상표자산과 구매의도와의 관계에 관한 국제비교연구 : 아시아와 유럽의 의류시장을 중심으로

김경훈,고은주,Graham Hooley,Nick Lee,이동해,정홍섭,전병주,문학일 가야대학교 2009 가야대학교 논문집 Vol.18 No.-

본 연구는 상표자산의 구성요소에 대한 선행요인을 분석하고 이를 토대로 하여 상표자산 구성요소와 상표자산 영향요인간의 관계 그리고 상표자산 구성요소와 구매의도간의 관계를 규명하고 한국과 영국을 중심으로 비교하여 상표자산관리 방안을 도출해보고자 하였다 연구결과, 정보탐색은 제품지식에 정(+)의 영향을 미치며, 상표태도와 상표지식은 상표 충성도와 상표 가치에 정(+)의 영향을 미치는 것으로 나타났다 그리고 상표충성도와 상표가치는 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 정보원천의 경우, 한국에서는 제품지식에 정(+)의 영향을 미치고 있는 반면, 영국에서는 영향을 미치지 않는 것으로 나타났다. Brand equity is one of the most important concepts in business practice as well as in academic research. Successful brands can allow marketers to gain competitive advantage (Lassar et al.,1995), including the opportunity for successful extensions, resilience against competitors' promotional pressures, and the ability to create barriers to competitive entry (Farquhar, 1989). Branding plays a special role in service firms because strong brands increase trust in intangible products (Berry, 2000), enabling customers to better visualize and understand them. They reduce customers' perceived monetary, social, and safety risks in buying services, which are obstacles to evaluating a service correctly before purchase. Also, a high level of brand equity increases consumer satisfaction, repurchasing intent, and degree of loyalty. Brand equity can be considered as a mixture that includes both financial assets and relationships. Actually, brand equity can be viewed as the value added to the product (Keller, 1993), or the perceived value of the product in consumers' minds. Mahajan et al. (1990) claim that customer-based brand equity can be measured by the level of consumers’ perceptions. Several researchers discuss brand equity based on two dimensions: consumer perception and consumer behavior. Aaker (1991) suggests measuring brand equity through price premium, loyalty, perceived quality, and brand associations. Viewing brand equity as the consumer’s behavior toward a brand, Keller (1993) proposes similar dimensions: brand awareness and brand knowledge. Thus, past studies tend to identify brand equity as a multidimensional construct consisted of brand loyalty, brand awareness, brand knowledge, customer satisfaction, perceived equity, brand associations, and other proprietary assets (Aaker, 1991, 1996; Blackston, 1995; Cobb-Walgren et al., 1995; Na, 1995). Other studies tend to regard brand equity and other brand assets, such as brand knowledge, brand awareness, brand image, brand loyalty, perceived quality, and so on, as independent but related constructs (Keller, 1993; Kirmani and Zeithaml, 1993). Walters(1978) defined information search as, "A psychological or physical action a consumer takes in order to acquire information about a product or store." But, each consumer has different methods for informationsearch. There are two methods of information search, internal and external search. Internal search is, "Search of information already saved in the memory of the individual consumer"(Engel, Blackwell, 1982) which is, "memory of a previous purchase experience or information from a previous search."