Brand Anthropomorphism, Brand Reputation, and Consumer Engagement in the Distribution of Smartphone Brands

Ngoc Dan Thanh NGUYEN(Ngoc Dan Thanh NGUYEN ),Trong Phuc NGO(Trong Phuc NGO ),Ngoc Van MAI(Ngoc Van MAI ),Kim Ngan TRA(Kim Ngan TRA ),Tran Huy Hoang LE(Tran Huy Hoang LE ) 한국유통과학회 2023 유통과학연구 Vol.21 No.4

Purpose: This study aims to analyze the impact of Brand Anthropomorphism and Intimacy on Brand Engagement, and at the same time analyze the regulatory effect of Brand Reputation on the relationship between Brand Anthropomorphism and Intimacy and the relationship between Intimacy and Brand Engagement in terms of distribution brand. Results: The findings show that Brand Anthropomorphism, Intimacy, and Brand Reputation are important value factors in customers’ minds toward their behavior, and from there, they will contribute to creating positive emotions and interactions between consumers and brands. Research design, data, and methodology: This article used the quantitative technique utilizing PLS-SEM software to test the hypothesis with 1,060 samples. Collected data shows that consumers in Ho Chi Minh City have positive emotions and interactive and social behaviors toward smartphone brands. Conclusion: The study has demonstrated the conclusions and proposed solutions to help smartphone brands build Brand Anthropomorphism while enhancing Brand Reputation thereby achieving Intimacy, which leads to consumer Brand Engagement. In addition, this study complements the concept of Brand Anthropomorphism which is lacking in theoretical background and is the first study in Vietnam to explore the prefixes and suffixes of the concept of Brand Anthropomorphism and the regulatory role of Brand Reputation.

A Counter Electrode Integrated Electrohydrodynamic Head with Capability of Real-Time Monitoring

Huy Phung, Thanh,Kwon∗,, Kye-Si,Park, Hayeong,Lu, Zhao Society for Imaging Science and Technology 2018 The Journal of Imaging Science and Technology Vol.62 No.4

Effect of adding non-ferromagnetic nanoparticles to grain boundary on coercivity of sintered Nd-Fe-B magnet

Thanh, Pham Thi,Van Duong, Nguyen,Yen, Nguyen Hai,Ngoc, Nguyen Huy,Lam, Nguyen Mau,Hau, Kieu Xuan,Yu, Seong Cho,Dan, Nguyen Huy ELSEVIER 2018 CURRENT APPLIED PHYSICS Vol.18 No.3

<P>In this work, we investigated the influence of additional compounds of Nd-Cu-Al, Dy-Nb-Al, Dy-Zr-Al and Nb-Cu-Al on coercivity of sintered Nd-Fe-B magnets. The additional nanoparticles with size in the range of 40-80 nm was mixed with the micrometer Nd-Fe-B powder before sintering process. The results show that the coercivity of the sintered Nd-Fe-B magnets can be improved by introducing additional nanoparticles to their grain boundaries. The improvement of the coercivity of the magnets is clearly dependent on composition and fraction of the additional compounds. While the Dy-Nb-Al, Dy-Zr-Al and Nb-Cu-Al compounds degrade the coercivity of the sintered Nd-Fe-B magnets, the Nd-Cu-Al nanoparticles considerably improve this quantity. The coercivity the sintered Nd16.5Fe77B6.5 magnets has been enhanced about 40% by adding 3 wt% of the Dy-free compound of Nd40Cu30Al30. (C) 2017 Elsevier B.V. All rights reserved.</P>

Aluminum in rocks: Optimized microwave-assisted acid digestion and UV-Vis spectrophotometric measurement

Nguyen Thanh-Nho,Thai Huynh-Thuc,Le-Thi Anh-Dao,Do Minh-Huy,Le-Thi Huynh-Mai,Le Quang-Huy,Nguyen-Thi Kim-Sinh,Nguyen Cong-Hau 한국분석과학회 2023 분석과학 Vol.36 No.5

Aluminium (Al) is one of the major elements in rocks and its concentration can be varied, depending on different rock types as well as sources. The present study aimed to propose an analytical method based on the UV-Vis as a cheap, simple, and common instrument equipped in most laboratories for Al quantification in rocks after the microwave assisted acid digestion. The aluminone and 8-hydroxyquinoline were investigated for the colorimetric assay. The results show that the 8-hydroxyquinoline reagent was more favorable in terms of the minimized affects of the potential interferences present in the digested solutions, i.e., Fe3+, Si4+ and F–. The calibration curve was constructed from 0.10 mg/L to 3.00 mg/L with the goodness of linearity (R2 = 0.9996). The limits of detection and quantification (LOD and LOQ) were estimated, i.e., 0.029 mg/L and 0.087 mg/L, respectively. The 8-hydroxyquinoline was applied to real rock samples, demonstrating favorable precision (RSD = 0.34 %-1.8 %) and no remarkable differences were found compared to the inductively coupled plasma-mass spectrometry (ICP-MS) as a reference measurement approach.

