http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
모바일 간편결제 서비스의 지속이용의도에 영향을 미치는 요인에 관한 연구 : 정보시스템 후기수용모델과 가치모델의 통합
( Qu Min ),김은희 ( Kim Eun Hee ) 한국정보시스템학회 2019 情報시스템硏究 Vol.28 No.1
Purpose As the mobile easy payment service grows fast, competition in the payment service market is getting stronger. On the other hand, there are few studies on the users' utilization results. Therefore, this study explains the continuous use intention of mobile easy payment Services based on PAM and value model. Design/methodology/approach This study proposed an extended model by integrating PAM, which is a representative model of continuous use intention in IS field, and value model of mobile field. Also this study empirically tested 298 users who have experience of mobile easy Payment service. The structural equation model was used to verify the research model and hypotheses. Findings According to the empirical analysis result, this study verifies that perceived usefulness and satisfaction were determinants of continuous use intention in mobile easy Payment services. Expectation confirmation has been proved to be a positive predictor of satisfaction and perceived usefulness. Also, among the value factors, perceived ease was not a valid predictor of satisfaction, and the remaining factors were positive predictors of satisfaction.
Evaluating the determinants of User’s Adoption of Social Media Advertising -Focus on SINA Weibo
AN NAN,고일상,QUMIN 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.2
Under the context that SNS is turning to a commerce tool from a communicate tool, this study investigates the antecedents of value and attitude toward SINA Weibo advertising, and examines the role of social media advertising positive and negative attributes as determinants of perceived advertising value and user’s positive attitude toward advertising. Moreover, this study explored the relationships between perceived advertising value, user’s positive attitude toward advertising and users’ ads adoption. A conceptual model and hypotheses are tested with a sample of 304 SINA Weibo users, and conducted AMOS 22.0 analysis. Overall, the findings provided support for the model of the study. First, more informativeness, more entertainment, and more credibility to create higher user’s advertising adoption in the SINA Weibo environment. Second, user-defined customization directly affects the user's attitude without the indirect impact of perceived value. Third, irritation is not important attributes affecting user’s perceived ad value and positive attitude toward SINA Weibo advertising. Fourth, privacy concerns also directly affects users' attitudes toward SINA Weibo advertising. The study adds to and expands our knowledge of the antecedents and consequences of SINA Weibo users behaviour regarding advertising and therefore act as a valuable base of social media advertising practitioners.