대학생의 의복구매 의사결정과정에 관한 연구 : 성별·학년을 중심으로 Focusing on Sex, Grade

유태순,김성희 대구효성가톨릭대학교 응용과학연구소 1999 응용과학연구논문집 Vol.7 No.-

이 연구의 목적은 의복구매의사결정과정의 단계인 문제인식, 정보탐색, 대안평가, 구매결정, 그리고 구매 후 평가 각각에 대한 반응과 성별과 학년간의 상관관계를 알아보기 위함이다. 연구의 결론을 요약하면 다음과 같다. 1. 성별에 따라 의복 구입시 구매 동기는 여자가 남자보다 자기과시적 구매 동기, 유행 추구적 구매 동기가 더 높다. 정보원은 인쇄매체, 관찰요인 그리고 인적 정보에 있어서 여자가 남자 보다 더 높다. 의복평가기준은 미적 차원과 기능적 차원에서 여자가 남자보다 더 높다. 점포평가기준은 평가 분위기와 상품 속성은 여자가 남자보다 더 높고 점포입지는 남자가 여자보다 더 높다. 구매 결정단계에서 특히 남자에게서 계획없이 구매하는 비율이 여자보다 더 높다. 의복구매장소는 남자는 상설할인 매장, 여자는 양품점 및 보세점을 가장 많이 이용한다. 의복구매시 동행자는 남여 모두 친구 및 동료가 가장 많고 의복구매시 영향자는 남자의 경우 본인 스스로 구매한다. 여자의 경우 친구나 동료의 영향을 가장 많이 받는다. 의복구입시 대금 지불방법은 여자가 남자보다 카드 이용과 상품권 및 할인 티켓을 더 많이 이용한다. 2. 의복구입시 학년에 따른 구매 동기, 정보원, 의복평가기준은 차이가 없지만 점포평가기준은 고학년으로 갈수록 점포입지에 더 큰 비중을 둔다. 의복 구매장소로는 특히 4학년은 다른 학년에 비해 백화점에서 구매하는 경우가 많다. 의복 구매시 동행자는 고학년으로 갈수록 본인 스스로 구매하며 대금 지불방법은 고학년일수록 카드를 이용하는 경우가 많다. 월 평균 의복비 지출은 고학년으로 갈수록 줄어든다. The purpose of this study is to identify the relationship between sex, grade and each response of problem recognition, which is the step of decision making for chlothing purchase, information investigation, counter proposal valuation, decision making and valuation of after purchase. For the measurement of the motive of clothing purchase the method of Ju-yeun, Lee is applied with modification and complement, and the modified methods of Myeung-Gu, Park(1993) ; Byeung-Ho, Gin for the measurement of resource and stemm's method(1980) for the value standard of clothing with modification and supplement. And also, the method of So-Young, Kim(1994) is adaptively used for the measurement of the standard of shop value and that of Byeung-Sook(1985), Hong for the measurement of purchase decision. Stemm's method(1980) that is also used as a standard of clothing value index in this study is applied once again for the measurement of satisfactory degree, a review stage after purchase. The subjects in this study were 985 male and female undergraduates of a university located in the city of Kyoungsan, the north Kyongsang province. The collected data were statistically processed by MANOVA and ANOVA. For post test, Scaffle and χ^2-test were employed. The followings are the findings of this study : 1. Concerning the difference of gender in purchasing clothes, women are moved more largely by the self-displaying and fashion-pursuing incentives than men do. As for information sources, women use press media, observation and human sources more frequently than men do. Regarding the evaluative criteria of clothes, women put more emphasis on esthetic and functional aspect than men do. about the evaluative criteria of store, store atmosphere and product attribute are more emphasized by women than by men, while store location is more preferred by men than by women. In decision-making stage, men especially make unplanned purchase more largely than women. As a place of buying. clothes, men use discount stores most frequently, whereas women use goods shops and boned shops most often. As to a person with whom they go to buy apparel, both men and women go with their friend or colleague most frequently. Regarding a person who affects their purchase of clothes, women are most largely affected by their friend or colleague, and men make a purchase on their own decision. As a way of payment in buying clothes, women use credit card, gift certificate or discount ticket more often than men do. 2. The academic year makes no difference to their incentives to buying apparel, information source and evaluative criteria of apparel. However, there is a difference among academic years in the evaluative criteria of store, Namely, those who are in higher academic year give more weight to store location. As a place of buying apparel, seniors particularly use department stores more often than the younger students. When it comes to a person with whom they go to buy apparel, higher-year students make a purchase on their own. As the way of payment, higher-year students use credit card more often. Concerning the average monthly clothing allowance, higher-year students spend less amount of clothing allowance.