A high speed electrohydrodynamic (EHD) jet printing method for line printing

Phung, Thanh Huy,Kim, Seora,Kwon, Kye-Si IOP 2017 JOURNAL OF MICROMECHANICS AND MICROENGINEERING - Vol.27 No.9

<P>Electrohydrodynamic (EHD) jet printing has drawn attention due to its capability to produce smaller dots and patterns with finer lines when compared to those obtained from using conventional inkjet printing. Previous studies have suggested that drop-on-demand EHD-patterning applications should be limited to very slow printing cases with speeds far less than 10 mm s<SUP>−1</SUP> due to the small dot size and limited jetting frequency. In this study, a new EHD printing method is proposed to significantly increase the line-patterning printing speed by modifying the ink and thereby changing the relic shape. The proposed method has the additional advantage of reducing the line-pattern width. The results of the experiment show that the pattern width could be reduced from 20 <I>?</I>m to 4 <I>?</I>m by increasing the printing speed from 10 mm s<SUP>−1</SUP> to 50 mm s<SUP>−1</SUP>, respectively.</P>

Strut-and-tie model for shear capacity of corroded reinforced concrete columns

Tran, Cao Thanh Ngoc,Nguyen, Xuan Huy,Nguyen, Huy Cuong,Vu, Ngoc Son Techno-Press 2020 Advances in concrete construction Vol.10 No.3

An analytical model is developed in this paper to predict the shear capacity of reinforced concrete (RC) columns with corroded transverse reinforcements. The shear strength model for corroded RC columns is proposed based on modifying the existing strut-and-tie model, which considers the deformational compatibility between truss and arch mechanisms. The contributions to the shear strength from both truss and arch mechanisms are incorporated in the proposed model. The effects of corrosion level of transverse reinforcements are considered in the proposed model through the minimum residual cross-sectional area of transverse reinforcements and the reduction of concrete compressive strength for the cover area. The shear strengths calculated from the developed model are compared with the experimental results from Vu's study (2017), which consisted of RC columns with corroded transverse reinforcements showing shear failure under the cyclic loading. The comparison results indicate satisfactory correlations. Parametric studies are conducted based on the developed shear strength model to explore the effects of column axial loading, aspect ratios, transverse reinforcements and the corrosion levels in transverse reinforcements to the shear strength of RC columns with corroded transverse reinforcements.

Magnetocaloric Effect and Critical Behavior of <inline-formula> <tex-math notation='TeX'> <tex> ${\rm Ni}_{42}{\rm Ag}_{8}{\rm Mn}_{37}{\rm Sn}_{13}$ </tex> </tex-math></inline-formula> Alloys

Tran Dang Thanh,Phan, T. L.,Pham Thi Thanh,Nguyen Hai Yen,Nguyen Huy Dan,Yu, S. C. IEEE 2014 IEEE transactions on magnetics Vol.50 No.4

<P>This paper presents the magnetocaloric effect and critical behavior of alloy ingot and ribbon samples of Ni<SUB>50</SUB>Mn<SUB>37</SUB>Sn<SUB>13</SUB> doped with 8% Ag, which were prepared by an arc-melting and rapidly quenched melt-spinning methods, respectively. Experimental results reveal that a partial replacement of Ag for Ni leads to stamping out the antiferromagnetic martensitic phase. This means that there is only the austenitic phase with a ferromagnetic-paramagnetic (FM-PM) phase-transition temperature of T<SUB>C</SUB> ≈ 295 K. Detailed studies and analyses around the phase transition region prove both samples undergoing a second-order magnetic phase transition. Basing on magnetic field dependences of magnetization, we have determined the magnetic-entropy change (ΔS<SUB>m</SUB>) of the samples. Under a field change of 10 kOe, the maximum magnetic-entropy change (|ΔS<SUB>max</SUB>|) reaches values 0.54 and 0.69 J · kg<SUP>-1</SUP> · K<SUP>-1</SUP> for the alloy ingot and ribbon, respectively. Using Landau's phase-transition theory, and careful analyses of the magnetic data around the FM-PM transition region, we have determined the critical parameters (T<SUB>C</SUB>, β, γ, and δ) in the low field range (below 10 kOe) with T<SUB>C</SUB> = 294.8 K, β = 0.469 ± 0.011, γ = 1.149 ± 0.060, and δ = 3.4 ± 0.1 for the alloy ingot, and with T<SUB>C</SUB> = 294.4 K, β = 0.449 ± 0.005, γ = 1.319 ± 0.040, and δ = 3.9 ± 0.1 for the alloy ribbon. One can see that β values fall in between those expected for the 3-D Heisenberg model (β = 0.365) and mean-field theory (β = 0.5). This indicates a coexistence of short-range and long-range FM interactions in both the samples. The nature of changes in value related to the critical parameters and maximum ΔS<SUB>m</SUB> is thoroughly discussed by means of structural analyses.</P>

