국가경쟁력으로서의 공공디자인의 문화정체성 연구

김규철(Kim, Kyucheul) 한국디자인지식학회 2011 디자인지식저널 Vol.17 No.-

디자인은 문화를 만든다. 문화는 문화정체성에서 만들어진다. 문화정체성은 문화경쟁력을 만든다. 문화경쟁력은 국가경쟁력에 기여한다. 문화정체성을 기반으로 한 공공디자인은 문화경쟁력이 되어 국가경쟁력에 기여한다. 국가경쟁력으로서의 공공디자인은 필수적으로 어떤 국가의 문화정체성을 표현하여야 한다. 왜냐하면 상품은 해외에 수출하는 것이지만, 공공디자인은 외국인들을 국내에 불러들여 보여주는 상품이기 때문이다. 본 연구의 연구목적은 국가경쟁력에 기여하기 위한 대한 민국공공디자인 정책과 수행의 지침을 마련하는 것이다. 그 지침은 문화정체성을 담은 공공디자인을 만들기 위한 것이다. 이를 위해 공공디자인의 개념 및 공공디자인의 공공성, 문화정체성과 국가경쟁력의 상관성, 문화정체성을 기반으로 한 디자인 선진국(독일, 스칸디나비아, 영국, 스페인, 일본, 미국)의 키워드를 파악하였다. 연구결과 공공디자인은 보편성, 특수성, 개별성이라는 3가지 지침에 의해 정책수립과 수행이 이루어져야 한다는 점을 도출하였다. 본 논문에서 제시하는 공공디자인 수행지침 3가지는 대한민국공공디자인이 국가경쟁력에 기여하기 위한 필수적인 고려사항이다. 이 수행지침에 입각해서 공공디자인이 수행된다면 국민에게는 삶의 질을 높여주고, 국가적으로는 국가경쟁력을 높일 수 있을 것이다. Design creates culture. Culture is created by cultural identity. Cultural identity creates cultural competitiveness. Cultural competitiveness contributes in increasing national competitiveness. The public design that based on cultural identity contributes national competitiveness as it becomes the cultural competitiveness. Fundamentally, the public design has to express home country’s cultural identity as the national competitiveness. Because goods increase national competitiveness as they get exported to abroad, but the public design is considered as goods that invite foreigners into country. The purpose of this study is preparing the policy and guideline that will enable Korea’s public design to contribute to national competitiveness. This preparation is to create the public design that contains cultural identity. For this, this study grasps the concept of public design, publicness of the public design, interrelationship of cultural identity, national competitiveness, and the key words of advanced design country which based on cultural identity. The result of the research drew a conclusion that the public design has to fulfilled by three guidelines, which are generality, particularity, and singularity. The three guidelines are essential factors for Korea’s public design to contribute on national competitiveness. The public design could increase the quality of life for people and increase the national competitiveness for country if it is fulfilled based on the guidelines.

국가충성도와 국가경쟁력 향상을 위한 국가브랜드 아이덴티티수립에 관한 연구

문승제 한국무역연구원 2013 무역연구 Vol.9 No.4

The purpose of this study is to identify the influences of Korean national image to the national attitude, and the influences of national attitude to the national loyalty and the intention to contribute national competitiveness. The process of this study is to identify the national brand identity through the research of national brand associations. In order to establish a framework, this study investigated previous studies about the national image, national brand identity, and national competitiveness. Based of the existing research results, this study has drawn 3 hypotheses. The statistical results are as follows. First, as a result of analyzing H1 is statistically significant. Which mean this hypothesis verified that national image give positive effect. Second, it appeared that all hypothesis from H2 to H3 was statistically significant. Which means these hypothesis(H2-H3) verify intermediary role among national image, national attitude, national loyalty and the intention to contribute national competitiveness that this study tries to figure out the effects among them. In conclusion, theoretical and managerial implications of these results related to establishment of national brand identity to retaining talents which is a factor of improvement in national competitiveness. Also, the limitation of this study and future research areas are proposed.

