국산 캐릭터를 테마로 한 어린이 실내 테마파크의 현황 및 시장전략에 관한 기초연구

박성식(Park, Seongsik) 한국만화애니메이션학회 2012 만화애니메이션연구 Vol.- No.28

본 연구는 문화콘텐츠 비즈니스의 한 분야인 테마파크 비즈니스와 관련하여, 기존의 대규모 야외 복합 테마파크 중심의 접근에서 벋어나 소규모?소자본 전략의 실내 테마파크를 지향하는 흐름에 주목하고 있다. 기존의 대규모 야외 복합 테마파크가 수천억 원 규모의 자본과 고난이도의 기술력, 최신 운영 노하우 등을 필요로 함으로써 큰 리스크와 함께 높은 신규 진입장벽을 가지고 있는 것에 반해, 최근의 실내 테마파크들은 효율적인 리스크 관리와 탄력적인 시장전략으로 시장진입에 성공하고 있기 때문이다. 본 연구에서는 이러한 실내 테마파크들 가운데 새로운 시장인 국산 캐릭터를 테마로 한 어린이 실내 테마파크 시장의 현황을 살펴보고, 국산 캐릭터의 프로퍼티 가치 확장과 국내 테마파크 시장의 확산이라는 두 가지 확장의 측면에서 이 시장의 시장전략을 살펴보고자 한다. 이를 위해 테마파크에 관한 선행연구들을 검토하여 공간적 분류와 테마별 분류, 주 사용자층에 따른 분류 등을 기준으로 국내에 존재하는 테마파크의 유형을 나누어보았다. 또한 국산 캐릭터를 테마로 한 어린이 실내 테마파크 가운데 수도권 소재 5개소를 직접 방문하여 현황조사를 실시하였고, 수도권 소재 2개소와 지방 4개소는 업체 담당자를 통해 현황자료를 입수하여 분석하였다. 또 올 4월 25일 신규 개관한 ‘디보빌리지’ 청계천점을 방문한 관람객을 대상으로 만족도 조사를 시행하여 분석하였다. 이를 통해 현재 국산 캐릭터를 테마로 한 어린이 실내 테마파크 비즈니스의 구조를 분석하고 수행중인 시장전략의 유효성을 분석할 수 있는 토대를 제시하여 보았다. 본 연구를 통하여 테마파크 비즈니스의 틈새시장이라 할 수 있는 실내 테마파크 비즈니스에 대한 체계적이고 심도 있는 논의의 단초를 마련하여 소규모 지역밀착형 실내 테마파크들이 국내 테마파크 산업의 유력한 비즈니스 모델로 연구될 수 있기를 기대한다. 또한 캐릭터 비즈니스의 측면에서도 국산 애니메이션 캐릭터들의 프로퍼티 가치의 공간적?스토리텔링적 확장의 새로운 모델을 정립하는 계기가 될 수 있기를 바란다. Regarding the theme park business as an area of cultural content business, this study focuses on the trend of pursuing indoor theme parks as a small-scale?small capital strategy escaped from the existing approach oriented to large-scale outdoor complex theme parks. It is because although existing large-scale outdoor complex theme parks require the capital with the scale of hundreds of billion won and also high-level technique and the latest operational know-how that they have a great barrier for new entry as well as enormous risk, the rent indoor theme parks succeed in market entry with efficient risk management and flexible market strategies. Thereupon, this study examines the current status of the children’s indoor theme park market with Korean characters as their theme as a new market among the indoor theme parks and also investigates the market strategies of this market in the two aspects of expansion: the expansion of Korean characters’ property value and the expansion of the local theme park market. For that, this article reviewed the advanced researches on theme parks and divided the types of theme parks existing in Korea with the criteria of classification by space and theme or classification by main users. Also, among the children’s indoor theme parks with Korean characters as their theme, this study visited five ones located in the capital area to examine the current status. And about two located in the capital area and also four in the local area, the current data were received from the persons in charge of the companies for analysis. Also, with the subjects of spectators visiting the ‘DIBO VILLAGE, Cheonggye-cheon’ newly opened on April 25th, 2012, the research on satisfaction was conducted for analysis. Through that, this study analyzed the structure of the existing children’s indoor theme park business with Korean characters as their theme and suggested the ground to analyze the effectiveness of market strategies being implemented. It is expected that this study will establish the clues of systematic and profound discussion for the indoor theme park business that can be said to be the niche market of the theme park business and allow the small-scale areal indoor theme parks to be examined as a significant business model for the local theme park industry. In the aspect of character business as well, it is expected that this will give a chance to establish a new model of spatial?storytelling expansion in terms of the property value of Korean animation characters.