Effect of adding non-ferromagnetic nanoparticles to grain boundary on coercivity of sintered Nd-Fe-B magnet

Pham Thi Thanh,Nguyen Van Duong,Nguyen Hai Yen,Nguyen Huy Ngoc,Nguyen Mau Lam,Kieu Xuan Hau,유성조,Nguyen Huy Dan 한국물리학회 2018 Current Applied Physics Vol.18 No.3

In this work, we investigated the influence of additional compounds of Nd-Cu-Al, Dy-Nb-Al, Dy-Zr-Al and Nb-Cu-Al on coercivity of sintered Nd-Fe-B magnets. The additional nanoparticles with size in the range of 40e80 nmwas mixed with the micrometer Nd-Fe-B powder before sintering process. The results show that the coercivity of the sintered Nd-Fe-B magnets can be improved by introducing additional nanoparticles to their grain boundaries. The improvement of the coercivity of the magnets is clearly dependent on composition and fraction of the additional compounds. While the Dy-Nb-Al, Dy-Zr-Al and Nb-Cu-Al compounds degrade the coercivity of the sintered Nd-Fe-B magnets, the Nd-Cu-Al nanoparticles considerably improve this quantity. The coercivity the sintered Nd16.5Fe77B6.5 magnets has been enhanced about 40% by adding 3 wt% of the Dy-free compound of Nd40Cu30Al30.

Does conventional freezing affect sperm DNA fragmentation?

Le, Minh Tam,Nguyen, Thai Thanh Thi,Nguyen, Tung Thanh,Nguyen, Trung Van,Nguyen, Tam An Thi,Nguyen, Quoc Huy Vu,Cao, Thanh Ngoc The Korean Society for Reproductive Medicine 2019 Clinical and Experimental Reproductive Medicine Vol.46 No.2

Objective: Sperm cryopreservation has been widely used in assisted reproductive technology, as it offers great potential for the treatment of some types of male infertility. However, cryopreservation may result in changes in membrane lipid composition and acrosome status, as well as reductions in sperm motility and viability. This study aimed to evaluate sperm DNA fragmentation damage caused by conventional freezing using the sperm chromatin dispersion test. Methods: In total, 120 fresh human semen samples were frozen by conventional methods, using SpermFreeze Solution as a cryoprotectant. Routine semen analysis and a Halosperm test (using the Halosperm kit) were performed on each sample before freezing and after thawing. Semen parameters and sperm DNA fragmentation were compared between these groups. Results: There was a significant decrease in sperm progressive motility, viability, and normal morphology after conventional freezing (32.78%, 79.58%, and 3.87% vs. 16%, 55.99%, and 2.55%, respectively). The sperm head, midpiece, and tail defect rate increased slightly after freezing. Furthermore, the DNA fragmentation index (DFI) was significantly higher after thawing than before freezing (19.21% prior to freezing vs. 22.23% after thawing). Significant increases in the DFI after cryopreservation were observed in samples with both normal and abnormal motility and morphology, as well as in those with normal viability. Conclusion: Conventional freezing seems to damage some sperm parameters, in particular causing a reduction in sperm DNA integrity.

Spatial Interpolation and Assimilation Methods for Satellite and Ground Meteorological Data in Vietnam

( Khac Phong Do ),( Ba Tung Nguyen ),( Xuan Thanh Nguyen ),( Quang Hung Bui ),( Nguyen Le Tran ),( Thi Nhat Thanh Nguyen ),( Van Quynh Vuong ),( Huy Lai Nguyen ),( Thanh Ha Le ) 한국정보처리학회 2015 Journal of information processing systems Vol.11 No.4

This paper presents the applications of spatial interpolation and assimilation methods for satellite and ground meteorological data, including temperature, relative humidity, and precipitation in regions of Vietnam. In this work, Universal Kriging is used for spatially interpolating ground data and its interpolated results are assimilated with corresponding satellite data to anticipate better gridded data. The input meteorological data was collected from 98 ground weather stations located all over Vietnam; whereas, the satellite data consists of the MODIS Atmospheric Profiles product (MOD07), the ASTER Global Digital Elevation Map (ASTER DEM), and the Tropical Rainfall Measuring Mission (TRMM) in six years. The outputs are gridded fields of temperature, relative humidity, and precipitation. The empirical results were evaluated by using the Root mean square error (RMSE) and the mean percent error (MPE), which illustrate that Universal Kriging interpolation obtains higher accuracy than other forms of Kriging; whereas, the assimilation for precipitation gradually reduces RMSE and significantly MPE. It also reveals that the accuracy of temperature and humidity when employing assimilation that is not significantly improved because of low MODIS retrieval due to cloud contamination.