생활체육 동호회 활동이 직무만족에 미치는 영향을 살펴보면, 직장인들의 웰니스적 생활체육 동호회 활동이 직무만족에 유의한 영향을 미치는 것으로 나타났다. The study was conducted to investigate the activities of working people in the sports club. The subject of this study was to take samples of workers who participated in the physical education system using the convenience sampling method. Out of a total of 400 questionnaires, 387 were used for research purposes, except for invalid or error questionnaires. Factor analysis and reliability tests were performed using IBM SPSS statistics Ver 21.0. Frequency analysis was conducted to explore the general characteristics of the study participants. An independent sample t-test ANOVA were conducted to verify differences among groups according to demographic characteristics, and a correlation analysis was conducted to examine the relationship between variables. Regression was performed to verify the effect of variable factors. The results of the study are as follows. First, there was no difference in wellness and job satisfaction according to gender. Second, there was no difference in wellness and job satisfaction according to sport. Third, there was a significant difference intellectual wellness according to age. In particular, 40s and 50s were higher than 60s and over. Fourth, there was a significant difference in social wellness according to activity duration. In particular, 1~2 years were higher than 3 years or more. Finally, If you look at the impact of working people"s wellness lifestyle sports club activities on job satisfaction, the professional wellness lifestyle club activities showed significant influence on job satisfaction.

전라남도 스포츠관광의 전략적 마케팅방안

김동현(Dong Hyun Kim),전호문(Ho Mun Jun),김경현(Kyoung Hyun Kim) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.39

The purpose of this study was to provide strategic marketing for sports tourism development in Jeonlanamdo. In order to achieve the purpose of this study, based on previous studies by Kim(2008), Kim(2008), Lee(2004), Yang(2006), Heo(2007) and Ann(2008), the model of strategic marketing of sports tourism, visitors`s satisfaction, revisit intention and word-of-mouth intention was established. The study subjects were the visitors who visited 7 sport tourist resorts in Jeollanam-do. After study population was selected, 275 questionnaires for visitors were sampled by using convenience sampling method. 24 poor questionnaires which were not suitable for the study were excluded and finally a total of 251 were used for the final data. SPSS 16.0 was used for goodness-of-fit test of model and individual hypothesis was tested. First, regarding strategic marketing factors while service, place, facility, experience & image were found to have a significant effect on visitors`s satisfaction. Second, regarding strategic marketing factors while service, place, experience & image were found to have a significant effect on revisit intention, but facility has a negative effect on revisit intention. Third, regarding strategic marketing factors while service, place, experience & image were found to have a significant effect on word-of-mouth intention, but facility has a negative effect word-of-mouth intention. Fourth, the factor of visitors`s satisfaction effects on word-of-mouth intention. Finally, the factor of visitors`s satisfaction effects on word-of-mouth intention.

전라남도 지역별 스포츠관광자원과 일반관광자원 연계전략

강경문(Kang, Kyoung Moon),전호문(Jun, Ho Moon),김경현(Kim, Kyoung Hyun) 한국스포츠산업경영학회 2021 한국스포츠산업경영학회지 Vol.26 No.2