건조스트레스에 따른 옥상녹화 식물의 생리적 반응

박성식,최재혁,박봉주,Park, Seong-Sik,Choi, Jaehyuck,Park, Bong-Ju 한국조경학회 2017 韓國造景學會誌 Vol.45 No.2

본 연구는 저관리 경량형 옥상녹화를 위해 맥문동, 울릉국화, 비비추, 돌나물, 잔디의 내건성을 평가하였다. 옥상녹화 식물의 내건성 평가를 위해 용적수분함량, 엽과 토양의 수분포텐셜, 엽록소 a와 b함량, 엽록소형광, 광합성율, 기공전도도, 증산속도, 항산화물질을 측정하였다. 옥상녹화 식물의 내건성 측정결과, 무관수 일수가 경과하면서 용적수분함량 부족에 따라 식물은 점차 고사하는 경향을 보였다. 울릉국화가 가장 먼저 고사하였으며, 그 다음으로 잔디, 비비추, 맥문동 순이었으며, 돌나물은 고사하지 않았다. 비비추, 맥문동, 돌나물은 3주 이상 생존하여 내건성이 높은 식물로 판단되었다. 엽록소 a와 b는 두 가지 유형이 나타났는데, 초기부터 중기까지 일정한 함량을 유지 후, 급격히 감소하는 I유형에는 비비추, 잔디와 초기에는 낮은 함량을 보이다가 중기 때 급격히 증가 후, 감소하는 II유형에는 울릉국화, 맥문동, 돌나물로 구분되었다. 용적수분함량과 증발산량은 모든 식물 종에서 지속적으로 감소하였으며, 엽록소형광 측정결과, 내건성이 상대적으로 높은 돌나물이 가장 늦게 감소하였고, 잔디와 돌나물은 급격한 감소가 나타난 후 고사하였다. 광합성, 기공전도도, 증산속도는 초기에 높은 활성도가 나타났으나, 용적수분함량의 감소로 인하여 식물체가 기공을 닫아 낮아지는 경향을 보였다. 항산화물질 측정결과, 건조스트레스가 증가하면 항산화물질의 양 또한 증가하나, 높은 스트레스가 유지되면 이러한 화합물이 지속적으로 소비되므로, 항산화물질의 증감은 내건성 평가 지표로 사용할 수 있을 것으로 판단된다. This study evaluated the drought tolerance of Liriope platyphylla F.T.Wang & T.Tang, Dendranthema zawadskii var. lucidum (Nakai) J.H.Park, Hosta longipes (Franch. & Sav.) Matsum., Sedum sarmentosum Bunge and Zoysia japonica Steud. for an extensive green roof. In order to assess drought tolerance of green roof plants, several criteria were measured such as volumetric water content, leaf and soil moisture potential, chlorophyll a and b, chlorophyll fluorescence, photosynthesis, stomatal conductance, transpiration rate and antioxidants. The results of the drought tolerance measurement of green roof plants focused on the gradually withering of plants from lack of volumetric water content. D. zawadskii was the first to show an initial wilting point, followed by Z. japonica, H. longipes and L. platyphylla in order while S. sarmentosum showed no withering. It was concluded that H. longipes, L. platyphylla and S. sarmentosum were highly drought tolerant plants able to survive over three weeks. Furthermore, chlorophyll a and b were divided into two types: Type I, which kept regular content from the beginning to the middle of the period and suddenly declined, like H. longipes and Z. japonica; and Type II, which showed low content at the beginning, sharply increased at the middle stage and decreased, like D. zawadskii, L. platyphylla and S. sarmentosum. Volumetric water content and the amount of evapotranspiration consistently declined in all plant species. The analysis of chlorophyll fluorescence results that S. sarmentosum, which had relatively high drought tolerance, was the last to decline, while Z. japonica and S. sarmentosum withered after rapid reduction. At first, photosynthesis, stomatal conductance and transpiration rate showed high activity, but they lowered as the plant body closed stomata owing to the decrease in volumetric water content. Measuring antioxidants showed that when drought stress increased, the amount of antioxidants grew as well. However, when high moisture stress was maintained, this compound was continuously consumed. Therefore, the variation of antioxidants was considered possible for use as one of the indicators of drought tolerance evaluation.

