프로모션 매체로서의 Fasion Show 에 관한 소비자와 주최자의 인식비교

구양숙,허진희 한국의류산업학회 2000 한국의류산업학회지 Vol.2 No.2

The purpose of this study was to identify and to compare the fashion show effectiveness between consumers and sponsors. The data were analyzed by using frequency, factor analysis, cross-tab, t-test and Kruskal Wallis with utilizing SPSS for Windows. The results of this study were as follow: 1. There was a favorable attitude towards fashion show itself but negative attitude towards possibility of purchasing clothes through fashion show 2. Possibility of purchasing clothes through fashion show was very rare. Only 7.3% of consumers showed the experience of purchasing clothes through the show 3. There were significant differences in the perception of watching fashion show purpose between consumers and sponsors. Consumers considered fashion show as more entertaining factor but sponsors considered show as more informative and sales promotion factor. 4. There was different recognition about purpose of having fashion show between consumers and sponsors. Sponsors utilized fashion show for the sales promotion medium but consumers recognized the fashion show as publicity for the company 5. Sponsors showed more favorable attitude towards fashion show than consumers group.

백화점카드 이용자의 패션라이프스타일에 따른 의복구매행동

구양숙,유은정 한국의류산업학회 2002 한국의류산업학회지 Vol.4 No.1

The purpose of this study was to classify the clothing purchasing behavior of department store credit card users according to fashion lifestyle. The questionnaire was administrated to 346 female department store credit card users aged over 20 living in Daegu, Frequency factor analysis, cluster analysis, one-way Analysis of Variance (ANA), MANOVA, Scheffe test, X²-test and t-test were used for satistical analysis. The consumers' lifestyle was classified by fashion oriented, practical and self conspicuous. The results showed that the credit card users' clothing purchasing behavior was different according to the fashion lifestyle. The self conspicuous group showed the highest score in impulse buying.

전기 청소년의 의복관여와 유행선도력과의 관계

구양숙,추태귀 한국의류산업학회 1999 한국의류산업학회지 Vol.1 No.1

The purpose of this study was to identify the relationship between clothing involvement and fashion leadership of early adolescents. A questionnaire was adrninistered to 232 9th grade students living in Taegu during April of 1998. Data were analyzed by using Factor analysis, Correlation, t-tests, ANOVA, Scheffe test, and Regression analysis. Clothing involvements were factor analyzed resulting five factors such as interest, importance, fashionability, symbolism, and risk perception. Four factors except risk perception factor were used in data analysis. Four clothing involvement factors showed highly positive relations with total clothing involvement. Interest, importance, and fashionability factors showed highly positive relationship each other. Fashionability and interest factors had effect on fashion leadership. Female adolescents were more concerned about clothing interests than male. Adolescents who were high clothing-interested and fashion-oriented purchased more clothing items. Adolescents who showed high clothing involvements such as interest, importance, and fashionability paid much more on purchasing clothes.

위험지각이 인터넷 패션 쇼핑몰 이용 소비자의 구매행동의도에 미치는 영향

구양숙,이승민 한국의류산업학회 2002 한국의류산업학회지 Vol.4 No.3

The purpose of this study was to investigate the types of perceived risk of Internet shopping and the impact of perceived risk on purchasing behavioral intention of Internet shopping mall shoppers. A self-administrated questionnaire was e-mailed to INR research (www.inr.co.kr) panel who had purchasing experience of fashion product through Internet shopping mall. The perceived risk was reduced when the innovativeness increased and purchasing experience in Internet shopping mall increased. The financial risk had an effect on purchasing intention, and social/psychological risk had impact on revisiting intention and word-of-mouth intention negatively. The performance risk perception had significantly negative influence on word-of-mouth intention. Internet using time per week, purchasing experience and Internet innovativeness were positive impact on purchasing behavioral intention of Internet fashion product.

남성들의 외모관리행동에 관한 연구(I) - 연령을 중심으로 -

구양숙,이영주,추태귀 한국의류산업학회 2010 한국의류산업학회지 Vol.12 No.4

The purpose of this study was to examine the appearance management behavior and its motives according to male consumers' age. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that factors of the appearance management behavior were classified into such as fashion oriented, figure management, figure improvement, skin care, cosmetic surgery, hair care, and health oriented. The male consumers age in the 20s, were more conscious of the appearance management. The male consumers aged over 40s were more aware of figure management and hair care for better health oriented. Appearance management behavior motives were classified into individuality, sociality, and interest arousal. Most of the male consumers showed higher interests in sociality among appearance management motives for better personal relations at workplace and increasing competitive edge.

