무한경쟁 시대의 경영철학

윤석철 동의대학교 경제경영전략연구소 2003 經濟經營硏究 Vol.1 No.1

The objective of this paper is to derive a philosophy of management to survive in the severe competition. In order to derive this philosophy I drew upon the history of survival in nature. It would be inaccurate to view business corporations as like living creatures in nature. Thus, this paper does not try to make a wholesale analogy from nature to business. This paper only adopts the central ideas from the history of nature, such as the survival of the fittest and the strategies for symbiosis. As for research methodology, this paper relies on logical reasoning and elaborate analysis of cases. Through this methodology this paper developed a formula in the form of mathematical inequalities for business leaders to refer to in order to survive in competition. The inequalities were derived as follows. This paper assumed that a consumer will buy a product only if he or she feels that the value (V) that he or she feels for the product is larger than the price (P) of the product. If this condition is expressed in terms of an inequality, it is as follows: Product Value (V) > Product Price (P) (1) On the other hand, a company can survive and prosper only if the price it charges to the consumer for a product is larger than the cost (C) for producing it. This condition can be expressed as the following inequality: Product Price (P) > Product Cost (C) (2) If we combine the consumer’s position, or Inequality (1), with the company’s position, or Inequality (2), the following is established. Product Value (V) > Product Price (P) > Product Cost (C) (3) Finally, this paper identified three basic traits that managers need to possess in order to satisfy the inequalities.

예술경영의 실제 : 그랜드 오페라단의 발전방안과 성공 사례를 중심으로

안지환 동의대학교 경제경영전략연구소 2003 經濟經營硏究 Vol.1 No.1

The art management is the intermediation through the medium of art between the manufacturer(artist) and the cousumer(audience). The vocabulary of 'the art management' is made up of the art and the management. The followings are summerized the practice of art management and developmental ideas. 1. Making an effort to product and supply the high-quality performance goods. 2. The enlargement of the art education in order to increase the existing and new customers. 3. The enlargement of investment in order to promote the performing art on the basis of the variety and the creative talent. 4. Circulating the art products through the use of media and the research development. 5. Developing a system, like as the hardware(performing arts facilities), the humanware(performing human power) and the software(perfoming program).

저금리 환경에서 생명보험회사의 판매채널전략

정세창 동의대학교 경제경영전략연구소 2005 經濟經營硏究 Vol.3 No.2

The purpose of this paper is to suggest the distribution strategies of life insurance companies to cope with the negative spread. The strategies are shown by analysing the attitude of customers, the trend and characterists of channels, and competitors in the negative spread and the cases of Japan, Europe, and the US. The strategies can be suggested by three categories: the customer, the channel, and the alliance with other financial institutions. Firstly, trust is one of the most important factor in the customer strategies. It is also important to analyse the needs and behavior of customers scientifically. Secondly, a life insurance company should know that the revenue may decrease even though the cost decrease when developing a new channel such as telephone and internet. Control and conflict is also considered in reconstructing the channels. Finally, it is need to last life insurance specific advantages. The advantages give a life company bargaining power in alliance with other financial institutions.

プレビッシュ命題と国際価格決定に関する再考

韓基早,姜晶奎 동의대학교 경제경영전략연구소 2004 經濟經營硏究 Vol.2 No.2

Prebisch에 의해 신고전파무역론에 대한 의문이 제시된 이래, 에마뉴엘, 아민, 에반스 등에 의해 「不等價交煥論」으로서 신고전파무역론에 대한 비판이 이루워져 왔다. 또한 Steedman, Metcalfe, Mainwaring, 高增明씨들에 의해 상품의 생산 기간이 다를 때, 혹은 자본을 생산수단으로 생각할 때는, 리카도의 비교생산비설이나 H-O-S정리는 성립하지 않는다는 것이 밝혀졌다. 그러나, 이러한 분석들은 모두 정태적인 분석으로 경제성장, 기술진보 등의 동태적인 요인은 배제되어 있다. 따라서 현실 경제에 보다 접근하기 위해서는 이러한 동태적인 요인의 도입이 필요하다. 이 점에 대해서는 향후의 연구과제로서 분석을 해나가고 싶다. 또한 국제가격의 결정에 관한 대표적인 이론을 고찰했지만, 신고전파에 있어서는 교역국의 생산함수와는 관계없이 상대가격이 결정되고, 그에 따라서 특화한 각국의 생산함수에 의해 이윤율이 정해지기 때문에 이윤율은 교역국간에 서로 영향을 주지 않는다. 따라서 상대가격의 유리화는 무역하의 이윤율이 자급자족 경제하의 이윤율보다 상승하게 한다. 또 상대가격이 유리하게 되지 않으면 무역은 개시되지 않으며 불리화하면 무역은 정지된다. 이에 대해서 네오·리카도파의 이론에 근거하여 상대가격 및 교역조건에 대해 분석한 결과, 교역국의 생산함수에 의해 상대가격과 이윤율이 동시 결정되기 때문에 무역은, 이 상대가격의 크기 여하에 의해서 무역이 개시되거나 안되는 것이 아니라, 상대 가격과는 관계없이 무역이 전제된다. 또한 교역국의 생산함수가 상호 규정적이기 때문에 이윤율은 국제적 이윤율이 성립하고, 기술계수가 같고, 임금율이 외생적인 한, 상대가격은 생산함수가 시프트 하지 않는 한, 저임금 국가에 있어서 반드시 불리화 하고, 양국의 이윤율은 상호 규정적으로 되어 저임금 국가의 이윤율은 불리화한다.

