한국의 저항주기 궤적과 역사적 사회운동의 형성 -저항사건분석, 1960~1987

홍성태 ( Sung Tai Hong ) 민주화운동기념사업회 한국민주주의연구소 2016 기억과 전망 Vol.0 No.34

이 연구는 한국 민주화운동의 저항주기와 그 궤적을 실증적 차원에서 분석하는데 목적을 둔다. 이를 위해 저항사건분석의 연구방법을 동원해 다음의 세 가지 물음을 중점적으로 탐구한다. 첫째, 민주화운동의 퇴적층을 이룬 수많은 시위들이 시계열적 차원에서 어떤 형태의 저항주기 궤적을 형성했는가? 둘째, 공간적 차원에서 저항주기의 내적 구성은 어떠한가? 셋째, 주체적 차원에서 저항주기를 추동한 사회세력은 누구였는가? 이러한 논의를 바탕으로 민주화운동의 역사에서 저항주기를 주조한 집합적 저항의 동학에 더욱 입체적으로 접근할 수 있다. 민주화운동에 대한 분석적 연구는 상징의 해석과 재해석을 넘어 일련의 저항사건들로 이루어진 집합적 저항들의 거대한 퇴적층을 면밀하게 톺아보는 기초작업 위에서 재고될 필요가 있다. This research seeks to empirically assess the protest cycles and their trajectories in South Korean democratization movements. Utilizing protest event analysis, following three research questions are dealt with. First, what type of protest cycles trajectories were formed by various protests that make up the layers of democratization movement; The trajectories of protest cycles are examined in terms of protest frequency, mobilization size and frame consistency. Second, how did the internal configurations of protest cycles in the spatial dimension; By looking at the regions of protests, geographical concentration and diffusion of protest cycles are reoriented empirically. Third, who were the main agents, social forces behind each protest cycles; Internal composition and the changes in the social forces participated in protest cycles are identified. Based on these inquiries, the dynamics of collective actions that formulated protest cycles in the history of democratization movement can be understood in a more embracive fashion. Empirical assessments on democratization movements are in dire need of reorientation. Going beyond the discourses of symbols and reinterpretations, the massive layers within them are to be revisited and analyzed.

인지연령: 소비행동에 미치는 영향 및 매개효과 분석

홍성태 ( Sung Tai Hong ),강동균 ( Dong Kyoon Kang ),김미준 ( Mi Jun Kim ) 한국소비자학회 2007 소비자학연구 Vol.18 No.3

