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Muhammad TABISH,Muhammad Adnan BASHIR,Muhammad Mansoor ALAM,Zalizah Awang LONG,Mohd. Khairil RAHMAT 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.3
The purpose of this study is to examine the role of virtual community participation and engagement in the brand decision by building community and brand trust. In this study, two theories (Social Capital Theory and Theory of Collective Action) were tested. Both theories were linked based on existing literature, and empirical evidence was obtained through testing hypotheses. Students from five prestigious Pakistani business schools provided a total of 849 replies. The measurement model and structural model were both analyzed using the partial least square (PLS) method. The findings show that virtual community engagement and participation have a positive and significant impact on virtual community trust. Although virtual community engagement has a positive effect on brand trust, we found no evidence of a link between virtual community participation and brand trust. Later, these trusts positively influence brand choice. This study has several managerial implications. The suggested model of this study helps managers to get customers’ insight, choose the right target market, and set integrated marketing communication strategies besides social media marketing strategies. The study represents a new perspective of consumer behavior that helps to understand how a customer behaves in virtual communities to trust and take the final decision to purchase.
Biocompatibility of cobalt iron oxide magnetic nanoparticles in male rabbits
Furhan Iqbal,Tanveer Ahmad Tabish,Muhammad Naeem Ashiq,Muhammad Azeem Ullah,Shahid Iqbal,Muhammad Latif,Muhammad Ali,Muhammad Fahad Ehsan 한국화학공학회 2016 Korean Journal of Chemical Engineering Vol.33 No.7
Present study was conducted to study the in vivo biocompatibility of cobalt iron oxide magnetic nano-particles (CoFe2O4 MNPs) in rabbits. CoFe2O4 MNPs were synthesized by the conventional micro emulsion technique in crystallite size range of 30 to 50 nm. The lattice constant (a) and cell volume were found to be 8.386 Å and 589.75 Å3, respectively, revealed by XRD. Subject animals were divided in three groups--low dose, high dose and control group without nanoparticles implantation for biocompatibility evaluation. CoFe2O4 was intraperitoneally implanted in rabbits: low dose (1mg CoFe2O4/Kg body weight) and high dose (10mg CoFe2O4/Kg body weight). Blood, serum and histological study of vital organs (liver, heart, kidney and spleen) were carried out in seven days of time protocol after sacrificing of animals. Results indicated that CoFe2O4 had drastically affected the blood chemistry in a dose-dependent manner as RDWa (P=0.01), Platelet (P<0.001) and Plateletcrit (P<0.001) concentrations reduced significantly in low dose and high dose CoFe2O4 treatments as compared to sham treated control group. Histological analysis revealed that CoFe2O4 exposure resulted in disordered and abnormal histology of liver, kidney and that of muscles at surgical site. It is concluded that CoFe2O4 has low biocompatibility and higher toxicity levels in living system at the applied doses.
Muhammad Tabish Niaz,Fatima Imdad,Hyung Seok Kim 대한전자공학회 2015 ITC-CSCC :International Technical Conference on Ci Vol.2015 No.6
Wireless technology is paving its way to the next generation of communication system: 5G. As the radio spectrum is exhausted, the need for the use of free unlicensed frequency band is increasing. One of the possible solutions is to use visible light communication (VLC) for indoor applications. VLC utilizes light emitting diodes (LED) for providing illumination and data communication. Hence for VLC to work for high data rate and mobile applications, there is a need to maintain a steady received optical power distribution (ROPD) over the reference receiving plane. To tackle this issue the placement of LEDs with in the room plays an important part. This paper proposes circular LED deployment technique to improve the ROPD at the receiving plane.
High-Accuracy Positioning in 5G-NR: Is carrier phase the answer?
Muhammad Tabish Niaz,Sunwoo Kim 한국통신학회 2022 한국통신학회 학술대회논문집 Vol.2022 No.2
With the constant evolution of 5G new radio (NR), it is anticipated that positioning will be a fundamental feature demanded by most commercial applications. Location based services will demand tighten requirement with respect to positioning accuracy and latency. Recently, carrier phase-based positioning has gained a momentum to be a prime candidate for high-accuracy positioning in 5G-NR future releases. This paper presents a brief insight of the latest discussions and techniques utilizing carrier phase for positioning in future 5G-NR releases.
Niaz, Muhammad Tabish,Imdad, Fatima,Soomi Kim,Hyung Seok Kim IET 2017 IET optoelectronics Vol.11 No.4
<P>This study proposes a receiver for an asymmetrically clipped optical orthogonal frequency-division multiplexing system that utilises the total least-squares (TLS) technique. Commonly used estimation techniques such as least squares, diversity combining, minimum-mean-square-error, and pairwise maximum likelihood ignore the perturbation present while estimating the received signal, which causes the estimated signal to be inaccurate. In this study, a TLS-based receiver is proposed, which takes into consideration the errors present in both the data matrix (channel) and the observation matrix (received signal). While this technique is suboptimal, it is shown that with reasonable computational complexity it has an acceptable performance in a scenario with low processing capability and low battery power. Simulations are carried out for both line-of-sight and non-line-of-sight optical channels and the performance is analysed on the basis of bit error rate versus E-b/N-0 where E-b is the energy received per information bit and N-0 is the noise power spectral density.</P>
Railway Track Structural Health Monitoring System
Fatima Imdad,Muhammad Tabish Niaz,Hyung Seok Kim 제어로봇시스템학회 2015 제어로봇시스템학회 국제학술대회 논문집 Vol.2015 No.10
Railway is one of the most used means of transportation. For the railway system to operate flawlessly constant monitoring and inspection of railway tracks is required. Currently railway track inspection and monitoring is done manually which is time taking and not accurate, due to the high chance of human error occurrence. Moreover, practically it is impossible to inspect and monitor the railway track manually as they run thousands of miles. To avoid this we propose a prototype system, designed for continuous monitoring of railway tracks using a combination of sensors. These sensors collect data and through computational analysis faults in the railway tracks are identified. The collected data can help in finding cracks in the tracks and catastrophic accidents can be avoided.
Mehmood, Kashif,Niaz, Muhammad Tabish,Kim, Hyung Seok Hindawi Limited 2018 WIRELESS COMMUNICATIONS AND MOBILE COMPUTING Vol.2018 No.-
<P>Nonorthogonal multiple access (NOMA) is one of the few promising techniques that can ensure the achievement of benefits foreseen in next-generation 5G wireless networks and beyond. By using superposition coding, NOMA allows multiple users to share the same time and frequency resources, thereby enhancing user connectivity, spectral efficiency, and a considerable increase in user throughput. Interference mitigation is an important consideration in NOMA and is considerably more influencing in multicellular environments. First, a brief description of the impairments that can arise in a NOMA cellular network along with responsible factors is provided. Second, different approaches adopted to minimize these impairments are discussed. Finally, a possible solution is proposed that consists of a coordinated approach between the individual cells in the NOMA domain to minimize interferences and improve user throughput. Adaptive fractional frequency reuse (FFR) is used to allocate distinct frequency resources to edge users of different cells to minimize intercell interference in NOMA. Simulation results prove that the proposed NOMA scheme plays an important role in minimizing impairment effects and enhancing the SINR and the throughput performance of edge users while ensuring fairness in its design.</P>