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호텔 식음료 부서장의 내부마케팅 활동이 구성원의 자기효능감, 직무만족에 미치는 영향
김경미,이규태,송보형 한국호텔리조트학회 2012 호텔리조트연구 Vol.11 No.1
The objectives of this study are to analyze the effects of internal marketing activities of hotel f&b department head on self-efficacy, job satisfaction of f&b associates. The major results of this study are as follows. First, Empowerment, reward system, and job training of internal marketing had a positive effect on the self-efficacy. Second, self-efficacy had a positive effect on job satisfaction. Third, Empowerment, reward system, and job training of internal marketing had a positive effect on the job satisfaction. Therefore, f&b managers should provide their associates with motivation, effective reward,specific training to create their job satisfaction.
커피전문점 브랜드에 대한 소비자 혼란이 분노, 전환의도 및 부정적 구전에 미치는 영향
이수희,정규엽,송보형 한국외식경영학회 2012 외식경영연구 Vol.15 No.1
The purpose of this study is to know whether Consumer Confusion as to a Coffee Specialty Store brand leads to a major cause which induces anger among the negative feelings by applying the three categories of the Consumer Confusion or not and also intend to show the effects of the anger on Switching Intention and Negative Word of Mouth. The results of this study include followings. First of all, Consumer Confusion in similarity confusion, overload confusion and ambiguity confusion has significantly positive effect on anger. Secondly, Anger was related positively to Switching Intention. Thirdly, The anger has a positive affect on Negative Word of Mouth. In addition, in the effects of Consumer Confusion on Switching Intention, similarity confusion and overload confusion was related positively to Switching Intention. And the ambiguity confusion wasn't related to Switching Intention. At last, In the effects of Consumer Confusion on Negative Word of Mouth, similarity confusion and overload confusion was related positively to Negative Word of Mouth. While the ambiguity confusion was not associated with Negative Word of Mouth.
호텔 식음료 부서장의 내부마케팅 활동이 구성원의 자기효능감, 직무만족에 미치는 영향
김경미 ( Kyong Mi Lee ),이규태 ( Gyu Tae Lee ),송보형 ( Bo Hyeong Song ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2012 호텔리조트연구 Vol.11 No.2
The objectives of this study are to analyze the effects of internal marketing activities of hotel f&b department head on self-efficacy, job satisfaction of f&b associates. The major results of this study are as follows. First, Empowerment, reward system, and job training of internal marketing had a positive effect on the self-efficacy. Second, self-efficacy had a positive effect on job satisfaction. Third, Empowerment, reward system, and job training of internal marketing had a positive effect on the job satisfaction. Therefore, f&b managers should provide their associates with motivation, effective reward, specific training to create their job satisfaction.
호텔 레스토랑 내 와인판매 활성화에 관한 연구 -서울시내 SW호텔 중심으로-
김우종 ( Woo Jong Kim ),정용해 ( Yong Hae Chung ),송보형 ( Bo Hyeong Song ) 한국호텔리조트카지노산학학회 2004 호텔리조트연구 Vol.3 No.2
The purpose of this study is to find out the factors which affect the satisfaction in hotel restaurant. First, According to the frequency analysis for hotel was quite recommended that they should created proper manuals on wine selling skill and wine marketing. The systematic curriculum and manual for wine training should be created for improving wine selling skill. Secondly, According to the Hierarchical cluster analysis, chi-square and one-way ANOVA. They are respondent`s gender, education, occupation, Marital Stat variable were significant at the 0.10 level. Young women group has their own guideline to buy a wine than older people. Thirdly, To accomplish to evaluate the attributes of an additional to the manager`s set of marketing tools, importance-performance analysis was used. For example, on a selection attribute at the Hotel wine purchaser, dealers responded relatively high importance but low performance by hotel F&B restaurant management Finally, according to results of investigating objective a influence relation, overall satisfaction were explained by selection attribute at the Hotel wine purchaser each other. For example, it was revealed that increase of revenue was strongly affected by service of extra and consumer unsatisfied wine price. If was required to find out resonable price.