Evaluating the determinants of User’s Adoption of Social Media Advertising -Focus on SINA Weibo

AN NAN,고일상,QUMIN 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.2

Under the context that SNS is turning to a commerce tool from a communicate tool, this study investigates the antecedents of value and attitude toward SINA Weibo advertising, and examines the role of social media advertising positive and negative attributes as determinants of perceived advertising value and user’s positive attitude toward advertising. Moreover, this study explored the relationships between perceived advertising value, user’s positive attitude toward advertising and users’ ads adoption. A conceptual model and hypotheses are tested with a sample of 304 SINA Weibo users, and conducted AMOS 22.0 analysis. Overall, the findings provided support for the model of the study. First, more informativeness, more entertainment, and more credibility to create higher user’s advertising adoption in the SINA Weibo environment. Second, user-defined customization directly affects the user's attitude without the indirect impact of perceived value. Third, irritation is not important attributes affecting user’s perceived ad value and positive attitude toward SINA Weibo advertising. Fourth, privacy concerns also directly affects users' attitudes toward SINA Weibo advertising. The study adds to and expands our knowledge of the antecedents and consequences of SINA Weibo users behaviour regarding advertising and therefore act as a valuable base of social media advertising practitioners.

Evaluating the determinant of user's adoption of SINA Weibo advertisement

AN NAN,ILSANG KO 한국경영정보학회 2018 한국경영정보학회 학술대회논문집 Vol.2018 No.11

Over the past few years, the SNS has gradually become a part of mainstream culture, even changing people's lifestyles, and having a new influence on the development of society and culture. For entrepreneurs who need to grasp the consumer mentality, be able to appropriate profit-making model, and transfer concepts and flow into money, the trends in the SNS industry have become of crucial concern. This is what informs this study. In China, in addition to firms, marketers and advertisers use of microblogging platforms for product advertising, and the microblogging platform also have strengthened netizens awareness on safeguarding their rights. They have enabled common people to become the main force in propagating and promoting news events. Importantly, the value of SNS has become prominent in commerce and recreation. It is for this reason a study of commercial value of SINA Weibo has an essential significance. By selecting major factors influencing the user's adoption of SINA Weibo advertising, the paper studies the correlativity between these factors (informativeness, entertainment, credibility, personalization, customization, irritation, privacy concern) and perceived value and users' positive attitudes toward the advertisements on SINA Weibo. Based on the outcome of this study, recommendations are made which shall be suitable and helpful for domestic SNS' development and propagation.

새 자료, 고려본 『자비도량참법』의 석독 구결 분석 및 음독 구결과의 상관성 비교 연구

남경란(Nam, Kyeong-Nan) 한국어문학회 2018 語文學 Vol.0 No.140

This study was conducted to analyze Seokdok Gugyeol in Goryeo ChojuDaejangkyung, ‘Jabigoryangchambeop’ discovered at Kirimsa Temple in December 2015. The purpose was to compare and analyze the correlation between Seokdok Gugyeol shown in this new material and Eumdok Gugyeol, which is a previous edition Goryeo period copy. The main study object, ‘Jabigoryangchambeop’ from the Kirimsa Temple remains only in chapters 17 to 20 of Volume 4 and it is the crucial information academics are studying due to the discovery of one more Seokdok Gugyeol material dated to the middle of the 13th century. Although the number of Gugyeol letter types in the text is only about 50, it has been paid a great deal of attention in academia because it uses letter types that are quite different from the existing Seokdok materials. In addition, this is very precious data in Korean history because it contains Eumdok Gugyeol data that can not be found in any other existing material. Furthermore, Seokdok Gugyeol and Eumdok Gugyeol can be analyzed at the same time, providing the potential for new discoveries. However, in ‘Jabigoryangchambeop’ from Kirimsa Temple, Gugyeol letter types have been erased or destroyed in some main parts of original copy, and it is difficult to clearly judge the original image of the Gugyeol letter types based solely on the released images. In order to more accurately understand the presented information, the researcher used Adobe Photoshop to precisely identify missing or damaged Seokdok Gugyeol letter types. The significance of this study lies in the correlation found between Seokdok Gugyeol and Eumdok Gugyeol in the Goryeo period, via and informaton processing method and comparative analysis of Seokdok Gugyeol of ‘Jabigoryangchambeop’ from Kirimsa and Eumdok Gugyeol of ‘Jabigoryangchambeop’ from a private collection.

