시니어 창업의 정책 제안과 마케팅전략 구축 방안에 관한 연구

윤정근 한국유통과학회 2013 유통과학연구 Vol.11 No.1

Purpose – As the members of the baby boomer generation have retired in earnest, the start-up market has received more attention than ever before. According to recent statistical data, an increasing number of entrepreneurs are in their fifties. There has been a continuous increase in promotional materials on small business issues published by start-ups. This means that senior start-ups have increased in number. A number of support systems have been established for youth start-ups,but there are few government support policies in place for the senior start-up market. Thus, this study suggests a number of constructive alternatives from the perspective of government policy and marketing strategy for entrepreneurs, in order to generate competitiveness in the start-up process, through examining the current state of the senior start-up and by diagnosing extant problems. Research design, data, methodology - This study gives a number of options regarding the government's support policies and the securing of competitiveness in order to vitalize senior business start-ups. As for the government's support policies, funding support policy, publicizing business start-up policies, and operating systematic mentoring policies before retirement have all been covered. In particular, in order for senior business start-ups to become competitive, development through mutual relations with diverse policies is urgently needed. The aging population is becoming an issue in Korea, so businesses for the aged, and the creation of jobs for these people, will become a social issue. Senior business start-ups are playing an important role in expanding enterprise productivity, in addition to enhancing national competitiveness. Expanding senior business start-ups is important, because they also serve to expand the national infrastructure. Productivity increase through continuous expansion is thus recommended. Results - In order to expand the competitiveness of business start-ups, marketing-related observations and learning in regard to customers are necessary for the baby boomer generation, and competitiveness for seniors is urgently needed. Conclusions - Studies on the business start-up policies for the domestic baby boomer generation are almost non-existent, and systematic studies on small businesses are necessary. Only the government is providing statistical studies for small businesses, and such research remains at a general level for entrepreneurs. Therefore, a support system that can actually assist entrepreneurs is essential. Continuous business start-up studies with respect to the baby boomers should be vitalized,to invigorate studies on competition. In order to supplement and strengthen foundational support, senior business start-ups must develop various competitive capabilities with a focus on the customer. The government and the various stakeholder agencies and organizations involved with start-up businesses must find ways to offer support to founders. Such support should include access to knowledge and legal and consultancy services in order to incubate the rapid increase in start-ups founded by seniors.

초등학생들의 다관점 형성과정 프로젝트 - 삼국통일을 중심으로 -

윤정근,주웅영 한국사회교과교육학회 2016 사회과교육연구 Vol.23 No.4

All historical records are written from multiple-perspectives that are influenced by various factors, such as the time and place in which the author is present. In other words, a variety of different backgrounds leads to the production of multiple-perspectives. During this project, students found factors that influenced the perspective formation process through the use of metacognition. They also imagined the different factors that impacted the perspective of the historians they studied. Through this process, students were able to understand the historical generalization that, “A historian’s perspective of the past will be greatly affected by personal prejudice, personal goals, and the society in which they live and study the historical account.” This process of project is an important part of historical inquiry. 모든 사료는 저자가 존재하는 시대적·공간적 배경 등의 요인에 영향을 받기 마련이며, 이런 요인으로 인해 역사가들 마다 각기 다른 관점이 발현된다. 이 프로젝트 수업에서 학생들은 삼국통일에 대한 관점을 정하고, 메타인지 과정을 통해 개입된 요인을 알아본다. 그런 다음, 역사가들의 관점도 출신 배경이나 시대적 배경의 영향을 받았을 지도 모른다는 것을 역사적으로 상상하며, “과거에 대한 역사가의 견해는 역사 기술에 대한 개인적인 편견과 목적, 그리고 그가 살고 있으며 역사 기술을 하고 있는 사회와 시간의 영향을 받는다”라는 역사 일반화를 인식하게 된다. 이러한 과정을 수행하는 프로젝트가 바로 중요한 역사탐구의 한 부분이라고 할 수 있을 것이다.