본 연구는 전라남도 11개 시군이 각각 추진하고 있는 스포츠관광자원 및 사업현황을 분석하여, 전라남도를 국제적인 관광지로 발돋움시키기 위한 체계화, 전략화, 집중화한 권역별 스포츠 관광자원의 사업화를 위한 구체적인 마케팅 전략을 제시하는데 목적이 있다. 이와 같은 연구 목적 달성을 위해 관광관련 학회, 공사, 협회 전문가와 전라남도 11개 시·군의 공무원, 현장전문가, 연구자 등을 연구 대상으로 하였으며, 개방형 설문조사와 심층면담, 전문가 회의 등을 통해 범주화 분석을 통해 자료를 수집하였다. 자료 수집은 현황조사를 시작으로 6단계 절차를 거쳐 수행되었다. 자료분석은 주제별로 분류하여 내용 분석을 실시하였다. 도출된 연구결과를 요약하면 다음과 같다. 첫째, 각 지자체에서 활용 가능한 최적의 스포츠관광자원을 도출하기 위하여, 설문조사를 실시하여 지자체별 비교우위 스포츠관광자원과 관련된 일반관광자원을 총 10개(관광지, 대표축제, 음식, 테마파크, 기후환경, 전통민속놀이, 인조 시설물, 캠핑장, 유휴자원)의 범주로 도출하였다. 둘째, 각 지자체 활용 가능한 일반관광자원의 10개 범주를 우선순위 하였으며, 지역의 관광지, 대표축제, 자연환경, 음식, 테마파크, 기후환경 순으로 나타났다. 셋째, 각 지자체가 보유한 스포츠관광자원 현황을 파악한 결과 지자체별로 스포츠관광자원(스포츠이벤트, 스포츠시설, 특화된 스포츠, 대표 프로스포츠, 전지훈련환경, 스포츠테마, 교육시설)을 보유하고 있으며, 지자체별로 스포츠관광자원의 보유 유무와 활용하고 있는지에 대한 결과를 도출하였다. 넷째, 전라남도 스포츠관광자원으로 활용 가능한 일반관광자원을 도출하였다. 다섯째, 전라남도 스포츠관광자원 활용자원에 대한 전략방안을 도출하였다. 여섯째, 전라남도 우수 스포츠관광자원의 종합연계전략을 광주 근교권, 동부권, 서남권, 중남부권 등 4개 권역으로 나누어 지역 특색에 맞는 연계전략을 제시하였다. This study analyzed the current status of sports tourism resources and projects promoted by 11 cities and counties in Jeollanam-do, and proposes a specific marketing strategy for the commercialization of systematized, strategic, and centralized sports tourism resources in order to develop Jeollanam-do into an international tourist destination. Achieving the purpose of the study, two types of research methods that are Delphi survey and open questionnaire survey are adopted, and then the survey results are analysed and classified into three categories and six stages. The results are as follow. First, in order to derive the optimal sports tourism resources that can be used in each local government, a survey was conducted to extract sports tourism resources with comparative advantage by local governments. Second, The analysis of general tourism resources through the advice of experts showed a total of 10 categories and organized into 123 sentences. Third, as a result of grasping the current status of sports tourism resources possessed by each local government, each local government has sports tourism resources and derived the contents used. Fourth, general tourism resources available for sports tourism resources were presented. Fifth, strategic plans for utilization of the sports tourism resources in Jeollanam-do are suggested. Sixth, the comprehensive marketing plans for outstanding sports tourism resources in Jeollanam-do provinces are proposed.

에어로빅댄스 활성화를 위한 체중변화와 운동몰입에 관한 연구

이승도(Seung-Do Lee),김경현(Kyoung-Hyun Kim) 한국엔터테인먼트산업학회 2020 한국엔터테인먼트산업학회논문지 Vol.14 No.5

본 연구의 목적은 에어로빅댄스 활성화를 위한 체중변화와 운동몰입에 관한 연구를 차이 분석하여 지속적으로 에어로빅댄스 활성화가 되도록 제시하는데 주된 목적이 있다. 이러한 연구 목적을 달성하기 위하여 2020년 4월에 경남에 소재한 일반 에어로빅댄스회원들을 대상으로 선정하고 비확률표집방법(Non-Probability Sampling)의 하나인 편의표본추출법(Convenience Sampling Method)으로 표본 추출을 이용한 설문지로 시행하였다. 이와 같이 본 연구에서 얻어진 결과는 다음과 같다. 첫째, 인구통계학적 특성은 부분적으로 차이가 높게 나타났다. 연령은 40~49세, 신장은 160cm이상, 직업은 주부, 체중변화는 시작 후, 체중변화량은 -3kg이상, 참여강도는 100분이상, 참여빈도는 4일, 참여기간은 5년이하가 가장 높게 나타났다. 둘째, 체중변화(신체자신감, 활동자신감, 댄스자신감, 심리안정효과, 댄스활동효과, 수행동작효과)와 운동몰입(행위몰입, 인지몰입)에 부분적으로 높은 차이가 나타났다. 셋째, 체중변화(신체자신감, 활동자신감, 댄스자신감, 심리안정효과, 댄스활동효과, 수행동작효과)와 운동몰입(행위몰입, 인지몰입)에 부분적으로 높은 영향이 미치는 것으로 나타났다. The purpose of this study is to analyze the difference between A Study on the Weight Change and Exercise Immersion for Activation of Aerobic Dance and to suggest the continuous activation of Aerobic Dance. To achieve this purpose, a questionnaire was conducted using a convenience sampling method, which is one of non-probability sampling, in April 2020, targeting general aerobic dance members in Gyeongnam. The results of this study are as follows. First, the demographic characteristics were partially different. The age was 40 to 49 years, height was more than 160cm, occupation was housewives, weight change was more than -3kg, participation intensity was more than 100 minutes, participation frequency was 4 days, and participation period was less than 5 years. Second, the results of this study are as follows: Weight Change(Body Confidence, Activity Confidence, Dance Confidence, Psychological Stability Effect, Dance Activity Effect, Perform-motion Effect) and Exercise Immersion(Behavior immersion, Cognitive immersion) were partially high There was a difference. Third, the results of this study are as follows: Weight Change(Body Confidence, Activity Confidence, Dance Confidence, Psychological Stability Effect, Dance Activity Effect, Perform-motion Effect) and Exercise Immersion(Behavior immersion, Cognitive immersion) were partially high It was shown that the influence was.