학술강연 [ 토론 ] : ' 미래 사회환경과 의류학 ' 에 대하여

유태순 한국가정과학회 1998 미래사회환경과 가정학 Vol.1998 No.-

패션상품에 활용된 캐릭터의 이미지에 대한 분석

유태순,백경실 한국의류산업학회 2001 한국의류산업학회지 Vol.3 No.3

The purpose of this study is to examine the preference according to the domestic fashion company use the character image of the inside and outside of the country, the recognition for the importance of the character by examining the purchasing behavior of high school girls and college women as the major consumers in the character fashion commodity (in the center of the clothe and accessory), and the aid for the self-development and the licensing of the character in the future. This study targeted 491 high school girls and college women in Daegu and Kyung-pook area. The character preference according to the character image applied the fashion commodity was used the scale of seven point modified the S D (Semantic Differential) method for Kim, Chun-Ae's image measure. The followings are the conclusions of this study; Both the group of high school girls and the group of college women almost represented the similar reaction result for the images of 9 characters. For the preference of the group of high school girls and the group of college women for 9 character, for characters Tweety Bugs Bunny the group of college women represented more preference than the group of high school girls. However, for characters of Hello Kitty, Pazama sister's and Dalki, the group of high school girls represented more preference than the group of college women.

國內 커텐用 織物의 耐日光性에 관한 硏究

兪泰順 건국대학교 1976 論文集 Vol.3 No.1

The light and weather resistance of 21 commercially available fabrics used for curtains were studied on exposure to direct sunlight and behind windowglass for periods of six months, and the following result were obtained. 1.After six month, the retained tensile strength were ranged from 78% to 4% with the types of yarns and fabrics. 2.It was confirmed that acrylic fabrics have extremely good resistant and nylon fabrics lost their strength very rapidly and other fabrics were ranged between acrylic and nylon fabrics. 3.The retained tensile strength of the fabrics to exposed behind glass was approximately 50-70 % that of direct sunlight. It indicates that ultraviolet is important factor for fabrics to damage. 4.The color fastness of all dyeings found very poor. The average color difference between original fabrics and the fabrics exposed direct light for a month and exposed underglass for 3 months.

性正體感에 따른 女子 大學生의 衣服行動 差異

兪泰順,金鼎立 효성여자대학교 학생생활지도연구소 1991 生活硏究 Vol.9 No.-

의복 구매불안 척도의 개발

兪泰順 대구효성가톨릭대학교 1992 연구논문집 Vol.44 No.1

The main purpose of this study was to develop a scale for measuring the degree of Anxiety in consumer's clothes purchasing behavior. Subjects for this study were three hundred and fifty four female college students sampled from the Hyosung Women's University. In order to develop a scale for measuring consumer's anxiety in situation of purchasing ready-made clothes, 20 five-point Likert-type items were constructed. The items were essentially adopted from the Worry-Emotionality Questionaire (WEQ) developed by Libert and Morris. However, Emotionality items of WEQ were revised to worry items. Both Clothing Purchasing Anxiety Scale (CPAS) and the /state-Trait Anxiety Inventory(STAI) were administered to all subjects. Scores on the CPAS were factor analyzed using Vari-Max rotation. Correlation coefficients between sub-scale scores on the CPAS and the STAI scores were obtained for reliabilities of the CPAS, spilt-half reliabilities and test-retest reliabilities over interval were estimated. Conclusions reached in this study are as following: (1) The Clothing Purchasing Anxiety Scale (CAPS) are constructed of three sub-scales: person conscious anxiety, choice-decision anxiety, anxiety due to lack of self-confidence in pruchasing. (2) Correlation coefficients between sub-scale scores on the CPAS and the State Anxiety scores are .14(person conscious anxiety scale), .10 (choice-decision anxiety), .02(anxiety due to lack of self confidence in purchasing), and .10(total anxiety). (3) Spilt-half reliability coefficients of the CPAS sub-scales are .74, .69, .74 and test-retest reliability coefficient over 6 months interval of the CPAS sub-scales are .79, .71, .82 respectively.

