외식부문 : Bass 모형을 이용한 외식산업 수요예측에 관한 연구

정웅용 ( Ung Young Chung ),권봉헌 ( Bong Heon Kwon ) 한국호텔리조트카지노산학학회 2006 호텔리조트연구 Vol.5 No.1

Since the 1990s, fast foods-led dining out industry has transformed and continuously developed stimulated by making inroads of enterprise-type family restaurants which adopted advanced management skills. The expansion of ding out industry and a sharp increase in demand of family restaurants have led the industry to take the lead in the sales and market share by forming making their chains and to introduce various kinds of service to achieve them and to apply competitive marketing strategies. To establish proper marketing strategies requires product life cycle through accurate prediction of demand, so in this study, for an accurate prediction of demand of dining out industry and family restaurants, This study predicted a demand with demand function and curves through Bass model which has not been used until today. This study followed procedures below to analyze actually in the study. First, This study used a survey of household spending from the National Statistical Office and materials from Foods Distribution Yearbook for a time series data of dining out industry, the range of the time series is from 1975 to 2003 Second, Regression analysis based on Bass model and calculated drawing power-related indices, innovation coefficient(p), imitation coefficient(q) and Gross Potential Demand(m). According to the values, This study predicted demand of Bass. The result of this study is as follows in case of dining-out industry. After the presumption of to what new dining-out industry extends during the future 40 years based on Bass model, a point of inflection where an increasing rate of new sales against Gross Potential Demand is the highest will be in 2028 based on 2003, and after, it gradually decreases.

2006년 제31차 춘계 정기학술논문 발표대회 : 한국 환대 산업의 경쟁력 제고 전략 ; 동시분과 7 : 호텔식음료 및 외식사업(2) ; Bass, Logistic 모형을 이용한 외식산업 수요예측에 관한 연구 -패밀리레스토랑을 중심으로-

정웅용 ( Ung Young Chung ),김홍빈 ( Hong Bin Kim ),엄란숙 ( Lan Suk Um ) 한국호텔경영학회 ( 구 한국호텔외식경영학회 ) 2006 춘계학술대회 Vol.2006 No.-

고객특성이 전환장벽, 전환의도와 재방문의사에 미치는 영향

정웅용(Ung-Young Chung),문혜영(Hye-Young Moon) 한국콘텐츠학회 2008 한국콘텐츠학회논문지 Vol.8 No.9

경제의 발전과 더불어 산업사회가 고도화 되면서 국민소득의 증가, 여가시간의 증가, 여성의 취업 증가 등의 변화에 따라 국민의 생활수요도 다양해지고 있다. 이러한 수요의 변화에 따라 서비스 산업은 여러 형태로 발전하면서 오늘날 현대 경제는 서비스 경제 또는 서비스 사회라고도 불리어 지고 있다. 이는 서비스 산업이 경제 전체에서 차지하는 비중이 확대되고 서비스 산업의 범위가 넓어지고 있고 현대사회에서 서비스 산업의 중요성이 크게 부각되고 있기 때문이다. 이러한 서비스 산업의 경우 최근 경쟁이 치열해지고 브랜드에 대한 충성도가 감소함에 따라 신규고객 유치와 시장점유율 확대 등의 공격적 마케팅전략 보다는 기존고객 유지의 방어적 마케팅 전략의 중요성이 커지고 있다. 특히 여행사와 항공사의 경우 많은 경쟁과 성수기, 비수기의 수요 양극화 현상 등으로 인하여 서비스전환의 용이성이 증가함에 따라 기존 고객을 유지하고 전환을 억제하는 것이 더욱 중요시되고 있는 실정이다. 이에 본 연구는 고객특성에 따른 전환장벽과 전환의도 그리고 재방문 의사의 관계에 대하여 연구하여 업계에 도움이 되는 시사점을 찿고자 하였다. This study aims to identify of customer features control the effect on revisit intention and switching intention. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis and moderate regression analysis, which are based on structural model From the effect that customer features control the effect on switching barrier by switching intention, travel agencies has a control effect on 'financial switching costs' and 'relational switching costs', and airlines show they have control effect on 'relational switching costs.' In diversity pursuit factors, 'financial switching costs' and 'attractiveness of alternatives' have a meaningful control effect for travel agencies customers, while 'procedural switching costs' for airlines customers. In the analysis result of the effect that customer features control the effect on revisit intention by switching intention, 'percept' and 'diversity pursuit' have a meaningful control effect in travel agencies customers and airlines one, respectively.