QSCC II 설문지(設問紙) 문항(問項)에서의 체질별(體質別) 응답(應答) 차이(差異) 비교(比較) 분석(分析) 연구(硏究)

박성식,박은경,Park, Seong-Sik,Park, Eun-Kyung 사상체질의학회 2000 사상체질의학회지 Vol.12 No.2

The problem lies in 'Sasang Constitution Medicine' is a subjectiveness of diagnosis that the result of diagnosis varies according to the doctors. In order to supplement to this demerit, multiple approach has done to diagnose objectively. This study has focused on evaluating the effectiveness and accuracy of the questionnaire which considered as a basic data to identify constitution By analysing the tendency of the respondents who has defined constitution by clinical diagnosis and comparing of their answers, the result of their constitution analysis by our questionnaire were re-examined. The answer of each question to each constitution were tested how it is relevant to a scale of a constitution. As a result, we have found that there is limitation to find out constitution by the questionnaire we used, one we hope that suitable questionnaire will be developed for the research in the future

동무(東武) 이제마(李濟馬)의 가계(家系)와 생애(生涯)에 대한 연구(硏究)

박성식,Park, Seong-Sik 사상체질의학회 1996 사상체질의학회지 Vol.8 No.1

태음인(太陰人) 갈근해기탕(葛根解肌湯)과 원특상(元特上)의 갈근해기탕(葛根解肌湯)이 면역반응(免疫反應)에 미치는 영향(影響)

박성식,고병희,송일병,Park, Seong-Sik,Ko, Byung-Hee,Song, Il-Byung 사상체질의학회 1997 사상체질의학회지 Vol.9 No.1

In order to compare the dffects of $Galg{\breve{u}}nhaegit'ang$(葛根解肌湯) of "Dongeuisusebowon(東醫壽世保元)and Won's(元)-$Galg{\breve{u}}nhaegit'ang$(葛根解肌湯) of "Dongeuisasansinpyun(東醫四象新編)" on the immune respone, Sprague-Dawley male rats were used and randomly divided into four groups. Normal group was under normal condition, Control group was injected i.v. with 2mg/kg Methotrexate(MTX) on the 9th day and 11th day after sensitization with SRBC on the 5th day, $Galg{\breve{u}}nhaegit'ang$ group was fed with 1ml of $Galg{\breve{u}}nhaegit'ang$ and Won's-$Galg{\breve{u}}nhaegit'ang$ group was fed with 1ml of Won's-$Galg{\breve{u}}nhaegit'ang$ by oral during eighteen days. In the 9th day and the 11th day after oral feeding with medication, MTX was injected in tail of rats in order to reduce immune function. Leukocyte count, lymphocyte ratio, lymphocyte count of spleen, lymphocyte count of bone marrow, contact hypersensitivity to DNFB, morphologic change of thymus cell, and electropherogram of serum protein were estimated and compared according to the group. The results are as follows : 1. Before and after MTX injection, leukocyte(WBC) count was increased signigicantly in Won's-$Galg{\breve{u}}nhaegit'ang$ group compared to control group. $Galg{\breve{u}}nhaegit'ang$ group had no significant difference compared to control group. 2. Before and after MTX injection, lymphocyte ratio was not significantly different in Won's-$Galg{\breve{u}}nhaegit'ang$ group and in $Galg{\breve{u}}nhaegit'ang$ group compared to control group. 3. The lymphocyte count of spleen was increased significantly in $Galg{\breve{u}}nhaegit'ang$ group compared to control group and Won's-$Galg{\breve{u}}nhaegit'ang$ group. Won's-$Galg{\breve{u}}nhaegit'ang$ group had no significant difference compared to control group. 4. The lymphocyte count of bone marrow was increased significantly in Won's-$Galg{\breve{u}}nhaegit'ang$ group compared to control group and $Galg{\breve{u}}nhaegit'ang$ group. $Galg{\breve{u}}nhaegit'ang$ group had no significant difference compared to control group. 5. Contact hypersensitivity was increased significantly in Won's-$Galg{\breve{u}}nhaegit'ang$ group compared to other group. $Galg{\breve{u}}nhaegit'ang$ group had no significant difference compared to control groups. 6. In the morphologic change of thymus cell, control group compared to normal group had a indistinct boundary between cortex and medulla and lymphocyte cell density of thymus was low. $Galg{\breve{u}}nhaegit'ang$ group and Won's-$Galg{\breve{u}}nhaegit'ang$ group compared to control group had a definite boundary between cortex and medulla and lymphocyte cell density of thymus was high. 7. In the SDS-PAGE electropherogram of serum protein, Won's-$Galg{\breve{u}}nhaegit'ang$ group had a wide band of nearby 25,000 Dalton, and which meant IgG generated more actively. Considering this results, $Galg{\breve{u}}nhaegit'ang$ group and Won's-$Galg{\breve{u}}nhaegit'ang$ group have an effect on the depression of immune function induced by MTX, and especially Won's-$Galg{\breve{u}}nhaegit'ang$ group has an significant effect than $Galg{\breve{u}}nhaegit'ang$ group.

