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이용건 ( Yong Geon Lee ),박재홍 ( Jae Hong Park ) 한국축산경영학회,농업정책학회(구 한국축산경영학회) 2011 농업경영정책연구 Vol.38 No.2
This study focuses on finding the way to increase management efficiency in order to establish the financial stability. The dairy farms are planned and practiced by dairy farmers, the management efficiency may depend much upon the management capacity of dairy farmers. In order to measure efficiency of the dairy farms and management capacity of farmers, this study analyzes the survey and the business log of 19 farms. The major findings are as follows. First, DEA model estimates operational efficiency: 0.917 overall technical efficiency, 0.979 pure technical efficiency and 0.937 scale efficiency. Second, by factor analysis, five possible factors which may regulate operational efficiency are selected: the capacity in execution, sanitation, planning, collecting information, and responsiveness. Third, Tobit analysis demonstrates that the capacities in execution, sanitation, planning, and collecting information have a positive effect on efficiency, but the capacity in responsiveness has a negative effect. Furthermore, large farming size, couple co-management and the existence of inheritors have the effects on efficiency.
골프중계방송 해설자의 공신력, 시청만족, 재시청 의도간의 관계 연구
이용건(Yong Gun Lee),이정학(Jeoung Hak Lee),이민섭(Min Seob Lee),박영민(Young Min Park) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.45
The purpose of this study was to offer basic empirical data about golf broadcasting to elevate the standard of quality by understanding public trust of commentator in golf broadcasting and identifying their satisfaction with watching TV and intention to re-watch. To achieve this purpose, subjects were selected among or from the customers using golf driving ranges and screen-golf club in Seoul and Gyeonggi area. Total of 348 surveys were distributed and 307 samples were used as final validity sample. The data was analyzed by frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, simple and multiple regression in accordance with the purpose of the study by using SPSS Version 17.0. Following results were obtained from above analysis. First, building public trust of golf commentator from broadcasting station(expertise, reliability, dynamic, popularity factor)was shown to have a statistically significant influence on the viewers satisfaction. Second, viewers satisfaction was shown to have statistically significant influence on the intention to re-watch. Third, for the public trust of golf commentator from broadcasting station, expertise and dynamic factor were shown to have a statistically significant influence on the intention to re-watch.
이용건 ( Yong-gun Lee ),주형철 ( Hyung-chul Joo ) 중앙대학교 학교체육연구소 2020 Asian Journal of Physical Education of Sport Scien Vol.8 No.3
본 연구는 텍스트마이닝을 활용하여 발레공연관람에 대한 대중들의 인식을 조사하는데 그 목적이 있다. 이를 위해 네이버와 다음이 제공하는 블로그, 카페, 지식인(tip), 뉴스, 웹문서 등을 수집채널로 선정하였으며, 자료검색을 위한 키워드는‘발레공연관람’을 사용하였다. 자료분석 기간은 2018년 5월 1일부터 2020년 5월 11일까지 2년으로 한정하였다. 자료수집 및 분석을 위해 텍스톰과 매트릭스 프로그램을 실시하여 빈도 및 측정지표 데이터를 추출 하였으며, Ucinet6을 활용하여 단어 간의 연결 구조와 연결중심성을 분석하여 관계의 정도를 정량화하였다. 시각화를 위해 Ucinet6의 NetDraw기능을 활용하였으며 이를 통해 키워드와 관련된 단어들 간의 연결성을 볼 수 있도록 하였다. 또한 유사성이 있는 단어로 형성된 군집을 도출하기 위해 CONCOR 분석을 실시하였으며 그 결과는 다음과 같다. 첫째, 발레공연관람을 키워드로 하여 주요어를 분석한 결과 호두까기인형, 공연, 발레공연, 크리스마스, 강아지똥이 상위 5위 안에 드는 것으로 나타났다. 둘째, CONCOR 분석결과‘시즌기획 발레콘텐츠’,‘공연예술기관 홍보활동’,‘공연관람 결정요인’,‘동화를 활용한 발레 콘텐츠’,‘기대요인’의 그룹이 형성되었다. This study examines the awareness of ballet performance watching utilizing Text mining. For this purpose, blogs, cafes, intellectuals(tips), news, and web documents provided by Naver and Daum were selected as analysis channels, and the keyword searching for big data was ‘ballet performance watching’ which was extracted as main word. Data analysis period was limited to 2 years from May 1, 2018 to May 11, 2020. For data collection and analysis, frequency and metrics data were extracted through Textom, Social Metrics program, and the degree of the relationship was quantified by analyzing the connection structure and connection degree centrality between words using Ucinet6. For visualization, NetDraw function of Ucinet6 was used in order to show the connections among the words related to the keyword. In addition, CONCOR analysis was conducted to derive clusters formed by words having similarity. The results of the analysis are as follows: First, as a result of analyzing the key words through the upper words using dance performance watching as a keyword and nutcracker, performance, ballet performance, christmas, doggy poo appeared among the top 5. Second, As a result of CONCOR analysis, groups of ‘Seasonal planning ballet contents’, ‘Promotional activities for performing arts institutions’, Determinants of performance watching’, ‘Ballet content using fairy tales’, ‘Expectation factor’were formed.
지역 농산물브랜드의 특성과 소비자 구매의향간의 관계 연구
이용건(Yong-Gun Lee),박석두(Seok-Doo Park),박재홍(Jae-Hong Park) 충남대학교 농업과학연구소 2010 농업과학연구 Vol.37 No.2
The purposes of this study were to analyze the effect relationship between local agricultural products brand and consumer purchasing intention and then to find some influencing factors for them. This study tested three hypotheses as follows: brand personality, consumer personality, and brand equity for Andong agricultural products would be influenced by socio-demographic characteristics; brand power of Andong agricultural products would have a positive effect on consumer purchasing intention; consumer personality would have a effect on consumer purchasing intention. According to the survey of the metropolitan area residents on Andong agricultural product brand, brand image had the biggest influence on consumer purchasing intention. Raising consumer's trust and ability-orientation on Andong agricultural products would have a positive effect on consumer purchasing intention. Also brand acknowledgement was positively related to consumer purchasing intention.
체육전공 대학생들이 지각한 교수의 슈퍼리더십과 자아존중감, 전공만족 그리고 학습몰입 간의 관계
이용건(Lee, Yong-Gun),김범(Kim, Buom),주형철(Joo, Hyungj-Chul) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.65
This study was aimed to learn from university students in physical education major in order to understand the structural causality of professor’s super leadership on self-esteem, learning satisfaction and learning flow. Total 450 questionnaires were distributed, but 37 questionnaires were exempted, and 413 questionnaires were granted as final validity sample. For data analysis SPSS 21.0 and AMOS 21.0 were used for demographic analysis, exploratory analysis, reliability analysis, confirmatory analysis, correlation analysis and structure equation modeling analysis. The results are as follow. First, super leadership positively influenced self-esteem. Second, super leadership positively influenced learning satisfaction. Third, super leadership positively influenced learning flow. Forth, self-esteem positively influenced learning satisfaction. Fifth, self-esteem positively influenced learning flow.