고객의 전환장벽이 전환의도와 재방문의사에 미치는 영향 -여행사,항공사간 비교분석을 중심으로-

엄란숙 ( Lan Suk Um ),정웅용 ( Ung Young Chung ),김홍범 ( Hong Bumm Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2011 호텔리조트연구 Vol.10 No.2

In this study, I examine the situation in consideration of switching barrier, switching intention, revisit mind. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis, The results of path analysis of the effect that the switching barrier of travel agencies and airlines have on switching intention show that ``procedural switching costs`` and ``financial switching costs`` have a meaningful effect on switching intention in travel agencies, while airlines showing that ``procedural switching costs`` and ``attractiveness of alternatives`` get a meaningful effect on switching intention. In the analysis results of the effect on revisit intention by switching barrier, travel agencies show that ``procedural switching costs``, ``financial switching costs`` and ``attractiveness of alternatives`` have a meaningful effect, while airlines shows that switching barrier has no effect on revisit intention. And the result of the effect switching intention has on revisit intention indicates negative(-) effect on both travel agencies and airlines.

관광동기요인이 관광지 선택과 만족도에 미치는 영향

김기홍(Ki Hong Kim),정웅용(Ung Young Chung),권봉헌(Bong Hun Kwon) 한국호텔관광학회 2004 호텔관광연구 Vol.6 No.1

자기효능감이 조직구성원행동에 미치는 영향 -서울지역 특1급호텔 종사자를 중심으로-

홍현경 ( Hyun Kyong Hong ),정웅용 ( Ung Young Chung ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2012 호텔리조트연구 Vol.11 No.2

Under fastly moving businese circumstance, it is very important to retain par excellence human resource and innovation. The purpose of this study is to find out casual relationship among self-efficacy, job embeddedness, innovative behavior, and organizational citizenship behavior, which is dependent variable. Firstly, there is significant relationship between self-efficacy and job embeddedness except adaptive factor. Secondly, there is significant relationship between self-efficacy and innovative behavior in all factors. Thirdly, there is significant relationship between self-efficacy and organizational citizenship behavior in case of all inclusive factors. Fourthly, there is significant relationship between self-efficacy and innovative behavior in each and every related factor. Fifthly, in case of front-of-the-house employees, there are significant relationship among self-control factor and fitness, sacrifice, and connection factors while those of back-of-the house, same results are found.

IPA(중요도-성취도)를 활용한 대전지역 MICE산업 경쟁력 제고방안 연구 - MICE산업 종사자의 전문화 수준을 중심으로 -

이재길 ( Lee Jae-gil ),정웅용 ( Chung Ung-young ),한학진 ( Han Hag-chin ) 한국호텔리조트학회 2021 호텔리조트연구 Vol.20 No.6

The purpose of this study is to find the ways to enhance the competitiveness of the MICE industry in Daejeon by applying the IPA (Importance-Performance Analysis) method to MICE industry workers. Competitiveness is an integrated concept, not a fragment, and research on a wide variety of items is needed to enhance competitiveness. This study was intended to try practical supplier-oriented research as previous studies mainly focused on user-centered optional attributes. In recent years, the role of agencies (PCOs, PEOs) in the MICE industry has become important. This is the result of the increasing importance of MICE industry workers who have the ability to act on behalf of professional tasks due to the nature of the MICE industry. This study attempted to study the actual employees of the MICE industry among the stakeholders of the MICE industry, and furthermore, it was intended to identify the current time of Daejeon as an industrial city of MICE.