부산지역 벤처기업의 경쟁우위전략과 경영성과에 관한 실증적 연구

정동섭,윤민석 동의대학교 경제경영전략연구소 2005 經濟經營硏究 Vol.3 No.2

In spite of the variety of business environments around start-up firms, almost all existing studies on business strategy of new ventures. The purpose of the present research is to examine the relationships of the corporate capability, competitive advantage and performance of Venture Business. There was much research for Venture Business in other lands, but there was a little in Korea. Through previous literature, we can't find differences between venture business strategies and common corporation strategies. So this research treats new strategies of venture. This research is explanatory and three research questions. This research focuses on the determining factors(corporate capability, competitive advantage) and management performance of venture business in Busan. area. In order to test the established 3 hypothesis, several multi-variate analyses are used. Factor analysis is used to reduce the competitive advantage question to its underlying factors. Finally, multivariate regression and analysis is used to determine whether performance differences The result of this study would be useful to practitioners on management and entrepreneurship. Finally, this study is expected to encourage venture entrepreneurs to create new ventures in Busan venture business and to assist more new ventures operating business

한국기업의 대중국 해외직접투자 : 결정요인과 대응전략

성용모 동의대학교 경제경영전략연구소 2003 經濟經營硏究 Vol.1 No.1

This paper aims at deduction of Korean firm's direct investment strategy, and makes empirical test of Dunning's Eclectic paradigm in choosing foreign direct investments toward China. Empirical test is done based on 47 responses to a survey questionnaire. Through the use of regression, the results suggest that the Eclectic framework is warranted. The more internationally experienced firms have more FDI amounts toward China. But a factor of internalization advantage, IA, and country risk factor representing locational advantage show significantly adverse signs. This means Korean manufactures have tried to utilize the cheap labors of China, although they have recognized the country risk in China. Korean firms should concentrate their efforts on product discrimination through technical innovation to strenthen international competitiveness in China. To accomplish that, Korean firms have need to build up horizontal and vertical specialization with Chinese firms. And the most important task is to secure technical competitiveness by continuous technical developments

Urban Entertainment Center 사업과 지역경제의 파급효과 분석

주수현,허정옥,진금옥,강상주 동의대학교 경제경영전략연구소 2006 經濟經營硏究 Vol.4 No.1

This research is designed for conducing spreading effects of regional economy by analyzing Input-Output Model(i.e. production model, employment model, value model, and income model). These measures of spreading effects in regional economy were determined by precise analyses of feasibility and demands of public businesses. That would be effective and confident polices and supportive for long time in the regional ecinimy. One of the most effectibe analysis on the spreading effects of regional economy is draw up Input-Output Model(IOM). This article, based on 2000 IOM of Busan Area, is focused that how the turbulence level of final demands affected spreading effects of regional economy, such as industrial production, value added, employment, incom etc. Also there were included the analysis of economic analyses of spreading effects on the UEC in the Centum City businesses.

BoBos 특성에 따라 분류한 집단 간 인구통계적 · 관광행태적 차이에 관한 연구

김병숙,이봉구 동의대학교 경제경영전략연구소 2005 經濟經營硏究 Vol.3 No.1

With the advent of post-industrial society, a new social class called as BoBos has become a new icon. Though they have unique characteristics, few studies have investigated those aspects and their implications for tourism product development. This study implemented in order to fill the gap. More specifically, the purposes of this study were to examine demographic and tourism-related behavioral characteristics among social classes classified by BoBos traits and to suggest some practical implications for tourism product development geared to the niche market. A self-administered questionnaires was developed and distributed to Busan Metropolitan city residents conveniently during the period of May 8-11,2003. A total of 400 questionnaires were collected, but after discarding 5 incomplete ones, 395 valid questionnaires were used for data analysis. Results showed that groups classified by BoBos traits were mostly different from each other in terms of their demographic and tourism-related behaviors. Discussion on the results and their implication for tourism product development were briefly described.

이슬람 무이자 은행에 대한 투자가의 경제적 후생극대화에 관한 연구

최태영 동의대학교 경제경영전략연구소 2005 經濟經營硏究 Vol.3 No.2

We show how risk-averse investors of Islamic interest-free banking maximize their welfare with a focus on mudaraba contract using a simple PLS model and diagrams. Under a restricted situation where western-type traditional banks are excluded, we find that a risk-averse investor will decide the amount of liquid asset put on PLS account to maximize his/her economic welfare. However, under a more realistic situation where Islamic interest-free banks and western-type banks compete each other in financial market, we show that a risk-averse investor will choose the western-type banks to maximize his/her economic welfare. This means that the western-type banks are more competitive than the Islamic interest-free banks. We should pay special caution to the fact that the above results does not consider the significant impact of Islamic principles on a risk averter's portfolio selection. If the PLS model had included the influence of the faith of Islam, we might have obtained different results.

SER-M 패러다임에 의한 우리나라 중소기업의 해외직접투자전략

김병순 동의대학교 경제경영전략연구소 2004 經濟經營硏究 Vol.2 No.1

This paper analyzes Korean small firms' FDIs in terms of subject, environment, resources and mechanism paradigm, that is, Korean small firms' FDIs in SER-M approach with minor alterati에s. This paper analyzed 10 cases which was obtainable either by interviews with relevant companies or by the data of KOEXIM and KOTRA. The main sources of competitive advantage discovered in the cases were entrepreneurship, accumulated managerial resources from exporting experience appropriate technology suited to developing countries, the adaptability to the local economy, localized marketing activities etc. But all of these factors mentioned above is not overwhelmingly excellent compared with those of competitors. Consequently, it is necessary for a firm establishing a mechanism to accumulate managerial resources and share the foreign experience. To maintain the sustainable competitive advavtage, it is of importance to improve the mechanism in the light of internationalization.