봄철피로증후군을 이기는 비법

박성식,Park, Seong-Sik 한국건강관리협회 2008 건강소식 Vol.32 No.3

태음인(太陰人) 한다열소탕(寒多熱少湯)과 가미한다열소탕(加味寒多熱少湯)의 효능(效能)에 대(對)한 실험적(實驗的) 연구(硏究)

박성식,Park, Seong Sik 사상체질의학회 1992 사상체질의학회지 Vol.4 No.1

In order to investigate experimentally the effects of Taeumin Handayolsot'ang and Gamihandayolsot'ang, experimental studies were conducted about antipyretic effect, analgesic effect, antiinflammatory effect of edema, sadative effect, anticonvulsive effect experimental animals (mice and rats). Sample A group was a solid extract of Handayolsot'ang treated group. Sample B group was a solid extract of Gamihandayolsot'ang treated group. The results were summarized as fallows. 1. In antipyretic action by yeast method, sample A group was decreased significantly and sample B group showed decreasing tendency, but showed no significance. 2. In the effect of control for writhing syndrome by the acetic acid stimulating method, sample B group was repressed significantly and sample A group showed repressing tendency, but showed no significance. 3. Antiinflammatory action by carrageenine edema method was showed significant effect at all sample groups. 4. Sadative effect by rotor rod method in rats was not noted at all sample groups. 5. In anticonvulsive action by E C T unit method, time to death in mice was significantly prolonged at all sample groups. According to the above results, it is considered that Taeumin Handayolsot'ang and Gamihandayolsot'ang will be effective on pyretic diseases.

조위승청탕(調胃升淸湯)의 위점막(胃粘膜) 손상(損傷) 방어효과(防禦效果)에 관한 연구(硏究)

박성식,한진수,Park, Seoung-Sik,Han, Jin-Soo 사상체질의학회 2002 사상체질의학회지 Vol.14 No.1

1. The Purpose of study An experimental study has done to examine the effect of defense on gastric mucosal damage of Jowesungcheong-tang. 2. The Material and Method of study Mice had intragastric injected with JST extract before indome thacin treatment which induces hemorrh age erosion artificially. General morphology, infiltrative cell in mucosa, the distribution of UEA-I, COX-1, MAC-1. ICAM, and Apoptotic cell were objected (Ahhreviation) JST :Jowesungcheong-tang, UEA-I : ulex europaeus agglutinin-I, COX-1: cyclooxyhenase-1, ICAM : intercellular adhesion molecule-1, GPE : Gastropathy elicitated mice 3. The results and Conclusions of study 1) The degree of hemorrhage erosion in GPE-group had increased conspicuously in gastric gland proper. JST -group were the same as normal 2) The noticeable increase of granular lecocytes and lymphocytes in GEP-group were seen, but in JST group, the configuration is decreased 3) The decrease of UEA-I positive reacted cells, COX-1, surface epithelial cells and the increase of MAC-l positive cells, ICAM-l positive cells had shown in GPE-group, but in JST-group UEA-I positive cells, COX-1 surface epithelial cells were in creased and MAC-1 positive cells, ICAM-l positive cells were decreased than GPE-group. 4) A number of apoptotic cells were distributed in hemorrhage erosion. The remarkable decrease of apoptotic cells were shown in JST-group.

소양인(少陽人) 비수한표한병(脾受寒表寒病)에 대(對)한 문헌적(文獻的) 고찰(考察) -(소양상풍증(少陽傷風證) 결흉(結胸) 망음병(亡陰病)을 중심(中心)으로)-

박성식,송일병,Park, Seong-Sik,Song, Il-Byeong 대한한방내과학회 1993 大韓韓方內科學會誌 Vol.14 No.2

신축본(辛丑本) "동의수세보원(東醫壽世保元)" 처방(處方)에 관한 연구(硏究)

박성식,한경석,Park, Seong-Sik,Han, Kyung-Suk 사상체질의학회 2002 사상체질의학회지 Vol.14 No.3

1. Purpose We can find the Newly created prescriptions of ShinChukBon DongyiSuseBowon which is not described at the Discourse on the Constitutional Symptoms and Diseases and still more not exist symptom in charge. And some of prescriptions of Discourse on the Constitutional Symptoms and Diseases is not described the composition. So how can we understand that prescriptions is the purpose of research. 2. Methods All the prescription of ShinChukBon DongyiSuseBowon is analyzed by many directions and compared with early books which is DongyiSuseBowonSasangChoBonKywun, GaBoBon DongyiSuseBowon etc. 3. Result and Conclusion We can find the analysis of prescriptions of ShinChukBon DongyiSuseBowon as follows. All prescriptions can't be make clear the base of the Discourse on the Constitutional Symptoms and Diseases as only ShinChukBon DongyiSuseBowon. And that is made at the different period More research is need that how can we understand the Newly created prescriptions which is not described at the Discourse on the Constitutional Symptoms and prescriptions of Discourse on the Constitutional Symptoms and Diseases which is not described the composition. So we must expain again in view of the varies period.