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      • KCI등재

        MZ세대 온라인구독서비스 선택과 지속이용과의 관련성 연구

        이종탁(Jong-Tak Lee) 한국산업기술융합학회(구. 산업기술교육훈련학회) 2022 산업기술연구논문지 (JITR) Vol.27 No.1

        The Fourth Industrial Revolution is leading many changes. At the center of this change is the MZ generation, which heavily uses smartphones. The MZ generation tends to have individual-seeking tendencies and to prefer shared consumption. Subscription service companies are trying to shift the consumption direction of Generation MZ toward the subscription economy. This study aims to analyze the current status of subscription services for college students in Daejeon, the center of the MZ generation, and to analyze the relationship between the selection of subscription services and continuous use based on this. Contents, providers, costs, convenience of use, and additional services were selected as selection factors for subscription services, and the impact of these factors on continuous use was analyzed. The results showed that content abundance, corporate brand, usage cost, convenience of use, and additional services were all affecting the continuous use set as factors. However, the degree of influence differed in the order of additional services, convenience of use method, cost of use, and abundance of corporate brands and contents. The results of this study are as follows. First, for Generation MZ, the use of online subscription services eventually lies in content consumption. Efforts are needed for the continuous quantity and quality of content. Second, the cost of use played an important role. The cost was maintained at approximately 10,000 won per month. However, considering the strong perception that Internet services are free, the opinion according to which Internet-based subscription services can be paid constitutes a different phenomenon than before. Third, additional services were found to have an extremely large effect on continuous use. If there are many additional services, the choice of subscription service also increases. As a result, this study analyzes the current status of subscription service use, focusing on college students in Daejeon, and examines the factors of their subscription service selection. Subsequent research conducted by further cultivating the age group beyond the regional limitations of college students in Daejeon would enable the provision of the possibility as a representative research result.

      • KCI등재

        VJ 방송프로그램의 수용자 평가척도 개발

        이종탁(Jong-Tak Lee) 한국콘텐츠학회 2010 한국콘텐츠학회논문지 Vol.10 No.5

        VJ 제작 방송프로그램의 편성이 늘고 있는 시점에서 각 방송사의 프로그램 평가가 객관적 결과를 도출할 수 있느냐에 의문을 갖고, 제작시스템의 변화를 고려한 새로운 맞춤형 프로그램 평가방법을 제안하였다. 제안한 품질평가의 항목들은 VJ 방송프로그램의 제작완성도 평가차원의 새로운 모델을 제시하며, 현재의 각 방송사의 프로그램 평가방법을 개선하는 데 활용될 수 있다. VJ 방송프로그램의 문제점을 파악해낼 수 있는 항목의 도출을 위해 1차 실험으로 방송현장의 PD, VJ, 학계 교수 등 각 10명씩 총 30명으로 전문가그룹을 선정하여, VJ 방송프로그램의 평가항목을 선정하기 위한 실험을 실시하였다. 그 결과 평가항목 중요도 분석결과를 근거로 총 9항목으로 VJ 프로그램 품질평가 항목을 설계하였다. 또한, 제안한 평가척도를 검증하기 위한 2차 실험을 실시하였다. 실험결과, 제안한 품질평가방법의 신뢰도가 .939로 나타나 의미를 부여할 수 있으며, 품질평가 항목의 선정에 있어서 VJ 방송프로그램만을 고려하여 평가한 새로운 품질평가척도로서 유의미한 결과를 갖는다. As the broadcasting programs produced by VJ are increasing, every broadcasting company has doubts as to how their program evaluations derive the objective evaluation results and proposes their own tailored program evaluation methods considering the change of the production system. The proposed quality evaluation items represent a new model in terms of the perfectness of VJ broadcasting program production and are used as a way to revise the current evaluation methods of the broadcasting companies. To derive the items which help to find the problems of VJ broadcasting programs, 30 specialists, such as PDs, VJs, and professors, are chosen as a specialist group, and the first experiment is performed to select the evaluation items of VJ broadcasting programs. Based on the result of the degree of importance of the evaluation items, 9 VJ program evaluation items are made. Also, the second experiment is performed in order to verify the proposed evaluation criteria. As a result of the experiment, the reliability of the proposed evaluation method is .939, which is proved to be significant. The selection of the quality evaluation items considering only the VJ broadcasting programs turns out to be significant as a new quality evaluation criterion.

