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사진 기반 vs. 동영상 기반 SNS 광고 유형이 광고 수용자의 공감 및 공유의도에 미치는 영향: 사진 및 동영상內 동적수준의 조절효과를 중심으로
( Lyu Bu ),최은경 ( Eunkyoung Choi ) 인문사회 21 2023 인문사회 21 Vol.14 No.1
연구 목적: 본 연구는 인스타그램의 사진 vs. 동영상 기반 광고유형이 수용자들의 공감과 공유의도에 있어 상이한 영향을 미치는지 검증하는 것에 목적을 두었다. 연구 방법: 인스타그램 내 화장품 광고를 본 161명을 대상으로 공감과 공유의도 그리고 동적수준을 측정하는 설문을 실시한 후, 각 변인간의 관계를 확인하기 위해 bootstrapping을 실시, 이를 통해 매개효과와 조절효과를 검증하였다. 연구 내용: 인스타그램에서의 광고유형이 수용자들의 공감과 공유의도에 있어 상이한 영향을 미치는지에 대한 매개효과와 조절효과를 알아본다. 결론 및 제언: 첫째, 화장품의 경우 동영상보다는 사진이 공유의도에 더욱 긍정적인 효과를 미치는 것으로 확인되었다. 또한 매개효과 분석을 통해 그 기저에 공감이 있음을 검증하였다. 둘째, 이러한 관계는 광고 내 모델의 활동수준을 의미하는 ‘동적수준’를 통하여 조절됨을 확인하였다. 이에 본 연구결과를 바탕으로 SNS 광고 시 전략적 집행을 진행할 수 있을 것이다. The purpose of this study is to compare photos on Instagram vs. The purpose of this study was to verify whether video-based advertising types had different effects on audience empathy and intention to share. After conducting a survey to measure empathy, intention to share (mediating effect), and dynamic level (modulating effect) of 161 people who viewed cosmetics advertisements on Instagram, Bootstrapping was used to confirm the relationship between each variable. conducted, and through this, the mediating effect and the moderating effect were verified. To investigate the mediating and moderating effects of whether the type of advertisement on Instagram has different effects on the empathy and sharing intention of the audience. First, in the case of cosmetics, it was confirmed that photos had a more positive effect on the intention to share than videos. In addition, through mediating effect analysis, it was verified that there was empathy at the base. Second, it was confirmed that this relationship is regulated through the 'dynamic level', which means the activity level of the model in the advertisement. Therefore, based on the results of this study, it will be possible to carry out strategic execution in SNS advertisement.
스노보드 시뮬레이터 운동 시 전문가와 비전문가의 하지 운동특성 분석
박선우,안순재,김종만,신이수,최은경,김영호,Park, Sunwoo,Ahn, Soonjae,Kim, Jongman,Shin, Isu,Choi, Eunkyoung,Kim, Youngho 대한의용생체공학회 2015 의공학회지 Vol.36 No.4
In this study, joint angles of the lower extremity and tibial acceleration and angular velocity were measured during a snowboard simulator exercises in order to evaluate the skill of snowboarders. Ten unskilled and ten expert snowboarders were recruited for the study. A three-dimensional motion capture system and two inertial sensor modules were used to acquire joint movements, acceleration and angular velocity of the lower extremities during snowboard simulator exercises. Pattern variations were calculated to assess variations in the snowboard simulator motion of unskilled and expert snowboarders. Results showed that expert snowboarders showed greater range of motion in joint angles and greater peak to peak amplitude in acceleration and angular velocity for tibia than unskilled snowboarders. The unskilled snowboarders did not show symmetrical shape(same magnitude but opposite direction) in tibial angular velocity during two edge turns in snowboard simulator exercises. The expert snowboarders showed smaller pattern variations for joint angle of lower extremity, tibial acceleration and tibial angular velocity than unskilled snowboarders. Inertial sensor data and pattern variations during the snowboard simulator exercises could be useful to evaluate the skill of snowboarders.
리그오브레전드 월드챔피언십 주제곡의 가사에 담긴 e스포츠 이미지 분석
이새하(Saeha Lee),최은경(Eunkyoung Choi) 한국게임학회 2023 한국게임학회 논문지 Vol.23 No.6
This study analyzed esports images included in the lyrics of the anthems of the League of Legend World Championship using the Voyant text analysis program. The anthems pursue the themes of challenge and response, victory and soaring, perseverance and ambition to participants through powerful lyrics, and introduces the narrative characteristics of battle, victory and defeat, and champions. Furthermore, the anthems depicted gamers as challengers and conquerors, while also portraying professional gamers, who are primary subjects in lyrics and whom they admire and aspire to be like, as their role model.
이은택(Euntaek Lee),노성종(Sungjong Roh),최은경(Eunkyoung Choi),강충구(Chungku Kang) 한국언론학회 2010 한국언론학보 Vol.54 No.2
Obesity is a daily life matter. However, to understand its cause requires beyond common knowledge; It demands scientific knowledge. Hence, news about obesity might exert significant influences on public opinion towards related governmental policy by shaping and swaying people's perception about obesity. The authors tried to uncover how Korean news media frame obesity for the past 20 years. In particular, the current study conceptually divides past 20 years period into three distinct phases, which are period of pre-IMF bailout, post-IMF bailout, and well-being boom, in analysing the quantitative(frequency of coverages) and qualitative features(format and content) of news about obesity, including analysis of between(print v. broadcast media) and within(both conservative v. liberal news outlets and public service v. commercial broadcasting) differences of news media coverages. Findings indicate that the news coverage of obesity varies depending on its time phase when it is reported and media outlets where it is reported. Theoretical and practical implications of the study and suggestions for future studies are discussed.