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Influencer Marketing: Factors Influencing A Customer’s Purchase Intention
Ahnaf Chowdhury NILOY(Ahnaf Chowdhury NILOY ),Jawad Bin ALAM(Jawad Bin ALAM ),Md. Shah ALOM(Md. Shah ALOM ) 한국유통과학회 2023 Asian Journal of Business Environment (AJBE) Vol.13 No.1
Purpose: The study analyzes the impact of attitudes toward food influencers on consumer purchase intention. It also aims to identify factors affecting consumers’ attitudes toward food influencers. Research design, data and methodology: Based on the responses collected from 500 randomly selected consumers, the study analyzes the relationship based on the factors of influencer marketing. The authors test the conceptual model using multivariate linear regression analysis after validating the internal consistency of the data using Cronbach’s Alpha reliability test and exploratory factor analysis (EFA). Results: The study finds that purchase intention is positively correlated and significantly impacted by the attitude towards influencer. The study further finds that attitude towards influencer is positively correlated and significantly impacted by source attractiveness, product match up, and source familiarity. However, source credibility is found to be an insignificant construct impacting attitude towards influencer. Conclusions: The study gives a guided solution to marketers and brand practitioners about the importance of influencer marketing in the food industry and its effectiveness in generating purchase intention. The present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward food influencers and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on purchase intention in the food industry.
Corporate Governance and Bank Performance during COVID-19: Evidence from Bangladesh
Md Masud CHOWDHURY(Md Masud CHOWDHURY ) 한국유통과학회 2023 The Journal of Asian Finance, Economics and Busine Vol.10 No.2
The radical Coronavirus (COVID-19) has swiftly unfolded everywhere globally; it continues to unfold uncontrollably and critically, affecting all economies. The pandemic is not only a health issue but also has distinct effects on the global economy and enterprises. The impact of this novel Coronavirus is also well-documented in the financial sector. This study aims to investigate the impact of COVID-19 on corporate governance and banks’ financial performance. Moreover, this study also examines the impact of corporate governance on banks’ performance in Bangladesh. The study uses return on equity, return on assets, non-performing loans, return on investment, and earnings per share to measure the performance of the banks. And characteristics of corporate governance are measured by board size, number of independent directors on the board, number of female directors on the board, number of board meetings, and number of members in the audit committee. The study uses descriptive statistics, correlation analysis, t-test, and panel regression analysis. The study finds that COVID-19 significantly impacts the banks’ performance and some corporate governance characteristics. The study also reveals that corporate governance significantly impacts the financial performance of commercial banks. The findings of this study suggest that banks should concentrate more on corporate governance.
ACUTE INFECTIOUS BURSAL DISEASE IN CHICKENS : PATHOLOGICAL OBSERVATION AND VIRUS ISOLATION
Chowdhury, E.H.,Islam, M.R.,Das, P.M.,Dewan, M.L.,Khan, M.S.R. Asian Australasian Association of Animal Productio 1996 Animal Bioscience Vol.9 No.4
Pathological and virological investigations were conducted on suspected outbreaks of infectious bursal disease (IBD) in a broiler farm and five pullet-raising poultry farms of Mymensingh and Tangail districts of Bangladesh. About 80 to 100 percent chicks were affected at the age of 26 to 45 days and mortality varied from 20 to 30 percent in broilers and 40 to 80 percent in layer chicks. Signs, symptoms, gross and microscopic lesions were typical of acute IBD. Several isolates of virus could be obtained by embryo inoculation and the virus was diagnosed as infectious bursal disease virus (IBDV) by agar gel immunodiffusion test (AGID). The virus isolate belonged to the very virulent pathotype of IBDV causing 100 percent mortality in three weeks old chicks on experimental infection.
Multicut high dimensional model representation for reliability analysis
Chowdhury, Rajib,Rao, B.N. Techno-Press 2011 Structural Engineering and Mechanics, An Int'l Jou Vol.38 No.5
This paper presents a novel method for predicting the failure probability of structural or mechanical systems subjected to random loads and material properties involving multiple design points. The method involves Multicut High Dimensional Model Representation (Multicut-HDMR) technique in conjunction with moving least squares to approximate the original implicit limit state/performance function with an explicit function. Depending on the order chosen sometimes truncated Cut-HDMR expansion is unable to approximate the original implicit limit state/performance function when multiple design points exist on the limit state/performance function or when the problem domain is large. Multicut-HDMR addresses this problem by using multiple reference points to improve accuracy of the approximate limit state/performance function. Numerical examples show the accuracy and efficiency of the proposed approach in estimating the failure probability.