국가경쟁력과 국제경쟁력 간 연관분석 -4차 산업혁명시대를 대비한 지식기반경제에서 한국·중국·일본을 중심으로-

한수범 국제e-비즈니스학회 2017 e-비즈니스 연구 Vol.18 No.6

This Study analyze the evaluation results of the national competitiveness analysis framework and the analytical institution, and derives the analysis results using the competitiveness index to analyze the international competitiveness. As a result of the study, Korea ranked 29th in Korea, 18th in China, and 26th in Japan among 63 countries for national competitiveness in the evaluation results through IMD, the result of the WEF evaluation showed 26th place in Korea, 27th place in China, and 9th place in Japan, and the rankings of the target countries were slightly different from the evaluation results. The difference in rankings among the two organizations that publish the ranking of national competitiveness is due to the different analysis variables. However, in terms of international competitiveness, there is a standardized formula for measuring competitiveness. There is no concept of ranking because the variables applied to this formula vary depending on the export / import and the destination country, it will be possible to evaluate the degree of competitiveness. In this study, we analyzed the competitiveness in import and export by inputting Korean, Chinese, and Japanese markets to the world market. It is useful for analyzing competitiveness in detail because it has a smaller range of application variables than national competitiveness. 본 연구는 국가경쟁력 분석틀과 분석기관을 통해 도출된 평가결과를 분석하고, 국제경쟁력을 분석 하기 위해 경쟁력 지수를 활용하여 분석결과를 도출하고자 한다. 분석결과 국가경쟁력측면에서는 IMD를 통한 평가결과에서 총 63개국 중에서 한국 29위, 중국 18위, 일본 26위의 경쟁력을 갖고 있었고, WEF 평가결과에서는 한국 26위, 중국 27위, 일본 9위 등으로 나타났고, 대상 국가들의 순위는 평가결과에서 다소 차이가 발생하는 것으로 분석되었다. 국가경쟁력의 순위를 발표하는 두 기관에서도 순위에서 차이가 발생하는 것은 분석 변수가 각각 다르기 때문이라 판단된다. 그러나 국제경쟁력측면에서는 경쟁력을 측정하는 표준화된 수식이 있고, 이 수식에 적용되는 변수 들은 수출입과 상대국이 어디냐에 따라 결과 값이 달라지기 때문에 순위에 대한 개념은 없지만, 상대 국에서 한국, 중국, 일본의 경쟁력이 얼마나 되는지에 대한 평가는 내릴 수 있을 것으로 보인다. 본 연구에서는 세계시장을 대상으로 한국, 중국, 일본 시장을 투입해서 수출입에서의 경쟁력을 분석하였 는데, 국가경쟁력보다는 적용 변수의 범위가 작으므로 보다 자세하게 경쟁력 분석에 유용하다고 할 수 있겠다.

사회자본이 국가경쟁력에 미치는 영향 : 한·중·일 3국민의 시민의식 분석

박희봉(朴熙峯),이희창(李羲昌) 한국정책과학학회 2010 한국정책과학학회보 Vol.14 No.4

본 연구는 사회자본이 국가경쟁력에 미치는 영향을 검증하였다. 동양을 대표하는 한국, 중국, 일본 3국간 비교를 통해 사회자본 유형별 다음과 같은 특징을 발견하였다. ① 대인신뢰는 국가경쟁력을 구성하는 모든 지표에 긍정적인 영향을 미친다. 따라서 국가경쟁력 향상을 위해서는 기본적으로 일반인을 중심으로 한 대인신뢰 증진이 필요하다. ② 참여 유형별 영향에 있어서는 수직적 단체참여는 국가경쟁력에 긍정적이기도 하고 부정적이기도 한 반면 수평적 단체참여는 긍정적 영향을 미친다. 따라서 국가경쟁력 향상을 위해서는 수평적 단체참여가 필요할 것이나, 경우에 따라서는 수직적 단체참여 역시 필요할 것이다. ③ 네트워크 유형별 영향에 있어서는 폐쇄적 네트워크는 국가경쟁력 인식과 인과성이 없거나 부정적 영향을 미치나, 개방적 네트워크는 긍정적 영향을 미친다. 따라서 국가경쟁력 향상을 위해서는 폐쇄적 네트워크를 개방적 네트워크로 전환할 수 있는 노력이 필요하다. This study examines some researcher's findings that social capital has an influence on national competitiveness. It compares citizen perception of Korean, Chinese, and Japanese on social capital and national competitiveness. It assumes that the relationships between social capital and national competitiveness in Asian countries have both of similarities and differences to those of Western countries because social capital is a part of culture. More than 2,300 surveys are used for data in Korea, China, and Japan. This research findings include that ① hierarchical group membership is higher than horizontal group membership in all three countries. ② Chinese perception on national competitiveness is higher than other countries, while Japanese perception is lower. ③ Personal trust has an influence on national competitiveness in Korea and China. ④ Horizontal group membership has a positive impact on national competitiveness in all three countries, while hierarchical group membership has a positive influence on the competitiveness only in Korea. ⑤ Open network has a positive impact on national competitiveness in all countries. However, closed network has a negative impact on national competitiveness in Korea and China, while the network has no impact on the competitiveness in Japan.

