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골프중계방송 해설자의 공신력, 시청만족, 재시청 의도간의 관계 연구
이용건(Yong Gun Lee),이정학(Jeoung Hak Lee),이민섭(Min Seob Lee),박영민(Young Min Park) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.45
The purpose of this study was to offer basic empirical data about golf broadcasting to elevate the standard of quality by understanding public trust of commentator in golf broadcasting and identifying their satisfaction with watching TV and intention to re-watch. To achieve this purpose, subjects were selected among or from the customers using golf driving ranges and screen-golf club in Seoul and Gyeonggi area. Total of 348 surveys were distributed and 307 samples were used as final validity sample. The data was analyzed by frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, simple and multiple regression in accordance with the purpose of the study by using SPSS Version 17.0. Following results were obtained from above analysis. First, building public trust of golf commentator from broadcasting station(expertise, reliability, dynamic, popularity factor)was shown to have a statistically significant influence on the viewers satisfaction. Second, viewers satisfaction was shown to have statistically significant influence on the intention to re-watch. Third, for the public trust of golf commentator from broadcasting station, expertise and dynamic factor were shown to have a statistically significant influence on the intention to re-watch.
체육전공 대학생들이 지각한 교수의 슈퍼리더십과 자아존중감, 전공만족 그리고 학습몰입 간의 관계
이용건(Lee, Yong-Gun),김범(Kim, Buom),주형철(Joo, Hyungj-Chul) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.65
This study was aimed to learn from university students in physical education major in order to understand the structural causality of professor’s super leadership on self-esteem, learning satisfaction and learning flow. Total 450 questionnaires were distributed, but 37 questionnaires were exempted, and 413 questionnaires were granted as final validity sample. For data analysis SPSS 21.0 and AMOS 21.0 were used for demographic analysis, exploratory analysis, reliability analysis, confirmatory analysis, correlation analysis and structure equation modeling analysis. The results are as follow. First, super leadership positively influenced self-esteem. Second, super leadership positively influenced learning satisfaction. Third, super leadership positively influenced learning flow. Forth, self-esteem positively influenced learning satisfaction. Fifth, self-esteem positively influenced learning flow.
임용건 ( Yong-gun Lim ),박정규 ( Jung-kyu Park ),이근호 ( Keun-ho Lee ) 한국정보처리학회 2011 한국정보처리학회 학술대회논문집 Vol.18 No.2
스마트 그리드는 기존의 전력망에 IT를 접목하여 전력 공급자와 소비자가 양방향으로 실시간 정보를 교환함으로써 에너지 효율을 최적화 하는 차세대 지능형 전력망이다. 지능형 전력망을 구축하기 위해 제품에 스마트 칩이 내장되어 있어 각 가정이나 빌딩마다 저장장치를 구비하여 저가 전기를 충전했다가 고가 시간대에 재사용하는 이러한 스마트그리드 홈서비스가 구축 될 것이다. 이러한 홈서비스에서 사용될 스마트그리드 장비의 보안 위협 요소를 알아보고 이에 대한 해결 대응 방안을 제시 한다.
발레공연의 마케팅믹스 전략과 관람객과의 관계의 질 그리고 미래행동의도 간의 관계
이용건(Lee, Yong-Gun),주형철(Joo, Hyung-Chul),김화례(Kim, Hwa-Rye) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.2
The purpose of this study was to verify the relationship among the marketing mix, satisfaction, trust, commitment and future behavior intention in ballet performance. Subject of study consists of five performing hall audiences in Seoul and Gyeonggi province. Total 300 questionnaires were distributed, although except 7 questionnaires, 293 questionnaires were granted as final validity sample. For data analysis PASW 18.0 and AMOS 18.0 were used for demographic analysis, exploratory analysis, reliability analysis, confirmatory analysis, correlation analysis and structure equation modeling analysis. The results are as follow. First, ‘product’, ‘place’ and ‘promotion’ positively influenced audience satisfaction. Second, audience satisfaction positively influenced trust. Third, trust positively influenced commitment. Forth, commitment positively influenced future behavior intention. Fifth, audience satisfaction positively influenced future behavior intention.
지역 농산물브랜드의 특성과 소비자 구매의향간의 관계 연구
이용건(Yong-Gun Lee),박석두(Seok-Doo Park),박재홍(Jae-Hong Park) 충남대학교 농업과학연구소 2010 농업과학연구 Vol.37 No.2
The purposes of this study were to analyze the effect relationship between local agricultural products brand and consumer purchasing intention and then to find some influencing factors for them. This study tested three hypotheses as follows: brand personality, consumer personality, and brand equity for Andong agricultural products would be influenced by socio-demographic characteristics; brand power of Andong agricultural products would have a positive effect on consumer purchasing intention; consumer personality would have a effect on consumer purchasing intention. According to the survey of the metropolitan area residents on Andong agricultural product brand, brand image had the biggest influence on consumer purchasing intention. Raising consumer's trust and ability-orientation on Andong agricultural products would have a positive effect on consumer purchasing intention. Also brand acknowledgement was positively related to consumer purchasing intention.
스크린 골프장 서비스 품질이 참여자의 만족에 미치는 영향
이용건(Yong Gun Lee),설민신(Min Sin Sul) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42
The purpose of this study, participants in Screengolf according to the quality of service attributes and service quality is to analyze the effect on. To achieve the purpose of this study sample, Seoul (Gangnam-Gu, Seocho- Gu) were limited to areas. Experience in 281 rounds of golf and who surveyed the participants the following conclusions were drawn. Screengolf participation depending on the characteristics were different for service quality and satisfaction, quality of service of the tangibles, responsiveness, confidence, empathy, gender, and satisfaction for the positive correlation also indicates you can see that.
골프전공 대학생들이 인식하는 교수 이미지, 교수 신뢰, 그리고 지도효율성 간의 구조적 관계
이용건(Lee, Yong-Gun),범철호(Bum, Chul-Ho) 한국체육과학회 2017 한국체육과학회지 Vol.26 No.1
The purpose of this study was to investigate the structural relationship among professors image, professors trust, and teaching effectiveness of golf majored college students. Using SPSS 18.0 and AMOS 18.0 statistical programs, the results are as follows. First, among college s tudents’ perception of their professors’ professional consciousness and professors’ roles have a significant impact on professor trust, but the other are statistically unproven in this study. Second, there are a positive relationship between professors trust and teaching effectiveness. The results of this study can be applied to professors who are effectively teaching at college.