『인터넷전자상거래연구』 윤리헌장 외

편집부(편집자) 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.1

중국 전자상거래의 유형별 문제점과 해결방안

최석범,이재길,엄광열,최해란 한국인터넷전자상거래학회 2006 인터넷전자상거래연구 Vol.6 No.3

…Rapidly increasing internet adoption in China has helped push the worldwide online population. In China, B2C E-commerce is divided into three categories in China: online direct sale, online retail, and online booking services. Online retail remains the major form of B2C business, and online booking services and online direct sale also maintained rapid growth. The B2C market will be more competitive with vigorous development of E-Commerce in China. The B2B sectors has seen a higher transaction volume and more stable growth than the B2C sector. The Regional B2B platform and vertical B2B platform will make further development in the China's market. Those comprehensive B2B platforms need to be enhance the value-added services to face the impact brought by new B2B Platform. China's C2C market witnessed rapid growth in 2005, the market growth may slow down in 2006 and 2007, due to heavy market competition, challenges to the business model and slow corporate user growth. The purpose of this paper is contribute to development E-commerce in China by finding the solutions of the bottlenecks in Types of E-commerce in China. 중국에서의 컴퓨터가 사용된지 40여년이 지나고 있지만(江欣, 2006) 인터넷이 사용되기 시작한 것은 지난 1990년대 중반부터였다. 중국정부는 중국을 발전시키는 바로미터가 디지털 및 IT산업의 적극적인 활동이라는 점을 누구보다도 많이 인식하고 있다. 따라서 정보를 공개공유하여 On-line상에서 국민들을 위해 제공할 수 있는 서비스 개발에 앞장서고 있다.(高瞻, 2006) 이와 더불어 중국은 초고속 Internet서비스 업체가 매년 증가하고 있으며 새로운 비즈니스 기회를 창출하고 있다.(向, 2005) 그러나 중국의 인터넷 시장이 확대됨에 따라 외국기업의 중국진출이 증가하고 있으나 사전준비가 수반되지 못한 채 중국시장에 진입하는 것은 매우 위험하며 실패가능성도 매우 높은 것으로 나타나고 있다.(민윤경, 2001)중국에서의 전자상거래의 건전한 발전은 대부분 전자상거래와 관련한 법률적인 문제와 직결되는데 전자상거래 관련법 제정에 있어서 중국정부는 정부주도의 전자상거래 시장발전을 강조하고 있다. 따라서 중국정부는 전자상거래관련정책과 입법문제를 아주 중요시하고 있다.(민윤경, 2001, p.147) 이와 같이 중국은 전자상거래 인프라 및 법제도의 개선과 정부조직을 전산화하여 효율성과 신뢰성을 강화하고자 하며 이를 바탕으로 중국 정보산업화를 진행하고 있다.(최석범(a), 2005, p.278.)

Factors Impacting Initial Trust and Purchase Intention in Internet Shopping Malls

Rae-jin Yang(양래진),Hyoung-gil Kim(김형길),In-am Song(송인암),Dong-cheol Lee(이동철),Jung-kyun Kim(김정균) 한국인터넷전자상거래학회 2007 인터넷전자상거래연구 Vol.7 No.4

인터넷 쇼핑몰에서 소비자들의 초기신뢰는 재방문이나 회원가입, 개인정보 제공, 구매행동과 같은 신뢰의 후속적인 행동과 연계되어있어 인터넷 쇼핑몰 연구의 중요한 주제로 다루어져 왔다. 특히 인터넷 쇼핑몰은 대면 접촉이 없이 인터넷상에서 업체가 보여주는 정보에만 의존해야 하며 거래를 위해서는 신용카드와 같은 자신의 개인정보를 제공해야만 하므로 오프라인 환경에서보다 신뢰가 훨씬 중요한 의미를 가진다. 본 연구는 한국과 중국의 소비자들을 대상으로 인터넷 쇼핑몰을 처음으로 방문하여 형성되는 초기신뢰의 영향요인과 구매의도에 관한 내용을 중심으로 연구하였다. 실증 분석결과 한국과 중국 소비자 모두 기업의 프로파일과 웹사이트 품질이 인터넷쇼핑몰 초기신뢰에 영향을 미치는 것으로 나타났으며, 개인적 특성에 있어서는 한국에서는 소비자의 신뢰성향이, 중국에서는 개인의 혁신성향이 초기신뢰에 영향을 미치는것으로 나타났다. 또한 한국과 중국 소비자 모두 지각된 기술적 기반이 초기신뢰에 영향을 미치는것으로 분석되었다. 이상의 연구결과를 바탕으로 하여, 인터넷 쇼핑몰 업체들의 고객의 초기신뢰를 구축하기 위한 마케팅 시사점을 제시하였다.