      • KCI등재

        비디오저널리스트(VJ)의 방송프로그램 제작 실태조사

        이종탁(Jong-Tak Lee),정종건(Jong-Geon Jeong) 한국콘텐츠학회 2009 한국콘텐츠학회논문지 Vol.9 No.9

        현재 방송프로그램 제작시스템의 한 축으로 자리매김하고 있는 VJ의 프로그램 제작 실태를 대전지역을 중심으로 조사·연구하였다. 연구 결과, 양질의 VJ프로그램을 제작 할 수 있도록 프로그램 제작료를 현실화 할 필요가 있으며, 지역방송도 VJ 제작프로그램을 저렴한 비용의 프로그램 제작 하청이라는 인식을 전환하여, 프로그램 질에 상응하는 경제적 지원과 함께 제도적 시스템을 구축할 시점이다. 또한, 방송사측도 제작의 많은 부분을 담당하고 있는 VJ로서의 역할을 볼 때 방송국도 VJ를 공동 연출자로의 인식전환이 필요하다. 현재 VJ프로그램의 단점으로 지적받고 있는 고화질 영상 제작의 한계, 영상 화질의 저하, 촬영 영상의 불안정성 등 보다 좋은 화질의 방송 프로그램을 제작하기 위한 VJ 스스로의 노력들 또한 요구된다. 지역의 외주제작사들 또한 소규모 인력과 열악한 제작 환경을 극복하기 위한 노력을 기울여야 할 것이다. 규모의 경제화와 장비의 첨단화를 통해 지역 밀착형 콘텐츠의 발굴을 꾸준히 경주해야 외주제작사로서 경쟁력을 확보할 수 있기 때문이다. This paper explores the current situation of the broadcasting program production by video journalists (VJs), one of the recent trends of broadcasting production, centering around the programs made in Daejeon. The result of the survey shows that VJ programs are considered to be one of the generalized broadcasting program production systems. Thus, production costs should be readjusted to a realistic level in order to secure the good quality VJ programs in the current situation. Local broadcasting stations should depart from the idea that they make a VJ program subcontract to produce programs at low cost. It is time to support good quality VJ programs financially and systematically. The survey also reveals that most video journalists cannot participate in the decision-making process regarding program production. Local broadcastings should cooperate with video journalists, as co-producers, in producing the programs. Besides, VJ programs have some disadvantages such as limitation of high definition image production, poor image quality, instability of images taken, etc. Hence, video journalists should also try to make better image quality of their broadcasting programs. Local subcontractors should make efforts to overcome their poor manpower and production environments as well. By economizing their scale of production and updating their production equipment, subcontractors need to constantly develop the contents related to local community which make them more competitive.

