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중국 인터넷쇼핑몰에서 구매의도에 대한 신뢰의 매개효과에 관한 연구
서창수,백춘호,서우종,Seo, Chang-Soo,Bai, Chun-Hu,Suh, Woo-Jong 한국데이터전략학회 2007 Journal of information technology applications & m Vol.14 No.1
Recently, the growth of the Internet shopping malls around the world has been increasingly accelerated based on the great advances of IT. Nevertheless, in China the Internet shopping malls have not rewed up relatively. Therefore, this paper has a purpose to discover the factors influencing the vigor of the shopping malls in China and mechanisms on interrelationships among the factors, focusing on customers' trust. To analyze the Chinese Internet shopping mall market from a wider perspective, our research model includes the antecedents from the aspects of shopping mall quality, customer characteristics, environmental features through reorganizing comprehensively various factors considered in the previous studies, and uses customer trust as an intermediate factor and purchasing intention as a dependent factor. It is expected that the implications of this study can help Chinese government agencies related to Internet shopping malls and managers for them make decisions on their policies and strategies effectively.
조직구성원의 지식통합 역량에 대한 선행 요인과 지식창출 효과에 관한 연구: 융합 지향 조직을 중심으로
홍진원 ( Jin Won Hong ),서우종 ( Woo Jong Suh ) 한국지식경영학회 2014 지식경영연구 Vol.15 No.4
Knowledge integration is becoming a primary function of improving organizational capabilities and performance in today`s convergence paradigm. The knowledge integration capability of employees has increasingly been regarded as a critical source for developing new products and services. This study investigates the influential factors of employees` knowledge integration capability and its effects. A theoretical research model was developed based on the socio-technical perspective and information processing theory. The model includes teamwork quality, expertise, IT support, and knowledge complexity as the primary influential factors of employees` knowledge integration capability. A large-scale survey was conducted for gathering data (a total of 316 samples from 141 organizations) to test the proposed model. The test results of the hypotheses show that expertise and knowledge complexity are the significant influential factors of employees` knowledge integration capability, and also the capability has a positive effect on the knowledge creation performance of employees. Our findings contribute to the development of initiatives for promoting employees` knowledge integration capability, especially in knowledge intensive organizations focusing on convergence products and services.
가상광고와 간접광고에 대한 비교 연구: 광고속성과 광고효과를 중심으로
엄기홍 ( Ki Hong Um ),임병훈 ( Byung Hoon Lim ),안대천 ( Dae Chun An ),서우종 ( Woo Jong Suh ) 한국지식경영학회 2015 지식경영연구 Vol.16 No.1
With the rapid growth in the use of digital advertising media among consumers, there is an increasing interest in the utilization of virtual advertising and PPL as an alternative to traditional television advertising. Nonetheless, few studies have compared the effects of these new advertising platforms, still lacking knowledge on their relative effects for maximizing advertising effectiveness. This study, thus, intends to compare virtual advertising and PPL with respect to advertising effectiveness (i.e., consumer evaluations of advertising attributes, brand attitudes, and purchase intentions), controlling for the level of product involvement. An experiment was conducted with a sample of 360 participants and actual ads were used as test stimuli. According to the results, consumers exhibit more favorable evaluations on all the three advertising attributes (i.e., entertainment, informativeness, and irritation) for high-involvement products, whereas, for low-involvement products, virtual advertising is perceived to be more irritating than PPL. In particular, the effect of informational value of virtual advertising on brand attitudes was found to be most significant. In addition, for high-involvement products, virtual advertised products. Advertising practitioners may have to consider these results and fully utilize the advantages of virtual advertising and PPL in order to achieve maximum advertising effectiveness.
소프트웨어 프로세스 개선을 위한 CMM과 ISO9001간의 비교 연구
류진수 ( Jin Soo Ryu ),김연성 ( Youn Sung Kim ),서우종 ( Woo Jong Suh ) 한국품질경영학회 2003 품질경영학회지 Vol.31 No.1
Recently, CMM have been recognized as a critical factor to validate the competitiveness of software organizations, even if the organizations have already achieved the ISO9001 certification. Furthermore, the new version of ISO9001:2000 is being required instead of ISO9001:1994. Both CMM and ISO9001 have a common point that they pursuit quality improvement for the organizations processes and products. Therefore, it is important to understand the similarities of specific requirements between the two models in software organizations which attempt to employ both of the models. From this background, this paper compares CMM and ISO9001 by considering the versions in 1994 and 2000 of ISO9001. The results of this research are likely to help software organizations make a decision for a strategy to adopt CMM and ISO9001.