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농식품 예비창업자를 위한 소비자의 식품표시에 관한 만족도, 신뢰도 및 식품구매 행태에 관한 연구 - 2022년 식품소비행태조사 자료 이용 -
양향숙 한국지역사회학회 2023 지역사회연구 Vol.31 No.3
본 연구는 농식품분야 예비창업자에게 소비자의 정보요구를 파악하여 식품제조 및 유통, 판매와 마케팅을 위한 기초자료를 제공하고자 하였다. 연구에 활용된 데이터는 한국농촌경제연구원의 2022년도 식품소비행태조사 원시자료를 이용하였고, 성인 남녀별 식품표시 만족도, 신뢰도와 채소·과일 및 육류, 가공식품 구매시 표시사항 확인과 식품표시 인지도를 분석하였다. 연구의 주요 결과는 다음과 같다. 첫째, 건강관심도 및 신뢰도가 여성이 남성보다 높게 나타났다(p<0.001). 식품표시를 신뢰하지 않은 이유는 남녀 모두 ‘품질인증업체에 대한 상품이나 사후관리가 제대로 이루어지지 않음’이 전체 43%로 가장 높았다. 둘째, 채소·과일 표시사항 확인은 ‘가격’(74.1%), ‘원산지표시’(40.7%), ‘유통기한’(26.3%), ‘중량’(25.6%), ‘생산지역’(24.7%), 순이었고, 육류는 ‘가격’(73.8%), ‘원산지표시’(42.2%), ‘유통기한’(35.1%), ‘등급’(35.2%), ‘중량’(30.9%) 순이었다. 가공식품은 ‘유통기한’(70.6%), ‘가격’(46.6%), ‘브랜드’(28.6%), ‘원산지 표시‘(27.0%), 식품첨가물’(24.6%) 순으로 나타났다. 표시사항 신뢰도, 식품표시제도에 대한 인지도 모두 여성이 남성보다 유의적으로 높았다. 연구 결과 남성이이 식품표시 만족도, 신뢰도, 인지도 모두 낮게 나타났다. 식품표시는 소비자의 건강한 식생활을 유도하고, 안전한 먹거리을 선택하는데 있어 중요한 기능을 동시에 수행한다. 따라서 남성 1인 가구 증가 현상 등을 고려할 때 식품소비의 주체자인 남성 소비자를 위한 식품표시에 대한 신뢰도, 만족도, 이용률을 높이기 위한 맞춤형 교육, 홍보 등 심도있는 연구가 필요함을 시사한다. This study analyzed food labeling satisfaction, reliability, vegetable/fruit, meat, and processed food purchase labeling and food labeling awareness by using the raw data of the food consumption behavior survey in 2022. For prospective entrepreneurs in the agri-food sector, we tried to identify consumers' information needs and provide them as basic data for food manufacturing, distribution, sales, and marketing. The main results of this study are as follows. First, health interest and reliability were higher in women than men (p<0.001). As for the reason for not trusting the food labeling, 'not properly performing products or follow-up management for quality certified companies' was the highest at 43% in both groups. As for the reason for not trusting the food labeling, in both groups, 'products or follow-up management for quality certified companies are not properly performed' was the highest at 43%. Second, checking the labeling of vegetables and fruits was 'price', 'country of origin', 'expiration date', 'weight', 'region of production' in the order, and 'price', 'country of origin', 'expiration date', and 'grade' for meat. ’, followed by ‘weight’. Processed foods appeared in the order of ‘expiration date’, ‘price’, ‘marking of origin’, ‘brand’, and ‘food additives’. Reliability of labeling information and awareness of the food labeling system were significantly higher in females than in males. Reliability of labeling information and awareness of the food labeling system were significantly higher in females than in males.
지역농식품 비즈니스 활성화를 위한 성인의 농식품 소비자 역량지수 변화 연구- 2019년과 2022년 식품소비행태조사를 이용한 자료분석 -
양향숙 동아시아식생활학회 2023 동아시아식생활학회지 Vol.33 No.4
This study analyzes changes in the agri-food consumer competency index of adults using data procured from the Consumer Behavior Survey for Food in 2019 (before COVID-19) and 2022 (during COVID-19). This review intends to provide basic data for identifying consumer consumption environments and establishing policies to activate the local agri-food business. Totally, 12,541 consumer data were surveyed: 6,176 in 2019 and 6,365 in 2022. The agri-food consumer competency score was the sum of agri-food purchase competency, eating habit competency, and agri-food damage relief competency. Out of a total of 100 points, the total scores determined were 71.58 points in 2019 and 70.33 points in 2022, with a significant decrease observed in 2022 (p<0.001). Compared to 2019, a significant decrease was observed in 16 out of 18 items of agri-food purchase competency, during the COVID-19 period of 2022 (p<0.001). Moreover, in the COVID-19 period of 2022, there was a significant decrease in the eating habit competency category (p<0.001), but a significant increase was odserved in the traditional dietary category (p<0.001). The agri-food damage relief competency decreased significantly in 2022, in all 20 items (p<0.001). In view of the above results, the agri-food consumer competency index is an indicator that comprehensively evaluates agri-food selection and purchasing, cooking, consumption, and rights and responsibilities as a citizen. In particular, we confirmed the influences of external environmental factors, such as COVID-19. This study helps us to understand the buying and consumption behavior of consumers. Furthermore, the results of this study can be used as data for local startups using local agricultural products and marketing for consumers in the future. .