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모바일 인스턴트 메신저 이용자의 만족도, 충성도와 전환의도에 영향을 미치는 요인 연구
이새봄 ( Sae Bom Lee ),왕아금 ( Ya Qin Wang ),서영호 ( Yung Ho Suh ) 한국품질경영학회 2015 품질경영학회지 Vol.43 No.4
Purpose: The Purposes of this study are (1) to examine why users are communicating through MIM (2) to understand what factors impact these users’satisfaction and loyalty.Methods: We use a questionnaire survey to collect 256 data on users’perceptions of Kakaotalk. We also use a structural equation modeling method by using AMOS 18.0.Results: Company trust, communication voice, connectedness, and perceived network size are found to be statistically significant factors affecting. Also, satisfaction influence on word of mouth and intention to switch.Conclusion: This study develops a research model from the MIM context. We suggest three points of view as company characteristics, device interactivity, and social factor. We examine the determinants of users’satisfaction and loyalty. The results can offer valuable insights for future mobile services research.
이새봄(Sae Bom Lee),문재영(Jae Young Moon),곽준식(Jun Sik Kwak) 한국콘텐츠학회 2014 한국콘텐츠학회논문지 Vol.14 No.12
본 연구는 SNS 이용에 있어서 테크노스트레스 유발요인은 무엇이며, 테크노스트레스가 이용자들의 대응방식에 미치는 영향은 무엇인지 알아보고자 하는 실증연구이다. 전 세계적으로 스마트폰 사용의 증가에 따라 모바일 내 인터넷 이용이 다각화되면서 점차 SNS 이용자가 증가하였지만 개인 정보유출, 게시물의 과부하 등과 같은 역기능으로 SNS 이용에 따른 피로감 또는 부담감을 느끼고 있는 실정이다. 따라서 본 연구에서는 페이스북을 중심으로 SNS 소비자, 즉 이용자들의 행태가 테크노스트레스에 의해 어떻게 변화되는지 살펴보고자 하였다. 본 연구는 SNS 사용자의 테크노스트레스에 대한 초기연구로서 테크노스트레스 유발요인과 테크노스트레스를 SNS 상황에 맞게 재정립하였다는 점에서 의의가 있다. The purpose of this paper is to find technostress stressors using SNS and technostress is influencing coping based on empirical study. Increasing use of Smart phone, Internet access has diversified and SNS users have increased in the world. However many of them feel SNS fatigue or pressure from Privacy damage and information overload. This research studied behavior change of SNS’ consumers affected by the technostress on facebook. It is significant as an initial study on technostress of SNS users. Also, this paper were redefined that technostress and technostress stressors to fit the SNS situation.
농업용 저수지에서 Chl-a와 COD, TN, TP 간의 상관관계 분석
이새봄 ( Lee Sae-bom ),윤춘경 ( Yoon Chun-gyeong ),정광욱 ( Jung Kwang-wook ),김형철 ( Kim Hyung-chul ) 한국농공학회 2005 한국농공학회 학술대회초록집 Vol.2005 No.-
Monitoring data from agricultural reservoirs throughout the country were analyzed to evaluate the limiting factor for algal growth and correlationship between Chl-a, total phosphorus (TP), total nitrogen (TN), and chemical oxygen demand (COD). It was used for the analysis to monitored data of 394 reservoirs such as TP, TN, Chl-a, and COD from 1999 to 2003. This study analyzed water quality items in terms of areas, seasons. It turned out that phosphorus in agricultural reservoirs (about 80%) was dominant limiting factor for algal growth. Therefor, it appears that the appropriate managements of phosphorus in the agricultural watershed are crucial to prevent excessive on algal growth. Generally, there is correlation between Chl-a and TP while Chl-a do not have effect on TN. Also, Chl-a have influence on COD. This study could be used beneficially for water quality management of agricultural reservoirs and related water quality modeling.
이새봄 ( Lee Sae Bom ),윤춘경 ( Yoon Chun Gyeong ),정광욱 ( Jung Kwang-wook ),장재호 ( Jang Jae-ho ),한정윤 ( Han Jung-yoon ) 한국농공학회 2006 한국농공학회 학술대회초록집 Vol.2006 No.-
Monitoring data of 48 agricultural reservoirs from 1999 to 2004 was analyzed for water quality characteristics including biochemical oxygen demand (BOD5), chemical oxygen demand (COD), total nitrogen (TN), total phosphorus (TP), and chl-a. Land uses of the watersheds associated with these reservoirs were determined for residential, forest, upland, paddy and miscellaneous, and regressed against water quality characteristics. Regression analyses showed that forest land use was negatively correlated with all the water quality characteristics implying it's beneficial effects in water quality perspectives. Other land uses including residential, upland, and paddy generally illustrated positive correlation with water quality characteristics, which indicates most human activities of the watershed could degrade water quality of the receiving water bodies. Paddy land use partially contributed to the water quality degradation in contrast to the previous studies. It might be attributed to the relatively clean water quality of the study area, where even slight pollutant loading could degrade sensitively water quality. Further investigation is recommended for the effect of proximity as well as land use portions on the water quality of receiving water body.
