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김채연(Chai-Youn Kim),김예슬(Yeseul Kim),김현웅(Hyun Woong Kim) 한국색채학회 2015 한국색채학회 논문집 Vol.29 No.1
공감각은 하나의 감각 자극이 연관된 양태의 지각 경험과 함께, 일반적으로 연관이 없는 다른 양태의 지각 경험을 동시에 유발하는 현상이다. 인구 중 1% 이상으로 추산되는 공감각자들이 경험하는 공감각에는 다양한 유형이 존재하며, 공감각 유발 자극과 유발된 경험 간의 연합에도 개인차가 크게 나타난다. 그러나 이러한 다양성과 개인차에도 불구하고, 감각 자극이 공감각 색 경험을 유발하는 경우가 매우 빈번하며, 그 연합 관계에서도 임의성 이상의 일정한 양상이 관찰된다. 본 개관 논문에서는 지금까지 공감각 연구 분야에서 밝혀 온 감각과 색 간의 연합 양상에 대한 면밀한 검토를 통해 공감각 색이 감각의 어떤 측면과 주로 결부되는지 논의해보고자 한다. 이를 통해, 공감각자들 뿐만 아니라 일반인의 사고와 언어에 내재되어 있는 감각과 색 간의 연관성에 대한 방향 제시 및 디자인, 교육, 산업 분야의 응용에 활용될 수 있을 것으로 기대한다. Synesthesia is a condition under which a sensory stimulus induces unusual perceptual experience in ordinarily irrelevant modalities as well as a perceptual experience in the relevant modality. There exists a variety of types of synesthesia experienced by synesthetes who take up more than 1% of population. In addition, there are large individual differences in association between inducing stimuli and induced sensations. Despite the variety and individual difference in synesthesia, however, a sensory stimulus often induces synesthetic color experience, of which association seems not just arbitrary. This review discusses the non-arbitrary patterns of association between a sensory stimulus and synesthetic color shown in the synesthesia literature. This, in turn, will shed light on the tight coupling between a sense and a color inherent in thoughts and languages of individuals with as well as without synesthesia. We also seek for a possibility of applying such findings to the fields of design, education, and industry.
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우울증에서 나타나는 지각적 변화 - 색채 지각을 중심으로
김채연(Kim, Chai-Youn) 한국색채학회 2023 한국색채학회 논문집 Vol.37 No.1
Depression is one of the most prevalent and critical psychiatric conditions, which is a serious social problem in the current world. Along with affective characteristics, cognitive dysfunctions accompanied by depression have been investigated extensively. However, there has been a relative scarcity of studies on perceptual characteristics of depression. Studies on color perception in depression, despite its close relationship with emotion and pleasure, have not been reviewed in an integrating way. In the current review, studies on perceptual aspects of depression are reviewed first. Then, studies on color experiences in depression are reviewed. Color preference, reduced color sensitivity, and altered color perception are discussed with the findings from those studies. Results from color preference studies show that individuals with depression or depressive tendencies prefer darker, achromatic, or cool colors. Regarding studies on altered color perception, results from the analyses of color usage in paintings and subjective reports are considered. In these results, depression is often associated with reduced color usage and dark and achromatic hues and correlated with the symptom severity, which suggests altered color perception as a marker for depression. For the detailed understanding of the underlying mechanisms, and to validate the effectiveness of color perceptual alteration as a marker for depression, more controlled stimuli and procedures are proposed.
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성영신 ( Young Shin Sung ),최민조 ( Min Jo Choi ),정선주 ( Sun Joo Chung ),김채연 ( Chai Youn Kim ) 한국감성과학회 2011 감성과학 Vol.14 No.1
Sonic branding is defined as creation and management of brand value by using sounds. Among various methods of sonic branding, sonic logo, i.e., brand`s acoustic identification element, is the most widely used form and usually combined with visual logo. Although sonic branding has become an increasingly important tool for marketers, little academic research has been done on this topic. The current study investigates neural responses to sonic branding using functional Magnetic Resonance Imaging (fMRI). Brain activity of 15 right-handed participants was monitored with 3T MRI machine, while they viewed sequentially presented pictures of brand logos (20 visual logos usually accompanied by sonic logos and 20 visual logos unaccompanied by sonic logos) without sound. Results showed that brain areas known to be associated with auditory imagery (including superior temporal gyrus, STG), showed greater activation for the visual logos usually accompanied by sonic logos compared to visual logos unaccompanied by sonic logos, although actual sound was not presented during scanning. The degree of familiarity participants have with the brand and its advertisements was correlated positively with signal strength in these areas.
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