행정PR에 있어서 언론의 역할

이강웅 한국행정연구원 2002 韓國行政硏究 Vol.11 No.4

행정PR은 국민과 행정 사이의 수평적인 양방향 커뮤니케이션이다. 즉 행정이 국민의 의견과 요구사항을 파악하는 측면과 행정이 국민들에게 정보를 제공하고 이해를 구하는 양방향이다. 한 마디로 듣는 것과 알리는 것의 두 가지를 말한다. 국민과 행정 사이의 커뮤니케이션은 직접 이루어질 수도 있고 중간 매체를 통하여 간접적으로 이루어질 수도 있다. 국민과 정부 사이가 직접 연결되는 경우는 비교적 한정되어 있고 주로 다양한 중간 연결매체가 활용되고 있다. 이 중의 하나가 언론이다. 민주사회에서 언론은 공공문제에 관한 정확하고 공정한 정보를 제공하고 또 사회의 다양한 견해를 표출하여 건전한 여론의 형성에 이바지하는 것이다. 언론은 국민의 알 권리를 대행할 뿐만 아니라 정부가 정책을 결정하고 집행하는 과정에서 국민의 관심과 참여를 유도하는데 중요한 역할을 담당하는 매체의 하나이다. 즉 국민과 정부의 중간에서 가교 역할을 수행하고 있는 것이다. 이처럼 언론은 행정PR에서 매우 중요한 위치를 점하고 있는 만큼, 그 역할 수행이 사회발전에 미치는 영향은 지대하다고 하겠다. Administrative PR is interactive communication between the government and the public. And there are direct and indirect way communication in PR. The mass media, even though it is an indirect one, is the best and biggest communication means. Therefore, the importance of the mass media is tremendous in PR. The mass media should satisfy the public's right to know by informing government's policies in more aggressive ways than before. Furthermore, it should make the public take part in policy making by analyzing the policies, finding problems and suggesting solutions. It should make efforts to reflect the public's opinions in the government's policies. The role of the mass media will become bigger and bigger. Because its influence on both the government and the public, especially in the field of administrative PR, will grow significantly, its publicness will become a very important issue. Therefore, the mass media should take the lead as a public medium of communication for the interest of the common good. The purpose of this study is to understand the current situation of youth centers and the administrative difficulties they face, in order to seek ways to advance their service quality and efficiency. Most youth centers are currently managed by the third sectors

釜山市를 中心으로한 都市再開發에 관한 硏究

金元摠,李康雄 東義大學校 地域社會開發硏究所 1987 공공정책연구 Vol.3 No.-

The aim of this study is to investigate the actual conditions and to seek the directions of the urban renewal of Pusan City. Today many cities are confronted with urban problems, one of which is disorder in the spatial construction of a city. Especially, Pusan City has serious aspects, for it has been developed rapidly without a longterm comprehensive city planning. The spatial construction of a city should be in harmony with urban functions. The urban renewal is one of the ways to solve urban problems and the deliberate efforts to change the urban spatial environment so as to attain a higher level of civilization. The urban renewal in the generic sense can be considered a process whereby the physical face and form of a city changes naturally according to economic decisions, and political or administrative actions. The urban renewal program also attempts to change the development pattern of a city. So, urban renewal allows planners to take a comprehensive approach to the substitution of new social capital for old. The object of urban renewal is to maintain the fine sight of a city, to clear slums and to promote urban functions. The urban renewal projects are executed by a selective combination of rehabilitation, conservation, redevelopment and improvement. The urban renewal is divided into two ways, one is the downtown renewal and the other is the housing improvement renewal. The downtown renewal method is mainly to increase the functions of CBD (central business district). The housing improvement renewal is to reconstruct villages where we may live comfortably. The master plan of urban renewal should be established to cope with the challenges which may happen the future.