사이버 학습체제에서의 자기조절 학습모형 개발

정미경(Mi-Kyung Chung),김경현(Kyoung-Hyun Kim) 한국영재교육학회 2005 영재와 영재교육 Vol.4 No.1

  본 연구는 최근 사이버학습 환경에서 강조되고 있는 자기조절학습 모형을 개발하는 데 있다. 이를 위해 사이버 교수ㆍ학습 환경의 설계 원리를 적용한 기존 연구 결과를 분석하여, 자기조절학습 전략과 사이버학습간의 상호보완 가능성 및 학생의 자기주도력 신장에 초점을 두어 연구를 수행하였다. 세부적으로 Knowles (1975), Grow(1991), Garrison(1997)의 모형을 근거로 사이버학습 체제에서의 자기조절학습 모형을 구안하였다.<BR>  본 연구에서 제안한 사이버학습 체제에서의 자기조절학습 모형은 수준별 개별학습에 기반하여 교수ㆍ학습 전략(동기, 인지, 행동 전략)을 세분화한 형태를 취하고 있으며, 운영 및 지원에 관한 세부 사항까지를 포함하고 있다. 특히 세부 모형과 학습과정은 교실 수업과 동일한 수준의 실재성(reality)을 유지하고자 하였다.<BR>  한편 본 연구결과는 영재아들에게 자기조절학습 능력을 길러주기 위한 목적으로도 활용될 수 있으며, 향후 사이버 환경을 활용한 영재교육과 관련한 다양한 학습모형의 개발 및 실천 방안이 요망된다.   This research focuses on developing a model of self-regulated learning at cyber learning system. It analyzed the existing research results that applied the design theory of cyber teaching and learning environment and studied self-regulated learning strategy, possibility of complimentation between cyber learning systems and improvement of self-directed learning of students. In details, it referred to the models of Knowles(1975), Grow (1991), Garrison(1997) to accomplish the self- regulated learning model at cyber learning system.<BR>  It suggests a self-regulated learning model at cyber learning system. The model has details of teaching and learning strategy(motivation, cognition, behavior strategy) based on individual learning for each level. It also includes details of operation and support. Especially, the detailed model and learning course is similar to actual classroom lesson maintaining the reality.<BR>  The research result can be applied to the learning system of gifted children to improve their self-regulated learning ability. It is expected to develop many learning models for gifted education using the cyber environment.

무용공연 마케팅전략과 공연인지도, 공연이미지, 관객만족의 구조적 관계

임기현(Lim, Ki-Hyun),김경현(Kim, Kyoung-Hyun) 한국체육과학회 2019 한국체육과학회지 Vol.28 No.4

The purpose of this study was to investigate the structural relationships among dance performance marketing strategy, performance recognition, performance image, and audience satisfaction. In order to achieve the study purpose, a total of 400 copies of questionnaires were distributed to spectators attending dance performances in Gwangju and Jeonnam area in 2019, and 350 copies were used as final data, excluding 50 copies of which were unreliable. Using SPSS WIN Ver. 18.0 and AMOS 7.0, we derived the following results through subject characteristics, confirmatory factor analysis, and structural equation model. First, dance, place, and price, which are sub-factors of dance marketing, showed positive effects on performance recognition, but PR did not. Second, it was shown that dance had a positive effect on performance image, but place, PR and price did not. Third, performance recognition has a significant effect on audience satisfaction. Finally, it was shown that performance image had a statistically significant effect on audience satisfaction.