라이프스타일 유형별 여성 소비자의 구매행태 비교

홍성태(Sung Tai Hong),박은아(Eun A Park) 한국마케팅학회 2005 마케팅연구 Vol.20 No.1

애국심이 제품평가에 미치는 영향

홍성태(Hong Sung-TAI),강동균(Kang Dong Kyoon) 한국유통학회 2010 流通硏究 Vol.15 No.2

본 연구에서는 애국심이 자국 및 외국 제품 평가에 미치는 영향을 실증적으로 분석하였다. 또한 애국심과 제품평가 간의 관계에 있어 소비자 자민족중심주의의 매개변수적 영향력을 분석하였다. 실증분석을 위해 서울 소재 대학에 재학 중인 학부생과 대학원생을 대상으로 설문조사를 실시하였다. 조사결과 애국심은 외국제품 평가에는 영향을 미치지 않는 것으로 나타났으나, 자국제품 평가에는 긍정적 영향을 미치는 것으로 나타났다. 또한 소비자 자민족중심주의는 애국심과 자국제품 평가 간의 관계를 매개하는 것으로 나타났다. 실증분석 결과를 토대로 연구의 의의를 논하였으며, 유통관리 측면에서의 시사점을 제시하였다. 끝으로 연구의 한계점과 향후 연구방향을 제안하였다. Most of studies on patriotism in the marketing area have focused on ethnocentric tendencies observed in consumption behaviors. On the contrary, there have been few empirical studies on how patriotism in the general sense, indicating affection for, attachment to, and pride in the country, influences consumers' evaluation of domestic and foreign products. Given the current situation that marketing activities appealing to people's patriotism is increasing, this is somewhat surprising. Thus, this study examined empirically how patriotism influences people's evaluation of domestic and foreign products. In addition, we tested whether consumer ethnocentrism works as an intervening variable in the relation between patriotism and product evaluation. The empirical analysis was conducted through a questionnaire survey of undergraduate and graduate students at universities in Seoul. The survey asked about the respondents' patriotism, consumer ethnocentrism, domestic product evaluation, foreign product evaluation, and demographical characteristics. In foreign product evaluation, the respondents were requested to evaluate Chinese and Japanese products. Email was used to send and recover the questionnaires, and 135 replies were used in the analysis. Major findings from the empirical analysis are as follows. First, a significant relationship was observed between patriotism and domestic product evaluation. That is, patriotic participants evaluated domestic products more favorably. On the other hand, no significant relationship was observed between patriotism and foreign product evaluation(See Table 1-1 and 1-2). 〈표 삽입〉 Next, the effect of patriotism on domestic product evaluation was mediated by consumer ethnocentrism. However, whether the effect of patriotism on domestic product evaluation is mediated by consumer ethnocentrism partially or fully was different according to product(See Table 2-1 and 2-2). 〈표삽입〉 Lastly, we tried to analyze the relation between consumer ethnocentrism and product evaluation and comparing the results with findings of previous researches. According to the results, a significant relationship was observed between consumer ethnocentrism and domestic product evaluation but not between consumer ethnocentrism and foreign product evaluation. The meanings of this study are as follows. First, there have been few marketing studies that investigated the relation between patriotism and product evaluation. Thus, this study is meaningful in that it supplemented the limitation of previous research. Second, consumer ethnocentrism was found to mediate the relation between patriotism and domestic product evaluation. Considering the absence of previous research that examined the role of consumer ethnocentrism as an intervening variable, this study is significant in that it expanded the scope of research on consumer ethnocentrism. Third, from the practical aspect, the results of this study suggest that marketing appealing to patriotism is effective in stimulating consumers' purchase and consumption of domestic products. Accordingly, such a marketing strategy is expected to be effective in protecting domestic markets from imported goods and overseas brands and to increase demands for domestic products and brands. However, there is the question of whether the effect of patriotism based marketing strategies in promoting demand for domestic products would persist. That is, this study could not find a significant relation between patriotism and foreign product evaluation, and this means that the increase in patriotism for the home country does not damage people's view to the quality of foreign products negatively. Accordingly, without change in people's perception of foreign products, it is highly likely that the increase in demand for domestic products or brands induced by patriotism elevated at a specific time or situation may not last long. Fourth, the results of this study sugg

브랜드 포트폴리오 특성과 기업 이미지가 소비자의 제품평가에 미치는 영향

홍성태 ( Sung Tai Hong ),손일권 ( Il Kwon Sohn ) 한양대학교 경제연구소 1998 경제연구 Vol.19 No.2

Fifteen Human Cases of Fibricola seoulensis Infection in Korea

Sung-Tae Hong(洪性台),Tai Kwon Cho(趙泰權),Sung-Jong Hong(洪性琮),Jong-Yil Chai(蔡鍾一),Soon-Hyung Lee(李純炯),Byong-Seol Seo(徐丙卨) 대한기생충학열대의학회 1984 The Korean Journal of Parasitology Vol.22 No.1