UREA IN POULTRY NUTRITION - REVIEW -
Chowdhury, S.D.,Roy, C.R.,Sarker, A.K. Asian Australasian Association of Animal Productio 1996 Animal Bioscience Vol.9 No.3
A chronological account of the prospect and problems of utilization of urea in poultry diets is presented. Urea has long been considered as toxic to poultry but recent research, although limited, has yielded controversial results. The main problem appears to be due to the fact that whether or not response to urea is dependent on environment (germ free versus conventional). Although caecum is found to be the major site of ammonia production from urea, the so called nutritional benefit derived by chicken fed urea is probably limited to its utilization for the synthesis of nonessential amino acids in the protein depleted chicken, but not in the protein adequate chicken. More research is needed to monitor production characteristics of birds fed urea and investigate its toxic effect, if any, in some greater detail before recommending this nonprotein nitrogenous substance for inclusion in the poultry diets.
Sensor-Based Nutrient Recirculation for Aeroponic Lettuce Cultivation
Chowdhury Milon,ISLAM MD NAFIUL,Reza Md Nasim,ALI MOHAMMOD,Rasool Kamal,Kiraga Shafik,이대현,정선옥 한국농업기계학회 2021 바이오시스템공학 Vol.46 No.1
Purpose The objective of this study was to investigate the effects of used-nutrient solution recirculation on nutrient efficiency improvement and reduction of environmental pollution of an ion-selective electrodes (ISEs)-based recycle-type aeroponic crop cultivation system. Methods A recycle-type aeroponic crop cultivation test bench was fabricated, which consisted of K+, NO3-, and Ca2+ ISEs, pH, and EC sensor, and lettuce were cultivated for inspecting the nutrient solution recirculation process. The specific growth rate of lettuce was evaluated. Different percentages of the used-solution (20%, 40%, 60%, 80%, and 100% of the target volume) were recirculated to find a proper recirculation volume for maintaining the target nutrient level with the minimum supply of stock solutions. The nutrient saving percentage was determined by comparing the nutrient solution requirement with the open-type aeroponic system and open-field cultivation practices. Reduction of environmental pollution was assessed based on the possible environmental pollutions (i.e., surface water pollution, groundwater contamination, and contaminant deposition in the human body), which could be occurred by the direct discharge of the hydroponic nutrient solution. Results The minimum amount of stock solutions were required during the 60%used-solution recirculation. The nutrient solution requirement of the recycle-type aeroponic system was almost 3 to 5 times less than the open-type aeroponic system, and 3 to 6 times less than open-field cultivation based on nutrient consumption rates at different growth stages. An open-type aeroponic system might require more nutrient solution than the open-field cultivation practices based on the frequency of nutrient solution supply in the crop root zone. Although, the discharged nutrient solution increased the K+, NO3-, andCa2+ ion levels a little in the considered surface water reservoir, groundwater, and human body, long-term discharge of the high concentrated hydroponic nutrient solution would be hazardous. Conclusion The findings of this study showed that the nutrient saving efficiency of a recycle-type crop cultivation system is higher compared to the open-type and conventional cultivation practices, which can minimize the cultivation cost notably, and the environmental pollutions can be reduced significantly through the sensor-based nutrient management.
STRAINS OF FOOT-AND-MOUTH DISEASE VIRUS IN DIFFERENT DISTRICTS OF BANGLADESH
Chowdhury, S.M.Z.H.,Rahman, M.F.,Rahman, M.B.,Rahman, M.M. Asian Australasian Association of Animal Productio 1996 Animal Bioscience Vol.9 No.3
An investigation was carried out to find out the strains of foot-and-mouth disease (FMD) virus in 24 districts of Bangladesh. A total of 505 FMD virus samples were collected from June, 1989 to June, 1991 and tested by complement fixation test (CFT). Of these, 276 (54.7%) were found positive for different strains of FMD virus and the rest 45.3% were either negative or anticomplementary. Strains identified were O, C, Asia-1 and sub-strains $A_5$ and $A_{22}$. Strain O was found to be most prevalent(39.8%) followed by Asia-1 (5.7%), C (5.3%), $A_5$ (3.4%) and $A_{22}$ (0.4%). Prevalence of sub-strain $A_5$ was reported for the first time in Bangladesh. District-wise typing of FMD virus has been done which would be helpful for appropriate vaccination programme in different districts of Bangladesh for control of the malady.