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CO-BRANDING FOR PROTOTYPICAL LUXURY BRANDS: CONCEPTUALISATION AND HYPOTHESES DEVELOPMENT
Aaron Lim,Ian Phau 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
This paper examines the phenomenon of co-branding in the context of luxury lifestyle co-brands. Specifically, it seeks to understand the viability of co-branding as a market strategy for prototypical luxury brands launching co-branded lifestyle products with other luxury brands. This study contributes to the co-branding literature by providing a perspective on the use of co-branding as a brand strategy for prototypical luxury brands.
Lim, Byung-Kwan,Xiong, Dingding,Dorner, Andrea,Youn, Tae-Jin,Yung, Aaron,Liu, Taylor I.,Gu, Yusu,Dalton, Nancy D.,Wright, Adam T.,Evans, Sylvia M.,Chen, Ju,Peterson, Kirk L.,McCulloch, Andrew D.,Yajim American Society for Clinical Investigation 2008 The Journal of clinical investigation Vol.118 No.8
<P>The coxsackievirus and adenovirus receptor (CAR) is a transmembrane protein that belongs to the family of adhesion molecules. In the postnatal heart, it is localized predominantly at the intercalated disc, where its function is not known. Here, we demonstrate that a first degree or complete block of atrioventricular (AV) conduction developed in the absence of CAR in the adult mouse heart and that prolongation of AV conduction occurred in the embryonic heart of the global CAR-KO mouse. In the cardiac-specific CAR-KO (CAR-cKO) mouse, we observed the loss of connexin 45 localization to the cell-cell junctions of the AV node but preservation of connexin 40 and 43 in contracting myocardial cells and connexin 30.2 in the AV node. There was also a marked decrease in beta-catenin and zonula occludens-1 (ZO-1) localization to the intercalated discs of CAR-cKO mouse hearts at 8 weeks before the mice developed cardiomyopathy at 21 weeks of age. We also found that CAR formed a complex with connexin 45 via its PSD-95/DigA/ZO-1-binding (PDZ-binding) motifs. We conclude that CAR expression is required for normal AV-node conduction and cardiac function. Furthermore, localization of connexin 45 at the AV-node cell-cell junction and of beta-catenin and ZO-1 at the ventricular intercalated disc are dependent on CAR.</P>
Photodissociation Dynamics of the Thiophenoxy Radical at 248, 193, and 157 nm
Harrison, Aaron W.,Lim, Jeong Sik,Ryazanov, Mikhail,Wang, Gregory,Gao, Shumin,Neumark, Daniel M. American Chemical Society 2013 The journal of physical chemistry. A, Molecules, s Vol.117 No.46
<P>The photodissociation dynamics of the thiophenoxy radical (C<SUB>6</SUB>H<SUB>5</SUB>S) have been investigated using fast beam coincidence translational spectroscopy. Thiophenoxy radicals were produced by photodetachment of the thiophenoxide anion followed by photodissociation at 248 nm (5.0 eV), 193 nm (6.4 eV), and 157 nm (7.9 eV). Experimental results indicate two major competing dissociation channels leading to SH + C<SUB>6</SUB>H<SUB>4</SUB> (o-benzyne) and CS + C<SUB>5</SUB>H<SUB>5</SUB> (cyclopentadienyl) with a minor contribution of S + C<SUB>6</SUB>H<SUB>5</SUB> (phenyl). Photofragment mass distributions and translational energy distributions were measured at each dissociation wavelength. Transition states and minima for each reaction pathway were calculated using density functional theory to facilitate experimental interpretation. The proposed dissociation mechanism involves internal conversion from the initially prepared electronic excited state to the ground electronic state followed by statistical dissociation. Calculations show that SH loss involves a single isomerization step followed by simple bond fission. For both SH and S loss, C–S bond cleavage proceeds without an exit barrier. By contrast, the CS loss pathway entails multiple transition states and minima as it undergoes five membered ring formation and presents a small barrier with respect to products. The calculated reaction pathway is consistent with the experimental translational energy distributions in which the CS loss channel has a broader distribution peaking farther away from zero than the corresponding distributions for SH loss.</P><P><B>Graphic Abstract</B> <IMG SRC='http://pubs.acs.org/appl/literatum/publisher/achs/journals/content/jpcafh/2013/jpcafh.2013.117.issue-46/jp403229h/production/images/medium/jp-2013-03229h_0008.gif'></P><P><A href='http://pubs.acs.org/doi/suppl/10.1021/jp403229h'>ACS Electronic Supporting Info</A></P>
