문화재관람료의 지불의사에 미치는 결정요인 및 설득효과

박종구,Park, Joung-Koo 한국조경학회 2008 韓國造景學會誌 Vol.36 No.4

본 연구는 문화재관람료의 지불의사에 영향을 미치는 문화재관람료의 가격정책에 관련된 결정요인과 문화재해설사의 사찰서비스 제공 그리고 설득메시지의 유형별 효과를 살펴보았다. 최근 국립공원을 방문한 탐방객들은 문화재관람료에 관해 광범위한 사회적 반감과 사회적 저항감을 가지고 있으며, 더 나아가 문화재관람료의 징수 자체를 거부하고 있는 실정이기에 이에 대한 해결책이 필요한 시점이다. 계룡산 국립공원을 방문한 302명의 공원탐방객을 대상으로 설문조사가 이루어졌다. 주된 통계적 분석은 다중회귀분석과 이원변량 분산분석을 통해 수행되었다. 연구결과에 따르면 첫째로, 신용카드로 납부토록 하는 징수방식의 개선이 p<0.05수준에서 통계적으로 가장 유의한 영향을 미치는 것으로 나타났다. 또한, 문화재해설사의 상주, 사찰입장료와 주차비의 합동징수, 매월 평일의 사찰의 무료개방 등이 문화재관람료의 지불의사에 유의한 영향력을 미쳤다. 둘째로, 문화재관람료에 대해 가장 사회적 저항감이 낮은 설득메시지 유형은 문화재관람료를 미래 세대를 위한 문화재의 유지 보수에 사용하겠다는 내용을 강조한 것이 탐방객에게 가장 높은 설득효과를 주는 것으로 나타났다. 따라서 문화재관람료에 대한 사회적 저항감을 줄이기 위해서는 문화재의 보존을 강조하는 포스터나 스티커를 통해 매표소에서 지속적으로 탐방객을 설득하는 것이 가장 효과적일 것이다. The purposes of the study were to analyze the effects of determinants and persuasive messages on the willingness-to-pay cultural & heritage assets' admission fees. Recently visitors have responded to a nationwide boycott of the fees within national parks due to feelings of disapproval and resentment. Data were collected through onsite surveys of 302 visitors in the Mt. Gyeryong National Park. Regression analysis and two-way ANOVA were employed to obtain the results. The results indicate that credit card payment was the most prominent predictor of willingness-to-pay at the .05 level. The second highest coefficient was obtained in the condition levying of admission fees and parking fees at the same time, providing temple interpretive services, followed by free days for everyone on special days each month. In addition, the most persuasive message was the descriptive content, which stated that fees were profoundly committed to the protection of the cultural heritage for future generations. As a result, it is effective to continually persuade visitors to use posters or reminders that stress the preservation of cultural assets at the entrance gate.

의료보험청구자료중 뇌혈관질환 상병기호의 정확도에 관한 연구

박종구,김기순,이태용,이강숙,이덕희,이선희,지선하,서일,고광욱,류소연,박기호,박운제,김춘배,Park, Jong-Ku,Kim, Ki-Soon,Lee, Tae-Yong,Lee, Kang-Sook,Lee, Duk-Hee,Lee, Sun-Hee,Jee, Sun-Ha,Suh, Il,Koh, Kwang-Wook,Ryu, So-Yeon,Park, Kee-Ho,Park, 대한예방의학회 2000 Journal of Preventive Medicine and Public Health Vol.33 No.1

Objectives : We attempted to assess He accuracy of ICD codes for cerebrovascular diseases in medical insurance claims (ICMIC) and to investigate the reasons for error. This study was designed as a preliminary study to establish a nationwide surveillance system. Methods : A total of 626 patients with medical insurance claims who indicated a diagnosis of cerebrovascular diseases during the period from 1993 to 1997 was selected from the Korea Medical Insurance Corporation cohort (KMIC cohort: 115,600 persons). The KMIC cohort was 10% of those insured who had taken health examinations in 1990 and 1992 consecutively. The registered medical record administrators were trained in the survey technique and gathered data from March to May 1999. The definition of cerebrovascular diseases in this study included cases which met ore of two criteria (Minnesota, WHO) or 'definite stroke' in CT/MRI finding. We questioned the medical record administrators to explain the error if the final diagnoses were not coded as stroke. Results : The accuracy rate of the ICMIC was 83.0% (425 cases) Medical records were not available for 8.2% (51 cases) due to the closing of hospitals, the absence of a computer system or omission of medical record, etc. Sixty-three cases (10.0%) were classified as impossible to interpret due to insufficient records in 'major clinical symptoms' or 'neurological deficits'. The most common reason was 'to meet review criteria of medical insurance benefits (52.9%)'. The department where errors in the ICMIC occurred most frequently was the department for medical insurance claims in the hospital. Conclusion : The accuracy rate of the ICMIC was 83.0%.