한국 시민사회의 정치사회적 거버넌스와 정부-NGO 관계 - ‘민족화해협력범국민협의회’의 사례를 중심으로

홍성태(Hong Sung-Tai) 한국사회조사연구소 2007 사회연구 Vol.- No.13

  새로운 통치양식으로 거버넌스가 주목받고 있다. 이 논문은 시민사회의 통일운동 상설협의체로 구성된 ‘민족화해협력범국민협의회’(이하 민화협)의 사례를 중심으로 시민사회 차원의 거버넌스 수준을 분석하고, 정부-민화협의 관계에서 발견되는 부문 간 거버넌스의 가능성과 한계를 규명한다. 민화협의 사례는 정부-NGO의 관계뿐만 아니라 한국적 수준에서 시민사회를 하나의 분석단위로 하는 거버넌스의 구성수준과 동학을 이해하는 데 중요한 함의를 제공한다. 김대중정부의 출범과 함께 결성된 민화협은 조직구성의 측면에서 진보와 보수, 친정부-반정부의 융합을 특징적으로 보여준다. 또한 민화협은 정책과정의 개방성과 활동이슈의 다양성이 두드러지게 나타나고 있다. 하지만 민화협은 시민사회의 협치적 가능성을 함축하고 있음에도, 정부와의 관계에서는 부문 간 협치관계의 제한적 성격을 드러내고 있다. 그럼에도 이념적이며 정치적인 갈등이 상존하며 구조적인 제약이 뒤따르는 통일운동이 시민사회의 협치적 조직화를 부분적으로 구현했다는 점에서, 민화협은 환경, 여성, 평화, 교육 등과 같은 또 다른 사회적 이슈들을 협치적 공론장치를 통해 해결할 수 있다는 가능성을 보여주었다.   Governance as a concept in social science is not new, but currently it is being treated as new mode of government, and this theme might be expected to continue. But Korean social science did not develop the principal studies of governance, and then they were only exceedingly abstract and also did not coincide with our reality. Therefore we have to evolve discussion of governance in terms of empirical suitability. This paper empirically analyzes the level for governance in the dimension of civil society, and examines the relationship of government-KCRC in terms of the socio-political governance. Organized in 1998, the KCRC is evaluated as the first experimental case of governance that can be seen not only as a possibility for governance of civil society but also a potentially cooperative relation of government-NGO in Korea. Therefore, this paper gives attention to the limit and possibility of socio-political governance in Korea. To reify these discussions, this paper addresses the following: Section 2 examines theoretically the relationship government-NGO and socio-political construction of governance; Section 3 considers the social background and issues of KCRC"s organization. This part also treats the problem of the former president Dea-jung Kim"s the policy toward North Korea and his hegemonic strategy, and the social issues of KCRC"s organization. Section 4 analyzes the constructive level of KCRC"s governance in terms of the organizational unit, decision-making, and issues of activity. Finally, in conclusion, this paper emphasizes the dilemma of governance and institutional extension of the participatory democracy, and equipment of public discourse through autonomous democratization of civil society.

사회운동과 리더십

홍성태(Sung-Tai Hong) 한국사회학회 2012 韓國社會學 Vol.46 No.2

이 논문은 사회운동이론의 지평 위에서 운동리더십의 이론화를 시도한다. 이를 통해 사회운동의 구조와 행위의 역동성을 리더십과 전략의 측면에서 이해하고 사회운동이론을 새롭게 종합하는 하나의 접근방법으로서 사회운동의 전략관계 모델을 제시한다. 사회운동의 전략관계는 운동의 조직, 자원, 문화가 운동리더십에 의해 전략 지향적으로 구성된다는 점을 일차적으로 강조하기 위한 모델이다. 사회운동 내부의 질서를 전략 지향적으로 구조화하는 힘의 과정을 운동리더십이라고 정의할 때, 사회운동의 전략관계는 운동리더십에 의해 구체화되어 다양한 형태의 집합적 행위로 표출된다. 이런 맥락에서 사회운동의 역동성을 밝히고자 하는 일련의 논의들은 리더십과 전략관계에 대한 세심한 분석이 요구된다. This article aims to theorize leadership in social movement theory. In doing so, I suggest a model of strategic-relations on social movements, which synthesizes all the social movement theories and highlights the dual dynamics of social movements in terms of leadership and strategies. Above all, the model emphasizes that the organization, resources, and culture are strategically constructed by movement leadership. The movement leadership is the process of power in structuring a strategic oriented the internal order of social movements. Therefore, the strategic-relations of social movements are represented in various forms of collective action embodied by movement leadership. In this context, discussions about the dynamics of social movements needs a careful analytic approach to leadership and strategic-relations.