도시환경질 개선을 위한 비용관리의 효율성 제고방안

이강웅,서정훈,김상구 한국지방정부학회 2001 지방정부연구 Vol.5 No.3

行政情報公開 制度化의 對象領域에 관한 硏究

李康雄 釜山大學校 行政大學院 地方行政硏究所 1992 地方과行政硏究 Vol.4 No.1

釜山 ·慶南地域 大學生의 公職觀 分析

李康雄 東義大學校 法政大學 1992 공공정책연구 Vol.8 No.-

Saltzman법에 의한 이산화질소 포집 효율 분석

이태형,이강웅 한국외국어대학교 외국학종합연구센터 부설 기초과학연구소 1996 기초과학연구 Vol.4 No.-

대기중 이산화질소의 농도 측정에 가장 일반적으로 사용되는 Saltzman 측정법의 경우, 다양한 실제 현장 조건에 맞는 포집 효율에 대한 자료가 극히 제한적이다. 본 연구의 결과 아질산 기체가 방해 물질로 작용할 수 있음이 확인되었고 그 대책으로 sodium carbonate column의 사용이 바람직한 것으로 밝혀졌다. 온도 25℃의 경우 50ppb 이하에서는 90% 이상의 고효율을 보였지만 고농도에서 효율이 뚜렷이 저하되어 5℃ 에서 60-80 % 정도로 나타났다. 기온이 낮거나 이산화질소의 농도가 높은(100ppb 이상) 조건에서는 기존의 Saltzman 법을 개선하여 효율을 증가시킬 수 있는 노력이 필요하다. Only a limited number of sampling artifact studies are available for Saltsman NO₂measurement method. Saltzman NO₂sampling efficiency and the interference from HNO₂was tested far wide range of temperatures and NO₂concentrations. The results showed that NO₂collection efficiencies at high NO₂concentrations (above 50 ppb) and 25℃ were decreased down to 60 - 80 %, while those at low NO₂concentrations (below 50 ppb) and 25℃ maintained high efficiency values (above 90 %) conventionally reported. Lowered air flow rate or decreased porosity of the fritted bubbler might be required under the conditions of high NO₂concentration and low temperature. Sodium carbonate pre-column was shown to eliminate the possible positive interference from HNO₂on Saltzman NO₂measurement method.

都市 公共서비스의 共生産(Coproduction)에 관한 考察

李康雄,吳賢淑 東義大學校 法學硏究所 1990 공공정책연구 Vol.6 No.-

Many local governments currently face a double bind. On the one hand, public fiscal capability is severely threatened. The economic recession has produced unanticipated shortfalls in revenues, exacerbating budget deficits and the problems of fiscal stress, and forcing hard decisions between increases in taxes and cutbacks in services. On the other hand, public demands for services have been growing steadily, and the burden on placed local governments in especially heavy. The double bind of decreased fiscal capability in the face of increased public demand has generated renewed interest in municipal productivity. Nowadays local governments pursue the alternative system of service delivery to reduce the costs of service production. On increasingly favored alternative to the traditionaal model of service delivery has been labeld “coproduction”. Coproduction is an emerging concept of the sevice delivery process which envisions direct citizen involvement in the design and delivery of city services with professional service agents. In this manner, coproduction proposes an answer to the more service-less cost dilemma. The purposes of this article are to introduce the concept of coproduction and to examine the bebefits incentives of coproduction activity and finally to evaluate the coproduction programs. Coproduction is understood as active participation of citizen in the process of service delivery and the joint production of services by local officials and individual citizens, or citizen groups intended to raise the quality and/or amount of service provision. the major benefit is tax savings The decisions of individuals regarding the forms and levels of coproduction to be undertaken are influenced by a variety of factors. these include individual characteristics, the range of benefits produced, social characteristics of the community, and the organizational aarangements for service delivery. The benefits and costs of coproduction programs are examined in four areas : service productivity, serviced equity, citizen participation, training and coordination arrangements

지방자치에 있어서 행정PR의 전개 방향

이강웅 부산대학교 지방행정연구소 2000 地方과行政硏究 Vol.12 No.1

혐오시설 입지갈등의 관리방안

이강웅 동의대학교 지방자치연구소 2008 공공정책연구 Vol.25 No.-

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퍼지AHP를 이용한 부산신항의 항만관리 방안에 관한 연구

이강웅,김성국 한국지방정부학회 2003 지방정부연구 Vol.7 No.2