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      • 국가 과학기술 활성화 방안 - 국가 과학기술 활성화 방안

        김은영,Kim, Eun-Yeong 한국과학기술단체총연합회 1999 과학과 기술 Vol.32 No.5

        국회과학기술연구회 창립 5주년 기념 심포지엄이 한국과학기술단체총연합회 주관으로 지난 4월 6일 한국과학기술회관 국제회의장에서 개최되었다. 이날 심포지엄에서는 김은영 과총부회장이 '국가 과학기술 활성화 방안(정부 조직개편에 즈음하여)'이라는 제목으로 주제발표를 했으며 국회에서 정의화의원, 정호선의원 그리고 박승덕 전한국표준과학연구원장, 임관 삼성종합기술원 회장, 중앙대 유성재교수 등이 토론자들로 나와 열띤 토론을 벌였다. 다음은 김은영 과총부회장의 주제발표를 정리한 것이다.

      • KCI등재

        방송사 통 · 번역시스템의 문제점과 개선방안에 관한 연구

        김은영 대한일어일문학회 2013 일어일문학 Vol.58 No.-

        Broadcasting around the world at present, has been recently introduced to South Korea, along with globalization, modern people living in the information society that are getting the most up-to-date information through the broadcast. Broadcasting has been used as a tool for information gathering despite the rapid spread of the Internet and smart phones recently. There is also a growing number of production-related foreign language broadcast by it. Therefore, in this paper, the interpretation of when he created a program that a foreign language has been passed through the target TV writer and producer of professionals involved in the production of the program the three major korean broadcasting station, kbs, mbc and sbs, actually conducted a survey of 21 items such as work supervision is a process of the last budget associated with the process of translation, the work period of subtitle translation, and the level of satisfaction with the result of translation of TV writer and producer to request a translation communication, broadcasting you can find the problems of translation and communication system of the station. In this paper, workforce highly specialized enhanced the completeness of the translation through to becoming a bridge between the viewers who do not know the language in the program in question, and a practice to play a major role as a tool for information gathering in this survey in order to appear and there is a need to make the existence of the service provider with a pool of a translators through mechanism to pool resources and translation through each broadcasting station. You are also considered to be necessary to create contents to support it.

      • KCI등재

        High Expression of Urokinase-Type Plasminogen Activator Is Associated with Lymph Node Metastasis of Invasive Ductal Carcinoma of the Breast

        김은영,도성임,현기훈,박용래,김동훈,채승완,손진희,박찬흔 한국유방암학회 2016 Journal of breast cancer Vol.19 No.2

        Purpose: In the present study, we evaluated the levels of urokinase- type plasminogen activator (uPA) and plasminogen activator inhibitor 1 (PAI-1) by performing immunohistochemical staining to determine whether they were reliable prognostic markers in patients with breast cancer. Methods: Demographic and clinicopathological parameters of 214 patients with invasive ductal carcinoma (IDC) and 80 patients with ductal carcinoma in situ (DCIS) who were diagnosed and treated from 2006 to 2010 were analyzed. Tissue microarray was constructed and immunohistochemical staining was performed for each specimen. Results: Univariate analyses showed that age at diagnosis, history of hormone replacement therapy, radiation therapy, skin and chest wall invasion, Paget disease, lymphovascular invasion, estrogen receptor positivity, and triple-negative subtype were significantly associated with patient prognosis (p<0.005). Patients with DCIS showed higher PAI-1 expression than patients with IDC (82.5% and 36.2%, respectively; p=0.012). Lymph node metastasis was more frequent in patients with high uPA levels than in patients with low uPA levels (p=0.001). Conclusion: Our results suggested that PAI-1 was involved in tumor progression in the early stages of breast cancer, such as DCIS. In addition, our results suggested that high uPA levels were associated with the lymph node metastasis of IDC.