A brief affair with underwear: Uniqueness and innovativeness in male underwear brand purchases
Ian Phau,Min Teah,,Aaron Lim,Ryan Ho 한국마케팅과학회 2015 Journal of Global Fashion Marketing Vol.6 No.3
This study investigates the role of consumers’ need for uniqueness and fashion innovativeness when purchasing a male underwear brand. Data were collected from male participants through an intercept method in malls, public arenas and university campuses in Western Australia. A total of 388 usable questionnaires were returned. Data were analysed using factor analysis, multiple regression analysis and mediation analysis. It was found that male consumers’ need for uniqueness is a uni-dimensional concept in the context of male underwear. Emotional value had the strongest and most significant effect on purchase intentions. Brand perceptions were found to have no effect on innovative consumers’ purchase intention toward an underwear brand. This article adds knowledge in the area of marketing of male underwear and gives managers an understanding of the impact of uniqueness with respect to purchase intention toward a male underwear brand. Most studies on the consumer’s need for uniqueness and consumer innovativeness have focused on public fashion apparel; this study, meanwhile, focuses on private, intimate products.
The link between Helicobacter pylori infection and gallbladder and biliary tract diseases: A review
Klay Puay Khim Lim,Aaron Jia Loong Lee,Xiuting Jiang,Thomas Zheng Jie Teng,Vishal G. Shelat 한국간담췌외과학회 2023 Annals of hepato-biliary-pancreatic surgery Vol.27 No.3
Helicobacter pylori is a gram-negative pathogen commonly associated with peptic ulcer disease and gastric cancer. H. pylori infection has also been reported in cholelithiasis, cholecystitis, gallbladder polyps, and biliary tract cancers. However, the association between H. pylori and gallbladder and biliary tract pathologies remains unclear due to the paucity of literature. In response to the current literature gap, we aim to review and provide an updated summary of the association between H. pylori with gallbladder and biliary tract diseases and its impact on their clinical management. Relevant peer-reviewed studies were retrieved from Medline, PubMed, Embase, and Cochrane databases. We found that H. pylori infection was associated with cholelithiasis, chronic cholecystitis, biliary tract cancer, primary sclerosing cholangitis, and primary biliary cholangitis but not with gallbladder polyps. While causal links have been reported, prospective longitudinal studies are required to conclude the association between H. pylori and gallbladder pathologies. Clinicians should be aware of the implications that H. pylori infection has on the management of these diseases.
Mossy Fiber-CA3 Synapses Mediate Homeostatic Plasticity in Mature Hippocampal Neurons
Lee, K.,Queenan, Bridget N.,Rozeboom, Aaron M.,Bellmore, R.,Lim, Seung T.,Vicini, S.,Pak, Daniel T.S. Cell Press 2013 Neuron Vol.77 No.1
Network activity homeostatically alters synaptic efficacy to constrain neuronal output. However, it is unclear how such compensatory adaptations coexist with synaptic information storage, especially in established networks. Here, we report that in mature hippocampal neurons in vitro, network activity preferentially regulated excitatory synapses within the proximal dendrites of CA3 neurons. These homeostatic synapses exhibited morphological, functional, and molecular signatures of the specialized contacts between mossy fibers of dentate granule cells and thorny excrescences (TEs) of CA3 pyramidal neurons. In vivo TEs were also selectively and bidirectionally altered by chronic activity changes. TE formation required presynaptic synaptoporin and was suppressed by the activity-inducible kinase, Plk2. These results implicate the mossy fiber-TE synapse as an independently tunable gain control locus that permits efficacious homeostatic adjustment of mossy fiber-CA3 synapses, while preserving synaptic weights that may encode information elsewhere within the mature hippocampal circuit.