남북한 지배담론의 정치와 사회적 결과: 반공주의-민족주의-주체사상의 작동양식에 대한 비판적 검토

홍성태 ( Sung Tai Hong ) 고려대학교 한국사회연구소 2005 한국사회 Vol.6 No.2

개인의 기술준비도가 소셜커머스 내 제품 평가에 미치는 영향: 제품 관여도와 브랜드 시장지위의 조절적 역할

홍성태 ( Sung Tai Hong ),한상린 ( Sang Lin Han ),강수영 ( Soo Young Kang ),김효진 ( Hyo Jin Kim ) 한국소비자학회 2012 소비자학연구 Vol.23 No.3

최근 web 2.0 환경과 맞물려 SNS의 확산과 소비자 참여가 증가함에 따라 소셜커머스가 새로운 트렌드로 자리잡고 있다. 이에 본 연구는 마케팅의 효과 및 효율 측면에서 소셜커머스 내 판매되고 있는 제품 평가에 영향을 줄수 있는 요인들을 다차원적으로 동시에 평가하여 소셜커머스의 전략적인 운영방안을 모색하고자 한다. 본 연구에서는 개인의 기술준비도(높음/낮음)에 따른 소셜커머스 내 제품 평가에 미치는 영향에 대해 알아보았다. 또한 이러한 개인의 기술준비도에 따른 효과 차이에 조절적 역할을 하는 요인으로, 제품 관여도(높음/낮음)와 브랜드의 시장지위(높음/낮음)라는 변수에 대해서 살펴보았다. 실험결과, 개인의 기술준비도가 낮을 때보다 높을 때 소셜커머스 내 제품에 대하여 더 긍정적인 평가를 하는 것으로 나타났다. 또한 이러한 기술준비도에 따른 소셜커머스 내 제품 평가는 관여도가 낮은 제품보다 높은 제품일 때, 브랜드의 시장지위가 높을 때보다 낮을 때 더욱 두드러지게 나타났다. 따라서 본 연구는 이를 통해 소셜커머스 기업이 자사 사이트에서 판매할 제품과 그 제품의 브랜드를 선택함에 있어 시장위험을 최소화하고 소비자 만족을 강화할 수 있는 마케팅 전략 방안을 제공했다는 점에서 중요한 시사점을 갖는다 Lately, social commerce has formed a new trend, as SNS expanded and consumer participation increased in conjunction with the recent web 2.0 environment. Thus, this study intends to grope for plans for the strategic operation of social commerce, assessing simultaneously and multi-dimensionally factor that can influence the evaluation of products sold on social commerce in terms of marketing effectiveness and efficiency. The risk level that consumers perceive within social commerce is higher than off-line because the transactions in social commerce occur on-line and the consumers cannot experience the products or services that they are willing to purchase in person. Therefore, it is very important to find out the factors that consumers consider when buying products in social commerce in order to reduce the risks and grow the right marketing channel. However, the studies on social commerce, which is rapidly growing and has become a new transactional model, are rarely done. Therefore, in this study, the attitude of the consumers who is using social commerce on accepting the technology is going to be theoretically examined based on the diffusion theory that renovation and technology advancement correlate and the consumers who are favorable to new technology tend to be an innovator. If this study shows the correlations on the product evaluation within social commerce, it can provide the academic ground to social commerce companies in the future on establishing the marketing strategies. At this, this study examined the effects of an individual’s technology readiness (high/low) on the appraisal of products in the social commerce. Also, it looked into variables of the product involvement (high/low)) and brand’s market position (high/low), as factors that play the role of moderating differences in effects according to such an individual’s technology readiness. This study will be a great help for selecting the marketing strategy of social commerce companies. The result shows that the consumer tends to perceive products more positively when they are in the social commerce when the individual’s technology readiness is higher than lower. Moreover, the effect in the evaluation of the products in the social commerce according to technology readiness was even more noticeable when the product involvement is higher than lower, and when the brand’s market position is lower than higher. Accordingly, this study provides a broader perspective towards social commerce.