내부마케팅 요인과 직무만족, 조직몰입의 관계가 고객지향성에 미치는 영향

윤정근,이영구 공주대학교 KNU 기업경영연구소 2012 기업경영리뷰 Vol.3 No.1

기업이 지속적인 성과를 창출하기 위해서는 외부 고객의 만족도를 높여주기 위한 외부 마케팅에 초점을 맞추어야 한다. 이러한 고객중심의 외부마케팅 창출은 기업이 성장하기 위한 필수적인 조건인 동시에 기업이 지향하는 가치점일 것이다. 하지만 최근에는 외부마케팅의 기업정책, 시스템 측면의 접근보다도 내부 종업원의 자발적인 관계성에 의한 관심도가 증가되어야만 외부 마케팅의 성과도 향상된다는 연구결과가 다양하게 제시되고 있는 추세이다. 특히, 서비스 기업의 경우 고객지향성은 내부 마케팅의 효과적인 활용을 통한 인적지원측면의 관계성이 외부 고객 지향의 성과에 영향을 미친다는 연구가 활발히 진행되고 있다. 본 논문은 내부마케팅의 요인을 분석하여, 직무만족, 조직몰입과의 관계를 검증하고, 고객지향성의 성과와 어떤 관계가 있는지를 연구하였다. 이런 측면에서 내부마케팅의 연구는 지속적으로 필요할 것으로 판단되며, 외부 마케팅의 성과에 영향을 미친다는 결과를 제시함으로써 향후 외부마케팅의 확대에 종업원의 관심도와 참여도를 높이는 내부마케팅이 활성화 될 것으로 기대된다. In order that a company create continuous achievement, it should focus on outer marketing to raise satisfaction of outer customers. Such customer-oriented outer marketing creation is an essential condition for company's growth as well as the point which the company pursues. However, recently, it is the trend of various research results that if only the concern by volunteer relationship of inner staffs rather than the approach of system aspect and company policy of outer marketing is increased, the result of outer marketing will be improved. In particular, for service company, many of researches indicated that customer-orientation impacts on the result of outer customer-orientation in human resource relationship through effective use of inner marketing. This article analyzed the factor of inner marketing, verified the relation with organization-commitment, and studied the relationship with the result of customer-orientation. In this aspect, the study of inner marketing is judged to be needed continuously, and it is expected that inner marketing which raises the concern and participation of staffs with the extension of future outer marketing will be activated.

아파트 거주자의 주공간욕구에 관한 조사 연구 : 주거 규모와 Life-Cycle에 따른 분석을 중심으로

윤정근,유길준 東亞大學校 建設技術硏究所 1999 硏究論文集 Vol.23 No.1

This study begins with the necessity of change and diversity of the type of unit plan to get over the problem of inflexible pattern of existing apartment unit plan. It aims at suggesting the guideline of reasonable design for the apartment unit plan which is based on the user’s needs to plan proper space corresponding with the possession of housing life utensil. This study make use of a questionnaire survey methods. Its subjects are 308 households of the size of 24-49 pyong(2, 3, 4 L/DK) in Haeundae, among a large scale apartment complex in Pusan Metropolitan City. The items of questionnaire survey are characteristics of dwellers, space usage pattern, the perception of dwelling space and the needs of space arrangement from a viewpoint of user’s needs.