『인터넷전자상거래연구』윤리헌장 외

편집부(편집자) 한국인터넷전자상거래학회 2015 인터넷전자상거래연구 Vol.15 No.5

공급사슬 효율화를 위한 물류실행시스템의 전자적 주문처리 방안에 관한 연구

김은갑(Eun-gab Kim),박찬권(Chan-kwon Park),신기태(Ki-tae Shin) 한국인터넷전자상거래학회 2002 인터넷전자상거래연구 Vol.2 No.2

기업간 거래에 있어서 공급사슬관리(SCM)는 기업의 조직 효율과 경쟁력의 주요한 전략으로 자리 잡아가고 있다. 또한 SCM의 효율성을 극대화하기 위한 구현 방안으로 물류실행시스템(LES, Logistics Execution System)과 공급자 주도 재고관리 방식(VMI, Vendor-managed Inventory)이 주묵을 받고 있다.<br/> 본 논문은 기업들이 공급사슬의 효율화를 위하여 물류실행시스템을 구현하는 경우에 핵심 비즈니스 로직으로써 활용될 수 있는 공급자 주도 재고관리 기반의 조달정책 방안을 제시하였다. 본 논문의 조달정책은 휴리스틱 접근방법에 근거하여 개발되었으며, 재고정보와 수요정보를 활용하여 실시간으로 조달여부를 결정할 수 있는 재주문점 함수를 도출하였다. 시뮬레이션 결과는 제시된 정책이 최적해 대비 평균 3.3%의 오차범위 내에서 실시간 가능해를 제공할 수 있음을 보였고, 특히 현장에서 많이 사용되고 있는 (Q,r) 정책보다 훨씬 우수한 정책임을 보여주었다.

電子商去來 契約慣習 形成에 따른 主要懸案에 關한 考察

심종석(Chong-Seok Shim) 한국인터넷전자상거래학회 2002 인터넷전자상거래연구 Vol.2 No.1

As was discussed above, this study is to establish a framework satisfying the requirements of electronic commerce usage on the grounds that the rights and obligations of the parties to the contract of sale may be soundly and reasonably performed, based on substantiated contractual usage resulted from electronic commerce in todays situation confronted by electronic commerce emerged fast due to rapidly advanced new technology.<br/> Actually, it presented theoretical background on topical and part issues through a comparative study using existing typical law systems or law models as analytical tools, by encompassing the already debated elements with the pending issues to be dealt with. Also, it verified the validity of whether contractual usage can be formed by the suggested results in relation with the relevant provisions of CISG (United Nations Convention on Contracts for the International Sale of Goods), of which the scope of interpretation might be duplicated and/or conflicted by each section according to the altered or modified conditions of trade usage.<br/> In summary, the present framework seems to be still at the infant step until contractual usage of non-structured electronic commerce will be reflected in legal mind of structured typical law systems and then become a stable and concrete source. Accordingly, the fact that the subjects to be mentioned are extremely limited to reach common theory by which most of people accept can be considered as foreseen structural flaws of. this study.<br/> For example, the concept of electronic transaction has not been established correctly and clearly. And, admissibility of documentation for an electronic document equivalent to a paper document. Its evidential weight and the background of electronic commerce usage which may be handled in the ordinary course of its performance and termination subject th the formation of the contract are not covered by this study. As a result, these aforementioned are seemed to be loopholes of this study.<br/> In addition, this study is not deemed to timely interface with various characteristics of network which cyberspace embodies, including electronic information system base and its effective attributes. However, the fact that specific legal issues deriving from conceptual recognition of electronic commerce are scattered as their own key elements may be contributed to providing the basis in order to supplement week points of this study of which the subjects are sectioned.<br/> Therefore, we hope that this dissertation will be provided to give a help to a study which is intended to make mutual complement or positive model law, by accepting severed contractual usage of electronic commerce melted into legal mind.

