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      • 소비자의 라이프스타일과 케이블TV 홈쇼핑 의류제품에 관한 연구

        강영의 ( Young Eui Kang ),이옥희 ( Ok Hee Lee ) 복식문화학회 2001 춘계학술대회 Vol.2001 No.-

        The purpose of this study was to classify consumer groups according to the Me style types and analyze buying intention and evaluation criteria of apparel product, opinion to 4p``s aspect among consumer groups. And it was to clanfy relationships between the experience of CATV home shopping and buying intention and evaluation criteria of apparel product, opinion to 4p``s aspect. The subjects of this study were 270 women living in Chon``ouk and Chonnarn regardless their experience in CATV home shopping. For data analysis, frequency, percentage, mean, t-test, factor analysis were conducted. The results were as follows: Fist, the type of life style were classified into the following subdivisions: g d s confirmed type, price-quality regarded type, time regarded type. new product regarded type. Second, the significant differences among the classified life style groups were found in buying intention, evaluation criteria of apparel product, and opinion to 4p``s aspect. Third, there were significant differences in buying intention, evaluation criteria of apparel product, and opinion to 4p``s aspect accordmg to TV home shopping experience.

      • KCI등재
      • KCI등재
      • KCI등재

        중국 중서부 지역(운남성) 대학생들의 소비행동 연구(제1보): 물질주의성향에 따른 소비자태도와 의복구매행동분석

        이옥희 ( Ok Hee Lee ),강영의 ( Young Eui Kang ) 한국패션비즈니스학회 2014 패션 비즈니스 Vol.18 No.1

        This study investigates the effect of demographics and materialism on the consumers`s attitudes and clothing purchase behaviors. The subjects compose of 302 college students living in Yunnam, China. The mean, ANOVA, factor analysis, Duncan test were used for statistics analysis. According to our results, the factors of materialism, symbolic consumptions, and attitude toward fashion luxury products are identified: three factors of materialism (success symbols, practical living, and happiness pursuing), three factors of symbolic consumption (conspicuous, hedonic, communication), and five factors of attitudes toward fashion luxury products (quality, involvement, ostentation, luxurious aspect, pleasure). Among the demographics, gender, income, social stratification, father`s education and job influenced the symbolic consumption, and desire`s fashion luxury products. In addition, gender, income, social stratification, father`s education and job influence the clothing selection standards and the extent of using fashion informations. Lastly, symbolic consumption, attitudes toward fashion luxury products, and apparel purchasing behaviors all proven to be significantly different among the 3 groups of materialism.

      • KCI등재
      • KCI등재
      • KCI등재

        영양교육과 규칙적인 운동이 혈액투석환자의 영양상태와 삶의 질 및 피로도에 미치는 효과

        김민지 ( Min Ji Kim ),박찬남 ( Chan Nam Park ),강영의 ( Young Eui Kang ),이상선 ( Sang Sun Lee ) 대한영양사협회 2013 대한영양사협회 학술지 Vol.19 No.4