웹을 활용하는 역사과 교실 수업 연구를 위한 제언: 역사 탐구의 관점에서

윤정근,주웅영 한국사회교과교육학회 2017 한국사회교과교육학회 학술대회지 Vol.2017 No.-

국내 슈퍼마켓의 현황과 발전방향에 관한 연구

윤정근,이영찬 한국경영컨설팅학회 2009 경영컨설팅연구 Vol.9 No.4

서비스품질과 고객만족, 자발적 행동의도간의 관계에 있어 라이프스타일의 조절효과에 관한 연구

윤정근,최호규 한국마케팅관리학회 2009 마케팅관리연구 Vol.14 No.3

The growth of large stores in Korea was started when foreign stores entered Korea along with the open policies in distribution markets. Currently, large stores are over-saturated by excessive competition while the importance of distribution environment is rising as the service quality is becoming diversified. However, there are not enough studies on service quality of large stores and even the existing studies are not fully applicable since those cannot be considered as the proper measures for service quality of large stores. Also, most of the previous studies on large stores are focused on the department stores and its customer satisfaction and loyalty thus there are limitations to examine the diversified factors for customer satisfaction in large stores. Therefore, this study studies the service quality of large stores and voluntary behaviors of the customers which are expanded from the concept of customer satisfaction and loyalty. In addition, the level of service quality recognized by the customers of large stores and their customer satisfaction as well as voluntary behaviors are likely to be differed by their life styles. Until today, the necessity of studying life styles has been constantly raised but there were too many limitations to be applied to the large stores. The reason is because there are not enough studies on Korean life styles in the distribution field which reflect diversified needs of the customers. This study aims to identify the correlation between service quality and customer satisfaction along with voluntary behaviors by applying Korean life styles to examine how life styles control antecedent and lagging variables. 국내 대형마트의 성장과 발전은 유통시장의 개방정책으로 인하여 외국계 대형마트들이 국내에 본격적으로 입점 되면서부터 시작되었다. 이러한 시장개방 정책으로 인하여 대형마트의 수는 경쟁적으로 증가하게 되었고, 유통환 경은 고객중심의 다양한 서비스품질을 요구하며 고객만족의 중요성이 부각되는 변화를 맞이하게 되었다. 하지만, 지금까지 대형마트의 고객만족에 관한 관계연구는 점포선택과 충성도에 관한 연구가 대부분으로 이러 한 측면은 최근 다양해진 고객의 욕구에 맞는 고객만족을 측정하는데 한계가 많다고 본다. 이런 측면에서 다양해 진 고객만족을 지금까지의 충성도적 측면에서 적극적으로 고객이 행동하는 자발적 행동의도(참여, 협조, 충성도) 측면의 확대된 연구가 필요한 실정이다. 이에 본 연구의 목적은 한국식 라이프스타일을 적용하여 서비스품질과 고객만족, 자발적 행동의도에 미치는 상 관관계를 파악하여 라이프스타일이 선후행 변수의 조절적 역할을 하는 측면에 대하여 밝히고자 한다. 지금까지 대형마트의 시장성장에 따른 고객의 서비스품질의 연구는 상당히 미비한 수준으로 대형마트에 맞는 핵심적인 서 비스품질과 고객만족간의 상관관계 연구가 절실히 요구되고 있다. 특히, 라이프스타일에 따른 유통분야 연구는 매 우 부족한 측면으로 대형마트의 서비스품질을 발전시키는데 중요한 변수가 될 것으로 판단하였다. 본 논문에서는 대형마트의 서비스품질이 고객만족에 미치는 관계, 고객만족이 자발적 행동의도(참여의도, 협조 의도, 점포충성도)에 미치는 관계를 라이프스타일의 조절효과에 따라서 차별적인 상관관계를 가진다는 연구결과 를 도출하였다. 이에 본 논문을 통하여 라이프스타일의 선후행 조절효과가 대형마트의 고객마케팅에 발전적 영향 을 미칠 것으로 기대하며, 지속적으로 라이프스타일의 유통분야 연구가 확대되어 소비자 행동 연구에 도움이 되 고자 한다.

아파트 居住者의 入浴패턴과 衛生空間의 構成欲求에 관한 硏究

윤정근,권영민 慶南專門大學 1997 論文集 Vol.25 No.1

한국형 동반성장 모델구축에 관한 실증 연구: 포스코와 투자관련 중소기업과의구축 사례를 중심으로

윤정근,이희제,류미진,임정민,서원영 한국유통과학회 2013 유통과학연구 Vol.11 No.12

Purpose - There is a dominant opinion that medium and small enterprises in the Korean economy have not developed qualitatively but only towards quantitative growth and, therefore,the unbalanced structure between large enterprises and those that are medium and small has worsened. In particular, this rapid industrialization causes after-effects such as polarization as well as anti-business sentiment, the collapse of the middle class, and hostility against the establishment. The consensus contends that it is difficult for Korea to be an advanced nation without resolving these problems. This paper attempts to suggest a co-prosperity model by limiting the focus to business relations with medium and small manufacturers (with regard to investment among the various co-prosperity institutions of POSCO). These co-prosperity institutions have been established in POSCO; however, it is thought that the development of a co-prosperity model regarding investment in medium and small manufacturers will help many needy investment manufacturers. Research design, data, and methodology- This study analyzes research on the co-prosperity model, using it to examine Korean cases and foreign cases. The co-prosperity model has been continuously extended but is determined to be seriously insufficient. The purpose of this study is to develop the Korean co-prosperity model by reinterpreting it in various aspects. In order to develop the Korean co-prosperity model, this study suggests the case of the establishment of the co-prosperity model by POSCO with medium and small manufacturers with regard to investment. This model is expected to be presented to many enterprises as the future co-prosperity model. Results- To date, analysis of the co-prosperity model itself and the co-prosperity model through the case of POSCO have been suggested. As empirical studies on co-prosperity in Korea are not sufficient, successful models of co-prosperity should be developed in various aspects in future. It is expected that through this study, medium and small manufacturers would have an opportunity to find various growth engines by actively using the cooperation platform and establishing optimized competitiveness of steel material through a steel business model. The ecosystem of enterprises may evolve and be healthier by making more joint products through productive business relationships between large enterprises and those that are medium and small. From the enterprises’ ecosystem viewpoint, cooperation between such businesses rather than one-way support is identified as an essential element for the security of inter-competitiveness. Conclusions- Infrastructure should be established to form a dynamic industry ecosystem not by transient efforts in co-prosperity, but by an entire culture of co-prosperity across industries. In this respect, the leading role of public institutions needs to be intensified initially. In addition, the effects of co-prosperity should be extended to blind spots of policies such as third party companies and regions. A precise co-prosperity monitoring system should be established to continuously conduct and extend these efforts.

초등학생들의 다관점 형성과정 프로젝트: 삼국통일을 중심으로

윤정근,주웅영 한국사회교과교육학회 2016 한국사회교과교육학회 학술대회지 Vol.2016 No.-