뇌혈관질환 발생 위험요인 구명을 위한 코호트내 환자-대조군 연구

박종구,김기순,이태용,이덕희,고광욱,이강숙,지선하,서일,류소연,박기호,김춘배,Park, Jong-Ku,Kim, Ki-Soon,Lee, Tae-Yong,Lee, Duk-Hee,Koh, Kwang-Wook,Lee, Kang-Sook,Jee, Sun-Ha,Suh, Il,Ryu, So-Yeon,Park, Kee-Ho,Kim, Chun-Bae 대한예방의학회 2001 Journal of Preventive Medicine and Public Health Vol.34 No.2

Objectives : To identify the risk factors of cerebrovascular disorders(CVD) in Koreans using a nested case-control study. Methods : The cohort consisted of beneficiaries who had taken health examinations of the Korea Medical Insurance Corporation (KMIC cohort: 115,600 persons) in 1990 and 1992 consecutively. Four hundred and twenty five (425) cases were selected following the validation of diagnosis among 2,026 reported CVD (160-168) inpatients during the year from 1993 to 1997. Controls were matched (1:1) with age and gender of the cases among inpatients without CVD during the same period. The source of data in this study were the files of the 1990 health examinations and the 1992 health questionnaires, as well as an additional telephone survey undertaken from March to November 1999. Results : In a bivariate analysis and multiple logistic regression analysis, risk factors for total CVD were hyperglycemia and hypertension. Unrespectively, the odds ratio of ex-smoker was significantly lower than that of those who had never smoked. The risk factors for ischemic CVD also were hyperglycemia and hypertension. However, only blood pressure was found to be a risk factor for hemorrhagic CVD. Hypercholesterolemia was not a risk factor for total CVD, ischemic CVD, and hemorrhagic CVD. Conclusion : We concluded that the most important risk factor for CVD (including subtype) in Koreans was hypertension.

다이아몬드 단결정 성장기술과 천연 다이아몬드와의 구별법

박종구,문명식,Park, Jong-Ku,Fritsch, E.,Shigley, J.E.,Moon, M. 한국분석과학회 1997 분석과학 Vol.10 No.4

흡연의 경제적 손실분석

박종구,이규식,Park, Jong-Ku,Lee, Kyu-Sik 대한예방의학회 1989 Journal of Preventive Medicine and Public Health Vol.22 No.4

The purpose of this study was to identify and measure the economic costs and benefits due to smoking in Korea. Cigarette smoking is a major cause of morbidity and mortality. In addition to the health risks of smoking, there are important economic consequences. A complete assessment of the economics of smoking requires evaluation of various health, economic, and intangible parameters, including benefits as well as costs of both the production and consumption of tobacco. In this article we focus on costs resulting from the health effects of smoking (expenditures for medical care and the value of productive output lost to morbidity, and premature mortality among smokers), since economic benefits from tobacco industry is offset by expenditures for purchasing tobacco. Two distinct methodologies will be applied to measure the economic costs of smoking cigarette, the human capital and willingness-to-pay approaches. This article used the former method. In 1985, total economic losses due to smoking was estimated as 505.7 billion won, which was composed of morbidity losses 64.9 billion won mortality losses 429.1 billion won and indirect costs 11.7 billion won.

주세제도의 합리화 : 종가세체계 개편 논의를 중심으로

박종구,Park, Jong-Gu 한국주류산업협회 1997 주류산업 Vol.17 No.2

제23회 한국원자력연차대회-축사

박종구,Park, Jong-Gu 한국원자력산업회의 2008 원자력산업 Vol.28 No.5

나노분말 소재기술

박종구,Park, Jong-Gu 한국세라믹학회 2007 세라미스트 Vol.10 No.1

나노기술의 사업화

박종구,Park, Jong-Gu 한국진공학회 2015 진공 이야기 Vol.2 No.3

예방의학회지(1997년)에 게재된 원저논문 영문초록의 질 평가

박종구,김춘배,Park, Jong-Ku,Hannibal, Desmond,Kim, Chun-Bae 대한예방의학회 1999 Journal of Preventive Medicine and Public Health Vol.32 No.1

Objectives. The purpose of this study was to evaluate the quality of abstracts of original articles. Methods. This subjects selected total 63 abstracts of the original articles of the Korean Journal of Preventive Medicine in 1997. The quality of abstracts was measured against a checklist of evaluation criteria, which were divided into eight categories and the numbers of inappropriate words (including grammar) according to criterionbased survey. A score for each abstract was obtained by dividing the number of criteria presented by the number applicable. The overall mean score was also determined. Results. The overall mean score of abstract quality was 0.55 out of 1. Of the abstracts subject selection 83% didn't include specific technical descriptors. Of those that gave conclusions 92% didn't address study limitations and 78% made no recommendations for future study. The overall mean number of inappropriate usage of words (including grammar) per abstract was 14.1. The overall mean number of English words was 283. In the multiple regression analyses, the research career of the first author and the number of English words to the number of inappropriate usage of words were statistically significant. Also, in the secondary regression model, the number of English words to the quality score of abstract was only statistically significant. Conclusions. Most of the abstracts provided some information pertaining to each evaluation criterion. However, they did not provide sufficient details to enhance the reader's understanding of the article. On the basis of the study the abstracts need improvement in its description of the reported subject selection, statements of limitations and recommendations, etc. The Korean Society for Preventive Medicine will recommend a proposal for more informative abstracts in Korean J Prey Med and will take into consideration the introduction of foreign review of abstracts. Future studies should address these issues and compare the quality of abstracts between different journals and their time of publication.