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해외 진출 섬유/의류기업의 해외사업지식에 관한 탐색적 연구
추호정,최미영 동의대학교 경제경영전략연구소 2011 經濟經營硏究 Vol.6 No.2
This study aims to understand the critical role of foreign business knowledge on the development of market seeking internationalization of Korean textile/apparel firms. Korean textile/apparel firms have focused on production efficiency seeking internationalization in China and other developing countries, while leading foreign firms actively became involved in market seeking international business in these countries. This study proposes the conceptual model of the developmental transition from production efficiency seeking internationalization to market seeking internationalization with the emphasis on the role of foreign business knowledge. Foreign business knowledge is expected to be accumulated from previous experience in the foreign market mostly related to production efficiency seeking activities. Data collected from survey research and in-depth interview are analyzed, and findings are discussed. Finally implication for the industry is discussed.
Visual merchandising strategies for fashion retailers
추호정,윤소연 한국마케팅과학회 2015 Journal of Global Fashion Marketing Vol.6 No.1
This article discusses the emerging role of visual merchandising for fashion retailers asa competitive strategy. Three research papers are introduced for the Journal of GlobalFashion Marketing’s 2014 special issue on visual merchandising. The fashion retailmarket has been changing faster than any other market and this change is not a gradualone; it is, rather, revolutionary. One of the most important factors leading this change isthe emergence of online shopping, including all different kinds of non-brick-andmortarcommerce through mobile devices, television and kiosks. Fashion retailers whomaintain their physical stores must cope with the raised expectations and evolvedshopping habits of customers, who are concurrently able to enjoy cyber shoppinganywhere in the world
UCC의 유용성 및 즐거움과 UCC전문사이트 태도의 관계
추호정,정선미,김상조 동의대학교 경제경영전략연구소 2010 經濟經營硏究 Vol.5 No.1
In this study, exploring some necessary factors of new emerged UCC site, for achieving the differentiation against the existing web-service company such as the portals, will be the main purpose. To achieving the purpose of this study, the theory research and the quantity research have been done simultaneously. And, the covariance structural equational model was used for verifying the hypothesis. The summary of result is like below. First, It shows that the usefulness and the playfulness, one of the properties of UCC, give mindful influence on formation of intimacy for the site as a intervening variable under the on-line environment as UCC site. Secondly, It shows that while the playfulness of UCC affects the meaningful influence on interaction, the usefulness of UCC does not affects any meaningful influence on interaction. Thirdly, the interaction factor gives a meaningful influence on the intimacy. In other words, higher interaction of users in the current UCC site induces more positive feelings and intimate relationship, which is enough to lead revisiting the sites from users. Fourthly, the intimacy and interaction of the site affect meaningfully for the intention of revisiting of UCC site. Particularly, the intimacy estimate affected double than the interaction for the intention of revisiting of UCC site.
베트남 MZ세대의 다차원적 소비가치에 대한 연구 -소비가치 요인과 인구통계학적 특성 및 글로벌 소비성향의 관련성을 중심으로-
추호정,장주연,백은수,이하경,김하빈 한국의류학회 2022 한국의류학회지 Vol.46 No.5
As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. ‘Self-expression value’ and ‘autonomy-oriented value’, reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of ‘novelty’ was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.
추호정,홍경희,문희강 한국복식학회 2010 International journal of costume and fashion Vol.10 No.1
New elderly consumer market composed of consumers 50 years or older has both resemblance and difference with younger fashion market. This study aimed to examine the effect of socio-demographic and psychological factors on fashion innovativeness and monthly spending on clothing of new aged elderly consumers with the moderating role of materialism. The study found that socio-demographic factors tended to have direct effects on clothing spending, while psychographic factors have both direct effect and indirect effect through fashion innovativeness. The mediating role of fashion innovativeness in predicting clothing spending was found to be moderated by materialism of new elderly consumers. Marketing implications and limitations were discussed.