(Beales, Mazis, Salop, and Staelin, 1981). External search is "A completely voluntary decision made in order to obtain new information"(Engel & Blackwell, 1982) which is, "Actions of a consumer to acquire necessary information by such methods as intentionally exposing oneself to advertisements, taking to friends or family or visiting a store."(Beales, Mazis, Salop, and Staelin, 1981). There are many sources for consumers’ information search including advertisement sources such as the internet, radio, television, newspapers and magazines, information supplied by businesses such as sales people, packaging and in-store information, consumer sources such as family, friends and colleagues, and mass media sources such as consumer protection agencies, government agencies and mass media sources. Understanding consumers’ purchasing behavior is a key factor of a firm to attract and retain customers and improving the firm’s prospects for survival and growth, and enhancing shareholder’s value. Therefore, marketers should understand consumer as individual and market segment. One theory of consumer behavior supports the belief that individuals are rational. Individuals think and move through stages when making a purchase decision. This means that rational thinkers have led to the identification of a consumer buying decision process. This decision process with its different levels of involvement and influencing factors has been widely accepted and is fundamental to the understanding purchase intention represent to what consumers think they will buy. Brand equity is not only companies but also very important asset more than product itself. This paper studies brand equity model and influencing factors including information process such as information searching and information resources in the fashion market in Asia and Europe. Information searching and information resources are influencing brand knowledge that influences consumers purchase decision. Nine research hypotheses are drawn to test the relationships among antecedents of brand equity and purchase intention and relationships among brand knowledge, brand value, brand attitude, and brand loyalty. H1. Information searching influences brand knowledge positively. H2. Information sources influence brand knowledge positively. H3. Brand knowledge influences brand attitude. H4. Brand knowledge influences brand value. H5. Brand attitude influences brand loyalty. H6. Brand attitude influences brand value. H7. Brand loyalty influences purchase intention. H8. Brand value influence purchase intention. H9. There will be the same research model in Asia and Europe. We performed structural equation model analysis in order to test hypotheses suggested in this study. The model fitting index of the research model in Asia was X2=195.19(p=0.0), NFI=0.90, NNFI=0.87, CFI=0.90, GFI=0.90, RMR=0.083, AGFI=0.85, which means the model fitting of the model is good enough. In Europe, it was X2=133.25(p=0.0), NFI=0.81, NNFI=0.85, CFI=0.89, GFI=0.90, RMR=0.073, AGFI=0.85, which means the model fitting of the model is good enough. From the test results, hypotheses were accepted. All of these hypotheses except one are supported. In Europe, information search is not an antecedent of brand knowledge. This means that sales of global fashion brands like jeans in Europe are not expan