인터넷 쇼핑몰에서 고객 및 웹사이트의 특성이 재구매 행동의도에 미치는 영향에 관한 연구

손달호(Dal-ho Son),이병돈(Byung-don Lee) 한국인터넷전자상거래학회 2002 인터넷전자상거래연구 Vol.2 No.2

Recently, domestic companies are focusing into the increasing interest in the internet shopping mall. Despite this growing popularity of the internet shopping mall, actual sales on the internet shopping malls are scarcely increased. One of the reasons might be the lack of government regulations and systems related to e-commerce. The basic problem is the lack of close investigations on the propensity of the consumers, which are critical to the design of the internet shopping mall. Accordingly, this paper provides a model of key factors influencing the satisfaction level of shopping mall. The results of this study showed that a prior information and a price information about product had a significant effect on the satisfaction level of shopping mall. Further, a customer support factor and a interface factor to the website had a significant effect on the operational satisfaction level of shopping mall. The results of this study might be used in the guideline to the design of shopping mall. Thus, the significant determinants which were verified in this study might be considered more importantly in the design of the shopping mall.

미국 전자거래관련 법제에 관한 연구-UETA를 중심으로-

엄광열(Kwang-Yeol Eom) 한국인터넷전자상거래학회 2003 인터넷전자상거래연구 Vol.3 No.1

A Uniform law proposed by the National Conference of Commissioners on Uniform State Laws regarding e-commerce is the Uniform Electronic Transactions Act(UETA). The Goal of this Act is not to create rules for electronic transactions -for example, the act does not require digital signatures- but to support the enforcement of electronic contract. UETA is grounded on three premises under most state law, that is to say, requirements for a writing can be satisfied by an electronic record, including a e-mail, requirements for a signature can be satisfied by an electronic signature, the parties to a contract can agree to any form of electronic communication.<br/> As UETA, the Korean Electronic Transaction Act was enforced. This Act deals with electronic document, security of electronic transactions and promotion of electronic transaction and consumer protection.<br/> The purpose of this study is to analyze the common points UETA and Korean Electronic Transaction Act and to contribute to the Korean Electronic Transaction act.

부산지역 인터넷 이용자의 스팸메일 대응형태에 관한 조사연구

정석찬(Seok-Chan Jeong),김현정(Hyun-Jung Kim) 한국인터넷전자상거래학회 2004 인터넷전자상거래연구 Vol.4 No.2

An electronic mail(e-Mail) have been used the most useful internet service by convenience and economical efficiency. However, the spain mail that makes a bad use the merits of e-Mail, occurs social problems.<br/> In this paper, we survey internet users attitudes for e-Mail and spain mail in Busan. The spain mail is recognized the most problems on use of e-mail. As almost of spain mail contains unsound contents such as adults and loans advertisements. etc., the spain mail occurs antisocial effects. But the majority of e-Mail users negatively cope with the spain mail. they just delete the spain mail on their computer. Some of them consider the spain mail as a necessary evil. Therefore. more strong legal steps for restraining spain mail including Opt-in are required rather than current self-control restraining method such as Opt-out.<br/>

스팸메일에 관한 合理的인 規制方案

손영화(Young-Hoa Son) 한국인터넷전자상거래학회 2002 인터넷전자상거래연구 Vol.2 No.2

As the Internet becomes more congested with commercial advertisers, Internet users require additional protection. Spam-mail's widespread proliferation as a form of advertising, however, has caused problems within the Internet community. And the problems with Spam-mail(unsolicited and unwanted electronic mail) will not vanish with time. The costs that spam imposes on internet users and ISPs increase daily.<br/> This article has aimed "to protect users, Internet service providers and internet development itself from Spam-mail." In summary, I supposed 4th device for regulation about spam-mail. First, it requires that spam be labeled as such and include opt-out instructions. Second, it's necessary to be responsible to ISP for filtering Spam-mail. Third, it's needed revision of law to be liable for illegal capture or "harvest" addresses by using software packages. Finally, we prepared to cope with new stylish Spam-mail like as mobile-phone message.