Congenital Fibrous Epulis in the Infant

Mustafa?nan,?merYal?ın,MehmetPul 연세대학교의과대학 2002 Yonsei medical journal Vol.43 No.5

체간안정화 훈련이 만성 뇌졸중 환자의 호흡기능에 미치는 효과

이경진(Kyeong-Jin Lee),정주현(Ju-Hyeoun Jeong),조명래(Myeong-Rae Jo),김세윤(Se-Yoon Kim),김난수(Nan-Soo Kim) 대한심장호흡물리치료학회 2019 대한심장호흡물리치료학회지 Vol.7 No.1

Purpose : The purpose of this study is to examine the effects of trunk stability training on improving trunk control, respiratory function, and respiratory muscle activation in stroke patients. Methods : The subjects were assigned to two groups: the intervention group (n=15) and the control group (n=15). Both groups participated in a conventional stroke rehabilitation program, but the intervention group also received trunk stability training for 30 minutes a day, 3 times a week, for 6 weeks. The main trunk stability exercise consisted of the dead bug exercise. Trunk control was assessed using a trunk impairment scale, and respiratory function (pulmonary function and respiratory muscle function) was assessed using spirometry. The data were analyzed using the Pearson correlation, independent t-test, and paired t-test. Results : Trunk control was significantly positively correlated with pulmonary function and respiratory muscle strength. Both groups showed a significant increase in trunk control and respiratory function. Conclusion : This study demonstrated that a conventional stroke rehabilitation program and trunk stability training have positive effects on respiratory function and respiratory muscle activation in stroke patients.

유기농업에서의 작물의 양분관리

안난희, 신재훈, 옥정훈, 이상민, 김석철, 사동민 忠北大學校 農業科學硏究所 2016 農業科學硏究 Vol.32 No.2

Soil fertility is fundamental in determining the productivity of all farming systems and is most�ﾠ�ﾠ commonly defined in terms of the ability of the soil to supply nutrients to crops. Organic farming systems rely on the management of soil organic matter to enhance the chemical, biological and physical properties of the soil, in order to optimize crop production. Organic agriculture excludes the use of chemical nitrogen fertilizers, instead requiring a balance between supply and demand nutrients through the use of organic matter. Nutrient management is one of the main challenges facing organic farming. The short term challenge is supplying sufficient nutrients to crops at the correct point in their development to achieve economically viable yield, while in the long term, the difficulty is to balance nutrient inputs and runoffs to avoid nutrient rundown or environmental pollution. This paper reviews information from the literature to investigate strategies of managing nutrients by supplying organic matter in organic agriculture during the major phases of crop growth.

朝鮮後期 文學思想 變貌樣相 硏究

許南郁 江原大學校 江原文化硏究所 2002 강원문화연구 Vol.21 No.-

The main point of this research is various idea of literature, literary ideas of 時弊匡救 and independent literacy were on the rise at the late Chosun. During the pre-Chosun period. Neo-Confucianism (the Zhu Xi) was prevalent. but by the end of Chosun dynasty

번역가능성의 문제에 대하여 : Katharina Reiβ의 텍스트 유형 구분을 중심으로

이난희 이화여자대학교 한국문화연구원 1994 韓國文化硏究院 論叢 Vol.64 No.1

The present paper argues that the translatability is certainly linked to the translating methods and the texttypology, but the text division of literal to pragmatic in previous literatures is not sufficient enough. Working with the text translation, it is claimed that the problems of equivalence and invariability should be first considered. In conjunction with Reiβ analysis of the texttypology and the communicative function, it is also claimed that the various application of the translation methods is relativised to the text itself. The result of this study then proposes that the texttypology is merely a dominating factor in translation, and the translation is only relatively possible, when we take various factors participating in translation into consideration.

무선 이동 단말기에 스트리밍 미디어의 QoS를 제공하기 위한 적응적 트랜스코딩

허난숙,정인범 강원대학교 정보통신연구소 2007 정보통신논문지 Vol.11 No.-

Due to the recently advanced wireless network technology, a streaming media service can be supported in large scale mobile clients. However, mobile devices have the lack of computing resources and work on the limited network bandwidth compared to the wired network. In addition, the network bandwidth of wireless network easily varies according to the movement of clients. In this paper, the adaptive transcoding technique is proposed to guarantee the QoS of streaming media service for wireless mobile clients. The proposed method continuously measures the network bandwidth as a real-time level. Based on the available network bandwidth measured, the proposed method actively performs the transcoding operation to adapt the original streaming media to the corresponding mobile clients. The experimental results show that the proposed method supports the QoS streams for mobile clients according to the varying network bandwidth.

태국 희곡 <응어빠>에 관한 연구

최난옥 한국외국어대학교 동남아연구소 1998 東南亞硏究 Vol.- No.7