Evaluating the determinant of user's adoption of SINA Weibo advertisement

AN NAN,ILSANG KO 한국경영정보학회 2018 한국경영정보학회 학술대회논문집 Vol.2018 No.11

Over the past few years, the SNS has gradually become a part of mainstream culture, even changing people's lifestyles, and having a new influence on the development of society and culture. For entrepreneurs who need to grasp the consumer mentality, be able to appropriate profit-making model, and transfer concepts and flow into money, the trends in the SNS industry have become of crucial concern. This is what informs this study. In China, in addition to firms, marketers and advertisers use of microblogging platforms for product advertising, and the microblogging platform also have strengthened netizens awareness on safeguarding their rights. They have enabled common people to become the main force in propagating and promoting news events. Importantly, the value of SNS has become prominent in commerce and recreation. It is for this reason a study of commercial value of SINA Weibo has an essential significance. By selecting major factors influencing the user's adoption of SINA Weibo advertising, the paper studies the correlativity between these factors (informativeness, entertainment, credibility, personalization, customization, irritation, privacy concern) and perceived value and users' positive attitudes toward the advertisements on SINA Weibo. Based on the outcome of this study, recommendations are made which shall be suitable and helpful for domestic SNS' development and propagation.

Evaluating the determinants of User’s Adoption of Social Media Advertising -Focus on SINA Weibo

AN NAN,고일상,QUMIN 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.2

Under the context that SNS is turning to a commerce tool from a communicate tool, this study investigates the antecedents of value and attitude toward SINA Weibo advertising, and examines the role of social media advertising positive and negative attributes as determinants of perceived advertising value and user’s positive attitude toward advertising. Moreover, this study explored the relationships between perceived advertising value, user’s positive attitude toward advertising and users’ ads adoption. A conceptual model and hypotheses are tested with a sample of 304 SINA Weibo users, and conducted AMOS 22.0 analysis. Overall, the findings provided support for the model of the study. First, more informativeness, more entertainment, and more credibility to create higher user’s advertising adoption in the SINA Weibo environment. Second, user-defined customization directly affects the user's attitude without the indirect impact of perceived value. Third, irritation is not important attributes affecting user’s perceived ad value and positive attitude toward SINA Weibo advertising. Fourth, privacy concerns also directly affects users' attitudes toward SINA Weibo advertising. The study adds to and expands our knowledge of the antecedents and consequences of SINA Weibo users behaviour regarding advertising and therefore act as a valuable base of social media advertising practitioners.

새 자료, 고려본 『자비도량참법』의 석독 구결 분석 및 음독 구결과의 상관성 비교 연구

남경란(Nam, Kyeong-Nan) 한국어문학회 2018 語文學 Vol.0 No.140

This study was conducted to analyze Seokdok Gugyeol in Goryeo ChojuDaejangkyung, ‘Jabigoryangchambeop’ discovered at Kirimsa Temple in December 2015. The purpose was to compare and analyze the correlation between Seokdok Gugyeol shown in this new material and Eumdok Gugyeol, which is a previous edition Goryeo period copy. The main study object, ‘Jabigoryangchambeop’ from the Kirimsa Temple remains only in chapters 17 to 20 of Volume 4 and it is the crucial information academics are studying due to the discovery of one more Seokdok Gugyeol material dated to the middle of the 13th century. Although the number of Gugyeol letter types in the text is only about 50, it has been paid a great deal of attention in academia because it uses letter types that are quite different from the existing Seokdok materials. In addition, this is very precious data in Korean history because it contains Eumdok Gugyeol data that can not be found in any other existing material. Furthermore, Seokdok Gugyeol and Eumdok Gugyeol can be analyzed at the same time, providing the potential for new discoveries. However, in ‘Jabigoryangchambeop’ from Kirimsa Temple, Gugyeol letter types have been erased or destroyed in some main parts of original copy, and it is difficult to clearly judge the original image of the Gugyeol letter types based solely on the released images. In order to more accurately understand the presented information, the researcher used Adobe Photoshop to precisely identify missing or damaged Seokdok Gugyeol letter types. The significance of this study lies in the correlation found between Seokdok Gugyeol and Eumdok Gugyeol in the Goryeo period, via and informaton processing method and comparative analysis of Seokdok Gugyeol of ‘Jabigoryangchambeop’ from Kirimsa and Eumdok Gugyeol of ‘Jabigoryangchambeop’ from a private collection.