분만손상

김태승,황건성,김주학 대한골절학회 2003 대한골절학회지 Vol.16 No.2

서론 : 분만손상이란 진통이나 분만기간 중에 발생될 수 있는 태아에게 해로운 모든 조건을 말한다. 이러한 손상에는 저 산소증으로 인한 뇌손상과, 기계적인 요소에 의한 골절, 신경마비, 두개내 혈종 및 복부손상 등을 포함하고 있다. 분만손상을 야기시킬 수 있는 위험 요인으로는 둔위분만, 감자분만, 아두골반 불균형, 난산, 과체중 등이 있으나 최근에는 산전관리 및 분만방법의 개선, 그리고 제왕절개술의 증가추세로 분만손상율은 감소를 보이고 있다. 정형외과 영역에서의 분만손상은 쇄골 골절, 상완골 골절, 상완 신경총손상, 대퇴골 골절 등이 있으며, 이에 본 병원에서는 최근 11년간 경험한 분만손상에 대해 연구 분석하였다. 대상 및 방법 : 1991년1월부터 2001년 12월까지 한양대의료원 서울병원에서 경험한 분만손상중 두개 내외의 혈종과 뇌신경손상 복부손상을 제외한 사지에 발생된 골절, 신경손상 환자 17명(남자 9명, 여자 8명), 20례를 대상으로 하였다. 두개 내외의 혈종과 뇌신경손상, 복부손상은 제외하였으며, 지료기록지를 조사하여 분만손상에 대한 자료를 얻었다. 결과 : 본 병원에서 경험한 분만손상 중 사지에 발생한 골절, 신경손상은 쇄골 골절 9례, 대퇴골 골절 3례, 상완골 골절 1례, 상완 신경총손상 6례, 원위대퇴골 골단분리증 1례이었다. 쇄골 골절 환아는 재태기간 40-42주사이에 분만되었으며, 신생아의 평균 체중은 4.25 ㎏으로 신생아체중 표준치에 비해 높았으며, 상완 신경총손상 환아 역시 재태기간 40-42주에 분만되었고, 평균 체중 4.42 ㎏으로 높았다. 대퇴골 골절 3례는 모두 둔위로 인한 제왕절개술 분만시에 발생하였고, 이들 중 1례는 좌골부결합체 (ischiopagus)로 태어났다. 원위대퇴골단 분리증 분리손상은 초기에는 간과되었으나, 시간이 경과하면서 현저한 골막반응을 나타내어 통해 분만손상으로 진단되었다. 결론 : 쇄골 골절과 상완 신경총손상은 과체중과 매우 관련이 있다고 할 수 있겠으며, 대퇴골골절은 둔위와 관련하여 제왕절개술시의 분만술기와 관계있다고 할 수 있겠다. 또, 마비증상은 상완 신경총 손상이나 골절로 인한 가성마비로서 나타날 수 있기 때문에 이에 대해 주의깊게 관찰해야 되겠다.무엇보다도 분만손상은 과체중과 관련된 경우가 많으므로, 초음파 검사 또는 산전 진단 방법을 통해 과체중으로 분만되는 것을 지양하여 분만손상을 줄이는 것이 필요하다 하겠다. Purpose : Birth injury is any condition that affects the adversely during the labor of delivery. These traumatic injuries are subdivided further into those from hypoxia and mechanical factors. Risk factor of birth injuries have been reported to breech presentation, forcep delivery, cephalopelvic desproportion dystocia, and high birth weight. But, because of preterm care and development of delivery method and Cesarian section, recently the rate of birth injury was decreasing and the articles about birth injuries in orthopaedic fields have not been much. We analyzed the data about birth injuries occurred during recent 11 years. Materials and Methods : We reviewed the charts and patients the 17 patients (20 cases) of birth injuries including fracture, nerve injury during the delivery at Hanyang University hospital from Jan. 1991 to Dec. 2001. But, we excluded birth injury of head and abdomen. Results : The number of fractures and nerve injuries on extrimities in our hospital were clavicle fracture 9 cases, brachial plexus injury 6 cases, femur fracture 3 cases, separation of distal remoral epiphysis I case, humerus fracture I case. Patients of clavicle fracture were born at mean intrauterine period 41.5 weeks and mean birth weight of the patients was 4.25 ㎏. Patients of brachial plexus injury were born at mean intrauterine period 39.5 weeks and mean birth weight of the patients was 4.42㎏. Three cases of femoral fracture were all due to breech position while cesarean operartion and one of these cases were born were as ishiophagus. We found the distal femoral epiphyseal separation injury missed initially and diagnosed a kind of birth injuries through remarkable periosteal reaction. Conclusion : The birth injuries including clavicle fracture and brachial plexus injury are highly related to high birth weight at birth and the femur fractures are related to delivery maneuver in C-section and breech delivery. Strict observation and monitoring are required because occasionally the paralysis might be the sign of brachial plexus injury or pseudoparalysis due to fracture. By the adequate preterm care or preterm ultrasound check up, high weight delivery could be avoided and then the birth injury must be reduced.