호텔직원의 비언어적 커뮤니케이션이 직원평가와 고객만족 및 충성도에 미치는 영향

이승연(Seung Yeon Lee),정규엽(Kyoo Yup Chung),정웅용(Ung Young Chung) 한국호텔외식관광경영학회 2013 호텔경영학연구 Vol.22 No.6

Nonverbal communication such as facial expressions, postures and gestures can make a difference in customer satisfaction and loyalty. It is also directly connected to the company`s profit. As a method of promotion, nonverbal communication has been used as a key element of differentiation among other hotels. The purposes of this study were to (1) investigate the relationship between nonverbal communication and the significance of employee evaluation and (2) suggest marketing implications based on the result. This study was analyzed using a questionnaire based on literature reviews and the variables derived from prior studies. Path analysis was used to test the total of 8 hypotheses. Also, Chi-square verification was used to identify the differences by types of customers. According to these results, following suggestions can be made; a. Body language and appearance are the most important factors in nonverbal communication. So, hotel administrators should have a program for improving these skills. b. This study shows that auditory language has no impact on the relations between nonverbal communication and customer satisfaction. For this reason, hotels should maintain high standards of tangible and intangible assets such as employees` postures, appearances, gestures, interiors, and hotel facilities. The limitation of this study is that the data were collected in five-star hotels in Seoul only. Also, it did not consider the differences between room and F&B divisions. For this reason, future studies should investigate the differences between theses two divisions.

직장 내 소문에 대한 직원민감도 차이 연구: 서울 특급호텔 조직신뢰도를 중심으로

조은아 ( Eun Ah Cho ),이승연 ( Seung Yeon Lee ),정웅용 ( Ung Young Chung ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2010 호텔리조트연구 Vol.9 No.2

The formal communication is made by the various of the memo, report, meeting and periodical in the hotel organization. But it is difficult to explain for all of employee to be exposed to the formal communication channel equally because there are the characteristic of the employment forms in the hotel industry which is a part-timer, internship, contract employee, permanent employee and so on. Actually, most hotel employee is depend on the informal communication channel like a grapevine. There are many articles that the grapevine has a important part and its control is very important and needed in the communication network of the group or organization. But there are little the articles that what kinds of the grapevine are and what is more important elements. And especially there are no articles in the hotel organization not only at home but abroad. Therefore there is the aims in this article to find what elements of the grapevine affect the hotel employees and difference according the department character and organization reliability.

외식프랜차이즈 가맹점의 갈등과 분쟁해결 사례연구

김기홍,정웅용,변준영 韓國仲裁學會 2005 중재연구 Vol.15 No.3

This study is for an example of arbitration of a dining out franchise company in Korea and frachise system currently is expanding and developing to international trade. The main reason for that is franchising has some benefits compared to the existing trades. Korean dining-out industry has largely developed for the past 20 years, but there are little world-class company of the industry, because dining-out industry should go for qualitative as well as quantitative growth at the same time. Korean dining-out industry has adopted licensing and joint-venture among growth strategies, but the franchise system among them seems to have taken its place as a representative strategy for management to develop dining-out industry. The history of Korean dining-out franchise industry is very short and it is true that we have no a management philosophy of accompanying growth with franchise due to a short experiences and recognition of top management or managers and short-term strategy for branch expansion. For a brilliant growth of dininig-out franchise industry, to settle disputes through arbitration, in case of disputes taking place, is very important, because the franchise industry is a frequent-trading sector, requires expert-level knowledge, favors a closed examination and also needs a fast solution. As the franchise industry has been sharply growing around the world, there is more possibility of disputes, and various and complicated laws of the industry are related to disputes as well, so much more expert-level knowledge is required to solve disputes. Therefore, affiliated headquarters hope a disclosed settlement of their disputes and their any disputes should be fast settled for the benefits of affiliated members.