스포츠웨어가 대중 패션디자인 요소에 미친 영향

유태순,박경연 한국의류산업학회 1999 한국의류산업학회지 Vol.1 No.4

The purpose of this study taken interest in recent, is a development of the sportswear style fashion design and provision of aid for making a marketing strategy and reasonable purchasing for customer's. Results of this study can be summarized as follows : As baseball boom is revived due to Park, Chan-ho's nice pitching, baseballcap and hood-shirt that printed each team's logo have an effect on mass fashion style. Clothes of mountain climbingwear style can personal free coordination, because they are little change of fashion, customers are constantly purchase them. As contemporary women are increase about interest on beauty, leggins and bra-top that aerobic clothes are scoordinated various type and included practice style. Snowboard style is coincide with Hip-hop look that loose fitting style pursues free style, it becomes more popular fashion with street fashion. Golfwear taking root in townwear of the 40, 50 women.

환경보호관심도가 환경보호적 의복구매행도에 미치는 영향

유태순,서은연 한국의류학회 1999 한국의류학회지 Vol.23 No.8

The The purpose of this study is to examine consumers environmental concern, environmentally responsible behavior, relationship between environmental apparel product knowledge and environmentally responsible apparel purchasing behavior and demographical features which have an influence on those above NEP scale was used to measure environmental concern, GERB scale to measure environmentally responsible behavior, ERAB scale to measure environmentally responsible apparel purchasing behavior, and EAPK scale to measure environmentally responsible knowledge. The followings are the conclusions of this study : 1. Environmentally responsible apparel purchasing behavior is done more by thirties or over forties than by twenties. 2. Single women are more interested in environmental concern than married women are, while environmentally responsible behavior and environmentally responsible apparel purchasing behavior are practiced more by married women than by single women. 3. As well-educated, people have more knowledge about environmental concern. On the contrary, as poorly-educated, people preactive more environmentally responsible behavior and environmentally responsible apparel purchasing behavior. 4. The group having higher interest in environmentalconcern have more environmentally responsible knowledge than those having lower interest. 5. There is no significant difference in environmentally responsible apparel purchasing behavior, according to environmental apparel product knowledge. 6. The group having higher interest in environmentally responsible behavior practice more environmentally responsible apparel purchasing behavior than those having lower interest.

애니메이션캐릭터를 이용한 국내 패션산업의 현황 분석

유태순,백경실 한국의류산업학회 1999 한국의류산업학회지 Vol.1 No.4

The purpose of this study was known the animation history, function of the animation character, the development process of the animation industry, and the industry process of the animation character in the center of the animation character of America and Japan occupying the internal character market largely Also, it was examined how the animation character was used in the fashion industry and was recognized the importance of the character industry and it was seen the design development of the fashion character in the future and the proceeding method of the fashion marketing strategy The following this study was examined by using the various newspaper and magazine, the internal and external reference. In the result of this study the animation character created in the TV and the screen is extended the related industry and is developed the various cultural products, and it is recognized as the product of the highly added value. The internal animation characters are mostly the characters of America and Japan, but now the internal animation productions is recognized the importance of the animation industry and is producted the animation to attack the internal and external market. The potential of the animation character was really excessive. The excellent animation product was important but the animation character and the activity of the accompaniment industry related to it was important. Also the animation character mostly had influence on the fashion industry.

의복의 자아근접도에 따른 퍼스널 스페이스에 관한 연구

유태순,조기여 한국의류학회 1999 한국의류학회지 Vol.23 No.3

The purpose of this study was to examine the personal space by proximity of clothing to self. The scales used in this study include the scale of Nakaen(1973) for personal space, the scale arranged on the basis of Sontag(1978)'s study for proximity of clothing to self. The subjects of this study were 885 adult women in Taegu. The data were analyzed by using frequency analysis, x^2 test and the Cronbach α was also applied. The results of this study were summarized as follows: It was shown that there was a high tendency that all those whose proximity of clothing to self is high or low sit opposite to the other persons or in a place where they can be seen well when they are well dressed with good make-up, but that all those whose proximity of clothing to self is high or low sit behind the other persons or in a corner seat or place where they can not be seen well when they are not well dressed with no make-up.