      • KCI등재

        지역 지상파방송의 프로그램 제작시스템 구축 현황

        이종탁(Jong-Tak Lee),정종건(Jong-Geon Jeong) 한국콘텐츠학회 2009 한국콘텐츠학회논문지 Vol.9 No.4

        본 연구는 지역 지상파 방송의 프로그램 분석을 통해 지역 방송의 프로그램 제작 현황 변화를 살펴보았다. 현재 지역 방송의 큰 변화는 지역 콘텐츠의 자체제작 강화와 지역 방송사 간의 공동제작의 확대이다. KBS대전의 경우 영남권을 중심으로 지역 총국들 간의연대를 통한 다양한 공동제작 프로그램을 활성화 시키고 있으며, 대전MBC의 경우도 2002년부터 19개 지역MBC를 5개 권역으로 묶어 공동 제작시스템을 구축하여 경쟁력을 강화하고 있으며, TJB는 부산ㆍ강원ㆍ전주ㆍ울산ㆍ대구ㆍ대전 민방이 각기 다른 콘텐츠 프로그램을 제작하여 공유하는 시스템을 선보이고 있다. 결론적으로 지역 방송은 중앙네트워크의 중계소기능에서 벗어나 프로그램 ‘제작소스’로서 기능할 수 있도록 자체제작 능력이 강화되어야 하며, 이를 위해 각 지역 방송사간의 지역콘텐츠를 공동 제작하는 프로그램의 확대와 지역 방송국자체 제작 프로그램의 편성비율이 확대되어야만 자생력을 갖출 수 있을 것이다. This study considers some changes in the program production by the local broadcasting stations through the analysis of their programs. Currently, one of the biggest changes in the local broadcasting systems is that they focus on the self-produced contents about the community and expand the joint-production. In the case of KBS Daejeon, they try to activate various joint-produced programs together with the local broadcasting stations in Yeongnam province. MBC Daejeon has also strengthened the joint-production systems since 2002 by classifying MBC's 19 subsidiary stations around the country into 5 groups in order to strengthen the competitiveness. As for TJB, they work in the cooperation with other commercial broadcasting stations in other cities, including Busan, Kwangju, Jeonju, Ulsan, Daegu by sharing the programs which they produced. In conclusion, the local broadcasting systems should depart from the function as a mediating center of the central broadcasting network and strengthen the ability of producing programs in order to be able to function as a source of producing programs. Thus, local broadcasting stations should expand the joint production of the programs about the communities and the ratio of the organization of the self-produced programs.

      • 서로 다른 크기를 가지는 중공 형태의 실리카 나노입자 제조

        이종탁 ( Jong Tak Lee ),정진성 ( Jin Seong Jeong ),윤태관 ( Tae Kwan Yun ),배재영 ( Jae Young Bae ) 한국공업화학회 2010 응용화학 Vol.14 No.2

        Hollow sphere silica (HSS) materials have been extensively studied such as drug delivery system, catalyst, and display because of their extraordinary structure. Nano-sized HSS materials were synthesized by sol-gel method applying cationic surfactant CTACl in basic condition and nonionic surfactant pluronic F-68 in acidic condition, respectively. HSS samples were characterized by TEM and N(2)-sorption. Diameter of HSS-CT, which was prepared by CTACl, is about 250 nm and surface area is about 1,000 m(2)/g, but diameter of HSS-P, which was prepared by F-68, is about 30 nm and surface area is about 500 m(2)/g.

      • KCI등재
      • KCI등재

        HD 드라마타운 유치에 따른 대전지역 영상산업의 발전 방안

        박철웅 ( Chur Woong Park ),이종탁 ( Jong Tak Lee ) 한양대학교 현대영화연구소 2011 현대영화연구 Vol.7 No.1

        Daejeon city`s film & video industry faces important opportunity to develop itself because the HD drama town was decided to be hosted in Daejeon city. However, unless the business of HD drama town helps the development of Daejeon city`s film & video industry, it`s success will be limited. Thus, the promotion policy for the regional film & video industry is the most important thing that should be set up for the HD drama town. Above of all, the protective policy for the regional film & video companies should be prepared as same time as making an active incubating system for them. The regional film & video companies should find the parts which they can work for before the real operation of HD drama town and make environment for it. Currently, Daejeon`s production supporting policy for films & dramas generates controversy because of selecting standard. It`s very significant thing to pay attention on because there will be much more cases after building HD drama town. In order to cease controversy about the present production supporting, the regional film & video commission should recover it`s own role and function. The production supporting policy should make standards which induces to make the works of regional culture and identity. At the end of it, the system which arranges regional infrastructures and produce works should be set up. Otherwise, unlike expectation for HD drama town, when it operate, the regional film&video industry will become the structure that makes products just following for orders from outside.

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