환태평양경제동반자협정(TPP)과 한국의 국가경쟁력

정진섭 ( Jung Jin-sup ),이민재 ( Lee Min-jae ),백서윤 ( Paik Seo-yun ) 한국유통경영학회(구 한국유통정보학회) 2017 유통정보학회지 Vol.20 No.1

Purpose: This study examines the effect of TPP on Korea`s national competitiveness and suggests strategic implications whether Korea should join the agreement or not. Research design, data, and methodology: This study theoretically analyzed the expected effect of TPP and its ripple effect based on Porter`s diamond model, and found the empirical evidence by conducting a perception-based survey on one hundred-fifty Korean foreign subsidiaries. Results: First, the balance between supply and demand of resources, expected to be improved by the TPP, positively affects Korea`s national competitiveness. The acquisition of advanced resource would also be enhanced by the TPP but does not have a positive influence on Korea`s national competitiveness. Second, the investment on global and Korean market, increased by the TPP, positively affects Korea`s national competitiveness. Third, the global cooperation on GVC (Global Value Chain), expected to be encouraged by the TPP, strengthens the Korea`s national competitiveness. However, forward and backward linkages and business synergy creation, enhanced by the TPP, is not likely to improve Korea`s national competitiveness. Fourth, the soundness of business environment and the integration of rules of origin, enhanced if Korea joins the TPP, improves national competitiveness. Meanwhile, the global competition intensified if Korea joins the TPP does not have a statistically significant effect on national competitiveness. Conclusions: These findings suggest that the importance of TPP would be contingent on competitive advantages of Korean firms and industries. In order to take the advantage joining the TPP, Korean firms should put significant efforts to keep on innovating their competitive advantages.

재정분권이 국가경쟁력에 미치는 영향

하혜수(河慧洙),하혜영(河惠英),문광민(文光珉) 한국정책과학학회 2013 한국정책과학학회보 Vol.17 No.1

본 연구에서는 OECD 국가를 대상으로 하여 재정분권과 국가경쟁력 간의 관계, 특히 소득수준과 정부규모에 따른 비선형적 관계를 실증적으로 분석하였다. 분석결과, 지방정부의 총세입에서 지방세가 차지하는 비중으로 측정한 세입분권이 국가경쟁력을 높이는데 영향을 미치는 것으로 나타났다. 그리고 재정분권과 국가경쟁력의 관계에서는 소득수준과 정부규모가 조절효과를 지니고 있었다. 세입측면의 재정분권은 소득수준에 관계없이 국가경쟁력에 유의미한 영향을 미친데 반해 세출측면의 재정분권은 소득수준이 높을 경우 유의미한 영향을 미쳤다. 정부규모는 GDP에서 차지하는 정부지출의 비율이 일정 수준 이하일 때 세입분권과 세출분권이 국가경쟁력에 더 큰 영향을 미친것으로 나타났다. 이러한 분석결과를 바탕으로 향후 국가경쟁력을 제고시키기 위해서는 재정분권, 특히 지방정부의 과세자주권을 확대하는 세입분권이 강화되어야 필요가 있다는 점, 아울러 소득수준이 일정수준 이상에서는 세출분권을 확대하는 조치도 유용하지만 소득수준이 높지 않는 상황에서는 세입분권에 주력해야 할 것이라는 점, 그리고 정부규모가 클 경우 적극적인 재정분권에도 불구하고 국가경쟁력에 부정적 영향을 미치는 만큼 정부의 지출수준에 대한 지속적인 감축이 필요하다는 점 등을 시사점으로 제시하였다. The purpose of this study was to analyze the relation between fiscal decentralization and national competitiveness on OECD countries. Especially the nonlinear relation between fiscal decentralization and national competitiveness depending on local governments’ income and their size was empirically analyzed. The result showed that revenues decentralization, which is measured by the ratio of local taxes from total revenues of local government, has affected positively to raise national competitiveness. The income level and size of local government worked as moderating effect between fiscal decentralization and national competitiveness. Revenues decentralization affected the national competitiveness significantly regardless of the income level of the local governments. However, expenditure decentralization more influenced on the national competitiveness when the income level of local governments were higher. When the ratio of government expenditure from GDP was lower than the certain level, both revenues and expenditure decentralizations had more influences on national competitiveness. Following policies on the fiscal decentralization should be adopted to enhance the national competitiveness. First, revenues decentralization which leads to fiscal autonomy of local governments should be reinforced. Second, when the income level of local governments is not high enough, revenues decentralization should be increased. Finally, when the size of local governments is large, government expenditure should be reduced because fiscal decentralization conversely affects the national competitiveness negatively.