의류제품 판매원에 대한 고객만족과 판매원충성도에 대한 연구

구양숙,조은영 한국의류학회 2002 한국의류학회지 Vol.26 No.3,4

The purpose of this study was to identify the importance of salesperson selling behavior such as salesperson's orientation, similarity with customers and expertise as well as the relationship benefits of salesperson. A total of 400 questionnaires were distributed to adults in Daegu-Kyongbuk area and 335 questionnaires were collected(84%) and 314 samples were used for the statistical analysis. The primary methods of the statistical analysis were factor analysis, confirmatory factor analysis, correlation and path analysis using LISREL 8. The results are as follows: First, clothings salesperson's customer-orientation(p<.10), expertise, similarity (p<.10) and salespersons functional, social benefits showed positive relation with customer satisfaction. And salespersons selling-orientation influenced customer satisfaction of salesperson negatively. In addition customer satisfaction of salesperson showed positive relation with salesperson loyalty and satisfaction of the stores. Second, the salesperson loyalty showed positive relation with store loyalty and word-of-mouth but showed negative relation with post-purchase information search. Customer satisfaction of stores showed negative relation with post-purchase information search but no meaningful relation with store loyalty and word-of-mouth.

소규모 의류 소매업체의 도산 원인에 관한 연구

구양숙,황연순 대한가정학회 2003 Family and Environment Research Vol.41 No.10

The purpose of this study was to investigate the causes of bankruptcy in small apparel stores. Data were collected from 153 apparel retail store owners who experienced failure in small apparel stores in Busan. The results showed as follows; The internal factors that caused bankruptcy in small apparel stores were the problems related with employees, capital, investment, weak marketing strategies, inadequate management, and characteristics of store owners. The external factors were economic condition, unexpected incidents, and the condition of market. There were significant differences in the perception of factors which caused the store bankruptcy according to prior business experience before opening apparel stores, the level of education, and the period between store opening and closing.

남성들의 외모관리행동에 관한 연구(III) - 성역할태도를 중심으로 -

구양숙,이영주,추태귀 한국의류산업학회 2011 한국의류산업학회지 Vol.13 No.2

The purpose of this study was to examine the relationship of appearance management behavior, appearance management motives and body image perception according to males' gender role identities. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that four groups of male consumers according to the gender role identity were androgyny, unclassified,femininity, and masculinity. The androgyny oriented group showed more active and various appearance management behavior. And they were more conscious of their own body image and rated themselves high in body image perception. The masculinity oriented group were satisfied with their bodies and showed positive attitudes on their body figures and hair care. The femininity oriented group showed positive attitudes on skin care and plastic surgery for social life.

온라인상의 패션제품 구매의도에 영향을 미치는 온라인 점포 속성에 관한 연 구

구양숙,이승민 한국의류학회 2001 한국의류학회지 Vol.25 No.6

The purpose of this study was to develop fashion On-line store attributes for fashion On-line shopping mall and to identify significant On-line store attributes, influencing consumers' purchase intention of internet fashion product shopping. A questionaire was administered to 456 adults who had purchasing experience at fashion On-line shopping mall. SPSS 9.0 package was used for data analysis. Factor analysis, x^2-test, t-test, frequency, percentage, one-way ANOVA, multiple regression analysis were utilized. The results were as follows; 1. The On-line store attribute dimensions of fashion On-line shopping mall were tangibility, variety, marketing promotion, responsiveness, reputation, price and convenience. 2. The purchase experienced consumers showed higher purchase intention of Internet fashion product shopping and highly perceived about all sub-factors, except reputation, in On-line store attributes that have significantly positive influence on fashion On-line shopping attitudes. The purchase experienced consumers showed more favorable attitudes toward Fashion On-line shopping than non purchase experienced consumers. Attitudes toward Fashion On-line shopping have directly impact on purchase intention of Internet fashion product shopping.

논문편 : 인구 통계적 변인에 따른 신체만족도와 의복관여도에 관한 연구

구양숙,추태귀 ( Yang Suk Ku,Tae Gue Choo ) 대한가정학회 1996 Human Ecology Research(HER) Vol.34 No.5