住民의 價値觀과 政策受容度에 關한 硏究

金秉燦,金學守,李相魯,鄭正佶,金元主 경북대학교 교육대학원 1973 논문집 Vol.4 No.-

1. Introduction Governmental policies should receive strong support from the general public to be effectively implemented. Therefore to find some clue as to how public policies might receive nation-wide support is very important. As the research objective was to find some factors which effect degree of policy acceptability, we interviewed 1,179 persons(633 citizens of Tae-gu city and 546 persons from rural communities in Kyung-puk Province) from July 10 to August 20, 1973, by stratified sampling. Stratifying criteria were sex, age, financial assets and educational background. X^2 was used as a tool to test the hypotheses that there may be differences in values and degree of policy acceptance among persons of different strata and that there may be differences in degree of policy acceptance among persons who have different values. 2. General Tendency Forty percent of those interviewed choose the item "None" among the choices to the following question; Question; Which one do you choose, if you can choose only one of three? Answer; 1) Money or wealth 2) Power 3) Honour 4) None Let us call the persons who choose 1) "Money-oriented" and so "Power-oriented", "Honour-oriented". More persons interviewed preferred a self-restraining life to a hedonistic life, and egoistic, to altruistic. Egoists here means the persons who choose item 1, 2, 3, and altruists, 4 and 5 in the following question; Question; For whom do you think you live? Answer; 1) My-self 2) Children 3) Ancestor 4) Community 5) Nation or country More persons believed that the moral order of a society is more important than economic affluence. Almost seventy percent of the interviewed preferred that public policies be formulated for a better future life for the people than for immediate present well-being. Economic policies including those for increasing national income and increasing export were believed to be goood and effective in their implementation. However, taxes were regarded as too heavy. This shows that people rely much on the government for economic development on the one hand, but do not recognize their responsibilities to support those governmental efforts through taxes on the other. The Sae-Ma-Ul movement received as strong support as the economic policies and city development policies received sufficient support. But educational policies such as school expenses and ethics and moral education were denounced, as were the public health policies. 3. Differences among Strata ⑴ Region: people of rural communities regarded power and honour with more value than their urban counterparts, while urban people were more money-oriented. Rural people accepted tax policies more readily than did urban people, but they denounced the public health policies and educational policies mentioned above more severely than urban people. ⑵ Sex: men were more power and honour-oriented than women. Men preferred the moral order of scociety more than women, while women preferred economic affluence more than men. Export increasing policies, public health policies and school expense policies were accepted more readily by women. However, city development policies were accepted more readily by men. ⑶ Education: the more educated persons were more honour-oriented, emphasized the moral order of society and the better future life of the people more strongly than less educated persons. All these reflect the effects of moral education. However, from non-educated persons to high school graduates, the more educated the more money and power-oriented they were, while college graduates were far less money and power-oriented than middle or high school graduates. This points out the good effects of college education and some problems of middle and high school moral and ethics education. The more educated regarded the present compulsory educational system as more effective and school expences less expensive than the less educated. However, college graduate gave less support to the new school entrance system, while they gave the highest support to the Sae-Ma-Ul movement. ⑷ Age: the older persons emphasized the moral order of society more frequently and showed more political apathy than younger persons. They also accepted the public health policies more readily than the younger people. ⑸ Assets: the richer persons were more honour-oriented and regarded school expenses as less expensive than the poor persons. 4. Correlation between Values and Policy Acceptance ⑴ Money-oriented persons(who choose Money among given items of Money, Power, Honour and None) were much more egoistic (mentioned above in General Tendency) than the honour-oriented persons. ⑵ Honour-oriented persons accepted more readily than the money-oriented persons policies for increasing national income, reestablishing law, moral order and a better atmosphere of a society and the Sae-Ma-Ul movement (three of five policies analized in detail to test our hyphotheses about correlation between people's values and the degree of policy acceptance). Altruists supported policies for increasing national income and city development policies more strongly than the egoists. Therefore we assume that honour-oriented persons or altruists accept the public policies more readily than money-oriented persons or egoists.

체육측정에서 신뢰 계수 추정모형에 관한 고찰

김주학 명지대학교 예체능연구소 2001 藝體能論集 Vol.12 No.-

The purpose of this study is to review structural equation model for estimating reliability in internal-consistency and test-retest methods. Models for estimating reliability in internal-consistency were explored models of Raycov(1997) and Miller(1995) . And models for estimating reliability in test-retest method were explored perfect simplex models, quasi-simplex models, multiple indicators simplex models, multiple indicators general models. Consequently, structural equation model for estimating reliability can be used to examine assumptions for estimating reliability within the content of classical test theory and to assess accurately the estimate of reliability.