국가경쟁력 향상과 진로 및 직업상담의 과제

김봉환 한국상담학회 2008 상담학연구 Vol.9 No.4

The power of a nation depends on the economic power of the nation and the economic power of the nation depends on the productivity of corporations. The productivity of corporations depends on the ability and ambition of men that work for the corporations. In that sense, career and vocational counseling takes on a very important role for maintaining and improving national competitiveness as it provides information on vocations for human resources that are the source of national competitiveness, determines their own characteristics, and provides professional services to them so that they can develop their vocational competence and adapt themselves to their vocations. In this paper, the following themes will be investigated based on such issues. First, what are the concepts and compositional factors of national competitiveness and how are they related to career and vocational counseling? Second, in terms of improvement in national competitiveness, what is the current status of career and vocational counseling in Korea and what are the problems? Third, what are the tasks for career and vocational counseling for the improvement of national competitiveness? Answering the questions above, this study suggests the following as the main tasks of career and vocational counseling to be done for the improvement of national competitiveness. First, change in the recognition of career and vocational counseling, Second, competence improvement of teachers and counselors for their careers and vocational counseling, Third, diversification of careers and vocational counseling goals, Fourth, diversification of content for career and vocational counseling, Fifth, diversification of the ways for career and vocational counseling, Sixth activation of career guidance through curriculum teaching and class management, Seventh extension of the scope of those who take part in career and vocational counseling, Eighth building infrastructure for career and vocational counseling. 한 국가의 국력은 그 나라의 경제력에 달려있고, 그 나라의 경제력은 기업의 생산력에 달려 있으며, 기업의 생산력은 기업을 움직이는 사람의 능력과 의욕에 달려 있다. 이렇게 본다면 국가경쟁력의 원천이 되는 인적자원을 대상으로 자신의 특성을 알도록 해주고 직업세계에 대한 정보를 제공해 주며, 직업능력의 개발 및 직업적응을 도와주기 위해 전문적인 서비스를 제공하는 진로 및 직업상담은 한 국가의 경쟁력 유지와 향상에 매우 중요한 역할을 담당한다고 볼 수 있다. 이 글에서는 이러한 문제의식에 바탕을 두고 다음과 같은 주제들을 탐색해 보고자 한다. 첫째, 국가경쟁력의 개념과 구성요소는 무엇이며 이는 진로 및 직업 상담과 어떻게 관련이 되는가? 둘째, 국가경쟁력 향상의 관점에서 본 우리나라 진로 및 직업상담의 현황과 문제점은 무엇인가? 셋째, 국가경쟁력 향상을 위한 진로 및 직업상담의 과제는 무엇인가? 본 논문은 위와 같은 질문에 답하면서 국가경쟁력 향상을 위해서 해결해야 할 진로 및 직업상담의 주요 과제로 다음과 같은 사항을 제안하고 있다. 첫째 진로 및 직업 상담에 대한 인식전환, 둘째 교사와 상담자의 진로 및 직업상담 역량 제고, 셋째 진로 및 직업상담 목표의 다양화, 넷째 진로 및 직업상담 내용의 다양화, 다섯째 진로 및 직업상담 방법의 다양화, 여섯째 교과학습 및 학급관리를 통한 진로지도 활성화, 일곱째 진로 및 직업상담 대상의 확대, 여덟째 진로 및 직업상담 인프라 구축.