Congenital Fibrous Epulis in the Infant

Mustafa?nan,?merYal?ın,MehmetPul 연세대학교의과대학 2002 Yonsei medical journal Vol.43 No.5

체간안정화 훈련이 만성 뇌졸중 환자의 호흡기능에 미치는 효과

이경진(Kyeong-Jin Lee),정주현(Ju-Hyeoun Jeong),조명래(Myeong-Rae Jo),김세윤(Se-Yoon Kim),김난수(Nan-Soo Kim) 대한심장호흡물리치료학회 2019 대한심장호흡물리치료학회지 Vol.7 No.1

Purpose : The purpose of this study is to examine the effects of trunk stability training on improving trunk control, respiratory function, and respiratory muscle activation in stroke patients. Methods : The subjects were assigned to two groups: the intervention group (n=15) and the control group (n=15). Both groups participated in a conventional stroke rehabilitation program, but the intervention group also received trunk stability training for 30 minutes a day, 3 times a week, for 6 weeks. The main trunk stability exercise consisted of the dead bug exercise. Trunk control was assessed using a trunk impairment scale, and respiratory function (pulmonary function and respiratory muscle function) was assessed using spirometry. The data were analyzed using the Pearson correlation, independent t-test, and paired t-test. Results : Trunk control was significantly positively correlated with pulmonary function and respiratory muscle strength. Both groups showed a significant increase in trunk control and respiratory function. Conclusion : This study demonstrated that a conventional stroke rehabilitation program and trunk stability training have positive effects on respiratory function and respiratory muscle activation in stroke patients.

유기농업에서의 작물의 양분관리

안난희, 신재훈, 옥정훈, 이상민, 김석철, 사동민 忠北大學校 農業科學硏究所 2016 農業科學硏究 Vol.32 No.2

Soil fertility is fundamental in determining the productivity of all farming systems and is most�ﾠ�ﾠ commonly defined in terms of the ability of the soil to supply nutrients to crops. Organic farming systems rely on the management of soil organic matter to enhance the chemical, biological and physical properties of the soil, in order to optimize crop production. Organic agriculture excludes the use of chemical nitrogen fertilizers, instead requiring a balance between supply and demand nutrients through the use of organic matter. Nutrient management is one of the main challenges facing organic farming. The short term challenge is supplying sufficient nutrients to crops at the correct point in their development to achieve economically viable yield, while in the long term, the difficulty is to balance nutrient inputs and runoffs to avoid nutrient rundown or environmental pollution. This paper reviews information from the literature to investigate strategies of managing nutrients by supplying organic matter in organic agriculture during the major phases of crop growth.

朝鮮後期 文學思想 變貌樣相 硏究

許南郁 江原大學校 江原文化硏究所 2002 강원문화연구 Vol.21 No.-

The main point of this research is various idea of literature, literary ideas of 時弊匡救 and independent literacy were on the rise at the late Chosun. During the pre-Chosun period. Neo-Confucianism (the Zhu Xi) was prevalent. but by the end of Chosun dynasty

번역가능성의 문제에 대하여 : Katharina Reiβ의 텍스트 유형 구분을 중심으로

이난희 이화여자대학교 한국문화연구원 1994 韓國文化硏究院 論叢 Vol.64 No.1

The present paper argues that the translatability is certainly linked to the translating methods and the texttypology, but the text division of literal to pragmatic in previous literatures is not sufficient enough. Working with the text translation, it is claimed that the problems of equivalence and invariability should be first considered. In conjunction with Reiβ analysis of the texttypology and the communicative function, it is also claimed that the various application of the translation methods is relativised to the text itself. The result of this study then proposes that the texttypology is merely a dominating factor in translation, and the translation is only relatively possible, when we take various factors participating in translation into consideration.