리눅스 기반의 IPv6 이동 네트워크 구현

김종현,이주연,이학용,정충교 강원대학교 정보통신연구소 2007 정보통신논문지 Vol.11 No.-

Mobile networks support the mobility of subnets as well as the mobility of subnets. Node mobility means that the internet connection is sustained while nodes move around. All internet connections are sustained while nodes connected on a subnet move around under the network mobility. We have implemented a mobile network system: MR (mobile Router) and HA (Home Agent) in the linux environment, confirming to the network mobility basic protocol IETF RFC3963. In this paper, we report the implementation experiences. Implementation details and some experimental results are summarized in this paper. With our implementation one can use internet service any time, and anywhere i.e., car, train, airplane, ship, etc.

심동적 영역의 평가에서 문항반응이론의 활용

김종택,고병구,김주학 師範大學 體育硏究所 1998 서울大學校 體育硏究所論集 Vol.19 No.2

The purpose of this study was to introduce item response theory(IRT) and to explore the possible applications to the measurement of psychomotor behavior. The primary assumption of IRT is an individual will respond to an item on a test can be described in terms of a probabilistic function that describes the probability of an examinee responding correctly to an item. By contrast with the classical test theory, the advantage of IRT is to be able to estimate examinee's true ability and the estimate does not depend on the other examinees or on the particular test administered. When the item response of an examinee is dichotomous, if the probability of an examinee responding correctly to an item would be dependent of the ability of the examinee and the difficulty of the item, Rasch Model or 1-parameter IRT model could be used for estimating the item parameters. But if the discriminant or guess factor would be considered, then 2-parameter of 3-parameter model could be used. However, when the item response is polytomous, polytomous response model such as Partial Credit Model, Rating Scale Model, Nominal Response Model can be used. Especially, Binomial Trial Model, Poisson Counts Model, and Inverse Binomial Model can be used for analyzing multiple-attempt, single-item skill tests of psychomotor domain. Through reviewing the literatures of IRT, item bank, computer adaptive testing, mastery test measurement of change, repeating skill test, and sequential test has been proposed as the possible applications for psychomotor domain. In conclusion, for more valid and reliable assessment in the pychomotor domain, IRT and the possible applications of IRT should be seriously considered in measurement research in physical education.

구조방정식모형의 이해와 활용

김주학 師範大學 體育硏究所 1999 서울大學校 體育硏究所論集 Vol.20 No.1

Recently, methods of structural equation modeling are issued in physical education research. These methods merge the logic of confirmatory factor analysis, multiple regression and path analysis within a single data analytic framework. Structural equation modeling can be used to test whether a hypothesized causal structure is consistent or inconsistent with the data. Applications of structural equation modeling are still rare, but are rapidly increasing use in physical education. The purpose os this study was to provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development. Especially, this study show how the SAS system's PROC CALIS can be used the test causal models and follow a two-step approach recommended by Anderson and Gerbing(1998). With this approach, the first step involves using confirmatory factor analysis to develop an acceptable measurement model. Then the second step simultaneously estimate the measurement and structural submodels. Two-step modeling approach provides a basis for making meaning for inferences about theoretical constructs and their interrelations, as well as avoiding some specious inferences.

고추 근권에서 분리한 Bacillus subtilis J-24의 검은 곰팡이병원균 Alternaria alternata에 대한 길항력 및 고추의 초기 생육에 미치는 영향

주길재,김학윤,허상선,우철주,이인구 경북대학교 농업과학기술연구소 1999 慶北大農學誌 Vol.17 No.-

Thirty bacteria were isolated from the red pepper rhizosphere. The isolates were screened for antagonism to Alternaria alteranta causing red pepper black rot. Antagonistic bacterium No. J-24 was selected among the isolated bacteria and was identified as Bacillus subtilis based on morphological and physiological characterisitics and MIDI system. B. subtilis J-24 showed antifungal activities against A.alternata(inhibition percentage, 99%), Botrytis cinerea, Phytophthora capsici, Pythium ultimum, Colletotrichum gloeosporioides, Stemphylium botrysum. The growth of red pepper seedling was promoted as compared to control when the microbial inoculants was mixed in bed soil. In the mixed microbial inoculants bed soil, the leaf area of red pepper was increased of 15 percent, the hypocotyl weight 12 percent, the root length 12 percent, total dry weight 13 percent as compared to those grown in the genenal bed soil.