지방정부 경쟁력의 구성요인에 관한 인식분석

김순은 서울대학교 한국행정연구소 2012 行政論叢 Vol.50 No.3

This study aims to analyze the factors affecting local government competitiveness through Q methodology. Q statements, each of which represents a factor influencing local government competitiveness, are extracted from journals and books discussing those factors. The P sample consists of 40 respondents deeply involved in local government affairs, as professors and researchers, public officials, or representatives of citizen groups. This study produces three factors, each of which stands for a distinct view on the factors affecting local government competitiveness: views of local governance, local administration, and resident autonomy. The analysis supplies a few policy implications. A diversity of perspectives on the factors determining local government competitiveness imply that it is very difficult to decide the relative importance and significance of each factor because the importance of factors affecting local government competitiveness can be perceived differently by the various policy actors. The factors affecting local government competitiveness are dealt with differently according to their personal features. Notwithstanding this lack of consensus, statements in this study can be used as a basis for putting policy weight on each factor affecting local government competitiveness because the respondents are all experts in the affairs of local governments. 본 연구는 지방정부 경쟁력의 구성요소에 관한 인식분석을 위한 것으로서 지방정부의 경쟁력을 구성하는 것으로 판단되는 34개의 진술문을 기존의 문헌과 연구논문 등에서 추출하였다. 진술문을 토대로 지방정부의 경쟁력 요소에 관한 인식분석을 위하여 지방정부와 관련된 연구와 경험을 가진 40명의 교수, 연구원, 공무원, 시민단체 대표를 대상으로 설문조사를 실시하였다. 본 연구의 분석결과 지방정부의 경쟁력 구성요소는 거버넌스, 지방행정, 주민자치의 관점에서 서로 상이하다는 것이 발견되었다. 연구 대상자의 관점에서 지방정부의 경쟁력을 구성하는 요소들의 중요성이 상이하다는 점이다. 이것은 향후 지방정부의 경쟁력 요소를 최종적으로 확정하는데 다양한 의견이 있음을 시사하고 있다. 연구자의 주관적 관점에 따라 지방정부의 경쟁력의 구성요소가 다소 상이할 수 있다는 점이다. 그럼에도 추출된 관점이 일반적으로 지방정부의 경쟁력 요소라는 거버넌스, 주민자치, 지방행정 중시형이라는 것은 향후 지속될 연구에 커다란 시사점을 주고 있다. 합의된 진술문은 요소들의 추출과 요소간의 가중치를 구상하는데 정책적 함의가 크다. 연구에 참여한 응답자들이 이 분야의 전문가들이라고 할 수 있기 때문에 비록 무작위추출에 의존하지는 않았지만 합의된 진술문은 전문가들의 의견이라고 제안할 수 있다.

Entropy-TOPSIS를 통한 국가경쟁력 분석

이가현,양위주 경성대학교 산업개발연구소 2023 산업혁신연구 Vol.39 No.3

본 연구는 동북아시아 국가의 관광경쟁력 분석을 위해 세계경제포럼(WEF)의 TTCI(Travel & Tourism Competitiveness Index) 데이터를 기반으로 Entropy-TOPSIS 분석을 이용하여 국가관광경쟁력 구성요인의 중요도와 순위를 파악하였다. 동북아시아 국가의 관광경쟁력을 결정하는 중요한 요인으로 ‘자연문화자원’의 ‘문화 및 비즈니스 여행’(0.3300), ‘인프라’의 ‘육상 및 항만 인프라’(0.1576), ‘관광정책 및 기반조성’의 ‘국제 개방성’(0.0164)의 가중치가 높게 나타났다. 특히 ‘문화자원과 출장'의 가중치가 다른 요인들에 비해 월등히 높게 부각되고 있어 국가 관광경쟁력 요소 중 가장 중요한 것으로 나타났다. 도출된 가중치를 고려하여 동북아시아 국가들의 전체 관광경쟁력 순위를 살펴보면 일본(0.8863), 중국(0.778), 한국(0.5916), 러시아(0.3653), 홍콩(0.3464), 대만(0.2941), 몽골(0.0445) 순으로 나타났다. 1~3위의 국가와 4~7위 국가 간의 뚜렷한 결과 차이는 동북아시아 지역 내에서 관광경쟁력이 높은 국가와 낮은 국가를 명확히 구분할 수 있다. 또한 세부 관광경쟁력 요소별 순위에서는 종합 관광경쟁력과 다른 결과가 나타나, 세부 요소별 동북아시아 국가의 순위가 변화하는 요인들이 나타났다. 이를 바탕으로 분야별 관광경쟁력 순위는 국가의 장단점을 파악하고 동북아 국가별로 차별화된 관광경쟁력 제고 전략을 수립할 수 있다. The purpose of this study is to understand the importance and ranking of the factors that make up the tourism competitiveness of Northeast Asian countries. Based on WEF's TTCI data, the national tourism competitiveness was analyzed using Entropy-TOPSIS analysis. The analysis revealed that significant factors determining the tourism competitiveness of these countries include the ‘Culture Resources and Business Travel’ of Natural and cultural resources(0.3300), ‘Ground and Port Infrastructure’ of Infrastructure(0.1576), and ‘International Openness’(0.0164) of T&T Policy and Conditions. Particularly, the weight of 'Culture Resources and Business Travel' stands out significantly higher than other factors, indicating its utmost importance among the elements of national tourism competitiveness. Considering the derived weights, the overall tourism competitiveness ranking for Northeast Asian countries is as follows: Japan(0.8863), China(0.7778), South Korea(0.5916), Russia(0.3653), Hong Kong(0.3464), Taiwan(0.2941), and Mongolia (0.0445). The distinct difference in the results between the top 3 and the bottom 4 countries allows for a clear distinction between high and low tourism competitiveness groups within the Northeast Asian region. In addition, the results of the study showed that each Northeast Asian country has a difference in ranking according to detailed tourism competitiveness factors. Based on this, the ranking of tourism competitiveness by sector can identify the strengths and weaknesses of countries and establish strategies to enhance differentiated tourism competitiveness by Northeast Asian countries.