        본 연구는 혈액투석환자를 대상으로 영양교육과 운동이 영양소 섭취상태 및 삶의 질, 피로도에 미치는 영향을 알아보고자 하였다. 대상자는 49명이며 이를 비교육군과 교육군으로 나누어 교육군에게는 3개월간의 영양교육과 규칙적인 운동을 실시하고 교육 후 신체계측과 식습관, 식사섭취량, 혈액학적분석, 삶의 질 및 피로도의 개선 정도 차이를 평가하였다. 1. 본 연구대상자는 비교육군 20명(남 11명, 여 9명), 교육군 29명(남 7명, 여 22명)이었으며, 원인질환으로는 당뇨(32.7%)가 가장 많았다. 교육군과 비교육간의 평균연령, 투석기간에는 유의한 차이가 없었으나 성별에서 유의하게 차이가 있었다. 2. 연구시작 시와 3개월 후 비교육군과 교육군 간의 신체계측 지표에는 유의한 차이가 없었다. 대부분의 신체계측 지표는 정상 범위에 속하였다. 3. 식습관의 변화는 다양한 식품을 섭취하는가에 대한 문항과 수분섭취에 관한 문항이 유의하게 개선되었다(P<0.05). 4. 영양소 섭취상태는 영양교육 후 열량, 탄수화물, 철, vitamin A에서 유의하게 증가하였으나(P<0.05), 열량의 섭취는 권장섭취량 대비 75% 미만을 섭취하여 여전히 부족한 상태를 나타내었다. Vitamin C의 섭취도 유의한 증가를 나타내었다(P<0.01). 대부분의 섭취량에서 두 군 모두 권장량과 비교하여 정상범위를 유지하고 있었다. 5. 혈액학적 지표 중 Hb은 영양교육 후 유의한 증가를 보였으나(P<0.05), 여전히 대한신장학회 목표치인 11∼12 g/dl보다 낮은 범위를 유지하였다. BUN, TG는 유의하게 감소하였다(P<0.05). 6. 삶의 질 지표 중 통증과 일반적 건강에서 유의하게 개선을 보였으며(P<0.05), 총 점수 역시 유의하게 증가하였다(P<0.05). 7. 연구시작 시 교육군과 비교육군간 피로도의 유의한 차이가 없었으나 교육 후 교육군에서 유의하게 피로도가 감소하였다(P<0.01). 3개월간의 영양교육과 규칙적인 운동을 실시한 결과 대상자들의 신체계측에는 큰 변화가 나타나지 않았지만 식습관, 영양섭취량 및 혈액학적, 삶의 질, 피로도 지표에는 바람직한 결과를 가져왔으므로 이상의 결과를 통해 영양교육과 운동에 의한 환자의 상태 개선의 가능성을 볼 수 있었다. 따라서 혈액투석환자의 영양소별 고려사항을 알려주고 단계적으로 실천할 수 있는 영양교육 프로그램이 필요하며 이를 통해서 영양소 섭취 상태 개선, 신체계측 지표를 향상시키고 또한 투석기간에 따라 변화되는 환자의 삶의 질, 피로도에 대한 전문화된 치료가 요구된다. The purpose of this study was to investigate the effects of a nutrition education and exercise on nutritional status in hemodialysis patients, with regard to quality of life (QoL), and fatigue. The subjects were divided into two groups : an educated (E) group (11 men and 9 women) and a non-educated (NE) group (7 men and 22 women). The educated group received a nutrition education and a regular exercise program for 3 months. Data on anthropometric indices and biochemical parameters were obtained from medical records. Dietary habits and nutrient intake were assessed through questionnaires and three-day food records. QoL (through the SF-36 questionnaire) and fatigue (measured by a visual analogue scale questionnaire) were assessed before and after the interventions. Dietary habit scores regarding food variety and fluid intake control significantly increased (P<0.05) after the nutrition education. Furthermore, the intake of total energy, carbohydrates, Fe, and vitamin A significantly increased (P<0.05). Vitamin C intake also significantly increased (P<0.01). Hb levels decreased whereas TG levels increased in the NE group. BUN levels decreased in the E group. After the nutrition education, QoL aspects, such as feelings of pain and general health, and the total score significantly increased (P<0.05) and the level of fatigue score decreased (P<0.01). The results of this study indicate that nutrition education and exercise for hemodialysis patients provides changes in dietary habit, daily nutrient intake, biochemical parameters, QoL, and the level of fatigue. Therefore, nutrition education and exercise help improve nutritional status and QoL.

      • 전통염색에 관한 연구

        강영의,양숙향 순천대학교 기초과학연구소 1997 基礎科學硏究誌 Vol.8 No.-

        This study has been made the symbolic meamimg of our traditionl costume colours, based on the theory of yin-yang(positive-active) wu-hsing(five agants). Accoding to the theory of yin-yang wu-hsing, the costume colour has presented our racial sprit, way of thinking, and way of life for a long time, and it has become the traditional culture at last. The order of nature has counterpart in five symbolic custume colours; blue, red, yellow, white, black, the five colurs are called the primary colurs, which produce the compound colurs. The yellow, the red, and the purple have been regarded as the colur of king, queen, and upper classes. Traditional dyeing method are very simple that are traditional custom. The five elements colurs preserving the theory of korean the five elements have been the conception of korean traditional color and they have been developing as the meaning of custom.

      • 소비자의 라이프스타일과 케이블TV 홈쇼핑 의류제품에 관한 연구

        강영의,이옥희,최경은 복식문화학회 2001 服飾文化硏究 Vol.9 No.3

        The purpose of this study was to classify consumer groups according to the life styles and analyze buying intention and evaluation criteria of apparel product, opinion to 4p's aspect among consumer groups. And it was to clarify relationships between the experience of CATV home shopping and buying intention and evaluation criteria of apparel products opinion to 4p's aspect. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experience in CATV home shopping. For data analysis, frequency, percentage, mean, t-test, factor analysis were conducted. The results were as follows; First, the type of life style were classified into the following subdivisions: products confirmed type, price-quality regarded type, time regarded type, new product regarded type. Second, the significant differences among the classified life style groups were found in buying intention, evaluation criteria of apparel product, and opinion to 4p's aspect. Third, there were significant differences in buying intention, evaluation criteria of apparel product, and opinion to 4p's aspect according to TV home shopping experience.

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