한 농촌지역 학교보건의 현왕과 재선방안에 관한 연구

김현주,박항배,최보율,노학재,신영전 韓國學校保健學會 1996 韓國學校保健學會誌 Vol.9 No.1

This research has incorporated a postal survey from the principals, nurse-charging teachers and nurse-teachers of the fiftyfive elementary, middle and high school in Yang-pyeong county area where its supplementary rate nurse-teachers is less than adequate. It is to analyse the current status of the school health service in the area and to come out with a plan to improve the school health program through the participations of the health related experts of the local community. The survey was done in the two months of periods of April to May of 1994. The result of the survey follows. The student population in the Yang-pyeong county area is 13,998 and the school employee population is 904 which counts for about 19.2% of the whole population of the area. However, the supplementary rate nurse-teachers is only 10.8% (4 in 5 schools) which is very low in terms of relativity. School health committee only exist in 17% of the whole number of schools in the area and 50 of school health commitee answered that their activity do not meet the adequate level. Only 54.3% of the whole school numbers has included the shool health finance in their financial plans and the amount set for school health finance is about 500,000 wons (100,000~1,600,000 wons). 64.9% of the schools in the Yang-pyeong county area have the permanent nursing room established in the school. But, often than the equipment for a simple physical examinations, their supply of the health related equipments are less than adequate. Particitations of school doctor in the school health service is at only 67.6% which pretty much include only the physical examinations. Nurse-charging teachers consider their utmost important role is to teach health education but, they answered that they spent most of their times and efforts on physical examinations & immunizations. The average number of students visition to the nursing room is 2.5 persons and complains for basic discomfort as headache, concussion, stomachache and indigestion problems and usual pills used are the analgesics and digestives. Physical examination is done in the most schools every year but, 51.4% of nurse-charging teachers answered the physical examination does not really help. About the emergency treatment ability, 75.7% reports that both manpower & equipment are short. The school food services are present in only 8 schools (21.6%) but, 89.2% of nurse-charging teachers answer that there is a definite need of the food service. The survey says that the utmost important environmental health and safety factors are the traffic accidents followed by improper heat system, lighting, the stools and desks that do not consider the student physical status. The overall evaluation of school health program reports that there are adequate physical examination, immunization, environmental hygiene, and management of safety but, on the other hand, health education, health councelling & management of nursing room are not managed properly. The principals of the survey pool report shortage of public agency support, lack of understanding of school health, shortage of nursing equipments and school health finance as the barrier factors of school health. The nurse-charging teachers report on the same questions as their less than qualitifying expertise, extraload of work upon the nursing affairs, shortage of nursing equipments & school health finance. The head masters & nurse-charging teachers answered that they are desperate for the meetings of nurse-charging teachers, construction of school health councelling system & training education in order to improve school health and if these are available, they will actively participate in them. After the careful analysis of the survey result, it is apparent that through thr relations of the manpowers, establishment of community-oriented school health is definitely in need rural area where there is low supplementary rate of nurse-teachers and poor school health environment.

패턴구성에 따른 RPNN의 음성인식 성능비교

김주성,한학용,허강인 東亞大學校 附設 情報通信硏究所 1997 情報通信硏究所論文誌 Vol.5 No.1

In this paper, we use th RPNN as a non-linear predictor according to the time variation of a speech without an alignment procedure. We perform the recognition experiment of Korean 100 syllables based on RPNN In the experiment, we compare the recognition rates, by increasing the prediction order and the number of hidden(recursive) units, and by composing the pattern. When the prediction order is 3-rd order and the hidden units are 10 units, the recognition rates show better result than others. And when we compose the pattern as the method 2, they are far improved than the method 1. In the method 1, the highest recognition rate is 82.40% at the 4-th prediction order and the 10 hidden units. And in the method 2, it is 84.90% at the 3-rd prediction order and the 10hidden units, and it is improved at 2.50% than the method 1