Strengthening Tourism Competitiveness in Cambodia

Choo, Yong Shik 한국문화산업학회 2017 문화산업연구 Vol.17 No.2

In Cambodia, tourism industry has been rapidly growing and made one of the major forces driving up the economy. However, in comparison with other Southeast Asian countries, it is not performing as competently as it seems to be. The prosperity of tourism, in many aspects, is a function of destination competitiveness. The destination competitiveness is determined by the endowment of resources and its management (supply aide) and the attractiveness of the destination as a tourist experience (demand side). This paper analyzes tourism competitiveness in Cambodia with a focus on the culture and heritage tourism of the Siem Reap Area and tries to find away to strengthen it. In order to do it, it refers to the theoretical models, such as the Destination Competitiveness/Sustainability Model, the Integrated Model of Destination Competitiveness, and the Tourist Destination Competitiveness and Attractiveness Model. Based upon the theoretical models and the analysis of Travel & Tourism Competitiveness Index and County Brand Rankings in Tourism, this paper approaches the Siem Reap Area case from a supply-side point of view. The reason is that the number of domestic and international visits to the destination has kept rising, which implies that most of factors dampening its competitiveness stem from the supply side, such as the under-use and under-development of attractions and other resources. Definitely, the Siem Reap Area has the potential competitiveness in culture and heritage tourism, such as the abundance of endowed cultural and historic resources, continuously increasing domestic and foreign tourists, co-presence of resources for culture and heritage tourism and ecotourism, geo-economic advantages, and the diversity of the Angkor identity that could enrich a tourist experience. However, limited access transports and under-used cultural resources undermine its potentiality. Therefore, as a way of overcoming the weakness and enhancing the competitiveness of the Siem Reap Area, this paper suggests mega-projects, such as a new culture city building, construction of a new international standard airport, uncovering and cultivation of cultural resources, and (re)construction of national identity based upon the Angkor identity. In Cambodia, tourism industry has been rapidly growing and made one of the major forces driving up the economy. However, in comparison with other Southeast Asian countries, it is not performing as competently as it seems to be. The prosperity of tourism, in many aspects, is a function of destination competitiveness. The destination competitiveness is determined by the endowment of resources and its management (supply aide) and the attractiveness of the destination as a tourist experience (demand side). This paper analyzes tourism competitiveness in Cambodia with a focus on the culture and heritage tourism of the Siem Reap Area and tries to find away to strengthen it. In order to do it, it refers to the theoretical models, such as the Destination Competitiveness/Sustainability Model, the Integrated Model of Destination Competitiveness, and the Tourist Destination Competitiveness and Attractiveness Model. Based upon the theoretical models and the analysis of Travel & Tourism Competitiveness Index and County Brand Rankings in Tourism, this paper approaches the Siem Reap Area case from a supply-side point of view. The reason is that the number of domestic and international visits to the destination has kept rising, which implies that most of factors dampening its competitiveness stem from the supply side, such as the under-use and under-development of attractions and other resources. Definitely, the Siem Reap Area has the potential competitiveness in culture and heritage tourism, such as the abundance of endowed cultural and historic resources, continuously increasing domestic and foreign tourists, co-presence of resources for culture and heritage tourism and ecotourism, geo-economic advantages, and the diversity of the Angkor identity that could enrich a tourist experience. However, limited access transports and under-used cultural resources undermine its potentiality. Therefore, as a way of overcoming the weakness and enhancing the competitiveness of the Siem Reap Area, this paper suggests mega-projects, such as a new culture city building, construction of a new international standard airport, uncovering and cultivation of cultural resources, and (re)construction of national identity based upon the Angkor identity.