근무시간 이후의 테크노스트레스가 이직의도에 미치는 영향
이새봄(Sae Bom Lee),탕민연(Min-Yan Tang),서영호(Yung Ho Suh) 한국컴퓨터정보학회 2021 韓國컴퓨터情報學會論文誌 Vol.26 No.12
본 연구는 테크노스트레스(Technostress) 이론을 바탕으로 근무시간 중이나 퇴근이후의 카카오톡과 같은 소셜 미디어 사용으로 인해 발생되는 테크노스트레스가 이직 의도에 미치는 영향을 탐구하고자 한다. 본 연구는 341명의 중국 내 위챗(WeChat) 사용자를 대상으로 온라인 설문조사를 진행하였다. 구조모형 분석결과에 의하면, 근무 중에 발생하는 역할 과부하, 역할 충돌, 작업 침해는 근무시간 테크노스트레스에 영향을 미치며, 퇴근 후에 발생하는 사회적 상호작용, 개인 생활 침해, 고립공포감(Fear of Missing Out)도 마찬가지로 퇴근 후 테크노스트레스에 영향을 미치는 것으로 나타났다. 근무 중에 발생하는 테크노스트레스는 이직 의도에 영향이 미치지 않은 것으로 나타났지만, 퇴근 후에 발생하는 테크노스트레스는 이직 의도에 영향을 미치는 것으로 나타났다. 본 연구가 조직 내에서의 올바른 소셜 미디어 사용에 대한 기초적인 자료로 사용되길 기대한다. Based on the technostress theory, this study aims to explore the effect of technostress caused by the use of social media during or after work hours on job turnover intention. This study conducted an online survey targeting 341 Chinese WeChat users. According to the results of the structural model analysis, role overload, role conflict, and work invasion that occur during work affect technostress, and social interaction overload, invasion of private life, and Fear of Missing Out (FoMO) that occur after work have a effect on technostress as well. Technostress occurring during work did not appear to have an effect on turnover intention, but technostress occurring after work was found to have a positive effect on turnover intention. It is expected that this study will be used as a basic data for the correct use of social media within an organization.
기존 결제서비스에서 모바일 결제 서비스로의 전환 의도에 관한 연구
이새봄(Sae-Bom Lee),이준영(Joon-Young Lee),문재영(Jae-Young Moon) 한국컴퓨터정보학회 2018 韓國컴퓨터情報學會論文誌 Vol.23 No.6
Recently, the use of mobile payment, called “Pay” payment, is increasing such as ‘KakaoPay’ and ‘SamsungPay’. In Korea, various mobile payment services are running and emerging. The purpose of this study is to examine the intention to switch from using existing credit cards or check card to mobile payment service based on the two-factor theory. We empirically examined the effect of the two factors, the factors that enable switching and the factors that inhibit switching. Therefore, the study use switching cost and switching benefit as parameters to confirm the effect on the switching intention. In addition, this study intends to analyze the differences between two subgroups by the degree of personal innovativeness. We survey smartphone users and credit card or check card users, and analyzed the Smart PLS 3.0 using structural equation model to verify the significance of the research hypothesis.
이새봄(Lee Sae-Bom) 한국시학회 2009 한국시학연구 Vol.- No.24
It is not common to fill all of one's collection of poems only with aphorism as Yoo Chi-hwan did, although some poets like Oh Jang-hwan wrote aphoristic poems with the title, 'Aphorism'. This essay started with a simple question - Why Yoo Chi-hwan wrote aphoristic poems continuously for a long time. Since Cheong-ma Yoo Chi-hwan(1908-1967) debuted with a poem 「Silence」 listed on 『Monthly Mun-ye』 in 1931, he published twelve collections of poems and several collections of essays before he died. His career is divided into three stages. At the first stage, he is said to have pursued love and life with his work 『Cheongma's selected poems』 and 『Letter of Life』. At the middle stage, he is thought to have searched society and history besides love and life with 『Uleungdo』 and 『Passionate songs are varied under ground』. And at the last stage, his interest became narrow again to only love and life. His work 『Poplar and the South Wind』 and some of his posthumous works reflect that trends. Yoo Chi-hwan's 9th collection of poems - 『The 9th Collection』, which belongs to his 2nd stage, is unique in that it listed 95 aphorisms together with general poems. He wrote in the epilogue that 'though aphorism is actually a collection of very simple thoughts and intuitions coming from everyday life and aims at lyric philosophy, it is no matter we call them poems, as my poems are not poems', which indicates that aphorism is also a poem. Another collection - 『Passionate songs are varied under ground』- also includes 60 aphorism. 'Aphorism aimed at lyric philosophy', which Yoo Chi-hwan said himself, shows his characteristic straightforwardly, given that his poems are more exposed to idealism than other poets. This idealism came with Chinese characters at his first stage, and with aphorism at his middle stage. This essay studied position of aphorism in his poems and relation between aphorism and his poems. To be more specific, it deals with 'position of aphorism itself in his poems', 'Aphoristic features of his poems', and 'Link between aphorism and poems deduced from comparison between aphorism and other poems'. Through this study, we can find out how his unique idealism was embodied.