      • KCI등재

        해외(일본)취업 지원사업을 통한 취업성공자들에 대한 심층연구

        김은영 대한일어일문학회 2019 일어일문학 Vol.82 No.-

        This is a study that has been proposed for the reasons and the more efficient ways through the overseas employment project, 'K-MOVE school'. The in-depth interviews were conducted for students who succeeded in getting a job in Japan thanks to the project 'K-move'. Recently, it has promoted various employment-related supportive projects at the national level with the vision of "enhancing national competitiveness through the development of global human resources of young people." Among them, the 'K-MOVE School', administered by the Korea Industrial Human Resources Corporation, is set up to improve the high unemployment rates of young people due to employment stagnation in Korea, strengthens youth global competence and builds a high quality overseas employment system to help young people find their jobs overseas,In this paper, we interviewed 10 students who succeeded in getting jobs in Japan through the 'K-MOVE School' in 2018, and searched theirs the motives why they selected national supportive projects, educational contents, appropriate periods, satisfaction about the curriculum. I would like to propose an efficient management plans for the project in the future by means of a qualitative research called the in-depth interview about the expected effects in the future.

      • KCI등재
      • KCI등재

        Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer

        김은영,Lynn Brandon 한국마케팅과학회 2010 마케팅과학연구 Vol.20 No.1

        Today, the fashion market challenged by a maturing retail market needs a new paradigm in the “evolution of brand” to improve their comparative advantages. An important issue on fashion marketing is lifestyle brand extension with a specific aim to meet consumers’ specific needs for their changing lifestyle. For fashion brand extensions into lifestyle product categories, Gen Y and Baby Boomer are emerging as “prospects”-baby boomers who are renovating their lifestyle, and generation Y experiencing changes in their life stage-with demands for buying new products. Therefore, it is optimistic that apparel companies pay special attention to the consumer cohort for brand extension to create and manage their brand equity in a new product category. The purposes of this study are to (a) evaluate brand equity between parent and extension brands; (b) identify consumers’ perceived marketing elements for brand extension; and (c) estimate a structural equation model for examining causative relationship between marketing elements and brand equity for brand extensions in lifestyle product category including home fashion items for the selected two groups (e.g., Gen Y, and Baby boomer). For theoretical frameworks, this study focused on the traditional marketing 4P’s mix to identify what marketing element is more importantly related to brand extension equity for this study. It is assumed that comparable marketing capability can be critical to establish “brand extension equity”, leads to successfully entering the new categories. Drawing from the relevant literature, this study developed research hypotheses incorporating brand equity factors and marketing elements by focusing on the selected consumers (e.g., Gen Y, Baby Boomer). In the context of brand extension in the lifestyle products, constructs of brand equity consist of brand awareness/association, brand perceptions (e.g., perceived quality, emotional value) and brand resonance adapted from CBBE factors (Keller, 2001). It is postulated that the marketing elements create brand extension equity in terms of brand awareness/association, brand perceptions by the brand extension into lifestyle products, which in turn influence brand resonance. For data collection, the sample was comprised of Korean female consumers in Gen Y and Baby Boomer consumer categories who have a high demand for lifestyle products due to changing their lifecycles. A total of 651 usable questionnaires were obtained from female consumers of Gen Y (n=326) and Baby Boomer (n=325) in South Korea. Structural and measurement models using a correlation matrix was estimated using LISREL 8.8. Findings indicated that perceived marketing elements for brand extension consisted of three factors: price/store image, product, and advertising. In the model of Gen Y consumers, price/store image had a positive effect on brand equity factors (e.g., brand awareness/association, perceived quality), while product had positive effect on emotional value in the brand extensions; and the brand awareness/association was likely to increase the perceived quality and emotional value, leading to brand resonance for brand extensions in the lifestyle products. In the model of Baby Boomer consumers, price/store image had a positive effect on perceived quality, which created brand resonance of brand extension; and product had a positive effect on perceived quality and emotional value, which leads to brand resonance for brand extension in the lifestyle products. However, advertising was negatively related to brand equity for both groups. This study provides an insight into fashion marketers for developing a successful brand extension strategy, leading to a sustainable competitive advantage. This study complements and extends prior works in the brand extension through critical factors of marketing efforts that affect brand extension success. Findings support a synergy effect on leveraging of fashion brand extensions (Aaker and Keller, 19...

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