대전지역 주부들의 한국발효식품 소비실태

구난숙 대전대학교 이과대학 기초과학연구소 1997 自然科學 Vol.- No.-

전통 발효식품의 소비정도와 마련방법을 알아보기 위해 대전지역 주부 290명을 대상으로 설문조사를 실시하였다. 김치류는 하루에 1번 이상 이용하는 주부가 97%, 매끼마다 이용하는 주부는 87%로 가장 빈번하게 식탁에 오르는 발효식품이었다. 그 다음은 진간장, 국간장, 고추장 및 된장의 순으로 하루에 1번 이상 이용한다는 답은 각각 47%, 46%, 31% 및 27% 이어서 장류는 우리 음식 준비시 매일 요구되는 발효식품임을 알 수 있었다.식사 준비시 매우 낮은 빈도로 이용되는 발효식품은 청국장, 젓갈류 및 장아찌류로 거의 이용하지 않는다는 주부도 각각 18%, 19% 및 22%나 되었다. 특히 김치류, 장아찌류, 된장류, 고추장류, 젓갈류 및 청국장 등은 교육수준이 높고 젊은 주부일수록 소비빈도가 유의적으로 낮았다. 가족형태와 유의적 관계가 있는 발효식품은 된장류 뿐으로 대가족 보다는 핵가족인 경우 소비빈도가 낮았고, 주부의 직업유무와는 젓갈류만 유의적 관련성이 있어서 일을 하는 주부들이 젓갈류를 자주 이용하고 있었다. 74%의 주부가 전통 발효식품의 소비가 감소하고 있다고 하였고, 감소이유는 음식종류의 증가(54%), 자녀들의 식성변화(27%), 반찬수의 증가(10%), 어른들의 식성변화(9%)를 지적하였다. 김치류의 마련방법은 86%가 직접 제조한 것, 11%가 친척집 것을 이용하는 것으로 나타났고, 장류는 직접 제조하는 주부가 49% 뿐이었다. 교육수준이 높은 젊은 주부일수록 직접 제조하지 않는 경향을 나타냈다(p<0.0001). 본 조사에서 얻어진 결과를 보면 교육수준이 높은 젊은 주부일수록 발효식품을 식사 준비시 적게 이용하는 경향을 나타내고 있다. 따라서 식생활의 변화를 인정하되 전통 발효식품이 젊은 세대에 의해 지속적으로 소비되기 위한 프로그램을 개발하여 가정과 사회에서 실질적 교육이 이루어지도록 애써야 한다고 생각한다. The purpose of this study was to investigate pattern of consumption of Korean fermented foods. The questionnaires have been collected from 290 housewives in Taejon. Kimchi was the most frequently selected for meal preparation among Korean fermented foods. Ninety *Ten percentage of housewives used Kimchi over once a day and 87%, every meal. Chin-ganjang. Kuk-ganjang, Kochujang and Doenjang have been consumed over once a day by 47%, 46%, 31% and 27% of housewives respectively, which indicated that those jangs were still essential seasonings for preperation of Korean foods. The percentage of housewives, who did not use Chong&jang, Jot-kal and Jangatchi, were 18%, 19% and 22% respectively. With the educational level increasing and age decreasing, the frequency of consumption Kimchi, Jangat-chi, Doenjang, Kochujang, Jot-kal and Chong&ang became lower. Extended family often used Doenjang more than nuclear family. Working housewives utilized more Jot-kal than full time housewives. Seventy four percentage of housewives replied that the consumption of Korean fermented foods came to reduce. The reasons were that the kinds of foods increased(54%), food preference of children was changed (27%), side dishes were increased(10%), and food preference of adults was changed(9%). Kimchi has been made by housewives themselves(86%) and by relatives(ll%). It means that most housewives prefer home-made Kimchi. Half of housewives used jangs made by themselves. The younger and the higher in educational level use the less they have made of Kimchi and jangs.

또래집단의 사회적 강화가 아동의 구강보건행태에 미치는 효과

이난희,박인혜 韓國學校保健學會 2000 韓國學校保健學會誌 Vol.13 No.1

The relationships between children's health behavior and variables that effect children's health behavior has been investigated in a number of previous studies. This study was conducted to examine the effects of a peer's social reirforcement on children's dental health behavior in an elementary school. The research design was a nonequivalent pre and post-test quasi-experimental design and the study subjects with one hundred and thirteen eight to nine years old children, and their mothers(57 experimental group, 56 control group) were selected as a study group. Subjects were selected by the convenience sampling method. The study was carried out in an elementary school in Namwon city, Korea, from the 26th of Apil to the 12th of June in 1999. Data were collected in both the pre and post-test portions. Using the $quot;Health Belief Model$quot;, each item of the questionnaire for measurement of dental health behavior was nudified and administered for the children and their mothers. The questionnaire for the measurement of dental health behavior was developed by Oh, Y.B.(1994). The Cronbach's o of the questionnaire for children were .81, and for the mother were 79. In this study, the health belief mudel consists of $quot;perceived susceptibility$quot;, $quot;perceived seriousness$quot;, $quot;perceived barrier$quot;, $quot;perceived salience$quot;, and $quot;perceived benefit$quot;. The questionnaire for the children was composed of 37 items, and the questionnaire for the muther was composed of 40 items. Data were analyzed by frequency, x²-test ANOV4 Pearson's Correlation, and multiple regression analysis by a SAS program. The results of this study were summarized as follows ; 1. The first hypothesis that the experimental group would have more change in the frequency of brushing per week than that of control group was accepted(t=3.817, p=0.000). Mean tooth brushing score sin the experimental group impoved signif4cantly from pre-test to post-test, but in the control group there was no significant impovement in tooth brushing scores. 2. The second hypothesis that the experimental grnup would have more change in score of dental health behavior than that of control group was accepted (benefit . 1=2.804, p=0.006, salience : t=2.608, p=0.010). An evaluation between the experimental group and the control group showed significant change from Pre-test to post-test in health behavior scores. 3. The third hypothesis that higher scores of social reidorcement would crcate mure change in the scores of tooth brushing frequency in the experimental group was accepted (β =0.169, p=0.000). Multiple regression was used to examine the peer's social reinforcement scores and the relative Hluence of significant variables in fevious ANOVA and Pearson's correlation test on children's frequency of brushing during the Post-test. The results of the study indicated that the combination of social reinforcement of peers with variable spertaining to mother and householder were signif4cantly related and effectively improved a child's tooth brushing.